Facebook ads have now become a vital aspect of E-commerce businesses.
If you are depending on social media to generate sales for your E-commerce business, then you have to be ready to face the new updates and trends that the social media platforms come up with to give a better experience to their users.
This heavily affects the functioning of the social media algorithms and ultimately your reach. Depending solely on organic reach may not be a good option due to the dynamic changes that these social media platforms go through.
Out of all the marketing channels that you could use for your E-commerce business, Facebook ads are one of the most significant ways to generate leads and convert them. Facebook ads can be used at various stages of your sales funnel to get the leads converted.
It has been reported that the average Facebook user spends 33 minutes on the platform every day (Sproutsocial). It doesn’t take a genius to consider Facebook ads for E-commerce.
However, there are certain aspects that need focus and to be done right to squeeze the benefits out of your money spent on your Facebook ads for E-commerce. You might know how to start but you might also end up missing out on important things while setting up or optimizing your E-commerce Facebook ads.
You need to focus on certain things that could be strategized effectively and avoid doing things that may lead to inappropriate results out of your E-commerce Facebook ads.
So let’s dive into some strategies and hacks that you can implement to increase your sales with E-commerce Facebook ads:
1.Utilize Facebook’s Dynamic Ads:
Dynamic product ads are a boon when it comes to running ads for E-commerce. When you use dynamic ads, Facebook will dynamically generate and show unique ads to each user who showed interest in items from your catalogue.
If you are using Catelogue Sales as your campaign objective, you are already running dynamic ads automatically. You can also opt for this option while running other campaigns like Lead Generation.
Dynamic ads can help you save a lot of time and effort. This is because you can benefit from a single ad set instead of creating several separate ads.
Dynamic ads will help you to:
- Implement remarketing
- Find new buyers
- Get personalized ads created dynamically based on user interests and behaviour.
2.Use Eye-catching Images/Videos In Your Ads:
Your audience is loaded with content and ads in their feed while using social media. Grabbing their attention becomes crucially important if you want to make them stop and view your ad.
Hence, you need to make sure that the images or videos that you use in your ads are of high quality.
Also, checkmark the below factors while using images or videos for your E-commerce Facebook Ads:
- Check if the size dimensions of the image or video comply with the recommended size for the Facebook ad type that you have selected.
- Try to use images or videos that are raw as this helps to grab attention and give a realistic feel.
- If possible try to use images or videos that contain humans using your product. This helps the audience to connect with your brand better and build trust.
- Make sure that your images or video are bright enough to grab your attention.
3.Install Facebook Pixel:
To get the best results on your spending on Facebook Ads, you must track your performance so that you can utilize your resources at the right place and at the right time.
Apart from this ad performance tracking, the actions and behaviour tracking of your audiences are particularly important, for which you must have Facebook Pixel installed on your website.
Facebook Pixel is a code that you need to add across your website to track your audience’s activity.
If you are running conversion ads you must have a Facebook pixel installed to measure the conversions. It will also help you to measure the effectiveness of your conversion funnel.
4.Use Video Facebook Ads For Brand Story:
You need not always need to run E-commerce Facebook ads featuring a product or service.
You can also use them to tell your brand story so that your audience connects with your brand and trusts to build relationships that will ultimately generate sales.
A short video, not too long, can be used used to create brand recognition and impact on your audience.
5.Create Custom Audiences:
People who visit your website for the first time or come across your products or services page for the very first time are less likely to make a purchase.
But those audiences who have already interacted with your brand and have checked your product, comparatively have higher chances of making a purchase.
Also, this indicates that they might have some interest in your products or services. Hence, creating a custom audience can possibly convert these audiences into buyers.
You can specifically create a custom audience for people who have viewed your product or service page and exclude your existing customers. This can be followed by an ad that only targets this type of audience.
6.Cart Abandonment Targeting:
There is a high chance of potential sales by targeting cart abandonment.
An e-commerce cart abandonment occurs when a user adds a product to their online shopping cart but does not go through checkout.
These are people who have considered buying your product. Hence, it is easier to urge them to complete their order and buy your product.
You can run an ad with the item that they were considering which may also include an offer discount.
It is also recommended to consider those people who have most recently abandoned the carts, as their chances of getting converted are higher as compared to those who have done it a very long time ago.
7.Creating Facebook Lookalike Audience:
Reaching people that are similar to your customers is incredible in E-commerce.
A Facebook lookalike audience is an audience that is similar to your best existing customers and is likely to be interested in your products or services.
When you allow Facebook to do the machine learning after you create a custom audience, it utilizes the same data to create a lookalike audience out of it.
This is because the algorithm knows which audience is likely to be interested in your products just like your existing customers.
Creating a Facebook ad to target this audience is one of the best strategies to increase your E-commerce sales.
8.Create Different Content For Different Stages Of The Funnel:
Targeting your audience with different content at various stages of your sales funnels through Facebook ads is effective.
Creating different Facebook Ads content for different funnel stages will ensure that the audience is pushed towards the bottom of your sales funnel which is the purchasing stage.
The more brand interaction your audience gets while moving through the funnel, the more chances are that they can convert.
Proven hacks for Ecommerce Facebook Ads
We have been serving an array of E-commerce industries and have contributed to their success journey. Below are some proven hacks that have worked for us while gettings desired marketing results from Facebook ads for E-commerce:
- Ensure to use 1% Lookalike of purchase pixel and initiate checkout.
- Use 2% to 5% Lookalikes for scaling the campaign once you have enough data.
- Set up multi-layered interest and behaviour targeting.
- Have a multi funnel approach – cold audiences, warm, hot, and customers
- Offer monthly sale season. Such sale seasons and offers can help to boost revenue and lower the cost of acquisition.
Bottom Line
Facebook Ads for E-commerce is an excellent way to increase your sales effectively when you are considering social media for conversion.
However, you need to make sure that you are doing it rightly.
The above strategies and hacks can help you get the most out of your Facebook ads.
Along with these strategies and hacks we highly recommend ensuring that your domain is verified in your Business Manager to comply with the iOS14 update.
How Can Insightus Digital Help You?
Through its in-depth insights, knowledge, and access to best practices, Insightus Digital transforms businesses worldwide.
We plan marketing initiatives that are ROI-driven by providing the most effective and latest upgrades.
With Insightus Digital, you receive professional support on a wide array of digital marketing services, including E-commerce Facebook Ads. Assuring rapid expansion for your company is our top priority.
Utilize the expertise of our extended marketing team to achieve the best results from your marketing efforts. With a Facebook ads strategy tailored to your E-commerce business, you can increase your sales and achieve your business goals most effectively.
Schedule a free consultation call with our marketing experts today to boost your sales through E-commerce Facebook Ads.
