6 Biggest Digital Marketing Myths That You Stop Believing Right Away

Digital marketing myths are all around the air!

The internet is the biggest medium of content consumption. The time that fuel takes to catch fire is what it takes for misconceptions or myths to get viral. This is why many people believe it on a mass scale.

Digital marketing is one of the most in-demand topics that people want to know about, and several marketers are giving their opinions and sharing their experiences on how things could work or not in digital marketing.

Sometimes even you may draw certain conclusions, but ensuring that you only believe and implement the truth and facts is what will take you ahead.

There are several myths about digital marketing and believing them may cost you the most essential resources – time, effort and money.

Adolf Hitler once said, “ If you tell a big enough lie and tell it frequently enough, it will be believed.” Myths aren’t lies but are misconceptions that if told repeatedly are believed.

So let’s bust some greatest digital marketing myths that you should stop believing right away to make your digital marketing efforts a success.

Ranking your brand on the top SERPs organically gives you an advantage over other brands that rank on the later pages. This is a fact and there is nothing to deny. Doing search engine optimization hence is greatly essential for any business. 

Still many believe that SEO is something that must have to do but are less aware of what it takes to take to give results. You cannot expect instant results with SEO. It requires a great on-page and off-page SEO strategy. Following the strategy, there is a lot that goes behind and takes time to give desired results if done right.

You need to ensure that high-quality blogs are regularly published.

Also, page titles, meta descriptions, and page content need to be optimised, headings are required to be formatted, internal and external links should be implemented, page loading times should be improved, the website should be mobile-friendly, and image optimization should be done. All this comes under on-page SEO.

Talking about off-page SEO, you need to develop backlinks, have guest posts, have do-follow and no-follow links, submit press releases, develop a good social media presence, and so on.

Apart from all these, there are several SEO best practices that you need to take care of. This takes a sufficient amount of to time shows up good results.

Email marketing is one of the oldest channels of digital marketing. It still is one of the top channels of digital marketing that provides exceptional results.

According to Statista, in 2021, 319.6 billion emails were sent each day. According to HubSpot, 4 out of 5 marketers said they preferred giving up social media to email.

Not only this but, statistics also demonstrate an astounding ROI of up to 4200% that email marketing can provide.

Your marketing efforts will provide better results if your target audience connects with your brand. Personalisation is one of the keys that connect them with your brands. It can help you keep your customers engaged.

Email marketing is one of the most personalised forms of channels through which you could nurture your leads and gain their trust. The trust-building factor is what helps you generate natural sales and convert these leads into lifetime customers.

So, email marketing is still one of the most effective ways of marketing that you shouldn’t miss out on.

Building backlinks come under off-page SEO. As discussed above, SEO is important if want to rank organically among the top SERPs. Building backlinks can benefit your website to increase traffic and domain authority.

Domain authority is one of the factors that search engines consider while showing the results for the queries entered. It also helps to build trust along with monthly traffic. Also, the more backlinks you have, the more are your chances to rank high. But here’s a catch!

Many people believe that the more backlinks you generate are what will help you generate results. But quantity is not the only factor, what matter is the quality of the backlinks that you have built.

If you build a lot of backlinks but on websites that have very low domain authority and low website traffic, will only backfire you. Search engines will not consider your website trustworthy.

If you generate high-quality backlinks on websites that have good credibility, is when you will start seeing the result, even if the quantity is comparatively less.

Facebook (Meta) has a tremendous collection of data that you can use to reach your audience. So, usually, it becomes very natural to have the thought to target this data you might be interested in for your ads.

If you are believing this thought, then you need to understand the reality. If you do laser-targeting for your ads on Facebook, you may help you reach the audience who you think are likely interested in your ads but not the audience who are mostly to convert after clicking your ad.

The Facebook algorithm is excellent, and you should let it carry out its intended function of optimizing your ad set without interference. A narrow audience that has been specifically targeted will frequently be too tiny for the algorithm to discover the correct people, and may even prevent it from doing so. However, also ensure that you do not have very broad and open targeting, this too will not give you the results. You should target a decent audience that is not too sharp or too broad.

Social media marketing is not more about leads but it’s more about branding and connecting with your audience. Having a good social media presence can help you build trust with your customers and also increase brand awareness. The real success of social media marketing lies in what kind of experience you provide to your audience.

Less can be more when it comes to posting on social media. Marketers are required to put quality over quantity, concentrating on providing content that resonates well with their audience and can increase engagement.

Posting several times can not always provide results. You need to be consistent in publishing your content to keep your audience hooked on your brand, but you need not overdo it.

You experiment with different posting schedule strategies and figure out which works best. Keep experimenting from time to time based on the results that you get. You could sometimes also try skipping a day or two. This will help you discover how frequently you should post after concluding your experimentations.

When it comes to search engines, Google is the popular name that we all know. We don’t even say “just search it” but instead we say “just Google it”. But it doesn’t mean that while marketing you should not focus on other search engines.

Certain users do prefer to use other search engines like Yahoo and Bing. It is advisable to also put your marketing effort to reach these users as well. You may allocate a maximum of your resources to popular search engines like Google, and the rest to Bing and Yahoo. This helps you make the most out of your digital marketing strategy.

We have debunked the above most common and biggest digital marketing for you based on our research and experience. Myths are inevitable, hence you always research and experience the things before you believe.

Having misconceptions may result in a waste of your marketing resources. We hope that this article helps you take the right decisions and strengthen your digital marketing strategy most effectively.

This is pretty much it!

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