Winston Dosouza

Email marketing is one of the most useful channels of digital marketing. It is the oldest yet amongst the most effective ones for marketing your business. Numerous brands are competing to engage with their consumers in the era of the soon-to-be-experienced metaverse to raise brand awareness and return on investment. However, it is also getting more challenging to retain a customer. To keep people engaged with the brand and enrich their lives, you need to have a very effective branding and marketing strategy. One of the best methods to capture and engage your customers’ attention is through personalized communication. Email is one of the most personalized marketing channels for interacting with customers. It has been around for a while and is still crucial in digital marketing. Email marketing can give you exemplary results while helping you to nurture and turn your leads into lifelong customers. It even stands out as a good method of disseminating worthwhile content like blogs and also offers a higher ROI at the same time. However, one of the reasons that can contribute to the success of your email marketing is the email marketing tool or software that you are using. The internet is full of options for email marketing software and tools. But finding the most suitable one that is both effective and affordable is hard to find. So, before we jump on to the best email marketing tools that you could consider, let’s understand how effective email marketing is for marketing your business. How Effective Is Email Marketing? As mentioned above, one of the biggest benefits of email marketing is that you can highly personalize your content and connect with your leads to the next level. Nothing could be better than your emails going straight into the inbox of your leads or customers while providing immense value with a touch of personalization. This can even help you to drive traffic to your website or promote your latest products or services. Not only this but email marketing can help you generate natural sales if you nurture your audience well. As per Statista, the number of emails sent each day in 2021 was 319.6 billion. Not only this, but 87% of B2B marketers have said that email is one of their top free organic distribution channels. Taking it to a more intense level, HubSpot states that  4 out 5 marketers responded that they would rather give up social media than email. Stats also show that email marketing gives ROI upto 4200%, which is incredible. Now, it doesn’t take a genius to understand how effective and important email marketing is for the growth of your business and accomplishing your marketing objectives. “Email has an ability many channels don’t: creating valuable, personal touches—at scale.”                                                                                                                  – David Newman Best Email Marketing Tools Below are some of the top best email marketing tools and software that you can consider to leverage the power of email marketing and accomplish desired marketing goals. 1.SendinBlue: Sendinblue is an email marketing software that is highly effective in growing your customer base. It has a great number of features that will help you nurture your audience. It is an all-in-one platform that will help you right from launching your email campaigns to tracking them. It has some exceptional user-friendly automation tools that can assist you in converting your leads into customers in the most efficient manner. You may also add live chat to your website and collect new email addresses from your website visitors. Apart from email marketing, you can also manage SMS marketing and integrate Facebook ads management with SendinBlue. It is a platform that is quite simple to use and has great features for creating emails that are both beautiful and highly engaging. For beginners with no prior experience in email marketing, the straightforward drag-and-drop email editor in SendinBlue is just perfect. 2.Constant Contact: Constant Contact is a great choice if you are new to email marketing and want to try it out for your business. For beginners, it is the best option because of its simplicity and ease of use. The drag-and-drop features of the email-builder are user-friendly and effective as it helps to add several elements such as images, videos, and text with ease. It has more than 100 email templates that are mobile-optimized for creating an email that looks professional yet engaging. Not only this but its automation workflow can help you save a lot of time and effort. Customer segmentation, app integrations, landing pages, and list-building tools that are easy to use are what all that Constant Contact benefits you with. The customer support that Constant Contact provides with live chat, emails, and phone calls provides great assistance to the customers using their services. 3.Hubspot: HubSpot is a popular name when it comes to CRMs and sales and marketing services. Apart from CRM it also provides excellent email marketing software with outstanding automation capabilities to level up your email marketing game. It provides exceptional automation workflows to build your email marketing strategies. Additionally, Hubspot offers a tonne of pre-made email templates to assist you in achieving your email marketing goals. You can easily generate fantastic emails using their drag-drop builder without any coding experience. To easily increase your open and click through rates, you can customize your emails using its cutting-edge personalization capabilities. It also has a WordPress plugin. This HubSpot plugin in WordPress eases your email marketing by allowing you to send the email campaign right from the WordPress dashboard. HubSpot is easy to use and lets you better represent your brand by providing you several features and options to adjust your email layouts, add various call-to-actions, photos, and engaging content to your page. 4.Omnisend: Omnisend is best suited to help online stores to ease email marketing for their E-commerce business. It serves as a perfect email and SMS marketing combo for e-commerce businesses to convert leads. To ensure you engage with as many customers as possible, it goes over and above by combining text messaging,

Marketing automation has now become a powerful aspect of marketing to save time and effort to get better results with ease.  By automating the lengthy processes between marketing and sales, your team can have more time to concentrate on overall strategy and nurturing prospects with genuineness.  With marketing automation, you may also get a complete, fuller picture of potential customers’ behavior. Another potent aspect of marketing is DATA. Savvy marketers are now using data to drive their marketing automation strategies and create more personalized content, campaigns, and customer experiences. We know that marketing is often both an art and a science, but a marketer’s gut instinct can also take him far.  With well-researched data, you can optimize your content to be more effective for your target audience. You can analyze customer behaviors and trends to gain better insight into their customer base.  This can ultimately help you improve your brand messaging and enable you to aim your message more accurately to your target audience. Until you understand your customers deeply and genuinely you cannot truly serve them. – Rasheed Ogunlaru When your marketing automation strategies are combined with data, you can do exceptional wonders to achieve your marketing goals. So let’s dive deep into how can you make your marketing automation strategy more data-driven. 1.Set Clear Goals : Before you start developing your marketing automation strategy, ensure that you have well-defined goals.  By identifying and defining your goals will you have a clear understanding of what you want to achieve through your marketing automation process. This will also help you stay on track during the implementation of your marketing automation strategy.  You can start this with a depth-research. Also, make sure that the strategies you plan are aligned well with your goals.  These goals may include lowering customer attrition, generating more high-quality leads, boosting customer engagement, and offering a superior customer experience. 2.Define Ideal Customer : If you are aware of how and what your ideal customer is like, it becomes easier for you to execute the marketing automation process. This also helps in developing suitable marketing automation strategies based on the behavior and interests of your ideal customers. Start reaching and collecting data from the target audience. You can then analyze this data and form an ideal customer persona.  Knowing their demographics, age, education, goals, pain points, interests, and behavior will make you well-equipped to understand your customers in a magnified manner. This will assist you in strategizing your marketing automation strategies.  Remember, the more data you have about your ideal customer, the more effective it becomes to target and connect with your customers by providing personalized experiences. 3.Align Marketing Automation With Customer Journey : A customer journey is made up of all the unique interactions that your customers get with your brand. Your customers may go through stages such as awareness, consideration, decision, and purchase, during their customer journey with your brand. When your marketing automation is aligned well with these stages, your marketing efforts may give incredible results.  Research how a potential customer can interact with your brand content. Accordingly, you could strategize your content. You can plan a thorough automation strategy to connect with your potential customers and get them engaged with your brand. Further, you may develop automation strategies that will enable your customers to move ahead and go through the customer journey.  You can also utilize your marketing automation software to send emails, newsletters for inbound marketing, and text messages. 4.Analyze Your Content : It is also important to know if your content is effective enough to drive your customers to go through the customer journey with your brand. Analyzing your content is a terrific approach to figuring out what content appeals to your target audience. You may optimize the buyer’s journey and better engage your target audience by doing a content audit, which will reveal which content is effective, what you should keep, and what should be improved. That is how you could save both time and money, and neither will be used for unproductive marketing. 5.Study And Understand Your Analytics : Mapping your company’s tactical plan requires an understanding of your metrics.  Tracking performance is a crucial part of your marketing automation process. This will help you get better insights into what’s working and what’s not. You can accordingly make changes to your marketing automation process.  To design an effective marketing automation strategy for the success of your business, you must understand where prospective customers become stuck or stop moving forward in the buying journey. Nevertheless, the charts and graphs remain useless if you are unable to understand how they relate to the overall picture. When you better understand the analytics and track metrics, you can better optimize your content and campaigns. This will result in achieving better results, increasing conversions, and generating more profits. Conclusion Successful marketing automation is essential for any company, big or small, to attract new customers and nurture them throughout the sales process. Developing marketing automation strategies that are based on data can help you align your marketing activities with the customer’s journey to get better results. Data-driven marketing automation strategies are based on customers’ preferences and therefore can help you connect well with them. This will result benefiting you by boosting closing rates, filling any gaps between lead generation and sales development, and most important establishing strong relationships with your customers.

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you need to brand it or lose it.                                                        – David A. Aaker Business strategy is a necessary prerequisite for implementing all your business and marketing plans. Establishing a brand that stands out brings several advantages in the long run.  A solid brand strategy can help you move in the right direction and identify long-term goals to be achieved. Building a good brand is like having an intangible asset for your company. It will help you stay ahead of the curve and gain customer loyalty.  This ultimately helps you to establish a good reputation in the market and also helps to increase conversions. Without emphasizing more on how essential is brand strategy for your business, let’s define the concept of brand strategy for a better understanding. What Is A Brand Strategy? A brand strategy is a long-term strategic plan that prioritizes the creation of a strong brand image in the customers’ minds. It is a strategic plan that comprises specific goals to create a powerful brand. This helps the business and the marketers to project a specific brand image to both potential and existing customers. As a result of implementing a robust brand strategy, you can increase the brand value, generate more conversions and make your brand stand out to stay competitive in the market.  Any business that wants to achieve its objectives successfully must have a well-developed brand strategy plan. You’ll steer clear of concepts with its assistance that could damage your brand’s reputation.  Hence, you are enabled to concentrate on activities that are profitable for your company and the brand. Important Elements of Brand Strategy There are certain crucial components that you must take care of while developing your brand strategy. Let’s dive deep into these elements: 1.Purpose : For positioning your brand the right way, you must identify and clearly define the purpose of your business. You must try answering the WHY, HOW and WHAT of your business. This will help you strategize and focus on the tactics to develop a well-defined brand strategy.  The more specific you are about the purpose, the more differentiated you remain from the competitors. Make sure that your brand communicates this purpose well with your team and the customers.  However, also remember that making profits is important but does very little to establish an unforgettable brand.  Along with making money, you need to go deeper to understand the purpose of your brand. If your purpose is impacting the lives of your customers or solving a problem, it will surely set a mark to stand out.  2.Brand Values : Determining the core values that your brand stands for will help you build a strong culture that will make your brand different from others.  This will help you understand how your brand shall be perceived by your customers, competitors, and the market. Determining your brand values will not only help you establish a culture but will also help you in internal decision-making.  By defining your core values of the brand, you can take all your communication the appropriate way and have a strong mission statement that sticks to the values. This helps your brand in remaining consistent and have a unique identity.  Well, consistency is essential and having said that, it is the next important element of brand strategy. 3.Consistency : Being consistent with what you stand for is important. This too applies to your brand message. Aligning all your branding communication in a consistent manner across the different platforms will benefit with recognition. This brand recognition further drives customer loyalty. If you aren’t consistent enough with your brand message and your brand’s tone and voice, your customers may get confused and this may negatively impact your brand’s reputation.  For instance, you are posting something on the social media handles of your company, something that does not relate at all to your brand. Or maybe are not consistent enough across different platforms. This will leave an impression of your brand that will fail to gain brand recognition.  So, stay consistent with aspects such as the content that you communicate, the tone, voice, and style that you communicate with. 4.Emotions : Remember that your brand deals with real humans. Considering this, it doesn’t take a genius to understand that emotions are the biggest driving force when it comes to building a brand image in your customers’ minds.  Make sure that your brand connects with your customers potentially. That is what giant brands like Apple and Nike do. They focus more on emotionally connecting with their customers than on products when communicating their message. That is the reason why despite such expensive products, people still want to buy an iPhone or a pair of sneakers from these brands. These brands have established strong emotions that connect well with the purpose of the brand and the customers.  You can build communities for your customers so that they feel involved and emotionally connected with your brand. This helps you drive customer loyalty to the brand. 5.Brand Loyalty : Brand loyalty is significantly beneficial for a brand, especially when it comes to sales. Developing brand loyalty with your customers will help you retain customers for a long time.  Loyal customers can go above and beyond for your brand to tell others about your brand and act as brand ambassadors for you.  To gain brand loyalty, you can thank your customers, take their feedback from time to time, and give no opportunity to disappoint them.  You can also go a step beyond to appreciate their loyalty towards the brand by communicating with them through personalized emails, delighting them with offers or gifts, and rewarding them whenever required. Conclusion In a market having several brands, it is essential to establish a brand that stands out and can be recognized. Due to the competitive edge, your target audience will only notice you, if you communicate well and connect with them. The above

” Marketing without market research is like driving with your eyes closed. “                                                                                                    Dan Zarrella Do you want to know one of the biggest secrets to the success of popular brands? Well, there are many, but a crucial one is “excellent market research” Market research is the foundation of almost every activity in marketing. If done well, you can expect incredible results out of your marketing efforts.  When it comes to your customers, market research is a powerful weapon that will help you understand your customers in a more magnified manner. In-depth research of your customers can help you find insights which will enable you to enhance your product or develop marketing strategies that are more potent. Marketing research means gathering and analyzing the data or information about your target audience, competitors, and target market to study the factors affecting your marketing activities or the sales of your products or services. Top Market Research Tools Now that we all know how significantly important is research for marketing, using the right tools also holds great importance. The Internet is loaded with tons of market research tools to get you abundant data. But how far can you rely on them? Below is a list of some exceptional tools that will not disappoint you and can help you get better insights to achieve your marketing goals. 1.AnswerThePublic: Want to get a sneak peek of what questions your audience is searching around your keywords?  AnswerThePublic can prove to be an excellent tool for you to plan strategies for your content marketing and get an insight into what’s on the mind of your target audience.  But what is the source of these questions?  AnswerThePublic shows you results based on the autocomplete data from popular search engines like Google.  In no time, it generates very useful questions, queries, and phrases that people are posing around your focus keyword. For instance, your keyword is “digital marketing”. You may find questions like: What is digital marketing? What are the three types of digital marketing? Is digital marketing easy? These are the real-time questions asked around your keyword “digital marketing” on search engines like Google.  You may not find what exactly you want, but you’ll surely get what your target audience wants. With the help of AnswerThe Public, you can easily mine the wealth of customer insights generated into new and highly practical products, services, and content, just the sort your target audience or customers genuinely desire. Pricing: Free 2.Think with Google: Think with Google is a lesser-known tool by Google, but is highly effective when it comes to market research. By using Think with Google you can get access to the most recent Google data and insights which help you stay informed and updated.  You can get abundant information related to your customer behavior, recent trends, and almost all the other marketing insights.  Based on Google’s tremendous collection of data, this free tool can get you amazing insights for developing your marketing strategy. It provides information based on four major areas – Consumer Insights, Marketing Strategies, Future of Marketing, and Tools.  Your market research activity can be enhanced with great information based on statistics and studies. Pricing: Free 3.Make My Persona: Knowing and understanding your customers before you do any marketing activity, can take you far. If you know what your ideal customer is like, it becomes easier and more efficient for you to plan and execute marketing strategies.  Knowing the demographics, goals, and pain points of your customers is a foundational step in planning campaigns, content, products, or services. After answering a series of questions, Make My Persona, which is a free tool by HubSpot, generates a buyer persona for your ideal customer. It leads you through thoughtful questions intended to structure and enhance the comprehension of your customer persona study. It enables you to pinpoint both demographic and psychographic information by letting you specify the persona’s name, age, career traits, and problems. Pricing: Free 4.SurveyMonkey: If you want to generate your primary data for your market research, SurveyMonkey is a powerful research tool.  With SurveyMonkey, you can conduct surveys to get better insights into the target market and audience or customers. With the help of this tool, you can create, send and even analyze your surveys. These surveys can be sent in multiple ways online.  You can easily take a look into the response of your audience or can also generate custom reports based on the data collected.  This helps you to effectively analyze your data and understand your customer preferences.  It provides excellent templates that could be selected and offer a lot more even in the free plan. Pricing: Freemium 5.Statista: Statista is a market research, online statistics, and business intelligence portal. It provides reports and data in a visual representation that is a goldmine for many researchers and marketers.  These data and reports are based on data collected from reputed sources that are updated from time to time.  The visualization of data is done in the form of charts and graphs that is easy to understand and digest.  No matter what information you are looking for, it has data for almost every topic. This leads you to understand your customers and market more accurately and effectively.  With such insightful data, you can easily plan and execute marketing strategies to achieve your marketing goals.  Pricing: Freemium Bottom Line If you want to excel as a marketer, you must understand your target audience and market to reach a larger potential customer base.  Whether you are looking for trends, metrics, or any other insights, you have plenty of tools available for market research. However, you are required to test and try the tools and prepare a set of tools and resources that will get you one step ahead and leverage your marketing efforts.  Now that you have a toolkit of options mentioned above at your disposal, you can start developing your expertise in market research.For more profound guidance and extended team support for data-driven marketing, book a

How is social media treating brands this 2022? Are your brand posts gaining popularity? Are they bringing in reach, engagement, and followers in a huge number?  If not, are you wondering why? It could be because you are still living in the past. To keep up with social media you have to keep up with the new tools and technology the digital world has to offer. Social media tools are gold for your business, helping you with everything from planning and scheduling your posts to evaluating and improving their effectiveness. The majority of marketers think that social media helps their business. This emphasizes how crucial it is to spend money on the correct apps for your company’s long-term growth. So, ask yourself what social media tools are you using for your brand growth. Are you still unsure what tool is right for your social media channels?  Then this article is just for you. Here we would talk about the best social media tools in 2022. Let’s get started! Canva We ranked this tool first because it is simple to use it is to use and due to the great visuals, it has. You can make aesthetically attractive social media posts with Canva.  Multiple team members can collaborate on a single project because of its straightforward drag-and-drop layout. Additionally, it provides a variety of visual content possibilities like thought bubbles, design grids, thought bubble backgrounds, and backdrop transparency. There are many different categories from which you can select to generate graphic material. Pre-made templates are available for infographics, posters, and social media posts (like Facebook posts, Tumblr covers, Instagram designs, etc.) Planable Planable serves as one location for all of your social media posts, comments, and suggestions.  For our scheduled postings, we social media marketers frequently participate in time-consuming preview procedures. This leaves us with incredibly limited time to test new marketing tactics. It enables you to get a live preview of your social media updates. Together with your team members, you may produce compelling visual content all at once.  They even refer to it as “content generation on steroids.” It has a wealth of information and enables you to duplicate posts for each channel separately. Buzzsumo What could be superior to well-written social media posts? optimized material for social media. You can do the latter with the aid of Buzzsumo. It gives you thorough analysis reports and assists you in finding the most popular content across all social networks.  Additionally, it enables you to analyze the content that your rivals are posting. How?  It can assist you in performing in-depth comparisons and tracking the performance of your competitors’ material. Additionally, it notifies you whenever a writer or rival produces fresh content that is relevant to yours. HubSpot The social media management tools offered by the well-known marketing platform HubSpot are nothing to laugh at. You can track social interaction specifically in the context of your customer relationships with Hubspot. Customer shout-outs and mentions are automatically logged, saving you a tonne of time and requiring less human tracking on your part. The tool gives you a thorough understanding of your customers’ social activities and how many actual leads you’re generating from particular platforms when combined with HubSpot CRM.  This enables you to quickly demonstrate the ROI of your social media marketing. Nevertheless, the platform is not a native social media management app and is only accessible to HubSpot users. Zoho Social One of the greatest social media management solutions for team communication is Zoho Social. You may initiate conversations, share reports, assign team roles, and invite comments via the app. This enables sharing your changes, tactics, and performance insights with everyone very simply. The platform also offers its own Sprout-like optimal timing tools in addition to scheduling.  Additionally, Zoho Social offers built-in Instagram scheduling features that let you post updates and share user-generated material directly from your desktop. Like HubSpot, Zoho CRM offers immediate connection, and being able to track client interactions is a significant plus. Mention By providing you with real-time updates about your brand from the web and social media, Mention can assist you with real-time media monitoring.  It makes it simple for you to keep an eye on more than 1 billion sources every day, including blogs, forums, and social media. Additionally, it can assist you in keeping up with everything that is being stated in real time about your company online.  As a result, you can interact with people, reply to feedback instantly, and expand your community of brand advocates. Additionally, you may use their influencer discovery tools to locate influencers who can help you disseminate your message. Most significantly, their insight center enables you to explore your monitoring data in depth, test out novel graphs, and spot trends you would have missed otherwise. This contains significant indicators including gender, reach, influence score, and brand perception. AdEspresso Ad creation and management on social media sites is challenging, let’s face it. Thankfully, all we require to resolve that is this social media management application. You have the option of creating campaigns using the AdEspresso campaign creation flow or on Google, Facebook, and Instagram.  AdEspresso also evaluates your Facebook ads and offers useful daily in-app advice. This allows you to suspend underperforming advertising and multiply the ones that work. You can generate many varieties of your advertising with the help of Adespresso, which also makes experimentation simpler. Additionally, this application links your Facebook Ad Account with your CRM or email marketing program so your leads, contacts, and audiences are in sync. You can send emails to your client or customer and request their approval using their campaign approval tool. These tools can assist you in achieving your social media marketing objectives, regardless of whether you represent an up-and-coming agency or a well-known company. Making the best tool selections to create the ideal social media strategy is a never-ending struggle. Additionally, each company has a particular target market and social media post format. We hope this article helps get

Buying real estate is one of the most expensive things that you can do, and it’s not always easy to find the right property. That’s why it’s important to have a digital marketing strategy in place that will help you qualify leads, convert them into sales, and keep your costs down. In this guide, we’ll be discussing the importance of high-quality lead generation for real estate, the different strategies you can use to generate leads, and how to optimize them for maximum results. If you’re ready to take your real estate business to the next level, read on! Why High-Quality Lead Generation Is Important For Real Estate? Real estate marketing is all about generating leads and selling properties. But generating leads of the right quality is essential for success. By following a step-by-step digital marketing strategy, you can increase your chances of closing deals quickly and easily! High-quality leads are the foundation of a successful real estate marketing campaign. They are the people who are most likely to buy or lease a property, and the process of generating them starts with generating leads that are relevant to your target audience. By doing your homework and targeting the right leads, you can convert more prospects into buyers. With digital marketing strategies like these in place, you’re on your way to real estate success! Define Your Target Audience Or Customer Persona For Real Estate Real estate marketing can be a daunting task, but it’s essential to get the right strategy in place. Before you get started, it’s important to understand who you’re selling to – this includes understanding your customer persona. After that, it’s time to start researching their age, gender, location, annual income, interest, intent, and psychographics. Once you’ve got a good understanding of who they are and what they want, it’s time to develop a digital marketing campaign that will work best for them. One strategy that could work well is creating a few customer personas and testing out which one provides the best results. Another great way to get leads is by marketing real estate in the right way to the right people – for example, social media marketing to millennials or real estate ads online to people in the city. Lastly, keep in mind that your digital marketing strategy would be influenced by the type of real estate you’re selling and the purpose of the purchase. Top 7 Real Estate Digital Marketing Strategies To Boost Sales Real estate is a business that revolves around customer relationships. That’s why it’s so important to employ digital marketing strategies that will help you build stronger connections with buyers. Here are the top 7 strategies that will help you achieve this: Social Media Marketing: List down the suitable channels for executing your real estate social media marketing. Email Marketing: Create a warm database and experiment with a cold database for email marketing. Google Search Ads: Showing ads to inbound searches can help you get qualified leads. Google ads is a great channel for the inbound approach. YouTube Ads: Youtube is one of the largest search engines, hence if you aren’t running ads on Youtube for real estate you may miss out on a lot of lead generation opportunities. Facebook and Instagram Ads: You can take the inbound approach through Google ads and use Facebook/Instagram ads for remarketing by using lead magnets. Marketing Places: Make online presence on popular market places in real estate such as housing.com. Marketing Places: Make online presence on popular market places in real estate such as housing.com. Collaborations : Rech you potential customers by collaborating with bloggers, YouTubers, Instagram and Facebook influencers. What Is A Multi-Funnel Digital Marketing Strategy For Real Estate? A digital marketing strategy for real estate should start with video marketing. This is because videos are the most engaging content type online, and they help you capture users with high intent and interest. Once you have these leads, the next step is to drive sales – through powerful landing pages and email sequences. By following a multi-funnel digital marketing strategy, you will ensure that your real estate business is successful. How To Ensure You Generate Warm And Hot Leads Most Of The Time Digital marketing is the key to success when it comes to real estate. If you want to generate leads and sales, you need to put in the hard work and follow a step-by-step digital marketing strategy. Here are the five key strategies you need to follow: How Does Branding Affect Conversion Of Your Real Estate Leads? Creating a digital marketing strategy for real estate is essential for success. If you’re not doing everything in your power to increase conversion rates, you’re likely losing potential leads. Here are four key strategies to help you achieve success: Trust: Establish trust and authority through your brand’s voice to build a connection with your leads. Recognition: Run appealing rewards and recognition campaign that will help in better conversions. Rate: Make sure to provide the project completion rate. Create impact: Videos are a great way to attract leads. Create impact by providing video demonstrations.   3 Highly Effective Brand-building Campaigns For Real Estate Building a successful real estate business requires a digital marketing strategy that is tailored to the target audience and the business goals.  The first campaign is focused on building a strong online presence, which includes developing a website, creating social media accounts, and creating engaging content. Next, create content that speaks to your target audience – whether it’s blog posts, blog comments, social media posts, or videos. Educate and attract potential home buyers with blog posts that discuss the various real estate markets, the pros and cons of various real estate options, and tips for home buyers. Use social media platforms like Facebook, Twitter, and LinkedIn to build a following for your business. Lastly, create a compelling story – something that will capture buyers’ attention and stimulate their desire to learn more. Running An Exploration Campaign To Know What Works And What Doesn’t Digital

“Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture – not just organize it.” – Gregg L. Witt, The Gen Z Frequency: How Brands Tune in and Build Credibility Marketing to Generation Z can appear to be a challenging task for certain companies. But what is the reality? It’s simpler than you might think to figure out how to make your marketing resonate with a younger audience. Let’s examine the traits of this generation, commonly referred to as “digital natives.” Generation Z is on track to surpass all other generations in terms of education, is progressive, and is more racially and culturally diverse.  Additionally, this generation avoids self-labeling, practices radical inclusivity, and considers all of their alternatives carefully before making a decision. Marketers who wish to use Gen Z’s enormous purchasing power must comprehend what motivates this younger generation.  Additionally, keeping an eye on what young consumers want helps firms attract new customers and makes sure they don’t miss out on important social media trends. Marketing to younger customers has historically proved challenging. Tracking demographic information can be challenging. Trends in marketing come and go. To be sure, Gen Z is outspoken and frequently online, which makes inferring their purchasing habits much less of a guessing game. Gen Z should not be treated as a separate group if you don’t want to appear out of touch. Brands must also figure out how to close the generational divide between Gen Z and other generations, like Millennials.  Despite the differences between the two generations, recognizing Gen Zers’ unique online behaviors and social preferences is the first step in establishing a connection. With that, let’s get started! 1.Focus On Captivating Visual Content: Instagram and YouTube are the social networks Gen Z members say they use the most, according to 81% of them.  Furthermore, when asked which networks Gen Z would want to see brands use more frequently, 56% mentioned Instagram and 38% mentioned YouTube.  Given Gen Z’s appetite for short-form video content, marketers should consider incorporating visual platforms into their strategies and developing bite-sized content like Instagram Stories. Influencers and brands agree that short-form video with overlays, visual effects, and music is marketing gold. You need to look no further than TikTok’s recent growth to see proof of this occurrence.  TikTok is an essential part of any brand’s plan to connect with Gen Z. With over 680 million users globally and 25% of TikTok users in the US between the ages of 10 and 19, TikTok is a hugely popular platform. 2.Getting More Tags: Marketing to members of Generation Z also heavily relies on tagging.  For instance, encouraging followers to provide user-generated material with a branded hashtag, such as customer pictures, allowing clients to self-identify with a tag at a brand’s physical location or to gain more potential followers for a brand’s social media feed, asking customers to tag their friends and family in posts. 3.Showcase The Fun Of Your Brand: Although it may seem obvious, the majority of Generation Z prefers to support businesses that they consider to be “fun” and “cool.” That might help to explain why young people are so drawn to humor and meme-centric social media material. Here, brands must contend with the difficulty of keeping up with internet speed.  Brands that attempt to share a months-old meme run the risk of seeming out of date. In a similar vein, not all professions have the opportunity to assume the character of a comic. The most important thing is for brands to have a distinctive voice, showing the human aspect of their social media presence through real conversations that don’t sound too stuffy.  Brands should avoid using templates when communicating with consumers and instead try to be natural and unexpected. 4.Accept Consumer Comments And Review: Sometimes saying nothing at all is the best thing a brand can do to promote purchasing habits.  82% of Gen Z consumers will make a purchase from a brand after reading online evaluations from other customers, according to Sprout’s Digital Natives Report. Customer reviews can enhance your brand’s online reputation, inform potential new customers, and increase credibility through social proof by being incorporated into your social strategy. Consider reaching out to clients you already know who appreciate your products or developing feedback forms to mail following a purchase or experience to encourage reviews.  Make it as simple as possible for consumers to submit reviews, and don’t be shy about responding to both favorable and bad reviews. 5.Offer The Customers What They Desire: Above all, Gen Z consumers want brands to show that they truly comprehend their needs and wants. According to data from the Index, 50% of Gen Z customers are more inclined to purchase from a brand that conveys this understanding than from a rival.  For organizations, this may be as straightforward as letting customers know their opinions are valued or as big as launching a new service, event, or piece of content in response to their input.  While targeting younger customers may need some finesse, “cool” brands on social media aren’t the only ones that can pull it off. Added graphic material? more truthfulness? More back-and-forth exchanges with clients? Hey, we think all of those sound good. Brands have the opportunity to forge meaningful connections that are advantageous to all parties by taking the time to understand Gen Z’s tastes and what sets them apart from previous generations. Are you prepared to boost your Gen Z marketing plan? 

“Make people buy from you instantly! Read further to know how.” Psychological marketing triggers have been playing a crucial role in marketing for ages. Marketing is all about building relationships with your target audience and gaining trust so that they take the desired action.  The very first sentence that you read is a psychological marketing trigger to make you take the desired action (here to read this article). The trigger here that made you take the action was curiosity. Similarly, we all encounter a lot of psychological marketing triggers that are used to make us take certain actions. Sometimes, you realize that you got triggered and sometimes you don’t even get a chance to.If you haven’t yet tried some very effective psychological marketing triggers for converting your leads into customers, you are already losing out on a lot of potential sales. Why Psychological Marketing Triggers Are Effective? Here’s a very good reason to understand why psychological marketing triggers are so so cogent. When you market to sell your products or services you are dealing with real humans. We, humans, are highly driven by emotions when it comes to making purchasing decisions.  If you hit the right spot at the right time, the chances of triggering your leads to take the desired action get higher. Understanding the psychology of your customers is an important key to your business’s success. Using psychological triggers for marketing enables you to connect with your audience more deeply by conveying a message that is more engaging to make them take the desired action. So let’s have a look at some very effective psychological marketing triggers that will help you win sales by converting your leads into customers in just no time. 6 Psychological Marketing Triggers That Convert Leads 1. Halo Effect: It is rightly said that “ the first impression is the last impression”. Potential customers usually get highly influenced by the first impression of your brand or business. The Halo Effect in marketing implies that the first impression of your brand or business will affect further interactions with the customers.  Ensure to have a positive and impactful first impression of the brand, so that you form a solid foundation to build a strong relationship with your customers. In simple words, Halo Effect refers to the preference of your customers for your brand due to some positive impressions or experiences. This psychological marketing trigger is linked with brand equity, brand loyalty, and brand strength. The best example here could be Apple, which had enormously benefited from the massive success of launching an excellent range of iPods that people went crazy about.  After this success, it was speculated that the sales of Mac laptops would also increase.  Here, the Halo Effect helped Apple with the expansion of its product offerings. 2. The Recency Effect: People are more likely to recall the most recent details about a product when they hear or see advertising for it.  One of the most important psychological techniques used by many sales, marketing, and advertising professionals is the recency effect. This effect implies that the most recent thing/information that one consumes is considered of greater importance.  This effect can help you beat your competitors if you keep giving comparatively more information about your brand and products/services. This will create a recency effect, where the customers tend to give more weightage to information consumed more recently. 3. Serial Position Effect: The Serial Position Effect is a cognitive bias and a form of psychological tendency where the customers remember the first and last piece of information better than the middle one.  This implies that the first part and the last part of any information in marketing are important. Therefore, you must ensure to put the most essential pieces of information in the first and last part of your content.  It was German psychologist Hermann Ebbinghaus who coined the term “serial position effect ” As per his study, the Serial Position Effect includes both the primacy effect and the recency effect.  The primary effect gives more importance to the piece of information at the beginning, while the recency effects give more importance to the one at the end. This tactic is usually found in many advertisements and website designs where the most crucial part of the information is displayed at the beginning and end to make the customers take the desired action.  Similarly, E-commerce websites try to place the products at the beginning of the product list, that they most likely want to sell. 4. Loss Aversion: Loss Aversion is a psychological tendency where people give more weight to avoiding losses than achieving gains. For instance, saying “save $50 now” is more persuading than saying “gain $50 with this purchase”. This effect is the one that we call creating FOMO (Fear Of Missing Out).  If you want your customers to take immediate action by creating urgency, Loss Aversion is the trigger that you need to use.  This can be useful to create a sense of scarcity which will tend people to take action instantly. In marketing, providing limited discounts, coupons, free trials, and product samples are a few common examples of Loss Aversion.  The factor that plays great importance is what words you use, as stated in the above example of  “save $50 now” and “gain $50 with this purchase”. 5. The Compromise Effect: As per the concept of the Compromise Effect, a product will be more likely to be selected from a collection of available options when its characteristics are not too extreme. Assume that you have three categories of selling options with two of them having extreme attributes while one is the middle option, then the chances of the middle option getting chosen are higher. This is the compromise effect.  According to research, there are several causes for the compromise effect. Some claim the impact lessens consumer internal conflict and improves their ability to communicate their decisions to others.  According to some researchers, the impact serves largely as a risk-reduction tactic. For example,

Why do people spend so much time on the internet?  Why are people constantly scrolling through their phones on social media platforms? Why are memes considered to be so amusing? What is it that makes people stay glued to their phones for hours?  The answer is Content.  We are all content addicts. Our fingers have walked miles scrolling through our phones every day in the hunt for good content just like right now you are reading this article.  In this article, we are going to dive into all the wonders content marketing offers us. What Is Content Marketing? Content marketing is a form of marketing that uses online media (such as videos, blogs, and social media posts) to stimulate interest in a brand or product without explicitly promoting it.  Gone are those days when you would knock on the door of your customers and convince them to buy your products when you could offer them some discounts or gifts to make them buy.  Those were simpler times. But your customers have gotten smart over time. It takes a lot more than just gifts and heavy discounts to convince them now. Today it’s all about maintaining a lifelong relationship with your customers. Create an image first then think about selling your product.  Let’s talk about KFC and other local fried chicken fast food restaurants. Which one would you choose? The answer without any second thoughts is KFC.  Because KFC has created its brand image, they have a strong content marketing team working hard behind its desks to build a relationship with its target audience. Content marketing is the hero of every brand’s success story. Can you name any one of your favorite brands that don’t have a social media presence? No?  That’s because every single brand’s product you use daily is active on social media. Below are a few instances of how brands do content marketing to create an impact on their target audience: 1.Canva Design Challenge The well-known graphic design platform Canva makes content creation simpler for companies, influencers, and content creators. In 2022, it started a weekly user contest with prizes, such as a paid yearly subscription to Canva. Unique, innovative, and occasionally “out there” images are requested for the #CanvaDesignChallenge, which is then presented to a group of Canva employees.  They select their top five at the end of the week. 2.MailChimp’s All Day’s Work Series Every digital marketer out there knows what MailChimp is. For small and medium-sized enterprises, MailChimp is a well-liked, simple-to-use customer relationship management (CRM) tool.  It excels at assisting large and small business owners to cultivate new leads and create subscriber lists. However, MailChimp continues to produce its own fascinating and pertinent content. It debuted a mini-series about the successes and difficulties of smaller enterprises in January 2021 called ‘All in a Day’s Work’. 3.Apple Shot On An iPhone Users of the iPhone 13 and iPhone 13 Max were encouraged to share their best photos taken with the phone’s macro feature as part of Apple’s Shot on an iPhone promotion. iPhone users photographed everyday scenes, turning commonplace items into stunning compositions.  The hashtags #shotonaniPhone or #iPhonemacrochallenge were suggested by Apple for consumers to use when posting their photos to social media. Apple employees and ten professional photographers reviewed the online entries and chose 10 winners. 4.Coke’s ‘Share A Coke’ Campaign In Australia With the help of Coke’s “Share A Coke” promotion, everyone could customize their preferred beverage. On the side of the bottles, they added the 150 names that were the most well-known in Australia. And, well, it was loved by everyone.  The advertising has since then spread like wildfire all across the world. Why did it succeed so well? Personalization. You felt privileged drinking Coke. You were up against the world by yourself and your bottle.  And the core of content marketing is this personalized element. 5.Hootsuite and A Game of Social Thrones A few years ago, the hit series Game of Thrones was all that people could talk about. It had us all wrapped around its pinkie finger. Hootsuite took advantage of this and created a campaign we remember to this day. With the help of the social media management application Hootsuite, you can control all of your accounts in one location.  Not exactly what you’d call a lively or interesting subject, do you think? Well, their marketing department had other suggestions. And it started with a viral video on YouTube It accomplished what a marketing campaign ought to. It sparked an excitement. People who were diehard fans of Game of Thrones were curious to know more about Hootsuite. 6.Microsoft and Stories The Microsoft employees are skilled storytellers. And a blog is the perfect place to do it. Its name, “Stories,” is fitting. If you can use your tale to stir the emotions of your audience, they will come to trust you and make purchases from you. This idea forms the foundation of the author and businessman Seth Godin’s whole marketing philosophy.  You’ll connect with your audience more effectively with the more compelling stories you tell. The relationship is stronger the better the connection. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Content Marketing is one of the hardest rocks to crack. It takes time to plan, strategize, and understand what your brand requires and the psychology behind your target audience’s mind.  But it is very much important for the survival of your brand. It is all about telling powerful stories, connecting with your audience, and adding a personal touch every once in a while.