Best Social Media Tools in 2022: Find which one is the best for your Business

How is social media treating brands this 2022? Are your brand posts gaining popularity? Are they bringing in reach, engagement, and followers in a huge number? 

If not, are you wondering why? It could be because you are still living in the past. To keep up with social media you have to keep up with the new tools and technology the digital world has to offer.

Social media tools are gold for your business, helping you with everything from planning and scheduling your posts to evaluating and improving their effectiveness.

The majority of marketers think that social media helps their business. This emphasizes how crucial it is to spend money on the correct apps for your company’s long-term growth.

So, ask yourself what social media tools are you using for your brand growth. Are you still unsure what tool is right for your social media channels? 

Then this article is just for you. Here we would talk about the best social media tools in 2022. Let’s get started!

Canva

We ranked this tool first because it is simple to use it is to use and due to the great visuals, it has. You can make aesthetically attractive social media posts with Canva. 

Multiple team members can collaborate on a single project because of its straightforward drag-and-drop layout. Additionally, it provides a variety of visual content possibilities like thought bubbles, design grids, thought bubble backgrounds, and backdrop transparency.

There are many different categories from which you can select to generate graphic material. Pre-made templates are available for infographics, posters, and social media posts (like Facebook posts, Tumblr covers, Instagram designs, etc.)

Planable

Planable serves as one location for all of your social media posts, comments, and suggestions. 

For our scheduled postings, we social media marketers frequently participate in time-consuming preview procedures. This leaves us with incredibly limited time to test new marketing tactics.

It enables you to get a live preview of your social media updates. Together with your team members, you may produce compelling visual content all at once. 

They even refer to it as “content generation on steroids.” It has a wealth of information and enables you to duplicate posts for each channel separately.

Buzzsumo

What could be superior to well-written social media posts? optimized material for social media. You can do the latter with the aid of Buzzsumo.

It gives you thorough analysis reports and assists you in finding the most popular content across all social networks. 

Additionally, it enables you to analyze the content that your rivals are posting. How? 

It can assist you in performing in-depth comparisons and tracking the performance of your competitors’ material. Additionally, it notifies you whenever a writer or rival produces fresh content that is relevant to yours.

HubSpot

The social media management tools offered by the well-known marketing platform HubSpot are nothing to laugh at.

You can track social interaction specifically in the context of your customer relationships with Hubspot. Customer shout-outs and mentions are automatically logged, saving you a tonne of time and requiring less human tracking on your part.

The tool gives you a thorough understanding of your customers’ social activities and how many actual leads you’re generating from particular platforms when combined with HubSpot CRM. 

This enables you to quickly demonstrate the ROI of your social media marketing.

Nevertheless, the platform is not a native social media management app and is only accessible to HubSpot users.

Zoho Social

One of the greatest social media management solutions for team communication is Zoho Social.

You may initiate conversations, share reports, assign team roles, and invite comments via the app. This enables sharing your changes, tactics, and performance insights with everyone very simply.

The platform also offers its own Sprout-like optimal timing tools in addition to scheduling.

 Additionally, Zoho Social offers built-in Instagram scheduling features that let you post updates and share user-generated material directly from your desktop.

Like HubSpot, Zoho CRM offers immediate connection, and being able to track client interactions is a significant plus.

Mention

By providing you with real-time updates about your brand from the web and social media, Mention can assist you with real-time media monitoring. 

It makes it simple for you to keep an eye on more than 1 billion sources every day, including blogs, forums, and social media. Additionally, it can assist you in keeping up with everything that is being stated in real time about your company online. 

As a result, you can interact with people, reply to feedback instantly, and expand your community of brand advocates. Additionally, you may use their influencer discovery tools to locate influencers who can help you disseminate your message.

Most significantly, their insight center enables you to explore your monitoring data in depth, test out novel graphs, and spot trends you would have missed otherwise. This contains significant indicators including gender, reach, influence score, and brand perception.

AdEspresso

Ad creation and management on social media sites is challenging, let’s face it. Thankfully, all we require to resolve that is this social media management application.

You have the option of creating campaigns using the AdEspresso campaign creation flow or on Google, Facebook, and Instagram. 

AdEspresso also evaluates your Facebook ads and offers useful daily in-app advice. This allows you to suspend underperforming advertising and multiply the ones that work.

You can generate many varieties of your advertising with the help of Adespresso, which also makes experimentation simpler.

Additionally, this application links your Facebook Ad Account with your CRM or email marketing program so your leads, contacts, and audiences are in sync. You can send emails to your client or customer and request their approval using their campaign approval tool.

These tools can assist you in achieving your social media marketing objectives, regardless of whether you represent an up-and-coming agency or a well-known company.

Making the best tool selections to create the ideal social media strategy is a never-ending struggle. Additionally, each company has a particular target market and social media post format.

We hope this article helps get you a little closer to deciding which tool would be the best one for your business.