Marketing landing pages are an essential component of any digital marketing strategy. Well, it holds great power as the purpose of the landing page is to influence the visitor to take a specific action especially to generate conversions.
The page you are directed to when you click on an advertisement is usually referred to as a landing page. It can also be the page that appears after clicking a call to action button or can also be a website’s main page.
Creating excellent landing pages is a great way to increase your conversions online. A landing page, in contrast to your homepage, which can display all the services your company provides, urges visitors to take a particular action.
This can ultimately help you drive traffic, improve your SEO and build a strong brand.
That is why you should make sure that your landing page is prepared in such a way that hooks the visitor and influences them to take the desired actions.
We have listed some tried and tested best practices that work best to create a landing page that highly converts.
1. Have A Crisp And Concise Copy:
Clear, and easy-to-read landing page copy with a specific message is all that highly contributes to creating an effective landing page.
You may also use bullet points, headlines and subheadlines and bold fonts. This will ensure that the information that you want to give is easy to understand and read keeping the visitors hooked.
If the visitors have landed on the page from an email or an ad, it’s very reasonable to assume that the majority of people who visit your landing page already have some interest in what you have to say.
Just because they’re intrigued when they first arrive doesn’t indicate they’ll stay interested further too. You need to get to the point by not stretching much with a very long and detailed copy. Make sure that your landing copy is crisp, clear and specific.
Your landing page should have a goal for every sentence, and that goal should be to promote your call to action. Cut it if it doesn’t comply.
2. Include Customer Testimonials:
Including customer testimonials in your copy is a great way to increase conversions through your landing page. One of the most effective conversion copy tactics involves having satisfied customers write your copy instead of you.
Nothing else compares to testimonials for generating conversions. Your landing page copy might not be as convincing as the testimonial written by your client.
This is because the visitor gets an idea about what will he experience if he purchases from you.
Because testimonials illustrate what the buyer would encounter when using your product or service. Customer testimonials are powerful sales tools.
Keep in mind that your consumers make the finest conversion writers. Social proof is a potent addition to any copywriting and marketing plan, so let them speak for themselves.
3. Keep Forms That Are Easy To Fill:
If you have a form on your landing page, ensure that it is simple and easy to fill. In other words, make sure that you do not complicate it much by requesting a lot of information from your lead. Try to request only the most crucial data that is required.
For instance, if you want them to sign up for a newsletter, you could ask only for their name and email address so that you do not complicate the form and attract them to take the desired action.
Similarly, if you want them to buy something, you can keep things simple and only ask for crucial information at that moment which could be the billing and shipping information. Don’t ask for more details until after they’ve placed their order.
A user is less likely to convert if you ask for too much information initially.
4. Write A Very Catchy Headline:
The very first thing that will catch the attention of potential customer landing on the page is the headline that you use. Ensure that your headline gives a very strong reason to the visitor to scroll and read further and keep them hooked and interested on the page.
The headline on your landing page plays a crucial role in making the visitors interested in your product/service. Make sure that your headline states a strong promise or implies a good reason that visitor is interested. The headline needs to be irresistible.
You may also ensure that your headline is readable and very clear. You may also an a subheadline that supports your headline well.
5. Focus More On Benefits Than On Features:
Ensure that your landing page speaks well about how your customer will benefit from the product or service if they purchase it. If your emphasis is more on the features of your products or services, it may not impact them well. Instead, try to communicate and emphasise the benefits that they will gain after buying the product or service.
This will help them to connect their problems with the benefits that your product or service could provide. The features of your product or service could be either technical or descriptive. Whereas the benefits are the main reason why your potential customers could care about the features.
They might be more interested in knowing how the features could improve their life. Benefits stand for why they should buy your product or service while features explain what they are offered to buy.
The Final Say
A key element of online marketing is landing pages. You must become acquainted with landing pages if you want to increase your sales, organise webinars to generate leads or acquire email addresses.
Landing pages are a great way to leverage the effectiveness of your digital marketing strategy. Make sure you follow the best practices and write copy that is to the point.
Also, ensure that you show the credibility of your brand well along with the customer testimonials to gain trust. Trust is an important factor to drive conversions.
Want to strategise landing pages that are based on formats and approaches that are time-tested? Insightus Digital has been working in an array of industries and has treasured industry best practices over time.
Book a strategy call today with our digital marketing experts!
