” Marketing without market research is like driving with your eyes closed. “
Dan Zarrella
Do you want to know one of the biggest secrets to the success of popular brands?
Well, there are many, but a crucial one is “excellent market research”
Market research is the foundation of almost every activity in marketing. If done well, you can expect incredible results out of your marketing efforts.
When it comes to your customers, market research is a powerful weapon that will help you understand your customers in a more magnified manner.
In-depth research of your customers can help you find insights which will enable you to enhance your product or develop marketing strategies that are more potent.
Marketing research means gathering and analyzing the data or information about your target audience, competitors, and target market to study the factors affecting your marketing activities or the sales of your products or services.
Top Market Research Tools
Now that we all know how significantly important is research for marketing, using the right tools also holds great importance.
The Internet is loaded with tons of market research tools to get you abundant data. But how far can you rely on them?
Below is a list of some exceptional tools that will not disappoint you and can help you get better insights to achieve your marketing goals.
1.AnswerThePublic:
Want to get a sneak peek of what questions your audience is searching around your keywords?
AnswerThePublic can prove to be an excellent tool for you to plan strategies for your content marketing and get an insight into what’s on the mind of your target audience.
But what is the source of these questions?
AnswerThePublic shows you results based on the autocomplete data from popular search engines like Google.
In no time, it generates very useful questions, queries, and phrases that people are posing around your focus keyword.
For instance, your keyword is “digital marketing”. You may find questions like:
- What is digital marketing?
- What are the three types of digital marketing?
- Is digital marketing easy?
These are the real-time questions asked around your keyword “digital marketing” on search engines like Google.
You may not find what exactly you want, but you’ll surely get what your target audience wants.
With the help of AnswerThe Public, you can easily mine the wealth of customer insights generated into new and highly practical products, services, and content, just the sort your target audience or customers genuinely desire.
Pricing: Free
2.Think with Google:
Think with Google is a lesser-known tool by Google, but is highly effective when it comes to market research. By using Think with Google you can get access to the most recent Google data and insights which help you stay informed and updated.
You can get abundant information related to your customer behavior, recent trends, and almost all the other marketing insights.
Based on Google’s tremendous collection of data, this free tool can get you amazing insights for developing your marketing strategy. It provides information based on four major areas – Consumer Insights, Marketing Strategies, Future of Marketing, and Tools.
Your market research activity can be enhanced with great information based on statistics and studies.
Pricing: Free
3.Make My Persona:
Knowing and understanding your customers before you do any marketing activity, can take you far. If you know what your ideal customer is like, it becomes easier and more efficient for you to plan and execute marketing strategies.
Knowing the demographics, goals, and pain points of your customers is a foundational step in planning campaigns, content, products, or services.
After answering a series of questions, Make My Persona, which is a free tool by HubSpot, generates a buyer persona for your ideal customer. It leads you through thoughtful questions intended to structure and enhance the comprehension of your customer persona study.
It enables you to pinpoint both demographic and psychographic information by letting you specify the persona’s name, age, career traits, and problems.
Pricing: Free
4.SurveyMonkey:
If you want to generate your primary data for your market research, SurveyMonkey is a powerful research tool.
With SurveyMonkey, you can conduct surveys to get better insights into the target market and audience or customers.
With the help of this tool, you can create, send and even analyze your surveys. These surveys can be sent in multiple ways online.
You can easily take a look into the response of your audience or can also generate custom reports based on the data collected.
This helps you to effectively analyze your data and understand your customer preferences.
It provides excellent templates that could be selected and offer a lot more even in the free plan.
Pricing: Freemium
5.Statista:
Statista is a market research, online statistics, and business intelligence portal. It provides reports and data in a visual representation that is a goldmine for many researchers and marketers.
These data and reports are based on data collected from reputed sources that are updated from time to time.
The visualization of data is done in the form of charts and graphs that is easy to understand and digest.
No matter what information you are looking for, it has data for almost every topic. This leads you to understand your customers and market more accurately and effectively.
With such insightful data, you can easily plan and execute marketing strategies to achieve your marketing goals.
Pricing: Freemium
Bottom Line
If you want to excel as a marketer, you must understand your target audience and market to reach a larger potential customer base.
Whether you are looking for trends, metrics, or any other insights, you have plenty of tools available for market research. However, you are required to test and try the tools and prepare a set of tools and resources that will get you one step ahead and leverage your marketing efforts.
Now that you have a toolkit of options mentioned above at your disposal, you can start developing your expertise in market research.
For more profound guidance and extended team support for data-driven marketing, book a strategy call today with our market research experts.
