4 Brands That Have Aced The Marketing Strategy Game

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” 

                                                                                              – Peter Drucker

A good marketing strategy has the potential to skyrocket the growth of your business!

It can be challenging to accurately assess what works and more significantly, what doesn’t, in this constantly evolving world of marketing.

Looking at the leading businesses and brands that have implemented marketing strategies that have rewarded them with massive success. And understanding these strategies is great learning to apply to your business.

On the other hand, there is a tonne of false information and badly implemented marketing tactics online. Executing a marketing strategy that connects with your audience, builds brand recognition, and boosts your revenue can be challenging, but it is never impossible to achieve.

As we all know that marketing is very dynamic. What has worked today may not work tomorrow. Understanding where your brand stands and whether the brand is connecting well with the target audience is important.

Similarly, you also need to ensure that you know your market and target audience well. Understanding the market demand, pain points and goals of your target audience is something that adds a solid foundation to your marketing strategy.

The most effective marketing strategies evolve along with modern consumer and technological developments. Because of this, every business requires a reliable marketing plan with clearly defined goals and milestones.

Your chances of achieving the objectives you’ve set for your organisation are significantly increased once you have the correct map.

Marketing largely depends on the way you communicate your message to your audience. If done effectively, your marketing can stand out. Creativity and ease of use are essential components of a successful strategy while communicating your message.

Your approach is required to be focused on how effectively and simply you can communicate your message to your target audience.

So, let’s have a glimpse into the marketing strategy of some very successful brands with an exceptional marketing strategy approach.

Red Bull is a big name when it comes to the energy drink market. Started in 1987 in Austria it is a global company known for its energy drink and of course its excellent marketing strategy.

One of the reasons behind its strong branding is its brand slogan that is known to almost everyone when they think of Red Bull – “Red Bull gives you wings”.

To stay true to its slogan Red Bull has sponsored extreme sports to establish powerful branding and increase brand awareness. Sponsoring such extreme events often gives a great boost to Red Bull’s marketing.

Not only this but Red Bull’s fun and humoristic approach to advertising is yet again the biggest contributor to its successful marketing strategy.

It all began in the year 2000 with a string of videos with eye-catching illustrations that consistently caught viewers’ attention. The branding has been established so strong that even if people do not watch the logo or read the brand name, just by looking at the ads and its illustrations they know that it is a Red Bull advertisement.

Nike didn’t first become well-known through the marketing that most of us are familiar with.

Nike uses value-based and premium pricing tactics to set the price of and drive sales of its products. Consumer perception is used in value-based pricing to calculate the highest price that customers will accept for a product.

Nike is a great storyteller. It just not only sells its product, but it inspires its target audience through its marketing and that is what drives its audience.

Along with inspiring the audience, the brand also leverages the power of social media to build its brand recognition.

On social media, Nike usually gives user-generated content, collab with high-profile people, and employs an excellent storytelling approach.

Apart from all these, the brand has a very clear positioning as a sportswear brand and when you think of its product you quickly think of athletic shoes. This helps their target audience to differentiate their brand and products quickly. 

One of the strongest reasons behind its massive success is McDonald’s solid brand identity. This is due to the strategic brand positioning and consistent theme that it has.

Middle-class and lower-class people make up the majority of McDonald’s target audience.

Due to their limited purchasing power, this specific audience tends to get attracted to the restaurant’s cheaper option that it provides. McDonald’s uses psychological pricing strategies to make the prices more appealing and inviting.

McDonald’s also uses excellent social media marketing tactics to attract its audience. Its campaigns like Pay with Lovin, for the 2015 Super Bowl, received a massive response on social media where the customers gave friendly gestures instead of cash for their orders.

Apart from these, McDonald’s is greatly known for its global marketing strategy where it provides local dishes across its international outlet so that audiences in different places could relate to its products.

For example, it provides suitable vegetarian items on its Indian menu, and macaroons on the French menu and has also introduced McArabia (a flatbread sandwich) in the Middle East.

Coca-Cola is a brand that is widely known for its incredible marketing strategies across the world and active advertising across a variety of platforms and channels, such as TV, web commercials, sponsorships, etc.,

Coca-cola aggressively promotes its product lines. Coca-Cola today is a successful brand not just for selling soft drinks, but it has been implementing exceptional marketing strategies for years for which it’s known for till today.

When targeting its audience it does market segmentation. It targets the audience based on their family, income, and age. You would find Coca-Cola advertisements targeted right from young Generation Z to even adults.

Another noticeable thing about Coca-Cola’s marketing strategy is that it does exceptional emotional branding and this ultimately helps the brand to gain customer loyalty. This is visible in its advertisements where it inspires happiness and love.

The business employs a marketing strategy known as an integrated marketing campaign, in which it chooses several media outlets and distributes a unified message through them on a global scale. This strategy helps Coca-Cola gather a large audience and generate high engagement.

For example, the Open Happiness campaign of Coca-Cola was a global campaign to boost sales during the economic depression. The business began airing native-language advertisements worldwide after American Idol. Coca-Cola preserved music as a unifying element to convey a single message to the masses.

Coca-Cola also moved its advertising campaign outside and constructed happy machines with covert cameras to record in-the-moment events. The campaign received a massive response and Coca-Cola increased its sales by 17%.

Growing a business requires an excellent marketing strategy. The finest expert on your consumers is you. Plan your strategy carefully and choose the most effective way to connect with your audience.

If you know your audience and use technology and innovation to maximise your marketing, you can successfully achieve great results from your finest marketing efforts.

Identify a business that encourages you. Understand its strategies and also take inspiration from it. As your business grows, start small and work your way up.

Insightus Digital can assist you in better understanding your company’s marketing operations and your customers. Book a strategy call today!