Ultimate Guide 2023: How to use Amazon Marketing Services [AMS] to Boost E-comm. Sales

Amazon has developed into a hub for e-commerce companies trying to boost their sales and attract a larger audience thanks to its more than 300 million active customers. With so many businesses vying for customers on the platform, it can be difficult to stand out and increase sales. Amazon Marketing Services (AMS) can help in this scenario.

AMS is a group of marketing resources provided by Amazon that enables companies to successfully advertise their goods and target their target market. In this article, we’ll examine the various Amazon Marketing Services and offer advice on how to use them to increase your platform sales.

There are several types of Amazon Marketing Services available, each with its own unique features and benefits.

1. Sponsored Products

The most popular sort of Amazon Marketing Service is Sponsored Products. These are advertisements that show up in search results and on product pages and are intended to promote certain products and boost sales.

Advertisements for Sponsored Products can be seen on product detail pages as well as above and below search results. Advertisers only receive payment when someone clicks on the ad, and they are targeted based on particular keywords.

2. Sponsored Brands

Promotion that is displayed at the top of search results pages is referred to as Sponsored Brands or headline search advertising. These advertisements, which may have a unique headline, a custom logo, and several products, are made to promote a brand rather than a single item.

In search results, sponsored brand advertising gets priority over sponsored product ads based on keyword targeting. Only when an ad is clicked does the advertiser receive payment.

3. Sponsored Display

Targeted display adverts known as sponsored ads can appear both on and off of Amazon. They can be used to retarget clients who have previously viewed a product detail page and are interested in similar products and categories.

Sponsored Display advertising also allows for product and interest-based targeting, and advertisers only get charged when a user clicks on the ad.

4. Stores on Amazon

Amazon Stores are adjustable multi-page marketplaces that give companies the opportunity to highlight their name and goods. Stores can be used to give clients a brand experience and can contain text, graphics, and videos.

For sellers and vendors who meet certain requirements, Amazon Stores are free to use and can be accessed through Seller Central or Vendor Central.

5. Amazon Attribution

A measuring and analytics tool called Amazon Attribution enables companies to monitor how non-Amazon marketing channels affect Amazon sales. It can be used to assess the effect of email marketing, search ads, and social media on Amazon sales.

Amazon Attribution offers information on how various marketing channels influence Amazon sales, which can help companies improve their marketing initiatives.

6. Video Ads

Businesses can now develop and run video ads on Amazon thanks to the more recent Amazon Marketing Service known as “Video Ads.” The placement of these advertisements in pertinent search results and product detail pages can be targeted to particular audiences.

Video ads can be used to highlight the characteristics and advantages of a product and can boost interaction and sales on Amazon.

6 Psychological Marketing Triggers That Convert Leads

Best Practices for Using Amazon Marketing Services in 2023.

1. Set clear goals and KPIs:

Before using Amazon Marketing Services, it’s essential to identify your objectives and key performance indicators (KPIs). (KPIs). Metrics like click-through rates, conversion rates, and return on ad expenditure may be among them. (ROAS). 

For example, suppose you want to raise sales by 20% during the upcoming quarter of a new line of organic skincare items you’re selling on Amazon.

2. Use focused keywords: 

Using targeted keywords will help to ensure that the correct audience sees your advertisements. To find appropriate keywords that consumers are likely to use while looking for products similar to yours, conduct keyword research. 

For instance, “organic skincare,” “natural skincare,” and “cruelty-free skincare” can be some of your search phrases if you sell organic skincare goods.

3. Test different ad formats:

A variety of ad forms are available through Amazon Marketing Services, including sponsored items, sponsored brands, and sponsored display ads. Try out several ad formats to find which ones work best for your products. 

If you’re marketing a new line of organic skin serums, you might discover that sponsored items outperform sponsored brands or display ads.

4. Monitor and optimize your campaigns: 

It is critical to monitor and optimize your efforts on a regular basis. Examine your campaign statistics to identify areas where you may improve the performance of your ads. 

For example, if your sponsored product ads aren’t producing the desired results, you could try modifying your bids or targeting alternative keywords.

5. Use Amazon Stores to promote your brand: 

Amazon Stores are an effective way to raise brand awareness and loyalty. Use your Amazon Store to display your products, highlight customer reviews and ratings, and tell the story of your brand. 

For example, if you sell organic skincare, you might set up an Amazon Store that highlights your devotion to sustainability and natural ingredients.

Here is an Example :

Assume you own a small firm that sells organic baby clothing on Amazon. Your goal is to grow sales and raise brand recognition among new and soon-to-be parents.

If you have Just Launched a New PRODUCT and want to promote it effectively Here is a Full Guide on How to Market your new product 

You may utilize Amazon Marketing Services to set up a sponsored items campaign that targets keywords like “organic baby clothes,” “sustainable baby clothes,” and “baby clothes made in the USA” to achieve this goal.

You could also utilize sponsored brand advertising to highlight your brand’s unique selling point and drive visitors to your Amazon Store.

Is Amazon Marketing Service Better than Google Ads?

Both Google Ads and Amazon Marketing Services (AMS) are well-known digital advertising platforms, but they perform different functions and target different demographics.

Here are some key differences between Google Ads and Amazon Marketing Services:

1. User Intent: 

The user’s intent differs between Google and Amazon. customers on Google are often looking for information or answers to questions, but customers on Amazon are ready to buy a product. 

Google Ads are intended to attract people’s attention while they are searching for something, whereas Amazon Marketing Services are intended to assist you in targeting those who are already in the buying mindset.

2. Advertisement placement: 

With Google advertising, your advertising can display in a variety of places, including search results pages, YouTube videos, and third-party websites. 

Your advertising will only appear on Amazon’s platform, including product detail pages, search results pages, and other relevant sites, if you use Amazon Marketing Services.

3. Targeting Capabilities: 

Both platforms involve extensive targeting capabilities, although the data used for targeting differs. You may target consumers with Google Ads based on their search history, interests, and demographics. 

Amazon Marketing Services, on the other hand, allows you to target consumers based on their Amazon search and purchase histories, as well as their platform interests and behaviors.

4. Ad types: 

Google Ads provides a variety of ad types, such as search ads, display ads, video ads, and more. Amazon Marketing Services, on the other hand, provides sponsored product advertisements, sponsored brand advertisements, and display advertisements.

The main difference between Google Ads and Amazon Marketing Services is the user’s intent. Google Ads are intended to attract people’s attention while they are searching for something, whereas Amazon Marketing Services are intended to assist you in targeting those who are already in the buying mindset. 

Before Running ads you should Know where your customers are on Google Or FB. So, Which Platform delivers the best ROI? Here is Answer

Step-by-Step Guide on How to Place Amazon Ad

Amazon Marketing Services (AMS), a self-service advertising platform that allows you to develop and manage advertising campaigns on Amazon, can be used to put Amazon adverts. 

Here are the steps for using AMS to put Amazon ads:

1. Create an AMS Account: 

To begin, you must first create an AMS account. Go to the AMS homepage and select “Sign in to Advertising Console.” Then, simply follow the directions to set up your account.

2. Choose Your Campaign Type: 

Once you’ve created your account, you’ll need to decide what kind of campaign you want to run. Amazon has three different sorts of campaigns: sponsored products, sponsored brands, and sponsored displays. 

Each sort of marketing focuses on a different aspect of Amazon’s website.

3. Set Your Campaign Budget: 

The next step is to set your campaign budget. You can select a daily or lifetime budget, as well as a bid for how much you are ready to spend for each click or impression.

4. Choose Your Targeting Options: 

After you’ve decided on your budget, you’ll need to decide on your targeting options. Ads can be targeted based on keywords, items, interests, behaviors, and other factors. 

Amazon offers a variety of targeting tools to help you reach your target demographic.

5. Create Your Ad: 

Once you’ve decided on your targeting options, you can start working on your ad. Amazon offers a variety of ad forms, such as sponsored product ads, sponsored brand ads, and display ads. You must select the most suitable ad format for your campaign.

6. Launch Your Campaign: 

Once you’ve created your ad, you can begin working on your campaign. Amazon will look into your campaign to ensure that it complies with its advertising regulations and ads will begin running on Amazon after your campaign has been approved.

Overall, using AMS to place Amazon advertising is a simple process. By following these steps, you can build and deploy efficient Amazon advertising campaigns to increase sales and reach your target demographic.

Key Metrics to Review in AMS

There are many important metrics you should check when using Amazon Marketing Services (AMS) to market your products on Amazon in order to evaluate the performance of your campaigns. Here are some of the most essential AMS metrics to look at:

1. CTR (Click-Through Rate): 

CTR is the number of clicks your ad receives divided by the number of times it is displayed. A high CTR implies that your ad is relevant to the user and may result in additional sales.

2. Conversion Rate (CR): 

The number of conversions (such as purchases) divided by the number of clicks equals the conversion rate. A high CR shows that your advertisement is effective at generating sales.

3. Cost per Click (CPC): 

CPC is the average cost you spend for each click on your ad. Lower CPCs imply that your ad is working successfully and can save you money on advertising.

4. Return on Ad Spend (ROAS): 

ROAS is a metric that divides the revenue generated by your ad campaigns by the cost of the ads. A high ROAS implies that your ad campaigns are productive and can assist you in getting the most out of your advertising spend.

5. Impressions: 

Impressions are the number of times your ad is displayed to users. Impression tracking can help you understand how many people view your ad and how frequently it is shown.

6. Total Sales: 

Tracking total sales generated by your advertising campaigns will help you in understanding the entire impact of your advertising efforts on the company.

By monitoring these metrics in AMS, you can gain valuable insights into the performance of your advertising campaigns and make data-driven decisions to optimize your campaigns for better results.

Here at Insightus Digital we can help you boost your Sales on AMS.

1. What is Insightus Digital?

Insightus Digital  Led by Harvard Business School Alumnus John Poluse, 

We’re a leading full-service digital growth company based in Singapore and India.

2. How Insightus Digital Helps to boost your sales.

We understand that your business needs to thrive, which is why we work tirelessly to ensure your success.

Insightus Digital is dedicated to increasing your sales and conversions through increased website traffic and visibility on search engines, social media platforms, review sites, blogs, videos, and more.

3. Our Result Speaks

We Scaled D2C brand Revenue from Rs.4 lacs to Rs.1.12 Cr. in 6 Months.

At Insightus Digital, we are proud to be a team of highly experienced digital marketing specialists with a wealth of industry knowledge across various sectors. 

Our commitment to staying up-to-date with the latest trends and techniques means we bring you the very best strategies that deliver exceptional results.

Whether you’re looking to increase your online visibility, drive more traffic to your website, or generate more leads and conversions, we’ve got you covered. 

At Insightus Digital, we don’t just deliver results – we deliver transformational growth that will take your business to new heights.

So why wait? Let us help you unlock the full potential of your digital presence today and take your business to the next level!

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