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When it comes to E-commerce marketing the importance of E-commerce metrics to your online store’s success cannot be overstated. Knowing how your business is performing, and making informed decisions based on data is key to long-term success. E-commerce is a complex and ever-changing industry. Tracking key e-commerce metrics is essential for ensuring your business is performing well. There are a variety of different metrics to track, depending on the type of e-commerce store you have. Some common metrics to consider include sales volume, customer acquisition costs, and click-through rate (CTR). By tracking these numbers, you’ll be able to better understand how your website is performing and make necessary changes accordingly. “What gets measured, gets managed”                                                                                                        – Peter Drucker The most prosperous E-commerce brands use research to guide and make their business decisions. Well, data is everything! Here, we have outlined the key E-commerce metrics you should be tracking and measuring to analyze your performance. Not only this but we also dive into why and how to track these E-commerce metrics. So be sure to read on for an insightful discussion of E-commerce metrics! Why Track E-commerce Metrics? E-commerce metrics are key to understanding how your website is performing. By measuring things like unique visitors, sessions, conversion rates, email subscribers and so on, you can get a clear view of your website’s performance and identify any trends. This information can help you make changes that improve customer experiences and boost sales. Tracking these numbers over time will help you identify any issues and make necessary adjustments. These adjustments will assist you to get the necessary understanding of customer behaviour which will help you drive traffic back to your site and improve conversion rates. Managing a successful online store requires the ability to gather and evaluate E-commerce metrics. Key metric changes might also inform you of circumstances that require rapid response and action. By tracking E-commerce metrics, you can also improve your understanding of your customer’s shopping experience and identify any potential problems. By understanding your customer’s behaviour, you can make informed decisions about how to improve your E-commerce performance. How To Track E-commerce Metrics Effectively? E-commerce success is all about optimization. By tracking and optimizing some key E-commerce metrics, you can ensure that your online store is performing at its best. By optimizing E-commerce metrics, you can make informed decisions about how to improve your website’s performance. Some of the important E-commerce metrics to track and optimize include sales, conversion rates, customer satisfaction ratings, and traffic source data like Google AdWords spending and organic search results. It’s also helpful to plot your data over time so you can see how your efforts are affecting results. By doing this, you’ll be able to make informed decisions about how to improve your website’s performance. In the end, E-commerce analytics is a key component of a successful online marketing strategy. Five Important E-commerce Metrics To Track E-commerce success depends on many key metrics, and tracking them can help you optimize your business performance. There are several key E-commerce metrics that you need to track to ensure a successful online business. One of the most important is sales. This tells you how well your products are selling and how successful your E-commerce efforts are. Let’s take a deep dive into such crucial E-commerce metrics that you must track to run your online business successfully. 1.   Average Order Value (AVO) One of the most crucial indicators for online retailers to understand is Average Order Value (AOV), which influences essential business choices including advertising spend, store design, and product pricing. It is an E-commerce metric that helps to measure the average total of every order placed with the merchant by a customer online over a defined period. To calculate AOV, you can divide the total revenue by the number of orders placed. Let’s say that in November, your online store made $41,000 in sales and received a total of 1,000 orders. $41,000 divided by 1,000 equals $41, therefore the monthly AOV for November was $41. 2.   Sales Conversion Rate Sales conversion rates are calculated by dividing the total number of orders or sales by the total number of visits to your store. Knowing this figure is essential to figuring out how much traffic is needed to achieve your desired sales. Having said that, you must comprehend conversion rates in greater detail, just as you do with your sales statistics. For example, your conversion rate for the week would be 1% if 1,000 customers came to your store this week but only 10 of them made a purchase. 3.   Website Traffic After tracking and improving your conversion rate, you may focus on driving additional traffic to your online store. Herein lies the value of website traffic analysis. Referring to your 1% conversion rate translates to 10 purchases for every 1,000 visits. Let’s assume that after optimization, this rate rose to 5% or 50 purchases for every 1,000 visitors. As a result, your sales would multiply tenfold if 10,000 people visited your website. You can make smarter decisions about anything from which channels appear to be working to the significance of international shipping to your business once you have a firm understanding of how customers find your store today and where they’re coming from. 4.   Customer Lifetime Value (CLV) This is one of the E-commerce retention metrics. Customer Lifetime Value (CLV) is the total amount of money an online store makes from a single customer over a year, taking into account all of their orders. It is a great indicator for gauging average consumer satisfaction, brand loyalty, and sustainability. For instance, your CLV would be $320, if a typical customer made eight transactions totalling $40 throughout their lifetime. High CLV suggests brand loyalty, product-market fit, and recurring income from repeat buyers. A picture of the company’s long-term financial viability can be obtained from the CLV metric. If you want to see sustainable growth, it is advised that you should analyse and maximise Customer Lifetime Value. 5.   Customer

Image credit: WhatsApp “It’s not what you sell that matters as much as how you sell it!” — Brian Halligan WhatsApp marketing has gained good popularity over the past few years due to its incredible features available. In a world where most people communicate through email, phone calls, and social media, messaging apps like WhatsApp are starting to gain prominence. They’re not just for messaging friends, anymore – they can be used to market your business too.  Now businesses and brands have started leveraging the power of popular marketing channels like WhatsApp. So, let’s dive deep to discuss everything you need to know about using WhatsApp for marketing – from the basics of messaging marketing to more advanced techniques like SendPulse chatbots. By the end of this article, you’ll have everything you need to get started with WhatsApp marketing today! So, let’s jump in! What Is WhatsApp Marketing? A great way to reach your target audience is through WhatsApp marketing. By using the app for messaging, you can send targeted messages to your audience that can be effective in enticing them to take action.  WhatsApp marketing is a kind of instant messaging marketing with the help of which businesses can interact with a larger audience, develop close relationships with clients, and eventually boost revenue. There are several different ways to configure your ads and messages depending on your business goals. You can use WhatsApp to communicate with potential customers, partners, or friends in your industry. Additionally, it allows you to send messages to large groups of people quickly and easily.  So, whether you’re looking to reach new customers, build relationships with current customers, or just stay up-to-date with your industry, WhatsApp marketing is a great tool for you! Why Use WhatsApp For Marketing? WhatsApp is a messaging app that is popular for several reasons. Firstly, it is private and secure, making it perfect for sensitive or confidential communications.  Secondly, it can be used to send messages to large groups of people very quickly. Thirdly, because it is available on almost every device, it’s easy to reach a wide audience.  Finally, it is also important for your part to make sure that your messages are legible and easy to read- people will be more likely to respond if they understand what you’re asking them.  Overall, WhatsApp is a powerful marketing platform that can be used for some purposes. So, why not give it a try and see how it can help your business or brand? How Can You Use WhatsApp For Marketing? WhatsApp is a messaging platform that has revolutionized the way we communicate. It’s quick, easy to use, and reliable – making it perfect for marketing campaigns. With WhatsApp, you can easily keep track of customer interactions from start to finish.  You can also use WhatsApp to send text, pictures, and video messages. But that’s not all! In addition to marketing purposes, WhatsApp can be used for social events or communications with family members abroad.  The platform even offers in-app chat features that make it easy to keep conversations going between customers and salespeople alike. Give it a shot and see how it can help you achieve your marketing goals. Here’s How To Get Started With WhatsApp Marketing? WhatsApp is a messaging app that’s been gaining in popularity for its marketing potential. It’s easy to use, has a low cost of use, and allows for quick and easy communication between businesses and customers. Here’s how you could get started! Before getting started, make sure you understand the app’s limitations and how to best take advantage of its strengths. Additionally, start by creating a profile for your business – this will give people an idea of who you are and what you offer.  Marketing through WhatsApp is a great way to connect with your customers on a personal level. By following the below steps, you’ll be on your way to using WhatsApp for marketing success.  By following these simple steps, you’ll be well on your way to marketing success through WhatsApp. Once you have started using WhatsApp for marketing, keep track of results by monitoring engagement rates and click-through rates (CTRs). It’s easy and quick to reach a wider audience with WhatsApp marketing, without spending a fortune. Strategies For WhatsApp Marketing With the right marketing strategies at your hands for WhatsApp marketing, you can make your marketing efforts effective. Here are a few strategies that you can utilise. 1. Set Up Two Way Communication While doinApp marketing it is important that your customers remain engaged. Hence, ensuring that you give them a personalised user experience can greatly help you make your WhatsApp marketing efforts, more impactful. You can set up two-way communication which will hook the interest of your customers and this will ultimately help you reduce the drop-offs. 2. Cross Selling Of Products You can use WhatsApp to recommend product upgrades or bundled products along with potential or completed purchases once a direct communication channel has been created between the brand and its customer. These recommendations may include pointing out extra services or suggesting substitute goods that offer better value or functionality. 3. Utilize WhatsApp Status Feature By broadcasting your goods and services via WhatsApp’s ‘Status’ feature, which is active for 24 hours, you can reach a larger audience. Your customers can stay up-to-date with this WhatsApp marketing tool via automatic notifications of new offers, events, promotions, and discounts. 4. Use WhatsApp Phone Calls For Direct Engagements You have the option to use WhatsApp to make sales calls using their integrated VOIP system. Thus, WhatsApp enables you to respond instantly to consumer requests, such as those for further information or requests to speak with a salesperson. Should You Use A Chatbot Platform For WhatsApp Marketing? WhatsApp marketing is all about engaging and reaching out to potential customers. You can use a platform to leverage the power of WhatsApp marketing. With popular platforms like SendPulse, you can achieve better results than ever before.  SendPulse offers a lot of features and

Lead generation excels when a campaign is looking to capture a piece of factual intelligence that could never be modelled or predicted through profiling and sophisticated propensity algorithms.”  – Chris Cunningham Are the results of your Facebook lead-generating advertising lacking? Do you require new suggestions for building and refining audiences so that you can increase lead generation without exhausting your budget? You’ll get advice for integrating this ad type into your sales funnel as well as instructions on how to create seven highly targeted audiences for Facebook lead generation ads in this post. Why Should You Run A Lead Generation Facebook Campaign? Lead Generation is the objective used in this Facebook ad campaign type. It is intended to assist your company in obtaining leads and authorization to market to potential customers directly. You may offer leads something they actually desire in return, like cutting-edge research or a practical tool. Quality wins over quantity. The same applies to lead generation. The number of leads that convert into paying customers is what matters most, regardless of how many come into your pipeline. When we speak of improving lead quality, what we really mean is raising the proportion of leads that become paying clients. Facebook campaigns using lead ads have an average conversion rate of 12.54%. Due to the rapid form loading and pre-filled profile information, the Facebook Lead Ads (instant forms) structure is excellent for producing large quantities of leads. But by making forms so simple to fill, quality may suffer. This article is a guide for you to understand how Facebook lead generation works and how to improve the quality of the leads you get. How to Make Facebook Lead Ads Effective? 1. Include Qualifying Questions In Your Lead Form In addition to helping your team better qualify leads, adding qualifying questions to your Facebook lead forms can significantly improve the quality of leads for Facebook Lead Ads. With Facebook Ads, this easy method performs even better than you’d anticipate. Here are some distinctions between Facebook and the lead forms on your website. Because they are concerned about raising the cost per lead, many marketers are hesitant to add questions and pages to their lead forms. This frequently applies to the forms on your website. The cost per lead doesn’t really rise, but Facebook will by default look for higher quality lead submissions because their algorithm is so good at optimising for the action you choose (in this case, lead form submissions). You’ll inevitably raise the proportion of leads who are actually interested by making the forms more difficult to complete. Plus, the consumer can utilise these questions to learn more about what to anticipate. 2. Target Lookalike Audiences For Good Leads The most effective targeting you can do on Facebook is probably lookalike audiences. Ads that are optimised for their target demographic are more pertinent and cost less per quality lead. Consider segmenting your leads into high-quality leads (from any source) and using this as the Custom Audience on which to create your Lookalike. Conversions are undoubtedly a superior seed, but data is typically scarce. Lookalike Audiences can help you reach additional people who are similar to your top leads. 3. Exclude Past Leads When running numerous campaigns, for example, you may want to target the same individuals repeatedly, regardless of whether they have already filled out a form. However, in most cases, excluding someone who has already signed up for the campaign means you won’t waste advertising your money or irritate the consumer with the same message. Facebook won’t display the same form if it is finished, but if you are running several forms or ads, it will. 4. Optimise Your Campaigns To increase lead quality, it’s critical to track and optimise your Ad sets, ads, and forms. Simply put, ask yourself whether audience A generates higher-quality leads than audience B. To achieve this, follow advertising and adverts all the way to the point of sale. However, a quick feedback loop based on what is known as “upstream signals” can also be put up. For instance, compared to leads from Audience B, what proportion of leads from Audience A indicated that they plan to make a purchase within the next three months (in-market)? 5. Optimize Your Ad Copy Make sure you give and express a clear value exchange in addition to outlining what the user might anticipate from the ad. Giving your contact information should be viewed in the same light as requesting payment to purchase a good. What do you offer in exchange? People should be aware of what they are signing up for and what benefits they will receive from sharing their personal information, especially when using Facebook Lead Ads. Make sure the value of the offer is clearly communicated in your ad’s title, creativity, copy, and call to action button, which should also indicate the next actions. 6. Quickly Follow Up On Leads When you snooze, you lose. Make sure your sales team is immediately notified when a Facebook lead is generated or that they can quickly access all of your leads’ information once a lead form has been submitted if you don’t want to miss out on great opportunities. The best way to guarantee that the sales follow-up is as quick as possible is to ensure seamless sync between your lead generation channels and your CRM. 7. Establish A Genuine Value Exchange Make sure you give and express a clear value exchange in addition to outlining what the user might anticipate from the advertisement. Giving your contact information should be viewed in the same light as requesting payment to purchase a good. What do you offer in exchange? People should be aware of what they are signing up for and what benefits they will receive from sharing their personal information, especially when using Facebook Lead Ads. Make sure the value of the offer is clearly communicated in your ad’s title, creativity, copy, and call to action button, which should also indicate the next actions.

The future of marketing is looking very exciting! As we move into the next few years, there are some exciting trends that you need to be aware of. For the expected marketing trends in 2023, AI and data will be a big part of marketing by offering a unique experience to customers. Along with social media marketing still booming, mobile marketing also is rising. From influencer marketing, and social media automation to augmented and virtual reality, there’s a trend for every marketer out there. So make sure you’re up-to-date on all the latest marketing strategies to ensure your success in this upcoming year! Let’s dive deep into such marketing trends that you can look forward to in 2023 and get ready with an excellent marketing strategy. Marketing Trends Of 2023 1. The Rise Of Influencer Marketing Marketing in the next decade will be dominated by influencer marketing. This type of marketing uses famous people or experts to promote a product or brand. This is a great way to target a specific audience and increase popularity and sales. So, it’s important to carefully select influencers who have a passionate audience that’s likely to buy your product or service. Make sure you’re using social media platforms correctly to target your audience and achieve the most effective marketing results. In the next decade, influencer marketing will become more popular than ever before, so it’s important to get started now! 2. The Power Of Video Marketing Will Rise Video marketing is powerful when it comes to connecting with your customers. Videos are one of the most influential types of content. The trend of marketing through creating videos will continue in 2023. Video marketing is a powerful tool that can be used to promote products and services, build relationships with customers, and more. There are a variety of video platforms available, so find the one that suits your business goals best. Once you’ve found a platform, make sure to create effective videos that are engaging and entertaining. This will help you drive traffic back to your website or blog, and increase conversion rates. Video content must also be engaging and entertaining if it’s going to drive traffic back to your website or blog. So make sure to pay attention to the latest content trends, and create video content that will resonate with your target audience. 3. The Influence Of Social Media Will Continue Social media has become a powerful tool for marketing and customer interaction and will continue to in the upcoming years. It will continue to play a role in the future, and the way you use social media will be largely determined by how your customers interact with you on these platforms. By understanding which channels are most effective for reaching your target market and what content works best for them, you can create successful campaigns that reflect today’s consumer behaviour. The use of video will become more common, as well as augmented reality and digital ads. So, be on the lookout for trends in social media marketing in 2023, and make sure to keep your customers at the forefront of your mind! 4. Mobile Marketing Takes Off The age of mobile marketing is upon us! Mobile apps are a great way to target a specific audience and engage them through interactive experiences. This type of marketing has been proven to be more effective than traditional marketing methods, such as print ads or email campaigns. By using mobile marketing strategies in 2023, you’ll be ahead of the curve and able to reach a wider audience more easily. Now that you know what to do, what’s next? Start using mobile marketing strategies to increase your brand awareness and drive customer engagement. 5. Increased Focus On Experiential Marketing Marketing in the years to come is going to be increasingly focused on experiential marketing. This involves using emotions and sensory triggers to engage customers more profoundly. This can be used to create strong relationships with customers, which leads to more loyal customers. In a trend driven by consumer observation and preference for experiences over products, marketing trends such as artificial intelligence (AI), augmented reality (AR), and chatbots are likely to play a growing role over the next few years. By using immersive platforms like virtual reality, companies can create a more personal connection with their customers. So, if you’re looking to ace your marketing game, be aware of such marketing trends as experiential marketing that are likely to impact your business in the next few years. 6. Use Of Bots For Customer Service Can Increase Are you still waiting to jump on the bot bandwagon? The days of customer service being a pain point are numbered. Bots are becoming a popular solution for several reasons – they’re fast, reliable, and affordable. They’re also becoming more realistic and customizable, which allows companies to personalize the experience for each customer. Plus, AI will be used even more to automate marketing campaigns and ensure that customers are targeted appropriately. If you’re not using bots yet, now is the time to do so! 7. Blockchain Will Effectively Impact Marketing The future of marketing is looking extraordinarily bright with blockchain. Not only is blockchain changing the way we do business. It will also have a positive impact on marketing strategies. By incorporating blockchain into your marketing strategy, you can improve trust and transparency between you and your customers. This leads to a stronger relationship, which in turn, results in a higher customer satisfaction rate. Additionally, expect to see a rise in blockchain-related marketing trends in 2023. This includes new ways to connect with customers, track data, and create a more customer-centric experience. As a marketer, it’s important to stay up to date with this rapidly-growing trend, so you can maximise its potential for your business. 8. More Emphasis On Ethical Principles In Marketing Marketing in the future will be more focused on ethical principles. This is a trend that is growing in popularity and is being demanded by consumers. Companies

As social media continues to grow in popularity and importance, so too does the importance of online lead generation. In fact, qualified lead generation is now considered one of the most important aspects of marketing on social media platforms. This is because leads are the lifeblood of any business – without them, you’ll be unable to generate sales or contact leads. There are over 2.96 million monthly users on Facebook. This makes it a popular and one of the most used social media platforms for generating leads. You can generate quality leads through Facebook if you have the right strategies at your hand. To help you get started with lead generation on Facebook, let us take you through the best ways to generate quality leads from Facebook. These tried and tested strategies will enable you to achieve your desired results fast and effectively. But before this, let’s understand some basics! What Are The Key Objectives Of Facebook Ads? Facebook advertising is a great way to reach a target audience and convert them into customers. The key objectives of Facebook ads are to reach a target audience and convert them into customers. There are several targeting options available, including demographics, interests, and behaviours. Automated bidding allows you to set a maximum budget for each ad campaign and customize your messaging based on the user’s response rates. Keep in mind that you need at least 500 likes per ad before running it – this will improve click-through rates (CTR). So, get creative with your Facebook ads and see how far you can take your business! Why Use Facebook Ads? Getting more leads from Facebook advertising is simple if you know how to use them properly. Facebook ads are a great way to reach a large audience quickly, and they’re also effective at reaching people who are interested in your product or service. You can target your ad using interests and demographics, so you know exactly who to send your message to. Make sure your ads are well-designed and optimize them for the best results! If you’re ready to take your lead generation to the next level, start leveraging the power of Facebook ads. How To Get Started With Lead Generation On Facebook? Facebook advertising is a great way to reach potential customers who are actively looking for your product or service. However, it’s important to use the right approach to generate leads. First, understand your target market by analyzing your past data and current audience trends. Next, create ads that are relevant to your product or service, and which grab the attention of your target market. Use images and videos that are high quality and engaging, and make sure the language is easy to understand. Finally, monitor your results regularly to see which of your ads are generating the most leads. practising these measures, you’ll be on your way to success with Facebook advertising for lead generation. 3 Best Strategies for Quality Lead Generation On Facebook Facebook is one of the best ways to connect with potential customers. By using the right strategies, you can generate quality leads that are interested in what you have to offer. Here are the three real strategies that you must implement to get started: 1. Utilize Facebook Lead Ads Generating quality leads on Facebook is essential for businesses of all sizes. Facebook Lead ads are a great way to do just that – generate leads from a targeted audience. Facebook Lead Ads are simple to set up and manage, making them a great way to get started quickly. Lead ads are simple to set up and use. Targeting is crucial due to Facebook’s enormous audience. Fortunately, you can easily reach your chosen audience with Facebook Lead ad formats because they allow you to target highly specific audiences. Since no additional landing page or conversion path needs to be created to collect the contact information of potential clients, lead ads are also advantageous for the advertiser. The platform contains all the information you require to acquire a new lead, and it is simple to link this data with your CRM. Creating quality leads on Facebook can be a daunting task, but with some effort and research, it’s efficient to get started. While generating quality leads with Facebook Lead Ads, ensure to create a headline that will grab people’s attention. Also, make sure the ad contains valuable information and discusses the product in detail. Use images, videos, and other engaging elements to make your lead ad stand out from the rest. Finally, keep testing different versions of your ad to see which performs best. Once you’ve got your campaign up and running, it’s important to track it so you can see the success of your efforts. Facebook Lead Ads are a great way to connect with potential customers and generate high-quality leads, so just go for it and give it a try! 2. Make Your Page More Engaging & Interactive For getting high-quality leads, making your Facebook page more interactive and engaging can be of great benefit. You will gain both immediate and long-term benefits from interacting with visitors and responding to their inquiries. Provide visitors with an easy way to ask about your services in the comment sections of posts or through your messaging system. Responding promptly to all inquiries is the key to converting visitors into potential clients. According to statistics, users like interactive pages over less engaging ones. Try to establish a positive rapport with the guests and earn their trust. Having a chatbox is also an effective way to interact with your visitors. Engage with users via your direct messages and in the post’s comment section. Your visitors will trust you more if you develop a rapport with them that reflects the core of your brand. To increase engagement so that you get high-quality leads, you can try going live, hosting giveaway contests, and asking for people’s opinions through polls. You can also more on creating video content and content that is specifically

Facebook ads and Google ads? This is what comes to mind first when we consider running ads online. But it is very important to understand which platform will deliver the best results to you. The best approach is a hybrid one because it can make use of both platforms’ advantages and lets you switch your budget and strategy between them as necessary. However, a side-by-side comparison might provide key information about each platform. The two ad platforms have many things in common, a few key distinctions will help you to choose the one that is most appropriate for your brand strategy. Let’s dive in. 90% of online users are reached by Google’s display network, and its own search engine now processes more than a trillion searches annually. With more than 2.2 billion users, Facebook is the largest social network in the world. We all too well know that Facebook maintains a pile of user data. Despite terminating its relationship with third-party commercial entities, the social network still gives advertisers access to a wealth of audience data, much of which is provided by users. Google, on the other hand, bases its contextual ad serving on user behaviour and term usage. It doesn’t have a user data repository that can compete with Facebook’s. This makes Facebook the platform of choice for advertisers whose goods may be based on a particular event in a person’s life, like the birth of a child, for example. Ads Presentation The key distinction is in how consumers are presented with products and services. Facebook targets people with relevant ads based on their interests, while Google targets users who are actively looking for a certain product. Simply said, Facebook prioritises brand marketing while Google prioritises lead conversion. Let’s go over both in full depth. With the help of Google Ads’ paid search-based options, business owners may target customers depending on the Google search query they type. Also referred to as keywords These primarily text-based advertisements attempt to provide visitors with relevant promoted results that will aid them in their ongoing searches. When a person conducts a Google search for a certain keyword, they typically receive pages of results in less than one second. Even local businesses can target consumers searching for their keywords in particular geographic areas for an even more specialised strategy. That way they don’t waste paid clicks on a customer in Delhi who will probably never visit their electronic shop in Bangalore. Which Platform Gives The Best ROI? There was a time when print advertisements and other conventional channels dominated business owners’ go-to-market plans. Rely on public relations through local publications, then cross their fingers that someone will see their advertisement and stop by to make a purchase, unsure about the efficacy of their most recent advertising campaign. Since then, a lot has changed, and today’s business owners and advertisers have access to cutting-edge digital tools. We can advertise in various ad forms while targeting particular consumers and keeping track of crucial metrics, thanks to more recent advertising technologies. It is now possible to follow these efforts and track conversions down to the exact hour. The way advertising platforms tag every visit to your website that results from the adverts is fantastic. Additionally, the tag continues to track individuals even as they bounce off or make a transaction. If you’re interested in learning more about the precise figures for your campaigns’ click-through rate (CTR), and impressions, reach analytics tools like Google Analytics and Facebook Insights can help you with that. With this degree of specificity, you have access to more data than ever before to help you improve the effectiveness of your campaign. So, coming to the actual question of which platform gives better ROI, it depends on what type of business you have and what kind of strategy we use to run our campaigns. Performance marketing, be it on any platform is a perfect mix of creativity, strategy, ideas and budget, you mix the right ingredient, and you serve a perfect dish to your client! Buyer Intent In terms of buyer intent, Google Ads beat out Facebook Ads. For instance, if a person’s refrigerator malfunctions, they will start looking for repair services right once. Utilizing search ads will put your company in front of potential clients at the precise moment when they require your services. If someone has already found the solution through Google Search Ads, they won’t be directed to this page by a Facebook Ad for a repair service. Additionally, Facebook advertising is less likely to swiftly convert leads. Facebook time is typically used for socialising and relaxing purposes. Facebook users don’t prioritise shopping. As a result, if you want quick conversions, Google Ads should be your first pick. Ads Creativity Google has more reach and experience on its side, but Facebook tops the list for ad creativity. A user’s screen can serve as a product presentation thanks to formats like the immersive Canvas, also known as “Instant Experience,” 360-degree videos, and lead advertisements, which can generate leads directly from the platform. Facebook’s interactive ad formats make the social media platform the perfect option for companies marketing stylish goods or entertaining services that lend themselves to visual demonstration. In short, you can display your business’s creative side on Facebook ads. The Final Say One is not necessarily superior to the other when it comes to Google Ads and Facebook Ads. You’ll discover that each one offers distinct elements that can be helpful to your business at various stages of its growth once you take your goals, budget, and target audience into consideration. Everything comes down to your marketing objective. Anything from sales and leads to brand awareness could be the cause. Being aware of this enables you to proceed correctly. With Google Ads, you may contact customers who are highly likely to make a purchase. The best option for increasing business exposure is Facebook advertising. For profound advice from marketing experts, book a strategy call today!

Remarketing and retargeting are terms that are used interchangeably these days. A lot of people are confused about the difference between remarketing and retargeting. So, are they really the same? Well, no! They are different. Here we have discussed to clear things up!  Remarketing and retargeting are two different marketing strategies that marketing professionals often use to re-engage audiences who have visited your website or social media profiles. Retargeting prioritises paid advertisements (and can take a variety of forms, and target a broad range of individuals). Remarketing is concentrated on email campaigns and contact those with whom you’ve already interacted, enabling more targeted upselling and message. Let’s dive more deeply into this! What is Remarketing? There’s no doubt that remarketing is a powerful marketing tool. It allows you to reach people who have already interacted with your brand or product and helps you build trust and loyalty with your customers. It’s also useful for generating leads and driving more sales from current customers.  So, what is remarketing?  Simply put, it’s a great way to reach new customers who have already interacted with your business. There are many platforms you can use for remarketing, so it’s important to choose the right one for your business.  Remember, remarketing is a great way to keep your customers engaged and motivated, and help you reach your marketing goals quicker and more effectively. What Is Retargeting? Retargeting is a marketing strategy that uses retargeting ads to reach and engage people who have interacted with your brand or product in the past. It’s a great way to convert visitors into customers by engaging them with relevant content or ads.  Using retargeting ads can improve the performance of your website, email campaigns, and more. There are various types of retargeting available, so be sure to choose the best one for your needs! Remarketing Vs Retargeting: The Difference When it comes to marketing, there are a lot of different strategies at your disposal. One of these is remarketing, which is a campaign that helps you reach customers who have already interacted with your website or app.  Whereas retargeting is a program that allows you to contact people who have shown interest in your product but haven’t made a purchase. Both methods are useful for boosting sales and generating leads, but they differ in how they’re executed.  For example, remarketing focuses on driving more traffic to your site, whereas retargeting uses ads that follow users around online so you can continue targeting them even after they’ve left your site.  The difference between the two is that remarketing focuses on driving more traffic to your site, whereas retargeting uses ads that follow users around online so you can continue targeting them even after they’ve left your site.  Knowing the difference between them will help you choose the best strategy for your business! Power Of Retargeting Over Remarketing The power of retargeting has been proven time and time again. It’s a great way to reach people who have interacted with your brand in the past and helps you collect data on what interests them and how you can continue to serve them better.  Reaching people through retargeting allows you to compete for their attention without spending extra money on advertising campaigns.  Additionally, remarketing is beneficial because it lets you run ads that are more closely aligned with your target audience’s needs and desires. In other words, you’ll be more successful in reaching people who are likely to convert.  Finally, retargeting is great for reaching out to people who have already interacted with your brand, but didn’t purchase anything.  By showing them ads that are relevant to their interests, you can increase the chances that they’ll convert. So, whether you’re looking to retarget past customers or target a new audience, retargeting is a powerful marketing tool that should not be ignored! Disadvantages Of Retargeting Over Remarketing When it comes to marketing, there are two main methods – remarketing and retargeting. Both have their own advantages and disadvantages, but in the end, it’s up to the marketer to decide which is better for their specific campaign.  Retargeting is more expensive than remarketing because it requires more overhead costs. However, it can be difficult to measure the success of retargeting campaigns, compared to remarketing ones.  Remarketing sends you relevant ads based on your past behaviour, which increases the chances of converting prospects.  Overall, retargeting is slightly better than remarketing when it comes to conversion rates and ROI (return on investment). However, retargeting is limited to paid traffic only. Finally, retargeting is a more expensive advertising method and usually doesn’t perform as well as remarketing.  So, if you’re looking for a more cost-effective marketing solution, remarketing should be your go-to choice. How To Use Remarketing And Retargeting In Your Business? There’s no doubt that remarketing and retargeting are two of the most powerful marketing tools out there. They allow businesses to reach people who have already visited their website or clicked on an ad, and target them with ads that are relevant to their interests.  Additionally, retargeting allows businesses to display ads to people who have already interacted with their site – either through a purchase or registration process.  This gives you the opportunity to capture potential customers who may have skipped over your ad or sales page. Retargeting is great for targeting people who have already shown an interest in your product or service.  However, remarketing is also a great tool for targeting people who have interacted with your company, but haven’t bought from you yet.  So, whichever marketing tool you choose, make sure you’re using it in the most effective way possible to reach your target audience and drive conversion. Which One Is Better For My Business? Which marketing tactic is best for my business?  That’s the question on many business owners’ minds. While retargeting and remarketing are both effective in driving traffic back to your site, it’s important to choose the right one for your goals.  Retargeting is great for reaching

The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.                                                                                                        – SEO Refugee Are you looking to increase your website’s ranking in search engine results pages (SERPs)? If so, backlinks are likely one of the most important factors in your success. Let’s dive deep into what backlinks are, how you can get them, and why they’re so important for SEO. In addition, we’ll discuss the different types of backlinks and how you can use them to improve your website’s ranking. So if you’re ready to take your website to the next level, be sure to read on! What Is A Backlink? Good backlinks are essential for improving your website’s search engine ranking and bringing in more traffic. They’re also one of the most popular methods of marketing today. So, what is a backlink, and how do you acquire them? A backlink is a link to your website from another website. There are many ways to get backlinks – through article marketing, guest blogging, social media promotion and more. Once you have built up a large number of backlinks, it will be easier for people to find your website when they’re looking for information about a particular topic. Furthermore, make sure that the quality of your backlinks is as high as the quantity. Why Are Backlinks Important For SEO? Getting backlinks is essential for SEO. They help your website rank higher in search engines and can increase the authority of your website. It can also make it more likely people will refer you to friends and family. Getting backlinks is essential for website owners who want to improve their rankings in search engine results pages (SERPs). Backlinks are significantly valuable because they improve a website’s ranking in search engine results pages (SERPs). This means that site owners can improve their website’s visibility, which in turn can lead to increased traffic and conversions. To increase the chances of acquiring high-quality backlinks, website owners should focus on building relationships with high-quality websites. Additionally, website owners can improve their ranking by obtaining backlinks from high-quality websites. Types of Backlinks If you’re looking to improve your website’s rankings and backlinks, then you need to know about the different types of backlinks. There are three types of backlinks in total: Natural The term “natural link building” refers to backlinks that are created naturally without the website owner being required to generate them out through guest posting or other link-building techniques. Paid Link building that is paid involves websites paying third parties for followed backlinks that point to their websites. Earned Earned backlinks are organic backlinks. Backlinks like this result from people discovering your content through search engines, social media, or word of mouth, and linking to your page. Each has its benefits and drawbacks, so it’s important to choose the right one for your website or blog posts. For example, paid backlinks are the most effective way of boosting your website’s rankings, but they can also be expensive. On the other hand, earned backlinks are valuable because they come from high-quality websites that are interested in promoting your content. The best way to increase your website’s backlinks is by increasing the quality of your content and making timely changes and updates to your website or blog post. This will improve traffic and rankings, making it easier for people to find and visit your website. Isn’t it time to get started? Let’s get those backlinks going! How Do You Get Backlinks? Getting backlinks is an essential part to boost and increase the ranking of your website quickly. But how do you go about getting them? There are a few different ways, each with its benefits and drawbacks. One way to get backlinks is by submitting your site to popular link directories. This is a slow but reliable way of building links. You can also try paid-per-click (PPC) ads, which are a fast and efficient way of attracting links. You can also participate in an online forum and blog commenting campaigns, which often lead to backlinks. Apart from these, you could also stay up-to-date with the latest search engine trends to optimize your website for better rankings. The best way to figure out which way is best for you is to experiment and see which strategy works best for your site. Getting backlinks isn’t too easy or too hard as it seems – all you need is a good effort on your part. Follow these simple steps and you’ll be link-king in no time! – Research which link-building techniques are best for your website and blog. – Identify link-building opportunities – this could include guest posts, social media outreach, or email marketing. – Get in touch with link-building professionals who can help you with the link-building process. – Use quality link-building content that is relevant to your website and blog, and that will attract backlinks. – Monitor your website’s link rankings and make necessary changes to your website and blog content as needed. Strategies To Get More Backlinks Getting backlinks and increasing your website’s rankings can be a daunting task, but possible. The first step is to understand how backlinks work and the different methods you can use to get them. We have listed down some strategies that help you get more backlinks to book your search engine rankings for your website. -Write very high-quality and impactful content that is link-worthy. -Starting guest blogging is a great way to reach a new audience and get backlinks. -Incorporate Infographics, as these the one of the most shared content -Do blog commenting on high-quality blogs and try to engage. Do avoid spamming. -Quora is yet another great way to get backlinks. Try to respond to Quora questions with problem-solving answers. -You can also ask a company for a backlink in return for a testimonial to a product/service that you genuinely linked. -You can also get backlinks through influencers at a price that is affordable for you. Once you have a few high-quality

Pinterest marketing can be an effective channel for marketing your business. Pinterest is a popularly used visual search engine. Bloggers, entrepreneurs, and many brands have all found Pinterest marketing to be quite useful. “A picture is worth a thousand words”, well that’s the power of visuals. As per Statista Pinterest has, as of the second quarter of 2022, 433 million monthly active users (MAUs) globally. This gives a valid reason for marketers to reach their potential users through Pinterest marketing. A report states that 83% of Pinterest users have made a purchase as a result of having seen content on the platform. So, let’s jump on to understand what is Pinterest Marketing and how can you leverage its power for marketing your business with some very practical Pinterest marketing strategies. What is Pinterest Marketing? Pinterest marketing is using Pinterest in your digital marketing strategy and applying marketing tactics to reach your target audience on Pinterest organically by creating content, building community, educating them and driving website traffic and sales. In simple words, Pinterest marketing enables you to integrate Pinterest into your overall social media marketing strategy in order to reach out to new audiences and increase brand and product exposure. Pinterest marketing can enable you to grow brand recognition organically, improve conversion rates, raise sales, and build enduring connections with your target market and buyer personas. How Effective Is Pinterest Marketing? 1. Visual Search Pinterest has now not just a platform where to go for getting content inspiration, but has now grown into a visual search engine. Pinterest is a fantastic platform for visual business promotion. It’s a smart idea to capitalise on this trend early because it is one of the popular social media platforms that allow a visual search at the moment. 2. Large Audience Doing Pinterest marketing can help your business reach millions of potential audiences which could be converted into your customers. It is one of the social media marketing platforms with 433 million monthly active users (2022). 3. Greater Brand Exposure The majority of Pinterest users claim to frequently find new brands and items through Pinterest, this means that Pinterest marketing can help your brand’s exposure to new customers. Pinterest marketing can promote your brand to a large audience and affect customer purchasing behaviour. Strategies For Pinterest Marketing Implementing the best strategies for your Pinterest marketing activities will help you effectively reach your goals and objectives. Such Pinterest marketing strategies will not only help you accomplish your business and marketing goals but will ensure that you follow the best practice to make the most out of your Pinterest marketing efforts. We have listed below some real-time and practical strategies that you can apply for Pinterest marketing. Let’s jump in! 1. Ensure To Complete Your Profile This is the most basic yet very important thing when you do Pinterest Marketing. Fill in the relevant and precise details of your business and complete your profile. Ensure that you also use relevant keywords in your profile so that it facilitates you to reach your target audience by searching topics or pins related to your business. Upload your logo or profile picture, and a cover photo and create at least 8-10 boards with a minimum of 7-9 pins on every board. This will benefit you in making your profile look presentable. 2. Engage Actively Perhaps you didn’t start with a lot of Pinterest followers. Everyone starts with a small number of them. Engaging your audience is the key to growing it. To increase interaction on Pinterest, connect with those who have liked your posts, acknowledge those who have repinned your images, and organise group discussions if possible. 3. Study Your Competitors Follow your competitors in your niche on Pinterest. Analyse their account and explore what they are doing. Find out the practices that are working best for them. As Pinterest marketing revolves around content, you may sometimes fall short of content ideas. Analysing and finding out your competitors’ best-performing content is a great option to take inspiration from your content strategy on Pinterest. 4. Repurposing Great Content If ever you come across some insightful blog post, you may repurpose it by presenting it through appealing visuals such as infographics. Also, ensure to give credit to the original creator or author of the content that you are repurposing. 5. Stay Consistent Consistently pinning increases brand awareness and consumer engagement on Pinterest. You may plan and schedule your pins in advance using social media scheduling tools. By scheduling your Pinterest pins, you can maximise your reach while ensuring regular posting. 6. Use Different Pin Formats Pinterest is not just an image-based platform. There are various formats on Pinterest in which you can share your content. These include Idea Pins, Video Pins, Collection Pins, Rich Pins, Try On Product Pins and so on. This will ensure that you get good traction and engagement from your target audience. 7. Utilise Keywords You’ll have a better chance of appearing organically in people’s feeds and searches if you employ keywords in all areas of your profile, posts, pins, and boards. Start your Pinterest keyword research by looking up terms associated with your niche on Pinterest itself. Pro Tips For Pinterest Marketing 1. Why should you consider using Pinterest for marketing?  It is the third-largest search engine with 433 monthly active users. 2. Is Pinterest marketing right for your business?  You can check if there are profiles of other people in your niche and if they have a good amount of followers. If yes, Pinterest marketing could work for your business too. 3. Define the goal that you want to establish through Pinterest marketing. These goals could be generating leads, sales, traffic to the website, brand awareness and so on. 4. Create your business account on Pinterest to leverage the power of the platform. 5. When you create a board you may upload your own pins and or even save others’ pins. When someone searches for a specific topic that the board is related to

Marketing landing pages are an essential component of any digital marketing strategy. Well, it holds great power as the purpose of the landing page is to influence the visitor to take a specific action especially to generate conversions. The page you are directed to when you click on an advertisement is usually referred to as a landing page. It can also be the page that appears after clicking a call to action button or can also be a website’s main page. Creating excellent landing pages is a great way to increase your conversions online. A landing page, in contrast to your homepage, which can display all the services your company provides, urges visitors to take a particular action. This can ultimately help you drive traffic, improve your SEO and build a strong brand. That is why you should make sure that your landing page is prepared in such a way that hooks the visitor and influences them to take the desired actions. We have listed some tried and tested best practices that work best to create a landing page that highly converts. 1. Have A Crisp And Concise Copy: Clear, and easy-to-read landing page copy with a specific message is all that highly contributes to creating an effective landing page. You may also use bullet points, headlines and subheadlines and bold fonts. This will ensure that the information that you want to give is easy to understand and read keeping the visitors hooked.  If the visitors have landed on the page from an email or an ad, it’s very reasonable to assume that the majority of people who visit your landing page already have some interest in what you have to say. Just because they’re intrigued when they first arrive doesn’t indicate they’ll stay interested further too. You need to get to the point by not stretching much with a very long and detailed copy. Make sure that your landing copy is crisp, clear and specific.  Your landing page should have a goal for every sentence, and that goal should be to promote your call to action. Cut it if it doesn’t comply. 2. Include Customer Testimonials: Including customer testimonials in your copy is a great way to increase conversions through your landing page. One of the most effective conversion copy tactics involves having satisfied customers write your copy instead of you. Nothing else compares to testimonials for generating conversions. Your landing page copy might not be as convincing as the testimonial written by your client. This is because the visitor gets an idea about what will he experience if he purchases from you. Because testimonials illustrate what the buyer would encounter when using your product or service. Customer testimonials are powerful sales tools. Keep in mind that your consumers make the finest conversion writers. Social proof is a potent addition to any copywriting and marketing plan, so let them speak for themselves. 3. Keep Forms That Are Easy To Fill: If you have a form on your landing page, ensure that it is simple and easy to fill. In other words, make sure that you do not complicate it much by requesting a lot of information from your lead. Try to request only the most crucial data that is required. For instance, if you want them to sign up for a newsletter, you could ask only for their name and email address so that you do not complicate the form and attract them to take the desired action. Similarly, if you want them to buy something, you can keep things simple and only ask for crucial information at that moment which could be the billing and shipping information. Don’t ask for more details until after they’ve placed their order. A user is less likely to convert if you ask for too much information initially. 4. Write A Very Catchy Headline: The very first thing that will catch the attention of potential customer landing on the page is the headline that you use. Ensure that your headline gives a very strong reason to the visitor to scroll and read further and keep them hooked and interested on the page. The headline on your landing page plays a crucial role in making the visitors interested in your product/service. Make sure that your headline states a strong promise or implies a good reason that visitor is interested. The headline needs to be irresistible. You may also ensure that your headline is readable and very clear. You may also an a subheadline that supports your headline well. 5. Focus More On Benefits Than On Features: Ensure that your landing page speaks well about how your customer will benefit from the product or service if they purchase it. If your emphasis is more on the features of your products or services, it may not impact them well. Instead, try to communicate and emphasise the benefits that they will gain after buying the product or service. This will help them to connect their problems with the benefits that your product or service could provide. The features of your product or service could be either technical or descriptive. Whereas the benefits are the main reason why your potential customers could care about the features. They might be more interested in knowing how the features could improve their life. Benefits stand for why they should buy your product or service while features explain what they are offered to buy. The Final Say A key element of online marketing is landing pages. You must become acquainted with landing pages if you want to increase your sales, organise webinars to generate leads or acquire email addresses. Landing pages are a great way to leverage the effectiveness of your digital marketing strategy. Make sure you follow the best practices and write copy that is to the point. Also, ensure that you show the credibility of your brand well along with the customer testimonials to gain trust. Trust is an important factor to drive conversions. Want to strategise landing pages