Winston Dosouza

” Marketing without market research is like driving with your eyes closed. “                                                                                                    Dan Zarrella Do you want to know one of the biggest secrets to the success of popular brands? Well, there are many, but a crucial one is “excellent market research” Market research is the foundation of almost every activity in marketing. If done well, you can expect incredible results out of your marketing efforts.  When it comes to your customers, market research is a powerful weapon that will help you understand your customers in a more magnified manner. In-depth research of your customers can help you find insights which will enable you to enhance your product or develop marketing strategies that are more potent. Marketing research means gathering and analyzing the data or information about your target audience, competitors, and target market to study the factors affecting your marketing activities or the sales of your products or services. Top Market Research Tools Now that we all know how significantly important is research for marketing, using the right tools also holds great importance. The Internet is loaded with tons of market research tools to get you abundant data. But how far can you rely on them? Below is a list of some exceptional tools that will not disappoint you and can help you get better insights to achieve your marketing goals. 1.AnswerThePublic: Want to get a sneak peek of what questions your audience is searching around your keywords?  AnswerThePublic can prove to be an excellent tool for you to plan strategies for your content marketing and get an insight into what’s on the mind of your target audience.  But what is the source of these questions?  AnswerThePublic shows you results based on the autocomplete data from popular search engines like Google.  In no time, it generates very useful questions, queries, and phrases that people are posing around your focus keyword. For instance, your keyword is “digital marketing”. You may find questions like: What is digital marketing? What are the three types of digital marketing? Is digital marketing easy? These are the real-time questions asked around your keyword “digital marketing” on search engines like Google.  You may not find what exactly you want, but you’ll surely get what your target audience wants. With the help of AnswerThe Public, you can easily mine the wealth of customer insights generated into new and highly practical products, services, and content, just the sort your target audience or customers genuinely desire. Pricing: Free 2.Think with Google: Think with Google is a lesser-known tool by Google, but is highly effective when it comes to market research. By using Think with Google you can get access to the most recent Google data and insights which help you stay informed and updated.  You can get abundant information related to your customer behavior, recent trends, and almost all the other marketing insights.  Based on Google’s tremendous collection of data, this free tool can get you amazing insights for developing your marketing strategy. It provides information based on four major areas – Consumer Insights, Marketing Strategies, Future of Marketing, and Tools.  Your market research activity can be enhanced with great information based on statistics and studies. Pricing: Free 3.Make My Persona: Knowing and understanding your customers before you do any marketing activity, can take you far. If you know what your ideal customer is like, it becomes easier and more efficient for you to plan and execute marketing strategies.  Knowing the demographics, goals, and pain points of your customers is a foundational step in planning campaigns, content, products, or services. After answering a series of questions, Make My Persona, which is a free tool by HubSpot, generates a buyer persona for your ideal customer. It leads you through thoughtful questions intended to structure and enhance the comprehension of your customer persona study. It enables you to pinpoint both demographic and psychographic information by letting you specify the persona’s name, age, career traits, and problems. Pricing: Free 4.SurveyMonkey: If you want to generate your primary data for your market research, SurveyMonkey is a powerful research tool.  With SurveyMonkey, you can conduct surveys to get better insights into the target market and audience or customers. With the help of this tool, you can create, send and even analyze your surveys. These surveys can be sent in multiple ways online.  You can easily take a look into the response of your audience or can also generate custom reports based on the data collected.  This helps you to effectively analyze your data and understand your customer preferences.  It provides excellent templates that could be selected and offer a lot more even in the free plan. Pricing: Freemium 5.Statista: Statista is a market research, online statistics, and business intelligence portal. It provides reports and data in a visual representation that is a goldmine for many researchers and marketers.  These data and reports are based on data collected from reputed sources that are updated from time to time.  The visualization of data is done in the form of charts and graphs that is easy to understand and digest.  No matter what information you are looking for, it has data for almost every topic. This leads you to understand your customers and market more accurately and effectively.  With such insightful data, you can easily plan and execute marketing strategies to achieve your marketing goals.  Pricing: Freemium Bottom Line If you want to excel as a marketer, you must understand your target audience and market to reach a larger potential customer base.  Whether you are looking for trends, metrics, or any other insights, you have plenty of tools available for market research. However, you are required to test and try the tools and prepare a set of tools and resources that will get you one step ahead and leverage your marketing efforts.  Now that you have a toolkit of options mentioned above at your disposal, you can start developing your expertise in market research.For more profound guidance and extended team support for data-driven marketing, book a

How is social media treating brands this 2022? Are your brand posts gaining popularity? Are they bringing in reach, engagement, and followers in a huge number?  If not, are you wondering why? It could be because you are still living in the past. To keep up with social media you have to keep up with the new tools and technology the digital world has to offer. Social media tools are gold for your business, helping you with everything from planning and scheduling your posts to evaluating and improving their effectiveness. The majority of marketers think that social media helps their business. This emphasizes how crucial it is to spend money on the correct apps for your company’s long-term growth. So, ask yourself what social media tools are you using for your brand growth. Are you still unsure what tool is right for your social media channels?  Then this article is just for you. Here we would talk about the best social media tools in 2022. Let’s get started! Canva We ranked this tool first because it is simple to use it is to use and due to the great visuals, it has. You can make aesthetically attractive social media posts with Canva.  Multiple team members can collaborate on a single project because of its straightforward drag-and-drop layout. Additionally, it provides a variety of visual content possibilities like thought bubbles, design grids, thought bubble backgrounds, and backdrop transparency. There are many different categories from which you can select to generate graphic material. Pre-made templates are available for infographics, posters, and social media posts (like Facebook posts, Tumblr covers, Instagram designs, etc.) Planable Planable serves as one location for all of your social media posts, comments, and suggestions.  For our scheduled postings, we social media marketers frequently participate in time-consuming preview procedures. This leaves us with incredibly limited time to test new marketing tactics. It enables you to get a live preview of your social media updates. Together with your team members, you may produce compelling visual content all at once.  They even refer to it as “content generation on steroids.” It has a wealth of information and enables you to duplicate posts for each channel separately. Buzzsumo What could be superior to well-written social media posts? optimized material for social media. You can do the latter with the aid of Buzzsumo. It gives you thorough analysis reports and assists you in finding the most popular content across all social networks.  Additionally, it enables you to analyze the content that your rivals are posting. How?  It can assist you in performing in-depth comparisons and tracking the performance of your competitors’ material. Additionally, it notifies you whenever a writer or rival produces fresh content that is relevant to yours. HubSpot The social media management tools offered by the well-known marketing platform HubSpot are nothing to laugh at. You can track social interaction specifically in the context of your customer relationships with Hubspot. Customer shout-outs and mentions are automatically logged, saving you a tonne of time and requiring less human tracking on your part. The tool gives you a thorough understanding of your customers’ social activities and how many actual leads you’re generating from particular platforms when combined with HubSpot CRM.  This enables you to quickly demonstrate the ROI of your social media marketing. Nevertheless, the platform is not a native social media management app and is only accessible to HubSpot users. Zoho Social One of the greatest social media management solutions for team communication is Zoho Social. You may initiate conversations, share reports, assign team roles, and invite comments via the app. This enables sharing your changes, tactics, and performance insights with everyone very simply. The platform also offers its own Sprout-like optimal timing tools in addition to scheduling.  Additionally, Zoho Social offers built-in Instagram scheduling features that let you post updates and share user-generated material directly from your desktop. Like HubSpot, Zoho CRM offers immediate connection, and being able to track client interactions is a significant plus. Mention By providing you with real-time updates about your brand from the web and social media, Mention can assist you with real-time media monitoring.  It makes it simple for you to keep an eye on more than 1 billion sources every day, including blogs, forums, and social media. Additionally, it can assist you in keeping up with everything that is being stated in real time about your company online.  As a result, you can interact with people, reply to feedback instantly, and expand your community of brand advocates. Additionally, you may use their influencer discovery tools to locate influencers who can help you disseminate your message. Most significantly, their insight center enables you to explore your monitoring data in depth, test out novel graphs, and spot trends you would have missed otherwise. This contains significant indicators including gender, reach, influence score, and brand perception. AdEspresso Ad creation and management on social media sites is challenging, let’s face it. Thankfully, all we require to resolve that is this social media management application. You have the option of creating campaigns using the AdEspresso campaign creation flow or on Google, Facebook, and Instagram.  AdEspresso also evaluates your Facebook ads and offers useful daily in-app advice. This allows you to suspend underperforming advertising and multiply the ones that work. You can generate many varieties of your advertising with the help of Adespresso, which also makes experimentation simpler. Additionally, this application links your Facebook Ad Account with your CRM or email marketing program so your leads, contacts, and audiences are in sync. You can send emails to your client or customer and request their approval using their campaign approval tool. These tools can assist you in achieving your social media marketing objectives, regardless of whether you represent an up-and-coming agency or a well-known company. Making the best tool selections to create the ideal social media strategy is a never-ending struggle. Additionally, each company has a particular target market and social media post format. We hope this article helps get

Buying real estate is one of the most expensive things that you can do, and it’s not always easy to find the right property. That’s why it’s important to have a digital marketing strategy in place that will help you qualify leads, convert them into sales, and keep your costs down. In this guide, we’ll be discussing the importance of high-quality lead generation for real estate, the different strategies you can use to generate leads, and how to optimize them for maximum results. If you’re ready to take your real estate business to the next level, read on! Why High-Quality Lead Generation Is Important For Real Estate? Real estate marketing is all about generating leads and selling properties. But generating leads of the right quality is essential for success. By following a step-by-step digital marketing strategy, you can increase your chances of closing deals quickly and easily! High-quality leads are the foundation of a successful real estate marketing campaign. They are the people who are most likely to buy or lease a property, and the process of generating them starts with generating leads that are relevant to your target audience. By doing your homework and targeting the right leads, you can convert more prospects into buyers. With digital marketing strategies like these in place, you’re on your way to real estate success! Define Your Target Audience Or Customer Persona For Real Estate Real estate marketing can be a daunting task, but it’s essential to get the right strategy in place. Before you get started, it’s important to understand who you’re selling to – this includes understanding your customer persona. After that, it’s time to start researching their age, gender, location, annual income, interest, intent, and psychographics. Once you’ve got a good understanding of who they are and what they want, it’s time to develop a digital marketing campaign that will work best for them. One strategy that could work well is creating a few customer personas and testing out which one provides the best results. Another great way to get leads is by marketing real estate in the right way to the right people – for example, social media marketing to millennials or real estate ads online to people in the city. Lastly, keep in mind that your digital marketing strategy would be influenced by the type of real estate you’re selling and the purpose of the purchase. Top 7 Real Estate Digital Marketing Strategies To Boost Sales Real estate is a business that revolves around customer relationships. That’s why it’s so important to employ digital marketing strategies that will help you build stronger connections with buyers. Here are the top 7 strategies that will help you achieve this: Social Media Marketing: List down the suitable channels for executing your real estate social media marketing. Email Marketing: Create a warm database and experiment with a cold database for email marketing. Google Search Ads: Showing ads to inbound searches can help you get qualified leads. Google ads is a great channel for the inbound approach. YouTube Ads: Youtube is one of the largest search engines, hence if you aren’t running ads on Youtube for real estate you may miss out on a lot of lead generation opportunities. Facebook and Instagram Ads: You can take the inbound approach through Google ads and use Facebook/Instagram ads for remarketing by using lead magnets. Marketing Places: Make online presence on popular market places in real estate such as housing.com. Marketing Places: Make online presence on popular market places in real estate such as housing.com. Collaborations : Rech you potential customers by collaborating with bloggers, YouTubers, Instagram and Facebook influencers. What Is A Multi-Funnel Digital Marketing Strategy For Real Estate? A digital marketing strategy for real estate should start with video marketing. This is because videos are the most engaging content type online, and they help you capture users with high intent and interest. Once you have these leads, the next step is to drive sales – through powerful landing pages and email sequences. By following a multi-funnel digital marketing strategy, you will ensure that your real estate business is successful. How To Ensure You Generate Warm And Hot Leads Most Of The Time Digital marketing is the key to success when it comes to real estate. If you want to generate leads and sales, you need to put in the hard work and follow a step-by-step digital marketing strategy. Here are the five key strategies you need to follow: How Does Branding Affect Conversion Of Your Real Estate Leads? Creating a digital marketing strategy for real estate is essential for success. If you’re not doing everything in your power to increase conversion rates, you’re likely losing potential leads. Here are four key strategies to help you achieve success: Trust: Establish trust and authority through your brand’s voice to build a connection with your leads. Recognition: Run appealing rewards and recognition campaign that will help in better conversions. Rate: Make sure to provide the project completion rate. Create impact: Videos are a great way to attract leads. Create impact by providing video demonstrations.   3 Highly Effective Brand-building Campaigns For Real Estate Building a successful real estate business requires a digital marketing strategy that is tailored to the target audience and the business goals.  The first campaign is focused on building a strong online presence, which includes developing a website, creating social media accounts, and creating engaging content. Next, create content that speaks to your target audience – whether it’s blog posts, blog comments, social media posts, or videos. Educate and attract potential home buyers with blog posts that discuss the various real estate markets, the pros and cons of various real estate options, and tips for home buyers. Use social media platforms like Facebook, Twitter, and LinkedIn to build a following for your business. Lastly, create a compelling story – something that will capture buyers’ attention and stimulate their desire to learn more. Running An Exploration Campaign To Know What Works And What Doesn’t Digital

“Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture – not just organize it.” – Gregg L. Witt, The Gen Z Frequency: How Brands Tune in and Build Credibility Marketing to Generation Z can appear to be a challenging task for certain companies. But what is the reality? It’s simpler than you might think to figure out how to make your marketing resonate with a younger audience. Let’s examine the traits of this generation, commonly referred to as “digital natives.” Generation Z is on track to surpass all other generations in terms of education, is progressive, and is more racially and culturally diverse.  Additionally, this generation avoids self-labeling, practices radical inclusivity, and considers all of their alternatives carefully before making a decision. Marketers who wish to use Gen Z’s enormous purchasing power must comprehend what motivates this younger generation.  Additionally, keeping an eye on what young consumers want helps firms attract new customers and makes sure they don’t miss out on important social media trends. Marketing to younger customers has historically proved challenging. Tracking demographic information can be challenging. Trends in marketing come and go. To be sure, Gen Z is outspoken and frequently online, which makes inferring their purchasing habits much less of a guessing game. Gen Z should not be treated as a separate group if you don’t want to appear out of touch. Brands must also figure out how to close the generational divide between Gen Z and other generations, like Millennials.  Despite the differences between the two generations, recognizing Gen Zers’ unique online behaviors and social preferences is the first step in establishing a connection. With that, let’s get started! 1.Focus On Captivating Visual Content: Instagram and YouTube are the social networks Gen Z members say they use the most, according to 81% of them.  Furthermore, when asked which networks Gen Z would want to see brands use more frequently, 56% mentioned Instagram and 38% mentioned YouTube.  Given Gen Z’s appetite for short-form video content, marketers should consider incorporating visual platforms into their strategies and developing bite-sized content like Instagram Stories. Influencers and brands agree that short-form video with overlays, visual effects, and music is marketing gold. You need to look no further than TikTok’s recent growth to see proof of this occurrence.  TikTok is an essential part of any brand’s plan to connect with Gen Z. With over 680 million users globally and 25% of TikTok users in the US between the ages of 10 and 19, TikTok is a hugely popular platform. 2.Getting More Tags: Marketing to members of Generation Z also heavily relies on tagging.  For instance, encouraging followers to provide user-generated material with a branded hashtag, such as customer pictures, allowing clients to self-identify with a tag at a brand’s physical location or to gain more potential followers for a brand’s social media feed, asking customers to tag their friends and family in posts. 3.Showcase The Fun Of Your Brand: Although it may seem obvious, the majority of Generation Z prefers to support businesses that they consider to be “fun” and “cool.” That might help to explain why young people are so drawn to humor and meme-centric social media material. Here, brands must contend with the difficulty of keeping up with internet speed.  Brands that attempt to share a months-old meme run the risk of seeming out of date. In a similar vein, not all professions have the opportunity to assume the character of a comic. The most important thing is for brands to have a distinctive voice, showing the human aspect of their social media presence through real conversations that don’t sound too stuffy.  Brands should avoid using templates when communicating with consumers and instead try to be natural and unexpected. 4.Accept Consumer Comments And Review: Sometimes saying nothing at all is the best thing a brand can do to promote purchasing habits.  82% of Gen Z consumers will make a purchase from a brand after reading online evaluations from other customers, according to Sprout’s Digital Natives Report. Customer reviews can enhance your brand’s online reputation, inform potential new customers, and increase credibility through social proof by being incorporated into your social strategy. Consider reaching out to clients you already know who appreciate your products or developing feedback forms to mail following a purchase or experience to encourage reviews.  Make it as simple as possible for consumers to submit reviews, and don’t be shy about responding to both favorable and bad reviews. 5.Offer The Customers What They Desire: Above all, Gen Z consumers want brands to show that they truly comprehend their needs and wants. According to data from the Index, 50% of Gen Z customers are more inclined to purchase from a brand that conveys this understanding than from a rival.  For organizations, this may be as straightforward as letting customers know their opinions are valued or as big as launching a new service, event, or piece of content in response to their input.  While targeting younger customers may need some finesse, “cool” brands on social media aren’t the only ones that can pull it off. Added graphic material? more truthfulness? More back-and-forth exchanges with clients? Hey, we think all of those sound good. Brands have the opportunity to forge meaningful connections that are advantageous to all parties by taking the time to understand Gen Z’s tastes and what sets them apart from previous generations. Are you prepared to boost your Gen Z marketing plan? 

“Make people buy from you instantly! Read further to know how.” Psychological marketing triggers have been playing a crucial role in marketing for ages. Marketing is all about building relationships with your target audience and gaining trust so that they take the desired action.  The very first sentence that you read is a psychological marketing trigger to make you take the desired action (here to read this article). The trigger here that made you take the action was curiosity. Similarly, we all encounter a lot of psychological marketing triggers that are used to make us take certain actions. Sometimes, you realize that you got triggered and sometimes you don’t even get a chance to.If you haven’t yet tried some very effective psychological marketing triggers for converting your leads into customers, you are already losing out on a lot of potential sales. Why Psychological Marketing Triggers Are Effective? Here’s a very good reason to understand why psychological marketing triggers are so so cogent. When you market to sell your products or services you are dealing with real humans. We, humans, are highly driven by emotions when it comes to making purchasing decisions.  If you hit the right spot at the right time, the chances of triggering your leads to take the desired action get higher. Understanding the psychology of your customers is an important key to your business’s success. Using psychological triggers for marketing enables you to connect with your audience more deeply by conveying a message that is more engaging to make them take the desired action. So let’s have a look at some very effective psychological marketing triggers that will help you win sales by converting your leads into customers in just no time. 6 Psychological Marketing Triggers That Convert Leads 1. Halo Effect: It is rightly said that “ the first impression is the last impression”. Potential customers usually get highly influenced by the first impression of your brand or business. The Halo Effect in marketing implies that the first impression of your brand or business will affect further interactions with the customers.  Ensure to have a positive and impactful first impression of the brand, so that you form a solid foundation to build a strong relationship with your customers. In simple words, Halo Effect refers to the preference of your customers for your brand due to some positive impressions or experiences. This psychological marketing trigger is linked with brand equity, brand loyalty, and brand strength. The best example here could be Apple, which had enormously benefited from the massive success of launching an excellent range of iPods that people went crazy about.  After this success, it was speculated that the sales of Mac laptops would also increase.  Here, the Halo Effect helped Apple with the expansion of its product offerings. 2. The Recency Effect: People are more likely to recall the most recent details about a product when they hear or see advertising for it.  One of the most important psychological techniques used by many sales, marketing, and advertising professionals is the recency effect. This effect implies that the most recent thing/information that one consumes is considered of greater importance.  This effect can help you beat your competitors if you keep giving comparatively more information about your brand and products/services. This will create a recency effect, where the customers tend to give more weightage to information consumed more recently. 3. Serial Position Effect: The Serial Position Effect is a cognitive bias and a form of psychological tendency where the customers remember the first and last piece of information better than the middle one.  This implies that the first part and the last part of any information in marketing are important. Therefore, you must ensure to put the most essential pieces of information in the first and last part of your content.  It was German psychologist Hermann Ebbinghaus who coined the term “serial position effect ” As per his study, the Serial Position Effect includes both the primacy effect and the recency effect.  The primary effect gives more importance to the piece of information at the beginning, while the recency effects give more importance to the one at the end. This tactic is usually found in many advertisements and website designs where the most crucial part of the information is displayed at the beginning and end to make the customers take the desired action.  Similarly, E-commerce websites try to place the products at the beginning of the product list, that they most likely want to sell. 4. Loss Aversion: Loss Aversion is a psychological tendency where people give more weight to avoiding losses than achieving gains. For instance, saying “save $50 now” is more persuading than saying “gain $50 with this purchase”. This effect is the one that we call creating FOMO (Fear Of Missing Out).  If you want your customers to take immediate action by creating urgency, Loss Aversion is the trigger that you need to use.  This can be useful to create a sense of scarcity which will tend people to take action instantly. In marketing, providing limited discounts, coupons, free trials, and product samples are a few common examples of Loss Aversion.  The factor that plays great importance is what words you use, as stated in the above example of  “save $50 now” and “gain $50 with this purchase”. 5. The Compromise Effect: As per the concept of the Compromise Effect, a product will be more likely to be selected from a collection of available options when its characteristics are not too extreme. Assume that you have three categories of selling options with two of them having extreme attributes while one is the middle option, then the chances of the middle option getting chosen are higher. This is the compromise effect.  According to research, there are several causes for the compromise effect. Some claim the impact lessens consumer internal conflict and improves their ability to communicate their decisions to others.  According to some researchers, the impact serves largely as a risk-reduction tactic. For example,

Why do people spend so much time on the internet?  Why are people constantly scrolling through their phones on social media platforms? Why are memes considered to be so amusing? What is it that makes people stay glued to their phones for hours?  The answer is Content.  We are all content addicts. Our fingers have walked miles scrolling through our phones every day in the hunt for good content just like right now you are reading this article.  In this article, we are going to dive into all the wonders content marketing offers us. What Is Content Marketing? Content marketing is a form of marketing that uses online media (such as videos, blogs, and social media posts) to stimulate interest in a brand or product without explicitly promoting it.  Gone are those days when you would knock on the door of your customers and convince them to buy your products when you could offer them some discounts or gifts to make them buy.  Those were simpler times. But your customers have gotten smart over time. It takes a lot more than just gifts and heavy discounts to convince them now. Today it’s all about maintaining a lifelong relationship with your customers. Create an image first then think about selling your product.  Let’s talk about KFC and other local fried chicken fast food restaurants. Which one would you choose? The answer without any second thoughts is KFC.  Because KFC has created its brand image, they have a strong content marketing team working hard behind its desks to build a relationship with its target audience. Content marketing is the hero of every brand’s success story. Can you name any one of your favorite brands that don’t have a social media presence? No?  That’s because every single brand’s product you use daily is active on social media. Below are a few instances of how brands do content marketing to create an impact on their target audience: 1.Canva Design Challenge The well-known graphic design platform Canva makes content creation simpler for companies, influencers, and content creators. In 2022, it started a weekly user contest with prizes, such as a paid yearly subscription to Canva. Unique, innovative, and occasionally “out there” images are requested for the #CanvaDesignChallenge, which is then presented to a group of Canva employees.  They select their top five at the end of the week. 2.MailChimp’s All Day’s Work Series Every digital marketer out there knows what MailChimp is. For small and medium-sized enterprises, MailChimp is a well-liked, simple-to-use customer relationship management (CRM) tool.  It excels at assisting large and small business owners to cultivate new leads and create subscriber lists. However, MailChimp continues to produce its own fascinating and pertinent content. It debuted a mini-series about the successes and difficulties of smaller enterprises in January 2021 called ‘All in a Day’s Work’. 3.Apple Shot On An iPhone Users of the iPhone 13 and iPhone 13 Max were encouraged to share their best photos taken with the phone’s macro feature as part of Apple’s Shot on an iPhone promotion. iPhone users photographed everyday scenes, turning commonplace items into stunning compositions.  The hashtags #shotonaniPhone or #iPhonemacrochallenge were suggested by Apple for consumers to use when posting their photos to social media. Apple employees and ten professional photographers reviewed the online entries and chose 10 winners. 4.Coke’s ‘Share A Coke’ Campaign In Australia With the help of Coke’s “Share A Coke” promotion, everyone could customize their preferred beverage. On the side of the bottles, they added the 150 names that were the most well-known in Australia. And, well, it was loved by everyone.  The advertising has since then spread like wildfire all across the world. Why did it succeed so well? Personalization. You felt privileged drinking Coke. You were up against the world by yourself and your bottle.  And the core of content marketing is this personalized element. 5.Hootsuite and A Game of Social Thrones A few years ago, the hit series Game of Thrones was all that people could talk about. It had us all wrapped around its pinkie finger. Hootsuite took advantage of this and created a campaign we remember to this day. With the help of the social media management application Hootsuite, you can control all of your accounts in one location.  Not exactly what you’d call a lively or interesting subject, do you think? Well, their marketing department had other suggestions. And it started with a viral video on YouTube It accomplished what a marketing campaign ought to. It sparked an excitement. People who were diehard fans of Game of Thrones were curious to know more about Hootsuite. 6.Microsoft and Stories The Microsoft employees are skilled storytellers. And a blog is the perfect place to do it. Its name, “Stories,” is fitting. If you can use your tale to stir the emotions of your audience, they will come to trust you and make purchases from you. This idea forms the foundation of the author and businessman Seth Godin’s whole marketing philosophy.  You’ll connect with your audience more effectively with the more compelling stories you tell. The relationship is stronger the better the connection. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Content Marketing is one of the hardest rocks to crack. It takes time to plan, strategize, and understand what your brand requires and the psychology behind your target audience’s mind.  But it is very much important for the survival of your brand. It is all about telling powerful stories, connecting with your audience, and adding a personal touch every once in a while.

“Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.”                                                                                                              – Robert Weiss YouTube marketing has become one of the most popular and vital components to boost the effectiveness of digital marketing strategies.  Video content is one of the most high-impacting content when it comes to content marketing and ad campaigns. Youtube is a widely favored platform to stream videos.  An engaging user experience on Youtube retains a large audience to get hooked on the platform.  On the other hand, the features and the presence of such a large number of viewers offer creators and businesses, the potential to grow and reach their target audience. How Effective is Youtube Marketing? Nothing compares to video content for marketing!  This is why it’s an essential element of any strategy for digital marketing. Being the second largest search engine, Youtube paves way for many marketing opportunities by providing truly exceptional tools, which can be used for creating and editing content, tracking performance, and much more. There are presently over 2 billion users on YouTube. As per a report by Statista, more than 3 billion visits were made to YouTube.com from desktops in March 2021, while 840 million visits were made from mobile devices. Paid YouTube mobile advertising is 84% more likely than TV advertising to catch viewers’ attention. (Google and Ipsos eye-tracking research study) Youtube marketing allows you to reach people from different demographics based on your niche and topic.  Not only this, but Youtube marketing can help do remarketing too. You can reach an audience based on their past interactions with your videos on Youtube. Without emphasizing more on how incredibly effective is Youtube marketing, let’s jump on to some realistic Youtube marketing strategies that will work for sure. Proven Youtube Marketing Strategies That Actually Work 1.Identifying Niche And Defining Target Audience: This is the foundational base of all your efforts for Youtube marketing. If you did this right, you are all set to put the rest of things in the right place.  Identify the passion that you are most interested in. Further, identify the skills that you are best in or have mastery in, and now look for the specific market demand for it and the target audience. It sounds simple, but it isn’t! The process is very in-depth and requires a lot of thinking, but it is worth it.  Once, you identify your niche and target audience, define your audience. Try to collect information and that will help you know them more closely.  This information can be related to their demographics, their goals, their pain points, and so on. For example, you can conduct a survey through an online form. You could share this form containing questions that will define your target audience. All this will help you plan and execute strategies that align with your target audience and get the desired results. 2.Analyzing your competitors: This is one of the best strategies to find the gaps in your Youtube competitors’ content and fulfill those for your target audience on Youtube.  Conduct deep analysis of your Youtube competitors in your industry.  This also helps you to get an understanding of what is working for them and what is not. You can strategize suitable tactics too by studying the competitors and implementing the best practices. There are tons of tools that can be used to analyze your competitors and accordingly establish a go-to strategy for making your Youtube marketing efforts a success. 3.Empower Yourself With The Right Tools: Tools are a savior when it comes to marketing. Finding excellent tools that can have amazing results and save your time is like holding a boon. The internet is loaded with plenty of tools for producing video content, but finding the right ones is a challenge.  Doing profound research, analyzing the tools used by your competitors, and finding what the industry experts use can help you get the right tools as per your essentials.  Tools are crucially important today if you want to grow at an exemplary pace. However, completely relying on the tools is also not a good idea. But the best inputs from your end combined with the outputs from the tools that you use can help you get the exceptionally finest results. 4.Consistency Is The Key: Your audience shall subscribe to consume quality content that will provide value to them. Hence, if they like your content they would love to have more from you.  That is why uploading your videos regularly can help you keep your audience hooked and connected with your brand.  Uploading videos on regular basis is a good practice, but it doesn’t mean that you need to post daily. Creating quality content requires effort and time too. Hence, ensure that you are consistent enough to give your audience high-quality content regularly. If you have an irregular pattern of posting your Youtube videos, it will disappoint your audience and highly affect your reach too. People frequently value both consistency and originality.  Making consistent content and posting accordingly is of great importance, but standing out from the crowd is quite another thing that depends on the quality of your content. 5.Video Optimization: Thumbnails are the game-changers when it comes to Youtube. Ensure that your video thumbnail is very eye-catchy and attention-grabbing.  When your audience looks for content, there are plenty of videos that will be shown up. Your thumbnail, caption, and title need to be so appealing that it makes the user click on your video. Another crucial component to be considered while optimizing your Youtube videos is the description.  Youtube being the second largest search engine, the video descriptions on the platform do play an important role while ranking your videos.  Write a precise description that describes your video effectively. The maximum limit here is 300 characters.  Ensure to include focus keywords. Keyword optimization of your Youtube description can help you get better reach. 6.Leveraging The Power Of Youtube Ads: If you aren’t adding Youtube ads

The very first computer was created in the 1982 by Charles Babbages. The Internet was invented in the year 1983.  Today when you are probably reading this article from either from your mobile device or maybe a laptop or tablet, you are probably indifferent to what technology has to offer and how convenient it is for us.  But could you imagine how far we have come when it comes to the advancement of technology?  Today we have technologies that we barely understand but we know are going to rule the future. This article is about one such advanced technology that everyone is curious about; Metaverse. Let’s dive in. “It is time for us to adopt a new company brand to encompass everything that we do. To reflect who we are and what we hope to build I am proud to announce that starting today our company is now Meta,” -Mark Zuckerburg, CEO of Meta It has been almost a year since Meta was introduced by Mark Zuckerburg which brings in all the Apps and technologies owned by Facebook under one company brand.  As part of Meta, people will be able to connect, find communities, and grow their businesses by bringing the metaverse to life. His goal is to make Meta a Metaverse company rather than a mobile internet company.  Since then, Metaverse is gaining a lot of popularity. Everyone is either curious to know more or is either making investment plans for a secure future. But one thing is for sure, Metaverse has gained our attention. What is Metaverse? “The Metaverse is not magic, it is a new world created by aliens from planet Earth to give an infinite experience of the existing world.” -Anuj Jasani The term Metaverse might be new to us but not it’s meaning. Metaverse simply means cyberspace. It doesn’t refer to the introduction of any new technology but rather a new way of interacting with the technology.  We are familiar with the terms virtual reality (VR) and augmented reality (AR), but Metaverse brings them together and into one common place. AR & VR Are familiar with virtual games like Fortnite and PubG? Have you had a chance to watch Ryan Reynold’s movie ‘Free Guy’?  Well, it gives a glimpse of what the future of virtual reality in the world of Metaverse would be.  When you play a match on Fortnite you either get killed or win the match, either way, your virtual journey ends with it.  But wait, what if it doesn’t? Imagine a virtual living and breathing world that never sleeps or ends when you press the exit button. It continues to go on like it is in the real world with or without you.  Everyone you meet there in the game exists in some corner of the real world. It continues to grow develop and thrive. That’s exactly what we should be expecting from Metaverse in the future.  Now isn’t that interesting? Web3.0 and Metaverse Web3.0 is the third step development of Web2.0 which we are currently at. It is all about controlling tomorrow’s internet.  The idea behind it is to fix the flaws in today’s internet era. Here the user will have decentralized ownership and control over the internet rather than being controlled by Government and corporations. It means that data can be stored in a way that only the owner has control over it, regardless of whether it is on a server owned by a corporation or controlled by a local government. Without the keys to the encryption that proves they own the data; the owner or government cannot access or change it.  Even if their server is shut down or removed, the data can still be accessed on hundreds of other computers. NFTs NFTs or non-fungible tokens are cryptographic assets on a blockchain with unique identification codes and metadata that separate them from one another. NFTs can represent real-world items like artwork and real estate.  “Tokenizing” these real-world tangible assets makes buying, selling, and trading them easier while reducing the probability of fraudulent activities. How NFT and Metaverse are related? As we now know the virtual marketplace is thriving (thanks to Metaverse), and we can safely assume that these VR markets would one day become a safe trading space for NFTs.  For example, Nike has already made some moves to step into the Metaverse world. In its virtual world, Nikeland has acquired its studio (RTFKT) known for creating NFTs of products. Sandbox Sandbox is the latest project of Metaverse and the third-largest metaverse based on the Ethereum blockchain. It allows users to create, share, and monetize their assets (like real estate) and gaming experiences.  The virtual world allows people to own assets, play, build, and own their properties and in-game assets. They can sell these assets and earn real-world money as well. From the landline telephone to creating virtual worlds, we have come a long way. Technology has amazed us over the years and it continues to do so. Who had even in the wildest dreams thought we would have everything we need at the tip of our fingers? The Metaverse is a 3D world, a world of your imagination or more accurately put, a world better than your imagination.  Imagine a world where you could visit virtual art galleries, meet new people and have a cup of Joe with them, join your favorite rock band concert, and all of these from the comfort of your home.  Metaverse is the new era of the digital world, a new revolution and it is although still under development and many brands are exploring its potential, it is a box full of surprises that are eagerly waiting for us to open.

“Ignoring online marketing is like opening a business but not telling anyone.”  Digital marketing services are offered by many companies that offer these services to businesses. Digital marketing is a train all businesses are hopping onto. It unlocks a whole new level of marketing and no brand wants to miss out. With social media marketing, search engine optimization, Google ads, and programmatic ads; no brand wants to lag.  They want to reach their target audience in every possible way through digital marketing and they want to be the first one to grab all the new opportunities that come with it.  Be it a small local business or a huge international brand, you name it, they have a digital presence on at least one platform. And one wonders why not when technology has made it so easy for even a struggling brand to find a silver lining in the clouds on a rainy day. Brands either prefer an in-house digital marketing team or partner up with a digital marketing agency that offers all kinds of digital marketing services starting from search engine optimization to performance ads.  If you are curious to know more about some of these best digital marketing agencies and how Insightus Digital stands out from these agencies, then you have clicked on the right link.  In this article, we will talk about India’s best digital marketing service providers in the world, their work, and what Insightus Digital offers its clients. Let’s dive in! Ignite Visibility Source: Ignite Visibility Ignite Visibility is located in San Diego and they are known for being an expert in performance marketing, SEO, and email marketing.  They gained their popularity during the beginning of Covid-19 when all businesses were recurring losses because of the pandemic Ignite Visibility came up with a creative solution.  They made various plans to help the brand not only survive but thrive during Covid-19. They even won Best B2B Search Marketing Initiative by Search Engine Land in 2020, when most agencies were still figuring out how to deal with Covid-19. Pinstorm Source: Pinstorm Pinstorm is one of the leading digital marketing companies in the world. They have worked with a brand like Walt Disney, HSBC, ICICI, and many more well-known brands.  They provide services like search engine optimization, social media marketing, and online reputation management. WebFX Source: WebFx WebFX is mostly known for its specialty in search engine optimization. The agency has driven a total of 3 million prospects for customers and has created 700 million in sales.  Apart from that they also provide services like social media marketing, Google ads, content marketing, and more. GoZoop Source: GoZoop GoZoop is a globally recognized Digital marketing agency that provides online PR, social media marketing, performance ads, and more.  They have worked with brands like Mumbai Indians, Citi Bank, and BMW. WebChutney Source: WebChutney WebChutney is an Indian-origin brand that has worked for many prestigious brands like Coca-Cola, Microsoft, Unilever, HDFC and list the list goes on.  They are known for their creative content strategies and for maintaining happy relationships with clients. They have recently won the ‘The One Show 2022 APAC Agency of the Year’ which is a very prestigious award in the field of digital marketing. They provide services like social media, performance ads, SEO, and more. How is Insightus Digital different than any of its competitors? Source: Insightus Digital Insightus Digital is led by two powerful personalities, John Poulose and Winston Dsouza.  John is a Harvard Alumni and the founder of Insightus Digital. He possesses more than 20 years of experience in scaling profitable businesses and is the author with Bookboon Learning, creating audiobooks, podcasts, and webinars for the global audience. Winston Dsouza with his more than 10 years of experience in providing digital marketing solutions to growing brands in all fields. He specialised in 360-degree digital marketing and his excellent strategy and planning skills have helped brands increase their ROI. ‘Always deliver more than expected.’ This is our golden rule when it comes to serving our clients. We believe in ‘going that extra mile for our clients.  Through our work with clients across various industries, we have access to industry best practices. With our latest updates, you are sure to receive the best performance. We don’t treat our clients as separate entities from Insightus Digital. Our clients are part of our team. Their growth is our growth, and their success is our success. We thrive with each goal our clients achieve.  Over the years, we have formed a kinship with our clients, and because of this very reason, we have a very trusting relationship with our clients. “Very impressed with Insightus Digital’s professionalism, teamwork, diligence, and results. Their team is knowledgeable and committed to supporting all of MFPA’s digital marketing initiatives, making them invaluable partners in our business. It feels like we’re working with our team rather than an external agency.”  – Bobby Thomas, Country Manager of Mouth and Foot Painting Artists Change is only constant and we know how true these words are in the world of technology. Every other day there is a new update on Facebook, Google, and other platforms.  They keep updating their interface, advertising policies, more and more creative ways of posting, and updates in the algorithm.  We have a team of experts who not only make sure to look out for these changes but also make strategies and plans on how to blend with these changes and deliver the best results. The only constant thing is our dedication to serving our clients and the organization. We have worked with brands when they were in the start phase of their business and helped them gain high ROI and sales. It is challenging to work with renowned brands, but it is 10x more difficult to create a brand name for companies that have just started in today’s competitive market and create a lasting impression. Insightus Digital has worked for many similar businesses over years and has helped them set one benchmark after another and

Digital marketing services are a set of marketing techniques that use digital technologies to reach potential customers through the internet. These techniques include email, search engine optimization, social media marketing, and more.  Digital marketing services are offered by many companies that offer these services to businesses. The benefits of hiring a digital agency are huge. They can help with all sorts of things like website design, SEO, social media management, and more.  Some things that you should consider when hiring a digital agency are their experience, the cost of their services, and whether or not they have any reviews from past clients on their website. Another benefit to hiring a digital agency is that they will be able to provide you with content for your website or blog posts to keep it fresh and updated regularly.We at Insightus Digital provide the below digital marketing services that have helped our clients build great brands and achieve spectacular returns on investment. 1.Facebook & Google Ads Management: Facebook ads are an ROI-driven marketing tool that is being used by small to large-sized businesses. They are specifically designed to target specific audiences and create a more personalized experience. Insightus Digital has managed over Rs. 80 crores in ad spend across Facebook and Google ads.  We bring to the table the industry best practices. With a team of performance marketers and ad copy specialists, our clients enjoy high brand recall and profitable returns on investment. We utilize below Facebook ads strategy– Multiple interest-based audiences layered with behavior and demographics. Lookalike audiences which is the heart of Facebook marketing. Custom audiences for retargeting with different ads. Data-based optimization on best-performing audiences and ads. Facebook ads have been around for years but it’s only recently that they have become an integral part of marketing strategy for many companies. There are many different types of  Facebook ads can be used to target specific groups of people or create a more personalized experience with the company’s brand. Google Ads Management is a platform that has been created by Google to provide advertisers with the ability to manage their campaigns on Google Search, YouTube, and across the Google Display Network. We utilize below Google ads strategy- Purchase or sales-related keywords. In-market audience targeting for people actively looking to buy your product or services. Combined audience section. Similar audience for scaling new audiences and custom audiences for retargeting. Performance Max campaigns which result in Omni presence across all Google platforms. We have been delivering outstanding results on Facebook and Google ads management. Our low fee structure ensures that the clients we work with get the highest returns on investment. 2.Social Media Marketing: Most companies put time and financial resources into making great social media posts. The truth is that for more than 95% of these companies, their post and message doesn’t reach the right target audiences. We at Insightus Digital work with a laser-sharp social media marketing strategy so that all of your posts and messages reach the right target audiences. Social media is a powerful tool for businesses of all sizes in the digital age. Social media marketing has become an important part of many companies’ online strategy, as they can use it to promote their products or services. Social networking sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, Pinterest, etc. are all very popular online platforms that people use to share information with friends and followers. 3.Website Design And Development Services: How about which glue to buy for your little art and craft project? Fevicol, did we get that right? That’s the art of subconsciously establishing your brand name in the minds of the people. And this is the kind of recognition you can create for your brand among your target audience with the right content marketing strategy. Research: Niche research, target audiences, and competitor analysis Planning stage: Website architecture like the main menu, pages, functionalities, framework, and hosting. Execution stage: Content marketing, design mockups, applying the functionalities and buying a perfect hosting service. Post execution stage: Testing the website and then launching it in real time. There are continuous optimizations and maintenance to be done Our other digital marketing services: 1.Digital Marketing Consultation Service: It’s never too late to grow your business! Why wait? Grow your business with professional digital marketing consultation. All you need is a 30-minute strategy call with us. We would design a customized digital growth roadmap and walk you through the important growth marketing aspects.  2.Marketing & Sales Qualified Lead Generation Service: Lead generation – often summarized as the process of ‘bringing in new business – is an ongoing business activity that entails little direct expense. The best lead generation programs balance personalization, content, and creativity as they leverage hyper-personalized, targeted communications with appropriate offers. Insightus Digital has generated more than 1,05,000 leads for all clients combined within B2B and B2C segments. Connect with us today for a pilot project and experience the power of highly qualified leads that are ripe for closure. 3. LinkedIn Marketing Service: LinkedIn is transforming the way professionals do business, but all the features and options in this platform can be overwhelming. The truth is that LinkedIn is the best place to meet top-level professionals who can help you grow your company, and you don’t want to miss an opportunity to connect with these decision-makers. LinkedIn Marketing for Business provides you with everything you need to get started on LinkedIn. You’ll be able to find key people, manage your company page, create new opportunities and campaigns, and more. With all of the features in this app, LinkedIn will be a breeze! 4.Amazon Marketing Service: Amazon marketing is a complicated and time-consuming process, especially when you have to monitor the marketplace and adjust your strategy based on the results. This may sound like an impossible task, but this is not the case. With Amazon Marketing for Businesses, you can finally stop wasting your time and money on marketing.  Amazon Marketing for Business takes care of everything for you — from analyzing