Looking to build a strategy for Facebook marketing? Or maybe you have one but it isn’t giving results? Or maybe you just simply want to improve your strategy for Facebook marketing.
Well, whatever the reason might be, you just have landed in the right place!
Today when it comes to digital marketing, no business can skip the fact that Facebook marketing is an essential aspect. Over a while, having a strategy for Facebook marketing has become an integral part of almost every business’s digital marketing plan.
Having a proper strategy for Facebook marketing can give you significant results in just no time!
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Image source: Statista
With 1.93 billion daily active users in the fourth quarter of 2021, Facebook owns a great amount of attention from the audience paving the way to opportunities for many small to large-scale businesses. As the competition is tough, you ought to have a strategy for Facebook Marketing that not only connects you with the right audience but gives you the ultimate results.
So, let’s dive deep into how can you create a strategy for Facebook Marketing that will cover several aspects that you need to consider while marketing on Facebook.
This is how Facebook Marketing works.
Facebook Marketing tools cater to every online marketing and advertising needs of almost all types of businesses so that they could reach their potential customers. Facebook Marketing allows businesses to create engaging and quality content that can attract the right users and potential customers.
Once HubSpot’s Founder and CEO Brian Halligan asked Gary Vaynerchuk in an interview, “Let’s say you’re getting started today in marketing and you’re building a social media brand — where are you spending your energy if you’re that marketer?”In reply, Gary said, “… you can’t be alive in the game without a Facebook. I genuinely believe that. I think it would be highly detrimental.”
Creating a business page on Facebook is just a matter of a few minutes. Having such a digital presence that enables users to know about your business by following or liking your page is just like the starter of a delicious meal. There is a whole deep iceberg under the sea that will help your business flourish using different Facebook marketing tools.
Facebook marketing is not only restricted to business pages, but its different ads and tracking tools help you to run the ads and measure the performance so that you can analyze useful insights to make crucial decisions for your business.
You need to have a clear objective and Facebook can take you through it with different targeting options, placement options, and customized features to run ads and reach your audience.
Facebook is the gold mine of audiences and data, you just need to use it the right way at the right time. Ultimately for doing so you need to have a strong Facebook marketing sales funnel that will make your strategy for Facebook marketing robust.
Hang in and read further on how can you create a Facebook marketing sales funnel.
How to create a Facebook Marketing Sales Funnel?
Creating a Facebook marketing sales funnel to execute your strategy is a vital element. Having an effective Facebook marketing sales funnel will help you grab the attention of your target audience and nurture them so they can be pushed towards the bottle of the funnel to get conversions.
Consider the stages below to create a persuasive Facebook marketing sales funnel for your business:
1.Awareness stage (Tofu)
The awareness stage is at the top of the funnel (ToFu). This stage constitutes creating awareness for your business. It may include running ads for brand awareness, especially for your lookalike audience. ( A lookalike audience on Facebook is an audience who has similar demographics, interests, or behaviors to your existing or custom audience.)
It also includes creating content for audiences at different levels. In simple words, you may have a cold or warm audience. The cold audience is the one who might have not interacted with your brand earlier, while the warm audience might have engaged with your brand and possibly be interested in your products or services.
At the awareness stage, you need to create different content for these different types of audiences – like blog posts, videos, posts, infographics, and so on.
Here, you can create and promote content for a warm audience, and the one that performs best can also be promoted to the cold audience to convert them into a warm audience.
2.Consideration Stage (Mofu)
This stage is the middle of the funnel (Mofo). At this stage, you need to generate leads and nurture them so that you gain their interest and trust which will lead you towards natural sales.
In this stage, you can try to engage with your audience by interacting with them. This will clarify the targetted audience on why should they trust your brand and consider purchasing from you.
3.Conversion Stage (Bofu)
This stage is the bottom of the funnel (Bofu), where you shall focus on conversions. Here, you could run ads such as conversion ads so that you could generate leads.
They should be appealing so that the audience in this stage gets converted and also becomes a lifetime customer of your business.
Now let’s have a look at how to create this funnel.
- Identify your target audience.
- Create quality content that provides value.
- Leverage your Facebook ads.
- Do content remarketing to convert your cold audience into a warm audience.
- Promoting best-performing content to your lookalike audience.
- Engaging with your audience to gain trust and build relationships with them.
How to lower your Facebook ads cost?
Running ads on Facebook is one of the most cost-effective channels for online marketing. However, if you are not careful you may end up losing a lot of money in ads without gaining any fruitful results.
Try out these simple steps to reduce your Facebook ads cost.
1.Improve your target audience:
Keeping the existing audience and not removing it, you can try expanding your audience.
As Facebook’s delivery system shows ads to those audiences who are more likely to take action, expanding the audience can help it with a larger audience to find lower-cost conversions, hence, reducing your ad cost.
2.Improve your outad creative:
The amount you spend on ads is strongly influenced by the quality and relevancy of your ad creative and post-click experience.
Facebook subsidizes relevant advertisements in the ad auction, so more relevant ads frequently cost less and produce more results.
3.Adding new ad placements:
Facebook looks for the lowest cost opportunities first, hence adding new ad placements will give the Facebook ads delivery system a larger audience to find the lower-cost opportunities.
4.Avoid audience overlapping:
Many a time, we try running multiple ads at the same time. Some ads may have a similar background where everything is the same except for a few aspects. Here, the bidding goes against each other.
Hence, try to keep the minimum audience overlapping.
Is Facebook Marketing for B2B?
The straight answer to this is, yes. Traditionally, Facebook marketing was for B2C, but now B2B is too entering the Facebook advertising world. Both B2C and B2B marketers have different goals to accomplish.
However, if you are into B2B and are still wondering that is Facebook marketing is useful to B2B or not, then you are losing a lot of prospects.
33% of B2B marketers use LinkedIn, while 46% of B2B marketers use Facebook. This shows that there is a scope and potential that you can reach your B2B prospects with a good Facebook marketing strategy. Yes B2B targeting on Facebook is tricky, but with proper targeting options, you can reach your clients and make profits.
Here are factors to consider while doing Facebook Marketing for B2B:
1.Create a sales funnel:
Don’t just create ads for the sake of reaching the B2B clients, but create a sales funnel and focus on it. Make sure that your ads are based on your sales funnel.
2.Content relevancy:
The Facebook ad delivery system allows relevancy scores to the ad content and delivers the ads as per their relevancy. Make sure that your ad content is valuable and highly relevant.
3.Selecting the right ad format:
The reason why B2B Facebook marketing campaigns fail is that the type of advertisement they are sending to the target group is not appropriate. A clever and engaging ad may also fail if it’s not delivered in the correct format of ads.
A Facebook page will limit you to reaching only your followers. Hence, selecting the right ad format is crucial for running B2B ads on Facebook and reaching potential B2B clients.
Do you need a Facebook Marketing freelancer?
It seems like Facebook Marketing is worth the hype, but where should you place them: in your hands, with a freelancer, or with another agency? Well, every option has its pros and cons.
Managing Facebook marketing on your own will help you reduce costs, but on the other hand, you might also face a risk of spending more or inappropriately.
Hence, outsourcing can help you spend suitably so that you can focus on other core areas of your business. Having a dedicated freelancer or an expert team that can do Facebook Marketing for your business is followed by several benefits such as:
- The freelancer or team will ensure that you do not end up spending too less or too more.
- As they are equipped with tools that work the best, your ads will have the possibility to show great results.
- They can measure and analyze the performance by preparing the reports and assisting you with the best suitable decisions for your business.
Well, if you are looking to hire a team of experts that can give you great results, schedule a free consultation call with us today!
Facebook marketing trends to stay ahead. (2022)
Facebook algorithms keep on changing frequently and there’s a new update with the Facebook marketing tools now and then. Well, is Facebook even called Facebook now?
It’s extremely important to keep up with the trends when marketing your business online.
Here are some Facebook marketing trends in 2022 that you shouldn’t miss out on while considering your strategy for Facebook marketing:
1.Meta:
The name of the company (not the social network) has changed from Facebook to Meta. This indicates Mark Zuckerberg’s new focus on the metaverse.
This new way of connecting is a virtual 3-dimensional augmented reality world with new opportunities for socializing, education, exercise, gaming, and much more.
2.Overlay ads on Reels
The short-span eye-catching Facebook reels can be seen everywhere: throughout the feed, stories, and at the top of the home feed.
Facebook allows creators to monetize public reels using overlay ads (so long as they are in-stream advertisers). A portion of reels is overlayed with ads, so viewers can see the entire Reel and the ad simultaneously. This is a great place to advertise and gain attraction.
3.Facebook – A gold mine of information about brands
As per a report, Gen Z generated information about the brands not from the brands’ company websites but from scrolling their social media. (Hootsuite)
Facebook had 2.9 billion active users by the end of 2021, which provides opportunities for businesses to come on the platform and have their digital presence. Hence, people generally look for brand information on popular social media platforms like Facebook. (Statista)
4.Facebook Shop:
During the critical times of the pandemic, all the physical shops were closed. On the other hand, this Facebook feature became popular and continues to grow.
A report stated that some businesses reported that there were more sales through Facebook shops than on their website by 66%.
Conclusion
Facebook is a platform that almost every business can benefit from. If used appropriately, you can yield excellent results. Creating a strategy for Facebook marketing that is led by in-depth research, understanding of the platform and your business, and creating a suitable facebook sales funnel can help you achieve your Facebook marketing goals efficiently.
Unlike, traditional Facebook marketing, Facebook is now also used by B2B marketers strategically to reach their clients. However, sometimes it could be overwhelming and hard to focus on this segment of marketing when you have a lot more core things to do, in such cases, it is wise to hire an expert Facebook marketing team or a freelancer that can help you achieve your goals effectively.
Apart from all these, it is also very important to keep up with the trends and keep your strategy for Facebook marketing updated.
We would love to hear your thoughts on this article. Comment down what is the biggest challenge that you face with a strategy for your Facebook marketing.
