Winston Dosouza

Behavioural email marketing as a strategy focuses on the behaviour of your customers and tries to convert them into buyers. Unlike classic marketing where you focus on convincing people of the value of your product or service, behavioural email marketing revolves around their behaviour and activities. There are various email marketing tools to make your email marketing efforts more efficient and effective, but behavioural email marketing has its perks. As marketing is evolving, personalization has gained great importance when it comes to converting your leads, especially through email marketing. It is not enough for email campaigns to just work—they must be effective. It is possible to achieve excellent results by launching personalized email campaigns based on the behaviour of your customer or potential customer with your brand. The right messages must encourage them to take the desired action. Let’s try to understand more about behavioural email marketing so that you can make your email marketing strategy more effective and solid. What Is Behavioural Email Marketing? The process of delivering automated, targeted emails to contacts in your list based on their interactions with your brand through a variety of channels, including social media, email, your website, and others, is what we call behavioural email marketing. In simple words, it is a personalization strategy used to do email marketing. When building a behavioural campaign, the data you should employ ranges from the most recent actions taken on your website to the most basic client attributes (age, location, and time since the last visit, signed in, any product or feature viewed or used, and the list can go on.) Why Is Behavioural Email Marketing Important? The use of behavioural email marketing, which focuses on the user behaviour of your subscribers, improves the success of campaigns. The most recent Blueshift Report shows that trigger-based marketing emails perform 497% better than batch emails. Using behavioural marketing tactics, marketers can design incredibly targeted email messages that cater to the online behaviour of their users rather than relying just on arbitrary cues. Here, are some important aspects of behavioural email marketing that you must consider: – Behavioural email marketing is a powerful marketing tool that can be used to increase website traffic and conversion rates. – Many marketers are starting to use behavioural email marketing as an effective way of targeting potential customers with relevant content and ads. – This type of marketing is growing rapidly because it’s able to create a sense of urgency and motivate customers to take action. – It can be customized to target specific segments of the population, making it a flexible and cost-effective method of advertising. – Some marketers also use behavioural email marketing to drive customer acquisition and retention rates, increasing their audience base and thereby generating more revenue. – Finally, behavioural email marketing can be used to increase brand awareness, which can help build awareness of your product or service and increase sales. Types of Behavioural Emails There are several types of behaviour based emails that you can send, in fact list is endless. However, broadly you can consider the types: 1.Welcome Emails  This kind of email is typically sent to a contact as soon as they sign up for your list and is started when a person opts-in, registers, creates a profile, or completes an onboarding procedure. The objective is to promote interaction by letting your new contact know what to expect from your emails. 2. Conversion Confirmation Emails This email is delivered when a user “converts.” There are countless ways a contact could accomplish this, but a few instances are when they make a purchase, sign up for a webinar, or download a file. In addition to allowing you to send follow-up information or offers, the purpose of this email is to make sure they are getting the most out of the experience they have signed up for. 3. Activity Emails When a contact takes an action on your website, an email that replies to that action serves as a reminder or follow-up that come under the category of activity emails. Emails sent when a customer starts to make a purchase but abandons it, or emails sent when a customer examines content but doesn’t take action, are examples of this. The objective is to encourage interested users to convert. Above emails cam also help you provide customers with relevant information and offers quickly and efficiently increasing customer satisfaction and loyalty. Framework To Get Started With Behavioural Email Marketing Behavioural email marketing is a marketing strategy that relies on email marketing to reach and engage customers with relevant content and marketing communications. However, it requires careful planning and execution to be successful. – Start By Defining Your Target Market What are the demographics, interests, and behaviours of your target market? – Identify Your Goals What are you hoping to achieve with behavioural email marketing? This will help you outline your objectives and determine what type of content and marketing communications are needed. – Create Tailored Messages Tailor your messages to match the interests, behaviors, and demographics of your target market. This will help you focus your content on specific topics and campaigns to maximize customer engagement and conversion rates. Here’s a behavioural email marketing framework to guide you in getting started with behavioural email marketing. 1. Track How People Intereact With Your Buisness To make effective behavioural email marketing, you first need to track how people are interacting with your business online. This can be done by using tracking tools such as Google Analytics or Mixpanel. These tools let you see detailed information about user behaviour on various social media platforms, such as Facebook and Twitter. They also provide data such as the pages users interact with most and the time spent on sites. These data can help you tailor your email marketing campaigns to best engage with your audience. Once you have a good understanding of how people are interacting with your business, you can start tailoring email marketing campaigns to best engage with your audience.

“A long-term influencer program will allow your brand to create true brand advocates, powerful brand evangelists, and raving fans.”        — Tamara McCleary Influencer marketing was previously considered to be a flash in the pan in the marketing industry. Without a passing thought, it was considered a fad that won’t make a lasting market. But now we would be entering a new year and influencer marketing is still thriving. People who did not believe in the power of influencer marketing have started using it as the greatest weapon in their arsenal. Influencer marketing has been used as one of the most powerful channels to build your brand in minds of the target audience. How It All Started? It all begins with the craze for an application we all know as Tiktok. TikTok is currently the third-largest platform and continues to expand. Since its launch, TikTok influencer marketing has seen significant growth, but in 2020, it will finally take off. The platform originally served as a music and dance video app for teenagers, but it has lately expanded and is now widely used by adults, brands, and businesses. Influencer Marketing Trends In 2023 1.   Video-Based Content At Rise A completely new approach to sponsored content has emerged with the popularity of TikTok and Instagram Reels. Many influencers now prefer to express themselves through the creation of enjoyable, easily consumable material. Naturally, it is supported by the Instagram algorithm as well! Brands are using both platforms to boost their campaigns by developing challenges and TikTok dances, for example, in addition to influencers using Instagram Reels and TikTok to express themselves and reveal more details about their lives. For example, Colgate collaborated with Dolly Singh a famous and most-loved influencer on Instagram, to promote Colgate Visible White Toothpaste with the hashtag #SmileOutLoud. In the ad, she expressed how people used to ask her to fix her teeth as she had uneven teeth but she confidently keeps on smiling. The message was well presented and people loved and connected with the ad. 2.   New Sources Of Income For Influencers Influencers appear to be expanding their business ventures and aren’t only sticking to sponsored posts, which can only be a good thing, right? Influencers are increasingly launching their own companies, providing services, and marketing both real and digital goods. This works for other niches as well and is typical for profiles in the personal development, financial advice, nutrition, and spiritual awakening categories. 3.   Influencer Postings Will Become More Authentic Many brands are putting more emphasis on engagement rate when selecting influencers to work with than follower count. Creators, not influencers, are becoming increasingly common as corporations seek more content. They are more flexible when it comes to content creation, and it is simpler to develop personal connections with them. Peer-to-peer referrals and suggestions from friends and family are getting more and more popular while looking for influencers to collaborate with. 4.   Influencer Marketing Will Be Less Expensive More influencers are putting more of their attention into new platforms like TikTok and Instagram Reels, where impressions and engagements are better than when they post on feeds and Instagram Stories. Brands then use such assets to their advantage by white-listing them on social media sites, which lowers the acquisition cost compared to running the advertisements from the brand itself. Although white-listing isn’t a particularly novel idea in the industry, it has gained popularity recently among firms trying to combat the rising cost of advertising since creatives are consistently making the most impact. 5.   Increase Brand Awareness And Trust Utilizing the credibility that influencers have established with their target audiences is another important aspect of using them to promote goods and services. As a result, rather than having to start from scratch, influencer-generated leads are frequently warm leads that are prepared to make a purchase. 6. Increased Chance Of Backlash The internet is a morally ambiguous place, but social media users—especially Gen Z and younger millennials—tend to err on the left and pass quick judgement on those who think differently. According to research, 38% of Gen Z consider a brand’s track record on “causes” like social justice and sustainability when determining whether or not to spend with them. This agenda includes the online users they follow and the suggestions they provide. Influencers’ accounts may be inadvertently blocked overnight if it emerges that they have a questionable track record on issues that concern their followers—or, worse yet, if they are shown to have acted hypocritically. Influencers should put more emphasis on their brand from a PR standpoint as a result. It’s always preferable to get things out in the open for yourself since if they have any secrets, they will eventually come to light. 7. Hidden Engagement Metrics Some people applauded Instagram’s initial introduction of the feature to hide the number of likes a post earned from your followers as a shift away from some of the less savoury aspects of social networking. We do anticipate that a greater number of influencers will utilise the feature as a sharper focus is shone on the emotional toll that posting your life online for approval may have. While we doubt that this will apply to the majority of creators, companies will need to be aware of it, especially as Instagram evolves toward the full-screen model presently in use, where “likes” are not displayed on the main view regardless of whether they are hidden or not. The Final Say The above-mentioned trends indicate that influencer marketing now has a significant position on the table. Today, influencer marketing is successful because consumers trust other individuals more than they do brands. Influencer marketing enables brands to authentically engage with audiences at a level that is impossible with other forms of marketing. For more profound guidance, book a strategy call today with our Influencer marketing experts!

Image credit: WhatsApp “It’s not what you sell that matters as much as how you sell it!” — Brian Halligan WhatsApp marketing has gained good popularity over the past few years due to its incredible features available. In a world where most people communicate through email, phone calls, and social media, messaging apps like WhatsApp are starting to gain prominence. They’re not just for messaging friends, anymore – they can be used to market your business too.  Now businesses and brands have started leveraging the power of popular marketing channels like WhatsApp. So, let’s dive deep to discuss everything you need to know about using WhatsApp for marketing – from the basics of messaging marketing to more advanced techniques like SendPulse chatbots. By the end of this article, you’ll have everything you need to get started with WhatsApp marketing today! So, let’s jump in! What Is WhatsApp Marketing? A great way to reach your target audience is through WhatsApp marketing. By using the app for messaging, you can send targeted messages to your audience that can be effective in enticing them to take action.  WhatsApp marketing is a kind of instant messaging marketing with the help of which businesses can interact with a larger audience, develop close relationships with clients, and eventually boost revenue. There are several different ways to configure your ads and messages depending on your business goals. You can use WhatsApp to communicate with potential customers, partners, or friends in your industry. Additionally, it allows you to send messages to large groups of people quickly and easily.  So, whether you’re looking to reach new customers, build relationships with current customers, or just stay up-to-date with your industry, WhatsApp marketing is a great tool for you! Why Use WhatsApp For Marketing? WhatsApp is a messaging app that is popular for several reasons. Firstly, it is private and secure, making it perfect for sensitive or confidential communications.  Secondly, it can be used to send messages to large groups of people very quickly. Thirdly, because it is available on almost every device, it’s easy to reach a wide audience.  Finally, it is also important for your part to make sure that your messages are legible and easy to read- people will be more likely to respond if they understand what you’re asking them.  Overall, WhatsApp is a powerful marketing platform that can be used for some purposes. So, why not give it a try and see how it can help your business or brand? How Can You Use WhatsApp For Marketing? WhatsApp is a messaging platform that has revolutionized the way we communicate. It’s quick, easy to use, and reliable – making it perfect for marketing campaigns. With WhatsApp, you can easily keep track of customer interactions from start to finish.  You can also use WhatsApp to send text, pictures, and video messages. But that’s not all! In addition to marketing purposes, WhatsApp can be used for social events or communications with family members abroad.  The platform even offers in-app chat features that make it easy to keep conversations going between customers and salespeople alike. Give it a shot and see how it can help you achieve your marketing goals. Here’s How To Get Started With WhatsApp Marketing? WhatsApp is a messaging app that’s been gaining in popularity for its marketing potential. It’s easy to use, has a low cost of use, and allows for quick and easy communication between businesses and customers. Here’s how you could get started! Before getting started, make sure you understand the app’s limitations and how to best take advantage of its strengths. Additionally, start by creating a profile for your business – this will give people an idea of who you are and what you offer.  Marketing through WhatsApp is a great way to connect with your customers on a personal level. By following the below steps, you’ll be on your way to using WhatsApp for marketing success.  By following these simple steps, you’ll be well on your way to marketing success through WhatsApp. Once you have started using WhatsApp for marketing, keep track of results by monitoring engagement rates and click-through rates (CTRs). It’s easy and quick to reach a wider audience with WhatsApp marketing, without spending a fortune. Strategies For WhatsApp Marketing With the right marketing strategies at your hands for WhatsApp marketing, you can make your marketing efforts effective. Here are a few strategies that you can utilise. 1. Set Up Two Way Communication While doinApp marketing it is important that your customers remain engaged. Hence, ensuring that you give them a personalised user experience can greatly help you make your WhatsApp marketing efforts, more impactful. You can set up two-way communication which will hook the interest of your customers and this will ultimately help you reduce the drop-offs. 2. Cross Selling Of Products You can use WhatsApp to recommend product upgrades or bundled products along with potential or completed purchases once a direct communication channel has been created between the brand and its customer. These recommendations may include pointing out extra services or suggesting substitute goods that offer better value or functionality. 3. Utilize WhatsApp Status Feature By broadcasting your goods and services via WhatsApp’s ‘Status’ feature, which is active for 24 hours, you can reach a larger audience. Your customers can stay up-to-date with this WhatsApp marketing tool via automatic notifications of new offers, events, promotions, and discounts. 4. Use WhatsApp Phone Calls For Direct Engagements You have the option to use WhatsApp to make sales calls using their integrated VOIP system. Thus, WhatsApp enables you to respond instantly to consumer requests, such as those for further information or requests to speak with a salesperson. Should You Use A Chatbot Platform For WhatsApp Marketing? WhatsApp marketing is all about engaging and reaching out to potential customers. You can use a platform to leverage the power of WhatsApp marketing. With popular platforms like SendPulse, you can achieve better results than ever before.  SendPulse offers a lot of features and

Facebook ads and Google ads? This is what comes to mind first when we consider running ads online. But it is very important to understand which platform will deliver the best results to you. The best approach is a hybrid one because it can make use of both platforms’ advantages and lets you switch your budget and strategy between them as necessary. However, a side-by-side comparison might provide key information about each platform. The two ad platforms have many things in common, a few key distinctions will help you to choose the one that is most appropriate for your brand strategy. Let’s dive in. 90% of online users are reached by Google’s display network, and its own search engine now processes more than a trillion searches annually. With more than 2.2 billion users, Facebook is the largest social network in the world. We all too well know that Facebook maintains a pile of user data. Despite terminating its relationship with third-party commercial entities, the social network still gives advertisers access to a wealth of audience data, much of which is provided by users. Google, on the other hand, bases its contextual ad serving on user behaviour and term usage. It doesn’t have a user data repository that can compete with Facebook’s. This makes Facebook the platform of choice for advertisers whose goods may be based on a particular event in a person’s life, like the birth of a child, for example. Ads Presentation The key distinction is in how consumers are presented with products and services. Facebook targets people with relevant ads based on their interests, while Google targets users who are actively looking for a certain product. Simply said, Facebook prioritises brand marketing while Google prioritises lead conversion. Let’s go over both in full depth. With the help of Google Ads’ paid search-based options, business owners may target customers depending on the Google search query they type. Also referred to as keywords These primarily text-based advertisements attempt to provide visitors with relevant promoted results that will aid them in their ongoing searches. When a person conducts a Google search for a certain keyword, they typically receive pages of results in less than one second. Even local businesses can target consumers searching for their keywords in particular geographic areas for an even more specialised strategy. That way they don’t waste paid clicks on a customer in Delhi who will probably never visit their electronic shop in Bangalore. Which Platform Gives The Best ROI? There was a time when print advertisements and other conventional channels dominated business owners’ go-to-market plans. Rely on public relations through local publications, then cross their fingers that someone will see their advertisement and stop by to make a purchase, unsure about the efficacy of their most recent advertising campaign. Since then, a lot has changed, and today’s business owners and advertisers have access to cutting-edge digital tools. We can advertise in various ad forms while targeting particular consumers and keeping track of crucial metrics, thanks to more recent advertising technologies. It is now possible to follow these efforts and track conversions down to the exact hour. The way advertising platforms tag every visit to your website that results from the adverts is fantastic. Additionally, the tag continues to track individuals even as they bounce off or make a transaction. If you’re interested in learning more about the precise figures for your campaigns’ click-through rate (CTR), and impressions, reach analytics tools like Google Analytics and Facebook Insights can help you with that. With this degree of specificity, you have access to more data than ever before to help you improve the effectiveness of your campaign. So, coming to the actual question of which platform gives better ROI, it depends on what type of business you have and what kind of strategy we use to run our campaigns. Performance marketing, be it on any platform is a perfect mix of creativity, strategy, ideas and budget, you mix the right ingredient, and you serve a perfect dish to your client! Buyer Intent In terms of buyer intent, Google Ads beat out Facebook Ads. For instance, if a person’s refrigerator malfunctions, they will start looking for repair services right once. Utilizing search ads will put your company in front of potential clients at the precise moment when they require your services. If someone has already found the solution through Google Search Ads, they won’t be directed to this page by a Facebook Ad for a repair service. Additionally, Facebook advertising is less likely to swiftly convert leads. Facebook time is typically used for socialising and relaxing purposes. Facebook users don’t prioritise shopping. As a result, if you want quick conversions, Google Ads should be your first pick. Ads Creativity Google has more reach and experience on its side, but Facebook tops the list for ad creativity. A user’s screen can serve as a product presentation thanks to formats like the immersive Canvas, also known as “Instant Experience,” 360-degree videos, and lead advertisements, which can generate leads directly from the platform. Facebook’s interactive ad formats make the social media platform the perfect option for companies marketing stylish goods or entertaining services that lend themselves to visual demonstration. In short, you can display your business’s creative side on Facebook ads. The Final Say One is not necessarily superior to the other when it comes to Google Ads and Facebook Ads. You’ll discover that each one offers distinct elements that can be helpful to your business at various stages of its growth once you take your goals, budget, and target audience into consideration. Everything comes down to your marketing objective. Anything from sales and leads to brand awareness could be the cause. Being aware of this enables you to proceed correctly. With Google Ads, you may contact customers who are highly likely to make a purchase. The best option for increasing business exposure is Facebook advertising. For profound advice from marketing experts, book a strategy call today!

Remarketing and retargeting are terms that are used interchangeably these days. A lot of people are confused about the difference between remarketing and retargeting. So, are they really the same? Well, no! They are different. Here we have discussed to clear things up!  Remarketing and retargeting are two different marketing strategies that marketing professionals often use to re-engage audiences who have visited your website or social media profiles. Retargeting prioritises paid advertisements (and can take a variety of forms, and target a broad range of individuals). Remarketing is concentrated on email campaigns and contact those with whom you’ve already interacted, enabling more targeted upselling and message. Let’s dive more deeply into this! What is Remarketing? There’s no doubt that remarketing is a powerful marketing tool. It allows you to reach people who have already interacted with your brand or product and helps you build trust and loyalty with your customers. It’s also useful for generating leads and driving more sales from current customers.  So, what is remarketing?  Simply put, it’s a great way to reach new customers who have already interacted with your business. There are many platforms you can use for remarketing, so it’s important to choose the right one for your business.  Remember, remarketing is a great way to keep your customers engaged and motivated, and help you reach your marketing goals quicker and more effectively. What Is Retargeting? Retargeting is a marketing strategy that uses retargeting ads to reach and engage people who have interacted with your brand or product in the past. It’s a great way to convert visitors into customers by engaging them with relevant content or ads.  Using retargeting ads can improve the performance of your website, email campaigns, and more. There are various types of retargeting available, so be sure to choose the best one for your needs! Remarketing Vs Retargeting: The Difference When it comes to marketing, there are a lot of different strategies at your disposal. One of these is remarketing, which is a campaign that helps you reach customers who have already interacted with your website or app.  Whereas retargeting is a program that allows you to contact people who have shown interest in your product but haven’t made a purchase. Both methods are useful for boosting sales and generating leads, but they differ in how they’re executed.  For example, remarketing focuses on driving more traffic to your site, whereas retargeting uses ads that follow users around online so you can continue targeting them even after they’ve left your site.  The difference between the two is that remarketing focuses on driving more traffic to your site, whereas retargeting uses ads that follow users around online so you can continue targeting them even after they’ve left your site.  Knowing the difference between them will help you choose the best strategy for your business! Power Of Retargeting Over Remarketing The power of retargeting has been proven time and time again. It’s a great way to reach people who have interacted with your brand in the past and helps you collect data on what interests them and how you can continue to serve them better.  Reaching people through retargeting allows you to compete for their attention without spending extra money on advertising campaigns.  Additionally, remarketing is beneficial because it lets you run ads that are more closely aligned with your target audience’s needs and desires. In other words, you’ll be more successful in reaching people who are likely to convert.  Finally, retargeting is great for reaching out to people who have already interacted with your brand, but didn’t purchase anything.  By showing them ads that are relevant to their interests, you can increase the chances that they’ll convert. So, whether you’re looking to retarget past customers or target a new audience, retargeting is a powerful marketing tool that should not be ignored! Disadvantages Of Retargeting Over Remarketing When it comes to marketing, there are two main methods – remarketing and retargeting. Both have their own advantages and disadvantages, but in the end, it’s up to the marketer to decide which is better for their specific campaign.  Retargeting is more expensive than remarketing because it requires more overhead costs. However, it can be difficult to measure the success of retargeting campaigns, compared to remarketing ones.  Remarketing sends you relevant ads based on your past behaviour, which increases the chances of converting prospects.  Overall, retargeting is slightly better than remarketing when it comes to conversion rates and ROI (return on investment). However, retargeting is limited to paid traffic only. Finally, retargeting is a more expensive advertising method and usually doesn’t perform as well as remarketing.  So, if you’re looking for a more cost-effective marketing solution, remarketing should be your go-to choice. How To Use Remarketing And Retargeting In Your Business? There’s no doubt that remarketing and retargeting are two of the most powerful marketing tools out there. They allow businesses to reach people who have already visited their website or clicked on an ad, and target them with ads that are relevant to their interests.  Additionally, retargeting allows businesses to display ads to people who have already interacted with their site – either through a purchase or registration process.  This gives you the opportunity to capture potential customers who may have skipped over your ad or sales page. Retargeting is great for targeting people who have already shown an interest in your product or service.  However, remarketing is also a great tool for targeting people who have interacted with your company, but haven’t bought from you yet.  So, whichever marketing tool you choose, make sure you’re using it in the most effective way possible to reach your target audience and drive conversion. Which One Is Better For My Business? Which marketing tactic is best for my business?  That’s the question on many business owners’ minds. While retargeting and remarketing are both effective in driving traffic back to your site, it’s important to choose the right one for your goals.  Retargeting is great for reaching

The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.                                                                                                        – SEO Refugee Are you looking to increase your website’s ranking in search engine results pages (SERPs)? If so, backlinks are likely one of the most important factors in your success. Let’s dive deep into what backlinks are, how you can get them, and why they’re so important for SEO. In addition, we’ll discuss the different types of backlinks and how you can use them to improve your website’s ranking. So if you’re ready to take your website to the next level, be sure to read on! What Is A Backlink? Good backlinks are essential for improving your website’s search engine ranking and bringing in more traffic. They’re also one of the most popular methods of marketing today. So, what is a backlink, and how do you acquire them? A backlink is a link to your website from another website. There are many ways to get backlinks – through article marketing, guest blogging, social media promotion and more. Once you have built up a large number of backlinks, it will be easier for people to find your website when they’re looking for information about a particular topic. Furthermore, make sure that the quality of your backlinks is as high as the quantity. Why Are Backlinks Important For SEO? Getting backlinks is essential for SEO. They help your website rank higher in search engines and can increase the authority of your website. It can also make it more likely people will refer you to friends and family. Getting backlinks is essential for website owners who want to improve their rankings in search engine results pages (SERPs). Backlinks are significantly valuable because they improve a website’s ranking in search engine results pages (SERPs). This means that site owners can improve their website’s visibility, which in turn can lead to increased traffic and conversions. To increase the chances of acquiring high-quality backlinks, website owners should focus on building relationships with high-quality websites. Additionally, website owners can improve their ranking by obtaining backlinks from high-quality websites. Types of Backlinks If you’re looking to improve your website’s rankings and backlinks, then you need to know about the different types of backlinks. There are three types of backlinks in total: Natural The term “natural link building” refers to backlinks that are created naturally without the website owner being required to generate them out through guest posting or other link-building techniques. Paid Link building that is paid involves websites paying third parties for followed backlinks that point to their websites. Earned Earned backlinks are organic backlinks. Backlinks like this result from people discovering your content through search engines, social media, or word of mouth, and linking to your page. Each has its benefits and drawbacks, so it’s important to choose the right one for your website or blog posts. For example, paid backlinks are the most effective way of boosting your website’s rankings, but they can also be expensive. On the other hand, earned backlinks are valuable because they come from high-quality websites that are interested in promoting your content. The best way to increase your website’s backlinks is by increasing the quality of your content and making timely changes and updates to your website or blog post. This will improve traffic and rankings, making it easier for people to find and visit your website. Isn’t it time to get started? Let’s get those backlinks going! How Do You Get Backlinks? Getting backlinks is an essential part to boost and increase the ranking of your website quickly. But how do you go about getting them? There are a few different ways, each with its benefits and drawbacks. One way to get backlinks is by submitting your site to popular link directories. This is a slow but reliable way of building links. You can also try paid-per-click (PPC) ads, which are a fast and efficient way of attracting links. You can also participate in an online forum and blog commenting campaigns, which often lead to backlinks. Apart from these, you could also stay up-to-date with the latest search engine trends to optimize your website for better rankings. The best way to figure out which way is best for you is to experiment and see which strategy works best for your site. Getting backlinks isn’t too easy or too hard as it seems – all you need is a good effort on your part. Follow these simple steps and you’ll be link-king in no time! – Research which link-building techniques are best for your website and blog. – Identify link-building opportunities – this could include guest posts, social media outreach, or email marketing. – Get in touch with link-building professionals who can help you with the link-building process. – Use quality link-building content that is relevant to your website and blog, and that will attract backlinks. – Monitor your website’s link rankings and make necessary changes to your website and blog content as needed. Strategies To Get More Backlinks Getting backlinks and increasing your website’s rankings can be a daunting task, but possible. The first step is to understand how backlinks work and the different methods you can use to get them. We have listed down some strategies that help you get more backlinks to book your search engine rankings for your website. -Write very high-quality and impactful content that is link-worthy. -Starting guest blogging is a great way to reach a new audience and get backlinks. -Incorporate Infographics, as these the one of the most shared content -Do blog commenting on high-quality blogs and try to engage. Do avoid spamming. -Quora is yet another great way to get backlinks. Try to respond to Quora questions with problem-solving answers. -You can also ask a company for a backlink in return for a testimonial to a product/service that you genuinely linked. -You can also get backlinks through influencers at a price that is affordable for you. Once you have a few high-quality

Pinterest marketing can be an effective channel for marketing your business. Pinterest is a popularly used visual search engine. Bloggers, entrepreneurs, and many brands have all found Pinterest marketing to be quite useful. “A picture is worth a thousand words”, well that’s the power of visuals. As per Statista Pinterest has, as of the second quarter of 2022, 433 million monthly active users (MAUs) globally. This gives a valid reason for marketers to reach their potential users through Pinterest marketing. A report states that 83% of Pinterest users have made a purchase as a result of having seen content on the platform. So, let’s jump on to understand what is Pinterest Marketing and how can you leverage its power for marketing your business with some very practical Pinterest marketing strategies. What is Pinterest Marketing? Pinterest marketing is using Pinterest in your digital marketing strategy and applying marketing tactics to reach your target audience on Pinterest organically by creating content, building community, educating them and driving website traffic and sales. In simple words, Pinterest marketing enables you to integrate Pinterest into your overall social media marketing strategy in order to reach out to new audiences and increase brand and product exposure. Pinterest marketing can enable you to grow brand recognition organically, improve conversion rates, raise sales, and build enduring connections with your target market and buyer personas. How Effective Is Pinterest Marketing? 1. Visual Search Pinterest has now not just a platform where to go for getting content inspiration, but has now grown into a visual search engine. Pinterest is a fantastic platform for visual business promotion. It’s a smart idea to capitalise on this trend early because it is one of the popular social media platforms that allow a visual search at the moment. 2. Large Audience Doing Pinterest marketing can help your business reach millions of potential audiences which could be converted into your customers. It is one of the social media marketing platforms with 433 million monthly active users (2022). 3. Greater Brand Exposure The majority of Pinterest users claim to frequently find new brands and items through Pinterest, this means that Pinterest marketing can help your brand’s exposure to new customers. Pinterest marketing can promote your brand to a large audience and affect customer purchasing behaviour. Strategies For Pinterest Marketing Implementing the best strategies for your Pinterest marketing activities will help you effectively reach your goals and objectives. Such Pinterest marketing strategies will not only help you accomplish your business and marketing goals but will ensure that you follow the best practice to make the most out of your Pinterest marketing efforts. We have listed below some real-time and practical strategies that you can apply for Pinterest marketing. Let’s jump in! 1. Ensure To Complete Your Profile This is the most basic yet very important thing when you do Pinterest Marketing. Fill in the relevant and precise details of your business and complete your profile. Ensure that you also use relevant keywords in your profile so that it facilitates you to reach your target audience by searching topics or pins related to your business. Upload your logo or profile picture, and a cover photo and create at least 8-10 boards with a minimum of 7-9 pins on every board. This will benefit you in making your profile look presentable. 2. Engage Actively Perhaps you didn’t start with a lot of Pinterest followers. Everyone starts with a small number of them. Engaging your audience is the key to growing it. To increase interaction on Pinterest, connect with those who have liked your posts, acknowledge those who have repinned your images, and organise group discussions if possible. 3. Study Your Competitors Follow your competitors in your niche on Pinterest. Analyse their account and explore what they are doing. Find out the practices that are working best for them. As Pinterest marketing revolves around content, you may sometimes fall short of content ideas. Analysing and finding out your competitors’ best-performing content is a great option to take inspiration from your content strategy on Pinterest. 4. Repurposing Great Content If ever you come across some insightful blog post, you may repurpose it by presenting it through appealing visuals such as infographics. Also, ensure to give credit to the original creator or author of the content that you are repurposing. 5. Stay Consistent Consistently pinning increases brand awareness and consumer engagement on Pinterest. You may plan and schedule your pins in advance using social media scheduling tools. By scheduling your Pinterest pins, you can maximise your reach while ensuring regular posting. 6. Use Different Pin Formats Pinterest is not just an image-based platform. There are various formats on Pinterest in which you can share your content. These include Idea Pins, Video Pins, Collection Pins, Rich Pins, Try On Product Pins and so on. This will ensure that you get good traction and engagement from your target audience. 7. Utilise Keywords You’ll have a better chance of appearing organically in people’s feeds and searches if you employ keywords in all areas of your profile, posts, pins, and boards. Start your Pinterest keyword research by looking up terms associated with your niche on Pinterest itself. Pro Tips For Pinterest Marketing 1. Why should you consider using Pinterest for marketing?  It is the third-largest search engine with 433 monthly active users. 2. Is Pinterest marketing right for your business?  You can check if there are profiles of other people in your niche and if they have a good amount of followers. If yes, Pinterest marketing could work for your business too. 3. Define the goal that you want to establish through Pinterest marketing. These goals could be generating leads, sales, traffic to the website, brand awareness and so on. 4. Create your business account on Pinterest to leverage the power of the platform. 5. When you create a board you may upload your own pins and or even save others’ pins. When someone searches for a specific topic that the board is related to

Marketing landing pages are an essential component of any digital marketing strategy. Well, it holds great power as the purpose of the landing page is to influence the visitor to take a specific action especially to generate conversions. The page you are directed to when you click on an advertisement is usually referred to as a landing page. It can also be the page that appears after clicking a call to action button or can also be a website’s main page. Creating excellent landing pages is a great way to increase your conversions online. A landing page, in contrast to your homepage, which can display all the services your company provides, urges visitors to take a particular action. This can ultimately help you drive traffic, improve your SEO and build a strong brand. That is why you should make sure that your landing page is prepared in such a way that hooks the visitor and influences them to take the desired actions. We have listed some tried and tested best practices that work best to create a landing page that highly converts. 1. Have A Crisp And Concise Copy: Clear, and easy-to-read landing page copy with a specific message is all that highly contributes to creating an effective landing page. You may also use bullet points, headlines and subheadlines and bold fonts. This will ensure that the information that you want to give is easy to understand and read keeping the visitors hooked.  If the visitors have landed on the page from an email or an ad, it’s very reasonable to assume that the majority of people who visit your landing page already have some interest in what you have to say. Just because they’re intrigued when they first arrive doesn’t indicate they’ll stay interested further too. You need to get to the point by not stretching much with a very long and detailed copy. Make sure that your landing copy is crisp, clear and specific.  Your landing page should have a goal for every sentence, and that goal should be to promote your call to action. Cut it if it doesn’t comply. 2. Include Customer Testimonials: Including customer testimonials in your copy is a great way to increase conversions through your landing page. One of the most effective conversion copy tactics involves having satisfied customers write your copy instead of you. Nothing else compares to testimonials for generating conversions. Your landing page copy might not be as convincing as the testimonial written by your client. This is because the visitor gets an idea about what will he experience if he purchases from you. Because testimonials illustrate what the buyer would encounter when using your product or service. Customer testimonials are powerful sales tools. Keep in mind that your consumers make the finest conversion writers. Social proof is a potent addition to any copywriting and marketing plan, so let them speak for themselves. 3. Keep Forms That Are Easy To Fill: If you have a form on your landing page, ensure that it is simple and easy to fill. In other words, make sure that you do not complicate it much by requesting a lot of information from your lead. Try to request only the most crucial data that is required. For instance, if you want them to sign up for a newsletter, you could ask only for their name and email address so that you do not complicate the form and attract them to take the desired action. Similarly, if you want them to buy something, you can keep things simple and only ask for crucial information at that moment which could be the billing and shipping information. Don’t ask for more details until after they’ve placed their order. A user is less likely to convert if you ask for too much information initially. 4. Write A Very Catchy Headline: The very first thing that will catch the attention of potential customer landing on the page is the headline that you use. Ensure that your headline gives a very strong reason to the visitor to scroll and read further and keep them hooked and interested on the page. The headline on your landing page plays a crucial role in making the visitors interested in your product/service. Make sure that your headline states a strong promise or implies a good reason that visitor is interested. The headline needs to be irresistible. You may also ensure that your headline is readable and very clear. You may also an a subheadline that supports your headline well. 5. Focus More On Benefits Than On Features: Ensure that your landing page speaks well about how your customer will benefit from the product or service if they purchase it. If your emphasis is more on the features of your products or services, it may not impact them well. Instead, try to communicate and emphasise the benefits that they will gain after buying the product or service. This will help them to connect their problems with the benefits that your product or service could provide. The features of your product or service could be either technical or descriptive. Whereas the benefits are the main reason why your potential customers could care about the features. They might be more interested in knowing how the features could improve their life. Benefits stand for why they should buy your product or service while features explain what they are offered to buy. The Final Say A key element of online marketing is landing pages. You must become acquainted with landing pages if you want to increase your sales, organise webinars to generate leads or acquire email addresses. Landing pages are a great way to leverage the effectiveness of your digital marketing strategy. Make sure you follow the best practices and write copy that is to the point. Also, ensure that you show the credibility of your brand well along with the customer testimonials to gain trust. Trust is an important factor to drive conversions. Want to strategise landing pages

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”                                                                                                – Peter Drucker A good marketing strategy has the potential to skyrocket the growth of your business! It can be challenging to accurately assess what works and more significantly, what doesn’t, in this constantly evolving world of marketing. Looking at the leading businesses and brands that have implemented marketing strategies that have rewarded them with massive success. And understanding these strategies is great learning to apply to your business. On the other hand, there is a tonne of false information and badly implemented marketing tactics online. Executing a marketing strategy that connects with your audience, builds brand recognition, and boosts your revenue can be challenging, but it is never impossible to achieve. What Makes A Marketing Strategy Stand Out? As we all know that marketing is very dynamic. What has worked today may not work tomorrow. Understanding where your brand stands and whether the brand is connecting well with the target audience is important. Similarly, you also need to ensure that you know your market and target audience well. Understanding the market demand, pain points and goals of your target audience is something that adds a solid foundation to your marketing strategy. The most effective marketing strategies evolve along with modern consumer and technological developments. Because of this, every business requires a reliable marketing plan with clearly defined goals and milestones. Your chances of achieving the objectives you’ve set for your organisation are significantly increased once you have the correct map. Marketing largely depends on the way you communicate your message to your audience. If done effectively, your marketing can stand out. Creativity and ease of use are essential components of a successful strategy while communicating your message. Your approach is required to be focused on how effectively and simply you can communicate your message to your target audience. So, let’s have a glimpse into the marketing strategy of some very successful brands with an exceptional marketing strategy approach. Brands That Have Aced The Marketing Strategy Game 01. Red Bull: Red Bull is a big name when it comes to the energy drink market. Started in 1987 in Austria it is a global company known for its energy drink and of course its excellent marketing strategy. One of the reasons behind its strong branding is its brand slogan that is known to almost everyone when they think of Red Bull – “Red Bull gives you wings”. To stay true to its slogan Red Bull has sponsored extreme sports to establish powerful branding and increase brand awareness. Sponsoring such extreme events often gives a great boost to Red Bull’s marketing. Not only this but Red Bull’s fun and humoristic approach to advertising is yet again the biggest contributor to its successful marketing strategy. It all began in the year 2000 with a string of videos with eye-catching illustrations that consistently caught viewers’ attention. The branding has been established so strong that even if people do not watch the logo or read the brand name, just by looking at the ads and its illustrations they know that it is a Red Bull advertisement. 02. Nike: Nike didn’t first become well-known through the marketing that most of us are familiar with. Nike uses value-based and premium pricing tactics to set the price of and drive sales of its products. Consumer perception is used in value-based pricing to calculate the highest price that customers will accept for a product. Nike is a great storyteller. It just not only sells its product, but it inspires its target audience through its marketing and that is what drives its audience. Along with inspiring the audience, the brand also leverages the power of social media to build its brand recognition. On social media, Nike usually gives user-generated content, collab with high-profile people, and employs an excellent storytelling approach. Apart from all these, the brand has a very clear positioning as a sportswear brand and when you think of its product you quickly think of athletic shoes. This helps their target audience to differentiate their brand and products quickly.  03. McDonald’s: One of the strongest reasons behind its massive success is McDonald’s solid brand identity. This is due to the strategic brand positioning and consistent theme that it has. Middle-class and lower-class people make up the majority of McDonald’s target audience. Due to their limited purchasing power, this specific audience tends to get attracted to the restaurant’s cheaper option that it provides. McDonald’s uses psychological pricing strategies to make the prices more appealing and inviting. McDonald’s also uses excellent social media marketing tactics to attract its audience. Its campaigns like Pay with Lovin, for the 2015 Super Bowl, received a massive response on social media where the customers gave friendly gestures instead of cash for their orders. Apart from these, McDonald’s is greatly known for its global marketing strategy where it provides local dishes across its international outlet so that audiences in different places could relate to its products. For example, it provides suitable vegetarian items on its Indian menu, and macaroons on the French menu and has also introduced McArabia (a flatbread sandwich) in the Middle East. 04. Coca-Cola: Coca-Cola is a brand that is widely known for its incredible marketing strategies across the world and active advertising across a variety of platforms and channels, such as TV, web commercials, sponsorships, etc., Coca-cola aggressively promotes its product lines. Coca-Cola today is a successful brand not just for selling soft drinks, but it has been implementing exceptional marketing strategies for years for which it’s known for till today. When targeting its audience it does market segmentation. It targets the audience based on their family, income, and age. You would find Coca-Cola advertisements targeted right from young Generation Z to even adults. Another noticeable thing about Coca-Cola’s marketing strategy is that it does exceptional emotional branding and this ultimately helps the brand to gain customer loyalty.

Digital marketing myths are all around the air! The internet is the biggest medium of content consumption. The time that fuel takes to catch fire is what it takes for misconceptions or myths to get viral. This is why many people believe it on a mass scale. Digital marketing is one of the most in-demand topics that people want to know about, and several marketers are giving their opinions and sharing their experiences on how things could work or not in digital marketing. Sometimes even you may draw certain conclusions, but ensuring that you only believe and implement the truth and facts is what will take you ahead. There are several myths about digital marketing and believing them may cost you the most essential resources – time, effort and money. 6 Biggest Digital Marketing Myths Busted Adolf Hitler once said, “ If you tell a big enough lie and tell it frequently enough, it will be believed.” Myths aren’t lies but are misconceptions that if told repeatedly are believed. So let’s bust some greatest digital marketing myths that you should stop believing right away to make your digital marketing efforts a success. 1. Myth: SEO gives instant results Ranking your brand on the top SERPs organically gives you an advantage over other brands that rank on the later pages. This is a fact and there is nothing to deny. Doing search engine optimization hence is greatly essential for any business.  Still many believe that SEO is something that must have to do but are less aware of what it takes to take to give results. You cannot expect instant results with SEO. It requires a great on-page and off-page SEO strategy. Following the strategy, there is a lot that goes behind and takes time to give desired results if done right. You need to ensure that high-quality blogs are regularly published. Also, page titles, meta descriptions, and page content need to be optimised, headings are required to be formatted, internal and external links should be implemented, page loading times should be improved, the website should be mobile-friendly, and image optimization should be done. All this comes under on-page SEO. Talking about off-page SEO, you need to develop backlinks, have guest posts, have do-follow and no-follow links, submit press releases, develop a good social media presence, and so on. Apart from all these, there are several SEO best practices that you need to take care of. This takes a sufficient amount of to time shows up good results. 2. Myth: Email Marketing Is Dead Email marketing is one of the oldest channels of digital marketing. It still is one of the top channels of digital marketing that provides exceptional results. According to Statista, in 2021, 319.6 billion emails were sent each day. According to HubSpot, 4 out of 5 marketers said they preferred giving up social media to email. Not only this but, statistics also demonstrate an astounding ROI of up to 4200% that email marketing can provide. Your marketing efforts will provide better results if your target audience connects with your brand. Personalisation is one of the keys that connect them with your brands. It can help you keep your customers engaged. Email marketing is one of the most personalised forms of channels through which you could nurture your leads and gain their trust. The trust-building factor is what helps you generate natural sales and convert these leads into lifetime customers. So, email marketing is still one of the most effective ways of marketing that you shouldn’t miss out on. 3. Myth: Quantity Over Quality Matters For Backlinking Building backlinks come under off-page SEO. As discussed above, SEO is important if want to rank organically among the top SERPs. Building backlinks can benefit your website to increase traffic and domain authority. Domain authority is one of the factors that search engines consider while showing the results for the queries entered. It also helps to build trust along with monthly traffic. Also, the more backlinks you have, the more are your chances to rank high. But here’s a catch! Many people believe that the more backlinks you generate are what will help you generate results. But quantity is not the only factor, what matter is the quality of the backlinks that you have built. If you build a lot of backlinks but on websites that have very low domain authority and low website traffic, will only backfire you. Search engines will not consider your website trustworthy. If you generate high-quality backlinks on websites that have good credibility, is when you will start seeing the result, even if the quantity is comparatively less. 4. Myth: You Should Target As Specific As You Can For Facebook Ads Facebook (Meta) has a tremendous collection of data that you can use to reach your audience. So, usually, it becomes very natural to have the thought to target this data you might be interested in for your ads. If you are believing this thought, then you need to understand the reality. If you do laser-targeting for your ads on Facebook, you may help you reach the audience who you think are likely interested in your ads but not the audience who are mostly to convert after clicking your ad. The Facebook algorithm is excellent, and you should let it carry out its intended function of optimizing your ad set without interference. A narrow audience that has been specifically targeted will frequently be too tiny for the algorithm to discover the correct people, and may even prevent it from doing so. However, also ensure that you do not have very broad and open targeting, this too will not give you the results. You should target a decent audience that is not too sharp or too broad. 5. Myth: Posting Several Times A Day On Social Media Will Only Give Results Social media marketing is not more about leads but it’s more about branding and connecting with your audience. Having a good social media presence can help