Email marketing is one of the most useful channels of digital marketing. It is the oldest yet amongst the most effective ones for marketing your business.
Numerous brands are competing to engage with their consumers in the era of the soon-to-be-experienced metaverse to raise brand awareness and return on investment. However, it is also getting more challenging to retain a customer.
To keep people engaged with the brand and enrich their lives, you need to have a very effective branding and marketing strategy.
One of the best methods to capture and engage your customers’ attention is through personalized communication.
Email is one of the most personalized marketing channels for interacting with customers. It has been around for a while and is still crucial in digital marketing.
Email marketing can give you exemplary results while helping you to nurture and turn your leads into lifelong customers. It even stands out as a good method of disseminating worthwhile content like blogs and also offers a higher ROI at the same time.
However, one of the reasons that can contribute to the success of your email marketing is the email marketing tool or software that you are using.
The internet is full of options for email marketing software and tools. But finding the most suitable one that is both effective and affordable is hard to find.
So, before we jump on to the best email marketing tools that you could consider, let’s understand how effective email marketing is for marketing your business.
How Effective Is Email Marketing?
As mentioned above, one of the biggest benefits of email marketing is that you can highly personalize your content and connect with your leads to the next level.
Nothing could be better than your emails going straight into the inbox of your leads or customers while providing immense value with a touch of personalization.
This can even help you to drive traffic to your website or promote your latest products or services. Not only this but email marketing can help you generate natural sales if you nurture your audience well.
As per Statista, the number of emails sent each day in 2021 was 319.6 billion. Not only this, but 87% of B2B marketers have said that email is one of their top free organic distribution channels.
Taking it to a more intense level, HubSpot states that 4 out 5 marketers responded that they would rather give up social media than email.
Stats also show that email marketing gives ROI upto 4200%, which is incredible.
Now, it doesn’t take a genius to understand how effective and important email marketing is for the growth of your business and accomplishing your marketing objectives.
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.”
– David Newman
Best Email Marketing Tools
Below are some of the top best email marketing tools and software that you can consider to leverage the power of email marketing and accomplish desired marketing goals.
1.SendinBlue:
Sendinblue is an email marketing software that is highly effective in growing your customer base. It has a great number of features that will help you nurture your audience.
It is an all-in-one platform that will help you right from launching your email campaigns to tracking them.
It has some exceptional user-friendly automation tools that can assist you in converting your leads into customers in the most efficient manner. You may also add live chat to your website and collect new email addresses from your website visitors.
Apart from email marketing, you can also manage SMS marketing and integrate Facebook ads management with SendinBlue.
It is a platform that is quite simple to use and has great features for creating emails that are both beautiful and highly engaging. For beginners with no prior experience in email marketing, the straightforward drag-and-drop email editor in SendinBlue is just perfect.
2.Constant Contact:
Constant Contact is a great choice if you are new to email marketing and want to try it out for your business. For beginners, it is the best option because of its simplicity and ease of use.
The drag-and-drop features of the email-builder are user-friendly and effective as it helps to add several elements such as images, videos, and text with ease.
It has more than 100 email templates that are mobile-optimized for creating an email that looks professional yet engaging. Not only this but its automation workflow can help you save a lot of time and effort.
Customer segmentation, app integrations, landing pages, and list-building tools that are easy to use are what all that Constant Contact benefits you with.
The customer support that Constant Contact provides with live chat, emails, and phone calls provides great assistance to the customers using their services.
3.Hubspot:
HubSpot is a popular name when it comes to CRMs and sales and marketing services. Apart from CRM it also provides excellent email marketing software with outstanding automation capabilities to level up your email marketing game.
It provides exceptional automation workflows to build your email marketing strategies.
Additionally, Hubspot offers a tonne of pre-made email templates to assist you in achieving your email marketing goals. You can easily generate fantastic emails using their drag-drop builder without any coding experience.
To easily increase your open and click through rates, you can customize your emails using its cutting-edge personalization capabilities.
It also has a WordPress plugin. This HubSpot plugin in WordPress eases your email marketing by allowing you to send the email campaign right from the WordPress dashboard.
HubSpot is easy to use and lets you better represent your brand by providing you several features and options to adjust your email layouts, add various call-to-actions, photos, and engaging content to your page.
4.Omnisend:
Omnisend is best suited to help online stores to ease email marketing for their E-commerce business.
It serves as a perfect email and SMS marketing combo for e-commerce businesses to convert leads.
To ensure you engage with as many customers as possible, it goes over and above by combining text messaging, web browser push alerts, email marketing, Google Customer Match, and Facebook ad retargeting.
Because it contains all the effective features including pre-built automated workflows, SMS, customer segmentation, A/B testing, and performance evaluation, it truly provides one of the most effective free email marketing plans.
Card abandonment is a serious issue that almost every e-commerce store suffers from. To tackle this, Omnisends also helps to trigger campaigns based on the behavior of the website visitors.
As a result, it also increases the number of return buyers and drives more product reviews.
It also supports segmented campaigns, where you can specifically target the type of customer you require for your products.
It is a go-to choice for email marketing of E-commerce businesses as it can be easily integrated with popular E-commerce website builders like Shopify and WooCommerce, to name a few.
5.ActiveCampaign:
ActiveCampaign is yet another popular email marketing platform that is widely used by marketers. It focuses on providing top-notch marketing automation services for different business models such as B2C, B2B, and D2C.
ActiveCampaign is immensely powerful in automating follow-up campaigns. It implements automation for email marketing with its easy-to-use flowchart-style automation builder.
It is an email marketing software for both beginners and advanced marketers. Through this email marketing platform, you can run effective email campaigns, do marketing automation and utilize funnels.
Apart from this, you can also utilize features like landing pages, manage SMS and manage chat to your site, and manage leads and sales with ActiveCampaign CRMs.
Another amazing factor about ActiveCampaign is that it can integrate with more than 870 third-party applications.
In a nutshell, to handle your sales, live chat, and of course, email campaigns, ActiveCampaign, is an all-in-one marketing platform that has a built-in CRM system too.
Final Thoughts
There are numerous email marketing services available, and we want to ensure that you pick the best one for your company’s requirements.
So, which email marketing solution is the best?
However, it is not ideal to recommend a single one, but the best course of action will depend on your approach, goals, target audience, money, and purpose.
Depending on the above-mentioned factors and your requirements you can select the best-suited email marketing solution for you.
If you are a small business, then Constant Contact could be a good choice for you. If you are into E-commerce, Omisend can work best for you.
Similarly, if you are looking to take your email marketing strategy to next level with the help of automation combined with various other features like SMS marketing, SendinBlue could be suitable for you.
This is pretty much it!
Want to leverage the benefits of email marketing with guidance on the best strategies for your business? Book a strategy call now!
