Pinterest Marketing: Strategies That You Must Know About

Pinterest marketing can be an effective channel for marketing your business. Pinterest is a popularly used visual search engine. Bloggers, entrepreneurs, and many brands have all found Pinterest marketing to be quite useful.

“A picture is worth a thousand words”, well that’s the power of visuals.

As per Statista Pinterest has, as of the second quarter of 2022, 433 million monthly active users (MAUs) globally. This gives a valid reason for marketers to reach their potential users through Pinterest marketing. A report states that 83% of Pinterest users have made a purchase as a result of having seen content on the platform.

So, let’s jump on to understand what is Pinterest Marketing and how can you leverage its power for marketing your business with some very practical Pinterest marketing strategies.

Pinterest marketing is using Pinterest in your digital marketing strategy and applying marketing tactics to reach your target audience on Pinterest organically by creating content, building community, educating them and driving website traffic and sales.

In simple words, Pinterest marketing enables you to integrate Pinterest into your overall social media marketing strategy in order to reach out to new audiences and increase brand and product exposure.

Pinterest marketing can enable you to grow brand recognition organically, improve conversion rates, raise sales, and build enduring connections with your target market and buyer personas.

Pinterest has now not just a platform where to go for getting content inspiration, but has now grown into a visual search engine. Pinterest is a fantastic platform for visual business promotion.

It’s a smart idea to capitalise on this trend early because it is one of the popular social media platforms that allow a visual search at the moment.

Doing Pinterest marketing can help your business reach millions of potential audiences which could be converted into your customers.

It is one of the social media marketing platforms with 433 million monthly active users (2022).

The majority of Pinterest users claim to frequently find new brands and items through Pinterest, this means that Pinterest marketing can help your brand’s exposure to new customers.

Pinterest marketing can promote your brand to a large audience and affect customer purchasing behaviour.

Implementing the best strategies for your Pinterest marketing activities will help you effectively reach your goals and objectives.

Such Pinterest marketing strategies will not only help you accomplish your business and marketing goals but will ensure that you follow the best practice to make the most out of your Pinterest marketing efforts.

We have listed below some real-time and practical strategies that you can apply for Pinterest marketing. Let’s jump in!

This is the most basic yet very important thing when you do Pinterest Marketing. Fill in the relevant and precise details of your business and complete your profile. Ensure that you also use relevant keywords in your profile so that it facilitates you to reach your target audience by searching topics or pins related to your business.

Upload your logo or profile picture, and a cover photo and create at least 8-10 boards with a minimum of 7-9 pins on every board. This will benefit you in making your profile look presentable.

Perhaps you didn’t start with a lot of Pinterest followers. Everyone starts with a small number of them. Engaging your audience is the key to growing it.

To increase interaction on Pinterest, connect with those who have liked your posts, acknowledge those who have repinned your images, and organise group discussions if possible.

Follow your competitors in your niche on Pinterest. Analyse their account and explore what they are doing. Find out the practices that are working best for them. As Pinterest marketing revolves around content, you may sometimes fall short of content ideas.

Analysing and finding out your competitors’ best-performing content is a great option to take inspiration from your content strategy on Pinterest.

If ever you come across some insightful blog post, you may repurpose it by presenting it through appealing visuals such as infographics. Also, ensure to give credit to the original creator or author of the content that you are repurposing.

Consistently pinning increases brand awareness and consumer engagement on Pinterest. You may plan and schedule your pins in advance using social media scheduling tools.

By scheduling your Pinterest pins, you can maximise your reach while ensuring regular posting.

Pinterest is not just an image-based platform. There are various formats on Pinterest in which you can share your content. These include Idea Pins, Video Pins, Collection Pins, Rich Pins, Try On Product Pins and so on. This will ensure that you get good traction and engagement from your target audience.

You’ll have a better chance of appearing organically in people’s feeds and searches if you employ keywords in all areas of your profile, posts, pins, and boards. Start your Pinterest keyword research by looking up terms associated with your niche on Pinterest itself.

1. Why should you consider using Pinterest for marketing?  It is the third-largest search engine with 433 monthly active users.

2. Is Pinterest marketing right for your business?  You can check if there are profiles of other people in your niche and if they have a good amount of followers. If yes, Pinterest marketing could work for your business too.

3. Define the goal that you want to establish through Pinterest marketing. These goals could be generating leads, sales, traffic to the website, brand awareness and so on.

4. Create your business account on Pinterest to leverage the power of the platform.

5. When you create a board you may upload your own pins and or even save others’ pins. When someone searches for a specific topic that the board is related to they would find your board.  All the related pins that you have uploaded and saved would be under this board. This will help you increase your impressions.

6. To create your own pins you may use reliable tools like Canva. You can also directly publish or schedule your posts from Canva on Pinterest.

7. With your own pins you can also drive traffic to your website.

8. Try using different pin formats for sharing content on Pinterest.

9. You may also visit-  https://business.pinterest.com/creative-best-practices/ and refer to the best practices by Pinterest for Pinterest Pins.

Pinterest marketing can enable your business to communicate and engage with your customers, promote your products, and boost your online visibility. If you want to make your Pinterest marketing efforts a hit, you need to ensure that you are implementing the best strategies such as those mentioned above and a solid Pinterest marketing plan.

Only a few platforms can compete with Pinterest in terms of delivering high-quality traffic. You should aim to have the majority of your customers engage with your Pinterest content. Content on Pinterest that links directly to a landing page on your website generates direct leads.

Instead of being a social media network, Pinterest functions as a search engine. Therefore, if you make a good impression here, it might help your brand grow exponentially.

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