The Big Debate: Facebook Ads Or Google Ads

Facebook ads and Google ads?

This is what comes to mind first when we consider running ads online. But it is very important to understand which platform will deliver the best results to you.

The best approach is a hybrid one because it can make use of both platforms’ advantages and lets you switch your budget and strategy between them as necessary.

However, a side-by-side comparison might provide key information about each platform. The two ad platforms have many things in common, a few key distinctions will help you to choose the one that is most appropriate for your brand strategy.

Let’s dive in.

90% of online users are reached by Google’s display network, and its own search engine now processes more than a trillion searches annually. With more than 2.2 billion users, Facebook is the largest social network in the world.

We all too well know that Facebook maintains a pile of user data. Despite terminating its relationship with third-party commercial entities, the social network still gives advertisers access to a wealth of audience data, much of which is provided by users.

Google, on the other hand, bases its contextual ad serving on user behaviour and term usage. It doesn’t have a user data repository that can compete with Facebook’s.

This makes Facebook the platform of choice for advertisers whose goods may be based on a particular event in a person’s life, like the birth of a child, for example.

The key distinction is in how consumers are presented with products and services.

Facebook targets people with relevant ads based on their interests, while Google targets users who are actively looking for a certain product.

Simply said, Facebook prioritises brand marketing while Google prioritises lead conversion.

Let’s go over both in full depth.

With the help of Google Ads’ paid search-based options, business owners may target customers depending on the Google search query they type. Also referred to as keywords

These primarily text-based advertisements attempt to provide visitors with relevant promoted results that will aid them in their ongoing searches.

When a person conducts a Google search for a certain keyword, they typically receive pages of results in less than one second.

Even local businesses can target consumers searching for their keywords in particular geographic areas for an even more specialised strategy. That way they don’t waste paid clicks on a customer in Delhi who will probably never visit their electronic shop in Bangalore.

There was a time when print advertisements and other conventional channels dominated business owners’ go-to-market plans.

Rely on public relations through local publications, then cross their fingers that someone will see their advertisement and stop by to make a purchase, unsure about the efficacy of their most recent advertising campaign. Since then, a lot has changed, and today’s business owners and advertisers have access to cutting-edge digital tools.

We can advertise in various ad forms while targeting particular consumers and keeping track of crucial metrics, thanks to more recent advertising technologies.

It is now possible to follow these efforts and track conversions down to the exact hour. The way advertising platforms tag every visit to your website that results from the adverts is fantastic.

Additionally, the tag continues to track individuals even as they bounce off or make a transaction.

If you’re interested in learning more about the precise figures for your campaigns’ click-through rate (CTR), and impressions, reach analytics tools like Google Analytics and Facebook Insights can help you with that. With this degree of specificity, you have access to more data than ever before to help you improve the effectiveness of your campaign.

So, coming to the actual question of which platform gives better ROI, it depends on what type of business you have and what kind of strategy we use to run our campaigns.

Performance marketing, be it on any platform is a perfect mix of creativity, strategy, ideas and budget, you mix the right ingredient, and you serve a perfect dish to your client!

In terms of buyer intent, Google Ads beat out Facebook Ads. For instance, if a person’s refrigerator malfunctions, they will start looking for repair services right once.

Utilizing search ads will put your company in front of potential clients at the precise moment when they require your services. If someone has already found the solution through Google Search Ads, they won’t be directed to this page by a Facebook Ad for a repair service.

Additionally, Facebook advertising is less likely to swiftly convert leads. Facebook time is typically used for socialising and relaxing purposes. Facebook users don’t prioritise shopping. As a result, if you want quick conversions, Google Ads should be your first pick.

Google has more reach and experience on its side, but Facebook tops the list for ad creativity.

A user’s screen can serve as a product presentation thanks to formats like the immersive Canvas, also known as “Instant Experience,” 360-degree videos, and lead advertisements, which can generate leads directly from the platform.

Facebook’s interactive ad formats make the social media platform the perfect option for companies marketing stylish goods or entertaining services that lend themselves to visual demonstration.

In short, you can display your business’s creative side on Facebook ads.

One is not necessarily superior to the other when it comes to Google Ads and Facebook Ads. You’ll discover that each one offers distinct elements that can be helpful to your business at various stages of its growth once you take your goals, budget, and target audience into consideration.

Everything comes down to your marketing objective. Anything from sales and leads to brand awareness could be the cause. Being aware of this enables you to proceed correctly.

With Google Ads, you may contact customers who are highly likely to make a purchase. The best option for increasing business exposure is Facebook advertising.

For profound advice from marketing experts, book a strategy call today!