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Why do people spend so much time on the internet?  Why are people constantly scrolling through their phones on social media platforms? Why are memes considered to be so amusing? What is it that makes people stay glued to their phones for hours?  The answer is Content.  We are all content addicts. Our fingers have walked miles scrolling through our phones every day in the hunt for good content just like right now you are reading this article.  In this article, we are going to dive into all the wonders content marketing offers us. What Is Content Marketing? Content marketing is a form of marketing that uses online media (such as videos, blogs, and social media posts) to stimulate interest in a brand or product without explicitly promoting it.  Gone are those days when you would knock on the door of your customers and convince them to buy your products when you could offer them some discounts or gifts to make them buy.  Those were simpler times. But your customers have gotten smart over time. It takes a lot more than just gifts and heavy discounts to convince them now. Today it’s all about maintaining a lifelong relationship with your customers. Create an image first then think about selling your product.  Let’s talk about KFC and other local fried chicken fast food restaurants. Which one would you choose? The answer without any second thoughts is KFC.  Because KFC has created its brand image, they have a strong content marketing team working hard behind its desks to build a relationship with its target audience. Content marketing is the hero of every brand’s success story. Can you name any one of your favorite brands that don’t have a social media presence? No?  That’s because every single brand’s product you use daily is active on social media. Below are a few instances of how brands do content marketing to create an impact on their target audience: 1.Canva Design Challenge The well-known graphic design platform Canva makes content creation simpler for companies, influencers, and content creators. In 2022, it started a weekly user contest with prizes, such as a paid yearly subscription to Canva. Unique, innovative, and occasionally “out there” images are requested for the #CanvaDesignChallenge, which is then presented to a group of Canva employees.  They select their top five at the end of the week. 2.MailChimp’s All Day’s Work Series Every digital marketer out there knows what MailChimp is. For small and medium-sized enterprises, MailChimp is a well-liked, simple-to-use customer relationship management (CRM) tool.  It excels at assisting large and small business owners to cultivate new leads and create subscriber lists. However, MailChimp continues to produce its own fascinating and pertinent content. It debuted a mini-series about the successes and difficulties of smaller enterprises in January 2021 called ‘All in a Day’s Work’. 3.Apple Shot On An iPhone Users of the iPhone 13 and iPhone 13 Max were encouraged to share their best photos taken with the phone’s macro feature as part of Apple’s Shot on an iPhone promotion. iPhone users photographed everyday scenes, turning commonplace items into stunning compositions.  The hashtags #shotonaniPhone or #iPhonemacrochallenge were suggested by Apple for consumers to use when posting their photos to social media. Apple employees and ten professional photographers reviewed the online entries and chose 10 winners. 4.Coke’s ‘Share A Coke’ Campaign In Australia With the help of Coke’s “Share A Coke” promotion, everyone could customize their preferred beverage. On the side of the bottles, they added the 150 names that were the most well-known in Australia. And, well, it was loved by everyone.  The advertising has since then spread like wildfire all across the world. Why did it succeed so well? Personalization. You felt privileged drinking Coke. You were up against the world by yourself and your bottle.  And the core of content marketing is this personalized element. 5.Hootsuite and A Game of Social Thrones A few years ago, the hit series Game of Thrones was all that people could talk about. It had us all wrapped around its pinkie finger. Hootsuite took advantage of this and created a campaign we remember to this day. With the help of the social media management application Hootsuite, you can control all of your accounts in one location.  Not exactly what you’d call a lively or interesting subject, do you think? Well, their marketing department had other suggestions. And it started with a viral video on YouTube It accomplished what a marketing campaign ought to. It sparked an excitement. People who were diehard fans of Game of Thrones were curious to know more about Hootsuite. 6.Microsoft and Stories The Microsoft employees are skilled storytellers. And a blog is the perfect place to do it. Its name, “Stories,” is fitting. If you can use your tale to stir the emotions of your audience, they will come to trust you and make purchases from you. This idea forms the foundation of the author and businessman Seth Godin’s whole marketing philosophy.  You’ll connect with your audience more effectively with the more compelling stories you tell. The relationship is stronger the better the connection. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Content Marketing is one of the hardest rocks to crack. It takes time to plan, strategize, and understand what your brand requires and the psychology behind your target audience’s mind.  But it is very much important for the survival of your brand. It is all about telling powerful stories, connecting with your audience, and adding a personal touch every once in a while.

“Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.”                                                                                                              – Robert Weiss YouTube marketing has become one of the most popular and vital components to boost the effectiveness of digital marketing strategies.  Video content is one of the most high-impacting content when it comes to content marketing and ad campaigns. Youtube is a widely favored platform to stream videos.  An engaging user experience on Youtube retains a large audience to get hooked on the platform.  On the other hand, the features and the presence of such a large number of viewers offer creators and businesses, the potential to grow and reach their target audience. How Effective is Youtube Marketing? Nothing compares to video content for marketing!  This is why it’s an essential element of any strategy for digital marketing. Being the second largest search engine, Youtube paves way for many marketing opportunities by providing truly exceptional tools, which can be used for creating and editing content, tracking performance, and much more. There are presently over 2 billion users on YouTube. As per a report by Statista, more than 3 billion visits were made to YouTube.com from desktops in March 2021, while 840 million visits were made from mobile devices. Paid YouTube mobile advertising is 84% more likely than TV advertising to catch viewers’ attention. (Google and Ipsos eye-tracking research study) Youtube marketing allows you to reach people from different demographics based on your niche and topic.  Not only this, but Youtube marketing can help do remarketing too. You can reach an audience based on their past interactions with your videos on Youtube. Without emphasizing more on how incredibly effective is Youtube marketing, let’s jump on to some realistic Youtube marketing strategies that will work for sure. Proven Youtube Marketing Strategies That Actually Work 1.Identifying Niche And Defining Target Audience: This is the foundational base of all your efforts for Youtube marketing. If you did this right, you are all set to put the rest of things in the right place.  Identify the passion that you are most interested in. Further, identify the skills that you are best in or have mastery in, and now look for the specific market demand for it and the target audience. It sounds simple, but it isn’t! The process is very in-depth and requires a lot of thinking, but it is worth it.  Once, you identify your niche and target audience, define your audience. Try to collect information and that will help you know them more closely.  This information can be related to their demographics, their goals, their pain points, and so on. For example, you can conduct a survey through an online form. You could share this form containing questions that will define your target audience. All this will help you plan and execute strategies that align with your target audience and get the desired results. 2.Analyzing your competitors: This is one of the best strategies to find the gaps in your Youtube competitors’ content and fulfill those for your target audience on Youtube.  Conduct deep analysis of your Youtube competitors in your industry.  This also helps you to get an understanding of what is working for them and what is not. You can strategize suitable tactics too by studying the competitors and implementing the best practices. There are tons of tools that can be used to analyze your competitors and accordingly establish a go-to strategy for making your Youtube marketing efforts a success. 3.Empower Yourself With The Right Tools: Tools are a savior when it comes to marketing. Finding excellent tools that can have amazing results and save your time is like holding a boon. The internet is loaded with plenty of tools for producing video content, but finding the right ones is a challenge.  Doing profound research, analyzing the tools used by your competitors, and finding what the industry experts use can help you get the right tools as per your essentials.  Tools are crucially important today if you want to grow at an exemplary pace. However, completely relying on the tools is also not a good idea. But the best inputs from your end combined with the outputs from the tools that you use can help you get the exceptionally finest results. 4.Consistency Is The Key: Your audience shall subscribe to consume quality content that will provide value to them. Hence, if they like your content they would love to have more from you.  That is why uploading your videos regularly can help you keep your audience hooked and connected with your brand.  Uploading videos on regular basis is a good practice, but it doesn’t mean that you need to post daily. Creating quality content requires effort and time too. Hence, ensure that you are consistent enough to give your audience high-quality content regularly. If you have an irregular pattern of posting your Youtube videos, it will disappoint your audience and highly affect your reach too. People frequently value both consistency and originality.  Making consistent content and posting accordingly is of great importance, but standing out from the crowd is quite another thing that depends on the quality of your content. 5.Video Optimization: Thumbnails are the game-changers when it comes to Youtube. Ensure that your video thumbnail is very eye-catchy and attention-grabbing.  When your audience looks for content, there are plenty of videos that will be shown up. Your thumbnail, caption, and title need to be so appealing that it makes the user click on your video. Another crucial component to be considered while optimizing your Youtube videos is the description.  Youtube being the second largest search engine, the video descriptions on the platform do play an important role while ranking your videos.  Write a precise description that describes your video effectively. The maximum limit here is 300 characters.  Ensure to include focus keywords. Keyword optimization of your Youtube description can help you get better reach. 6.Leveraging The Power Of Youtube Ads: If you aren’t adding Youtube ads

The very first computer was created in the 1982 by Charles Babbages. The Internet was invented in the year 1983.  Today when you are probably reading this article from either from your mobile device or maybe a laptop or tablet, you are probably indifferent to what technology has to offer and how convenient it is for us.  But could you imagine how far we have come when it comes to the advancement of technology?  Today we have technologies that we barely understand but we know are going to rule the future. This article is about one such advanced technology that everyone is curious about; Metaverse. Let’s dive in. “It is time for us to adopt a new company brand to encompass everything that we do. To reflect who we are and what we hope to build I am proud to announce that starting today our company is now Meta,” -Mark Zuckerburg, CEO of Meta It has been almost a year since Meta was introduced by Mark Zuckerburg which brings in all the Apps and technologies owned by Facebook under one company brand.  As part of Meta, people will be able to connect, find communities, and grow their businesses by bringing the metaverse to life. His goal is to make Meta a Metaverse company rather than a mobile internet company.  Since then, Metaverse is gaining a lot of popularity. Everyone is either curious to know more or is either making investment plans for a secure future. But one thing is for sure, Metaverse has gained our attention. What is Metaverse? “The Metaverse is not magic, it is a new world created by aliens from planet Earth to give an infinite experience of the existing world.” -Anuj Jasani The term Metaverse might be new to us but not it’s meaning. Metaverse simply means cyberspace. It doesn’t refer to the introduction of any new technology but rather a new way of interacting with the technology.  We are familiar with the terms virtual reality (VR) and augmented reality (AR), but Metaverse brings them together and into one common place. AR & VR Are familiar with virtual games like Fortnite and PubG? Have you had a chance to watch Ryan Reynold’s movie ‘Free Guy’?  Well, it gives a glimpse of what the future of virtual reality in the world of Metaverse would be.  When you play a match on Fortnite you either get killed or win the match, either way, your virtual journey ends with it.  But wait, what if it doesn’t? Imagine a virtual living and breathing world that never sleeps or ends when you press the exit button. It continues to go on like it is in the real world with or without you.  Everyone you meet there in the game exists in some corner of the real world. It continues to grow develop and thrive. That’s exactly what we should be expecting from Metaverse in the future.  Now isn’t that interesting? Web3.0 and Metaverse Web3.0 is the third step development of Web2.0 which we are currently at. It is all about controlling tomorrow’s internet.  The idea behind it is to fix the flaws in today’s internet era. Here the user will have decentralized ownership and control over the internet rather than being controlled by Government and corporations. It means that data can be stored in a way that only the owner has control over it, regardless of whether it is on a server owned by a corporation or controlled by a local government. Without the keys to the encryption that proves they own the data; the owner or government cannot access or change it.  Even if their server is shut down or removed, the data can still be accessed on hundreds of other computers. NFTs NFTs or non-fungible tokens are cryptographic assets on a blockchain with unique identification codes and metadata that separate them from one another. NFTs can represent real-world items like artwork and real estate.  “Tokenizing” these real-world tangible assets makes buying, selling, and trading them easier while reducing the probability of fraudulent activities. How NFT and Metaverse are related? As we now know the virtual marketplace is thriving (thanks to Metaverse), and we can safely assume that these VR markets would one day become a safe trading space for NFTs.  For example, Nike has already made some moves to step into the Metaverse world. In its virtual world, Nikeland has acquired its studio (RTFKT) known for creating NFTs of products. Sandbox Sandbox is the latest project of Metaverse and the third-largest metaverse based on the Ethereum blockchain. It allows users to create, share, and monetize their assets (like real estate) and gaming experiences.  The virtual world allows people to own assets, play, build, and own their properties and in-game assets. They can sell these assets and earn real-world money as well. From the landline telephone to creating virtual worlds, we have come a long way. Technology has amazed us over the years and it continues to do so. Who had even in the wildest dreams thought we would have everything we need at the tip of our fingers? The Metaverse is a 3D world, a world of your imagination or more accurately put, a world better than your imagination.  Imagine a world where you could visit virtual art galleries, meet new people and have a cup of Joe with them, join your favorite rock band concert, and all of these from the comfort of your home.  Metaverse is the new era of the digital world, a new revolution and it is although still under development and many brands are exploring its potential, it is a box full of surprises that are eagerly waiting for us to open.

“Ignoring online marketing is like opening a business but not telling anyone.”  Digital marketing services are offered by many companies that offer these services to businesses. Digital marketing is a train all businesses are hopping onto. It unlocks a whole new level of marketing and no brand wants to miss out. With social media marketing, search engine optimization, Google ads, and programmatic ads; no brand wants to lag.  They want to reach their target audience in every possible way through digital marketing and they want to be the first one to grab all the new opportunities that come with it.  Be it a small local business or a huge international brand, you name it, they have a digital presence on at least one platform. And one wonders why not when technology has made it so easy for even a struggling brand to find a silver lining in the clouds on a rainy day. Brands either prefer an in-house digital marketing team or partner up with a digital marketing agency that offers all kinds of digital marketing services starting from search engine optimization to performance ads.  If you are curious to know more about some of these best digital marketing agencies and how Insightus Digital stands out from these agencies, then you have clicked on the right link.  In this article, we will talk about India’s best digital marketing service providers in the world, their work, and what Insightus Digital offers its clients. Let’s dive in! Ignite Visibility Source: Ignite Visibility Ignite Visibility is located in San Diego and they are known for being an expert in performance marketing, SEO, and email marketing.  They gained their popularity during the beginning of Covid-19 when all businesses were recurring losses because of the pandemic Ignite Visibility came up with a creative solution.  They made various plans to help the brand not only survive but thrive during Covid-19. They even won Best B2B Search Marketing Initiative by Search Engine Land in 2020, when most agencies were still figuring out how to deal with Covid-19. Pinstorm Source: Pinstorm Pinstorm is one of the leading digital marketing companies in the world. They have worked with a brand like Walt Disney, HSBC, ICICI, and many more well-known brands.  They provide services like search engine optimization, social media marketing, and online reputation management. WebFX Source: WebFx WebFX is mostly known for its specialty in search engine optimization. The agency has driven a total of 3 million prospects for customers and has created 700 million in sales.  Apart from that they also provide services like social media marketing, Google ads, content marketing, and more. GoZoop Source: GoZoop GoZoop is a globally recognized Digital marketing agency that provides online PR, social media marketing, performance ads, and more.  They have worked with brands like Mumbai Indians, Citi Bank, and BMW. WebChutney Source: WebChutney WebChutney is an Indian-origin brand that has worked for many prestigious brands like Coca-Cola, Microsoft, Unilever, HDFC and list the list goes on.  They are known for their creative content strategies and for maintaining happy relationships with clients. They have recently won the ‘The One Show 2022 APAC Agency of the Year’ which is a very prestigious award in the field of digital marketing. They provide services like social media, performance ads, SEO, and more. How is Insightus Digital different than any of its competitors? Source: Insightus Digital Insightus Digital is led by two powerful personalities, John Poulose and Winston Dsouza.  John is a Harvard Alumni and the founder of Insightus Digital. He possesses more than 20 years of experience in scaling profitable businesses and is the author with Bookboon Learning, creating audiobooks, podcasts, and webinars for the global audience. Winston Dsouza with his more than 10 years of experience in providing digital marketing solutions to growing brands in all fields. He specialised in 360-degree digital marketing and his excellent strategy and planning skills have helped brands increase their ROI. ‘Always deliver more than expected.’ This is our golden rule when it comes to serving our clients. We believe in ‘going that extra mile for our clients.  Through our work with clients across various industries, we have access to industry best practices. With our latest updates, you are sure to receive the best performance. We don’t treat our clients as separate entities from Insightus Digital. Our clients are part of our team. Their growth is our growth, and their success is our success. We thrive with each goal our clients achieve.  Over the years, we have formed a kinship with our clients, and because of this very reason, we have a very trusting relationship with our clients. “Very impressed with Insightus Digital’s professionalism, teamwork, diligence, and results. Their team is knowledgeable and committed to supporting all of MFPA’s digital marketing initiatives, making them invaluable partners in our business. It feels like we’re working with our team rather than an external agency.”  – Bobby Thomas, Country Manager of Mouth and Foot Painting Artists Change is only constant and we know how true these words are in the world of technology. Every other day there is a new update on Facebook, Google, and other platforms.  They keep updating their interface, advertising policies, more and more creative ways of posting, and updates in the algorithm.  We have a team of experts who not only make sure to look out for these changes but also make strategies and plans on how to blend with these changes and deliver the best results. The only constant thing is our dedication to serving our clients and the organization. We have worked with brands when they were in the start phase of their business and helped them gain high ROI and sales. It is challenging to work with renowned brands, but it is 10x more difficult to create a brand name for companies that have just started in today’s competitive market and create a lasting impression. Insightus Digital has worked for many similar businesses over years and has helped them set one benchmark after another and

Digital marketing services are a set of marketing techniques that use digital technologies to reach potential customers through the internet. These techniques include email, search engine optimization, social media marketing, and more.  Digital marketing services are offered by many companies that offer these services to businesses. The benefits of hiring a digital agency are huge. They can help with all sorts of things like website design, SEO, social media management, and more.  Some things that you should consider when hiring a digital agency are their experience, the cost of their services, and whether or not they have any reviews from past clients on their website. Another benefit to hiring a digital agency is that they will be able to provide you with content for your website or blog posts to keep it fresh and updated regularly.We at Insightus Digital provide the below digital marketing services that have helped our clients build great brands and achieve spectacular returns on investment. 1.Facebook & Google Ads Management: Facebook ads are an ROI-driven marketing tool that is being used by small to large-sized businesses. They are specifically designed to target specific audiences and create a more personalized experience. Insightus Digital has managed over Rs. 80 crores in ad spend across Facebook and Google ads.  We bring to the table the industry best practices. With a team of performance marketers and ad copy specialists, our clients enjoy high brand recall and profitable returns on investment. We utilize below Facebook ads strategy– Multiple interest-based audiences layered with behavior and demographics. Lookalike audiences which is the heart of Facebook marketing. Custom audiences for retargeting with different ads. Data-based optimization on best-performing audiences and ads. Facebook ads have been around for years but it’s only recently that they have become an integral part of marketing strategy for many companies. There are many different types of  Facebook ads can be used to target specific groups of people or create a more personalized experience with the company’s brand. Google Ads Management is a platform that has been created by Google to provide advertisers with the ability to manage their campaigns on Google Search, YouTube, and across the Google Display Network. We utilize below Google ads strategy- Purchase or sales-related keywords. In-market audience targeting for people actively looking to buy your product or services. Combined audience section. Similar audience for scaling new audiences and custom audiences for retargeting. Performance Max campaigns which result in Omni presence across all Google platforms. We have been delivering outstanding results on Facebook and Google ads management. Our low fee structure ensures that the clients we work with get the highest returns on investment. 2.Social Media Marketing: Most companies put time and financial resources into making great social media posts. The truth is that for more than 95% of these companies, their post and message doesn’t reach the right target audiences. We at Insightus Digital work with a laser-sharp social media marketing strategy so that all of your posts and messages reach the right target audiences. Social media is a powerful tool for businesses of all sizes in the digital age. Social media marketing has become an important part of many companies’ online strategy, as they can use it to promote their products or services. Social networking sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, Pinterest, etc. are all very popular online platforms that people use to share information with friends and followers. 3.Website Design And Development Services: How about which glue to buy for your little art and craft project? Fevicol, did we get that right? That’s the art of subconsciously establishing your brand name in the minds of the people. And this is the kind of recognition you can create for your brand among your target audience with the right content marketing strategy. Research: Niche research, target audiences, and competitor analysis Planning stage: Website architecture like the main menu, pages, functionalities, framework, and hosting. Execution stage: Content marketing, design mockups, applying the functionalities and buying a perfect hosting service. Post execution stage: Testing the website and then launching it in real time. There are continuous optimizations and maintenance to be done Our other digital marketing services: 1.Digital Marketing Consultation Service: It’s never too late to grow your business! Why wait? Grow your business with professional digital marketing consultation. All you need is a 30-minute strategy call with us. We would design a customized digital growth roadmap and walk you through the important growth marketing aspects.  2.Marketing & Sales Qualified Lead Generation Service: Lead generation – often summarized as the process of ‘bringing in new business – is an ongoing business activity that entails little direct expense. The best lead generation programs balance personalization, content, and creativity as they leverage hyper-personalized, targeted communications with appropriate offers. Insightus Digital has generated more than 1,05,000 leads for all clients combined within B2B and B2C segments. Connect with us today for a pilot project and experience the power of highly qualified leads that are ripe for closure. 3. LinkedIn Marketing Service: LinkedIn is transforming the way professionals do business, but all the features and options in this platform can be overwhelming. The truth is that LinkedIn is the best place to meet top-level professionals who can help you grow your company, and you don’t want to miss an opportunity to connect with these decision-makers. LinkedIn Marketing for Business provides you with everything you need to get started on LinkedIn. You’ll be able to find key people, manage your company page, create new opportunities and campaigns, and more. With all of the features in this app, LinkedIn will be a breeze! 4.Amazon Marketing Service: Amazon marketing is a complicated and time-consuming process, especially when you have to monitor the marketplace and adjust your strategy based on the results. This may sound like an impossible task, but this is not the case. With Amazon Marketing for Businesses, you can finally stop wasting your time and money on marketing.  Amazon Marketing for Business takes care of everything for you — from analyzing

Are you one of those business owners who haven’t discovered the hidden power of social media marketing yet? Are you wondering how some businesses are thriving by just having a powerful social media presence? How they have made it through scratch just playing the content game right? Social media marketing is a magical tool that gives your business wings to fly. With just a few high-impacting creative ideas and presence of mind, your brand could crack the social media game just like any other successful brand.  All you have to do is start and have a little patience. Further, you will not only create an established brand name but also have some fun along the way. Have you ever wondered what social media strategies these powerful businesses use to make their brand name on the platforms like Instagram, Facebook, and Twitter?  How have they managed to have millions of followers? What content ideas do they use that do the trick for them? Why does their target audience consume their content like a little child consuming candy? Well, look no further than here.  In this article, we will open a pandora’s box of information that will help you build your business name, increase sales and conversions, and make your audience fall in love with your brand. So, let’s jump in! 1.Presence On The Right Platform: Your ideal audience is present on the right social media platform. Let’s get that straight first. Be it Facebook, Instagram or Twitter, or Tiktok.  But here you have to do a little research to know who your target audiences are. Where are they most likely to be available? Which platforms are they most likely to be using?  Do some digging into understanding the buyer persona of your consumers.  Is your brand more in creating business networks? Then LinkedIn is the platform for you.  Is business being of fashion-related products? Try Facebook, Instagram, and Tiktok.  In today’s world, everything and everyone is on social media so you will always find your audience hunting for good content, just with a little research find the platforms to reach them. 2.Set Some Goals: If you think just having some social profiles of your brand and posting once in a while is enough, then sorry to burst your bubble!  Set small goals in the beginning. 500 followers in the first month, experimenting and creating more engaging posts, interacting with the audience and resolving their issues, increasing conversion and sales through Instagram organically.  Gaining more traffic to the websites through social media channels. As it is rightly said, “A goal properly set is halfway reached.”  So, set some goals and work towards achieving them. And social media marketing takes time. 3.Content Is The King: Well, this is something that you have probably heard a million times and we couldn’t highlight this enough! Your content is the pillar of your brand.  The kind of messaging you use could make or break your brand’s reputation. And if you do the right content marketing people start to connect with your business.  You not only built a happy relationship with the audience but also do a little branding along the ways that give your business a boost.  Which brand comes to your mind when you think of buying milk power? Is it Amul?  What comes to your mind when you have a sudden craving for ramen noodles? Is it Maggi?  How about which glue to buy for your little art and craft project? Fevicol, did we get that right? That’s the art of subconsciously establishing your brand name in the minds of the people. And this is the kind of recognition you can create for your brand among your target audience with the right content marketing strategy. And remember your brand messaging should be simple, but at the same time significant. 4.Influencer Market: So, if you are yourself present on social media you are probably familiar with the term ‘Influencer’. Influencers are those people who have a huge number of followers on social media platforms and they have created a fanbase of followers.  Their followers love their content and get influenced by them.  Influencer marketing in the last few years has stolen the spotlight and brands are taking advantage of this and collaborating with these influencers for their benefit.  Every other day you would see influencer brand collaboration posts. Even celebrities are collaborating with them to promote their movies! And influencers are there from niches.  So, whatever you sell there are influencers out just tailor-made for your brand.  5.Engage And Interact: Create more traction on brands’ social pages by creating more engaging content on your page, being more interactive with your audience on a real-time basis, answer to their queries, messages, and comments.  Do it more creatively. The more creative you are the better connection you create with your audience.  Zomato tries to respond to all their comments. They happily encourage it. Whenever someone has a query and a complaint instead of ignoring it or deleting it (which we highly recommend not doing) go above and beyond to resolve the issue.  This shows how highly you treat your customers and every time someone goes through the comment section, they see how much you care as a brand. Not only that, as a brand we could also engage with other people’s content. 6.Keep Up With Trends: It’s either dancing to trending audio or a sudden transformation. Reels have the market. They so creatively expressed spread like wildfire.  One person does it and two days later it’s all about that particular trend. Posting more trend-related reels is the best way to catch the interest of the audience.  We have seen it ourselves how some Instagram pages have gained thousands of followers by creating and posting reels. 7.Stories, Live Videos, Highlights: Social media platforms have so much to give that could help you build your brand if you know how to use it right.  There are stories, live videos, a highlight section and so much more. When you use

Is your Instagram growth frequently getting affected? One of the critical reasons for this could be the functioning of the Instagram Algorithm. While executing your marketing activities on Instagram, considering the algorithm is of crucial importance.  For making the platform better for its users, Instagram keeps on adjusting its algorithm for introducing new features. This straight away means that you need to keep up with the updates and the changes in the algorithm to achieve desired marketing results on  Instagram. If you crack the code of how the Instagram algorithm works, you may achieve great organic reach and growth. On the other hand, you may also end up with your content getting lost in the crowd if you have no idea of how the algorithm works. Instagram is not only used by social media users but also used by brands to build brand awareness and establish a social presence to reach their audience. A photo and video sharing popular platform, Instagram, has over 2 billion active users worldwide. This does not take a genius to understand why are businesses, especially B2C, want to use Instagram to achieve their marketing goals such as reaching their potential target audience.  The importance of understanding the Instagram algorithm cannot be overemphasized. So let’s quickly jump into what is it and how it works. What Is Instagram Algorithm? The Instagram algorithm is usually referred to as a single algorithm, but in fact, there are multiple algorithms which are the processes and classifiers, each one of which has its specific purpose.  Using this technology, Instagram gives you a personalized experience in your Newsfeed, Explore page, Reels, and so on.  The main goal is to make you stay for a longer time on the platform by showing and pushing the content that you are most likely to see, based on your interests, preferences, engagement history, and many other factors.  In simple words, the Instagram algorithm filters content and curates the one that we are most likely to consume.  How Does Instagram Algorithm Work In 2022? Keeping the base that the Instagram algorithm curates the content it thinks that we may like, we need to understand the below factors based on which it ranks the content: 1.Content posted: The content that is posted becomes a post. It could be a photo, video, reel, guide, Instagram Live, and so on.  The Instagram algorithm identifies the type of post and decides who is more appropriate to consume this content. It will also show the content that is more recently posted. 2.User activity: The Instagram algorithm identifies your activities like who and what you engage with.  It affects the order of the content that you see. This is why when you like or engage with someone’s posts you are shown more of their content. 3.User Interests: Based on your experience with the app, the algorithm stores the topics of the posts that the algorithm believes that you are most interested in.  You can manage your interests by heading on “Manage Interests” under the Menu at the top right-hand side corner.  The content you see shall depend upon the interest that you select. 4.Engagement history: Instagram records your history and gives the relevant content to consume. Also, Instagram tells you why are you shown a particular post.  When you are in your newsfeed, you can tap on the three dots which will further be shown an option called “ Why are you seeing this post?”.  Further, Instagram will show you a list of reasons for showing you a particular post.  Instagram Algorithm Hacks For Organic Growth It is not enough to emphasize how important it is to understand the functioning of the Instagram algorithm to get the most out of your marketing efforts.   Organic reach is an important marketing goal that every business needs to achieve as more reach will provide more followers and engagement.  These metrics are paramount to measuring the results of your marketing efforts. Hence, achieving organic growth on Instagram is significantly essential.  Below are some essential Instagram growth factors that can help you achieve organic growth: Instagram growth factors: Let’s dive deep into these factors and understand how you can grow organically with the below Instagram algorithm hacks. 1.For giving quality content: Understand your audience and produce high-quality content. This is important because when you produce quality content the audience is most likely to relate to it and hence, such content is pushed organically. Therefore, conduct surveys on a regular interval basis. It is recommended to conduct these surveys once every two weeks and try to understand what your audience wants. It can be done by creating polls, conducting Q&As, and so on. 2.For post frequency: Here you can utilize the same high-quality and relatable content and repurpose it by diversifying.  For instance, if you create Reels, the same content could be utilized for carousels, stories, or posts. Every time there will be different audiences consuming different formats of content. This way you can reach more audiences organically. 3.For trust score: Instagram ensures that your content is safe and adds value to the platform and your audience. Therefore, Instagram gives a certain trust score to your content. For an instance, whenever some content gets removed for a violation of a particular guideline, you may get some flags. Some of these flags can be removed over some time, while some are permanent.  For example, you can remove ghosts/dead followers if any, to remove some temporary flags.  This can help you give organic growth. 4.For social signals: These are the real and quality engagements interactions or signals such as likes, comments, shares, view duration, session time, and so on.  These engagements are crucial to achieving organic growth. You can increase these social signals in two ways:  On-platform and 2. Off-platform On-platform: This is one of the simplest ways to encourage users to revisit your profile after engaging with them. Ensure that you have an optimized account for a good follower conversion.  Also try to get the people having same

Content marketing has been around for many years but now is used more extensively in business and marketing. Content marketing has become a crucial element of digital marketing today. With increasing content consumption on different online platforms, it has become an effective medium to increase your brand awareness and communicate your message to your target audience. Content is everywhere! But when it comes to online marketing you are obliged to give the best content to stand out and grab the attention of your target audience. Due to a massive upsurge in online marketing and online ads, people tend to go through ad blindness and content blindness. It is significantly important for you to execute such a content marketing strategy that will not only grab attention but will help you gain trust and build a strong brand image. Many companies are popularly known for their excellent content marketing activities which have helped them to build an irresistible brand. What could be a better example than Zomato? What Is Content Marketing? What do you think of, when you hear content marketing? You probably must have thought of blogs, youtube videos, viral content on social media, and so on. However, it is deeper than that. Content marketing is a strategy used in marketing to grab attention, engage your audience and retain them by producing and distributing various suitable content such as videos, podcasts, blogs, and so on. It is a marketing approach that is based on creating and distributing valuable and relevant content to your target audience. This helps to retain your ideal audience leading to an increase in brand awareness. Hence, when you sell them, your brand is the first thing that hits their minds.  However, consistency is the key when it comes to content marketing. A good content creation and distribution strategy will help you gain authority in your domain. This will ultimately benefit you by making your audience take the desired action. How Beneficial is Content Marketing for B2B, B2C, and D2C? In a survey by Semrush, it was found that 36% of content marketers were focused on generating leads through content marketing.  According to Oberlo, 96% of marketing decision makers say content marketing has been effective for their brand. However, content marketing is effective not only for building a brand but also to drive website traffic. The marketing strategies for different types of businesses such as B2B, B2C, and D2C are different. Nevertheless, content marketing proves to be beneficial for all these three segments of businesses.  Let’s have a look at how impactful is content marketing for B2B, B2C, and D2C: B2B: Content marketing is an affordably excellent way to drive traffic and generate leads. It also helps to achieve B2B inbound marketing objectives. Unlike the B2C business where there are mass sales done, B2B businesses are niche-oriented and hence the value per customer has been much higher. Content marketing can largely help you to provide great value to your B2B prospects. At present, where ads are more of an interruption than ads for the audiences online, content marketing can help B2B businesses to build trust, increase brand awareness and facilitate natural sales.  A good content strategy can help you create valuable collaterals that can be used across all the channels of marketing. Apart from converting leads, content marketing is also helpful to rank your website high in the search results. B2C : By creating useful and engaging content, content marketing is one of the most effective practices to promote your B2C products and services. According to Heidi Cohen, 37% of marketers believe content marketing is effective for generating leads, establishing relationships, and increasing sales. The main concentration in B2C business is how can your product help the customers to solve their problems. Content marketing can educate your target audience and increase awareness about your products and services for generating interest to buy them. By increasing your organic traffic, content marketing can help you increase your sales conversions for your B2C business. This all sums up and ultimately helps you build brand awareness and improve ROI. D2C: Today the customers of the products are savvier than ever before! Be it any product, customers will first rush out to their trusted networks to find the reviews about a particular product. After satisfactory research, the customers shall make a buying decision.  Hence, only listing your products online and expecting sales is not just enough to generate sales for D2C businesses. Here is where content marketing can turn the table.  A robust content marketing strategy can help you to reach potential customers and also retain your existing customers.  A good content strategy will not only help you to build brand awareness but also keep them engaged and connected with your brand.  Buying decisions are mostly driven by the customer’s emotions. The more they feel connected with your brand, the higher the chances that they will stay loyal to your brand.  Apart from content marketing and branding you also need to make sure that your products stand out and are made to solve their problems. Types Of Content: Incorporating suitably different forms of content into your marketing strategy is significantly essential. Let’s jump on a few of such types of content below that can help you make your content marketing strategy a hit: 1.Blogs: Blogs are an excellent tool to generate inbound content.  Blogs are one of the best ways to educate your audience and provide valuable and relevant content to them.  This leads your audience to engage with your content and build trust. Eventually, you can provide information about your products and services in your blogs and generate leads.  Blogs also allow you to promote internal and external content.  2.Podcast: Source: Statista A podcast is a very popular type of content in this era of digital marketing. Globally, the number of people who listen to podcasts is rapidly rising. According to a Discover Pods survey, more than 55% of podcast listeners have purchased after hearing an advertisement.  Every year, more people

Podcast marketing has now become one of the most essential aspects of content marketing strategies for businesses. Podcast marketing is no more a new option to explore, but in fact, a popular channel for marketing your brand that you can add to your marketing strategy.  Many brands are now using this powerful channel to increase brand awareness and grow their audience. Podcast marketing is a great way to drive high engagement and build loyal audiences. The audio content of a podcast is easy to repurpose into written or video formats.  Podcasting is a great way to provide value to your customers by educating them. This ensures loyalty and trust. As a result, podcast becomes an influential way to generate leads. In other words, podcast marketing refers to creating a strategy to promote your audio content to expand your audience and brand awareness.  Nevertheless, there are several podcasts found today in almost every niche that you can name. It is competitive and so you need to create a solid promotion and marketing strategy, that will direct you to create and distribute your podcast most effectively.  Future of Podcasting Marketing Source: Statista The increase in the number of podcast listeners across the globe is rapid. A survey by Discover Pods, states that over 55% of podcast listeners have purchased after hearing a podcast ad. The number of podcast listeners and podcasters tends to increase every year. This paves an effective way for the brands to establish a podcast and reach more audiences by marketing and distributing their podcasts. Before diving more deeply into podcast marketing let’s try to understand what a podcast is. What Is A Podcast? The term ‘podcast’ is derived from ‘pod’ as in Apple’s iPod and ‘cast’ from the term broadcast. Podcasts are an audio form of content. What distinguishes podcasts from other audios is that they are broadcasted on the internet in the form of episodes. These episodes can be listened to online or even downloaded and heard anytime. Unlike reading or watching other content, podcasts can be heard anyway and anywhere passively. A report published by Infinite Dial in 2019 showed that almost 74% of podcast listeners are seeking new knowledge, while others are seeking entertainment, staying up to date, relaxing, and getting inspiration from podcasts. Suppose you are at the gym or just simply traveling, podcasts can be a go-to choice to consume content. On-demand audio is what a podcast is! Radio is often confused with podcasts. So what’s the difference? Well, it’s about convenience. Radio shows are scheduled and you have to adjust your time to sit and hear them.  But podcasts are something you can hear on-demand anytime and anywhere. This is what makes it popular. Today many radio shows are turning into podcasts, the reason behind this is a large shift in the audience towards on-demand consumption of content. In a nutshell, a podcast is nothing but an audio file just like any other audio file, uploaded on the internet, which can be heard anytime and downloaded on your device and you are allowed to subscribe to. How To Publish A Podcast? Creating and publishing a podcast is a whole process. If you do everything right you have an opportunity to leverage your marketing efforts. Before you know how to publish a podcast, make sure that you perform in-depth research on your niche and target audience and accordingly strategize a plan for podcasting.  Now let’s let jump in, to understand how can you publish a podcast. 1.Recording:  This is an obvious first step that you need to do. You can record your podcast on your phone or computer.  To record your audio on mobile you shall require: A recording app  A headphone/mic For recording apps, you can explore apps like Video Recorder HD which is available for both Apple and Android phones. For recording equipment, you can use good quality headphones. To record your audio on a desktop you shall require: A recording software A USB Mic A headphone You can try free recording software such as Audacity to record your audio on a desktop. Try good quality USB Mics that you can afford. You can try mics from Audio Technica, Maono, Rode, and so on.  2.Editing:   Try to edit and fine-tune the audio that you have recorded on your recording app/software. Make sure that it sounds pleasing, crisp, and clear. You can get hands-on to edit on the app or software by practicing it. Once done save the file as a Wav file. You can later export the Wav file as an MP3 file.   3.Hosting: Next up is choosing your podcasting host. This is where you will upload and store your audio episodes. The host distributes your podcast to different platforms like Apple podcast and Spotify.  Do in-depth research on your podcast host as this is very crucial. There are many paid and free podcast hosting platforms such as BuzzSprout, Podbean, Anchor, and so on. Choose the one that is suitable for you after a detailed study.   4.Optimize your podcast:  Research the keywords that your audience usually searches for. Write a brief, concise and relevant description for your podcast episodes. You can also include episode-specific tags in your description. 5.Promote: Lastly, you need to have a strong podcast marketing strategy to distribute your podcast. For instance, if you have a blog, you can embed your podcast link into your blog. This will drive traffic to your podcast. How Can Podcast Marketing Help You Grow? Podcast marketing is a significant way to distribute your content and strengthen your content marketing strategy to reach more audiences. Along with this, there’s a lot more than you can benefit from podcast marketing. Here’s how to podcast marketing can help you grow both your personal and company brand. 1.Drive website traffic: Listing your podcast on networks enables you to link back to your website. This way podcasting can help you drive traffic to your website. 2.A podcast can be consumed passively: A podcast is content that

Facebook ads have now become a vital aspect of E-commerce businesses.  If you are depending on social media to generate sales for your E-commerce business, then you have to be ready to face the new updates and trends that the social media platforms come up with to give a better experience to their users.  This heavily affects the functioning of the social media algorithms and ultimately your reach. Depending solely on organic reach may not be a good option due to the dynamic changes that these social media platforms go through. Out of all the marketing channels that you could use for your E-commerce business, Facebook ads are one of the most significant ways to generate leads and convert them. Facebook ads can be used at various stages of your sales funnel to get the leads converted. It has been reported that the average Facebook user spends 33 minutes on the platform every day (Sproutsocial). It doesn’t take a genius to consider Facebook ads for E-commerce. However, there are certain aspects that need focus and to be done right to squeeze the benefits out of your money spent on your Facebook ads for E-commerce. You might know how to start but you might also end up missing out on important things while setting up or optimizing your E-commerce Facebook ads.  You need to focus on certain things that could be strategized effectively and avoid doing things that may lead to inappropriate results out of your E-commerce Facebook ads. So let’s dive into some strategies and hacks that you can implement to increase your sales with E-commerce Facebook ads: 1.Utilize Facebook’s Dynamic Ads: Dynamic product ads are a boon when it comes to running ads for E-commerce. When you use dynamic ads, Facebook will dynamically generate and show unique ads to each user who showed interest in items from your catalogue.  If you are using Catelogue Sales as your campaign objective, you are already running dynamic ads automatically. You can also opt for this option while running other campaigns like Lead Generation.  Dynamic ads can help you save a lot of time and effort. This is because you can benefit from a single ad set instead of creating several separate ads. Dynamic ads will help you to: 2.Use Eye-catching Images/Videos In Your Ads:   Your audience is loaded with content and ads in their feed while using social media. Grabbing their attention becomes crucially important if you want to make them stop and view your ad.  Hence, you need to make sure that the images or videos that you use in your ads are of high quality.  Also, checkmark the below factors while using images or videos for your E-commerce Facebook Ads: 3.Install Facebook Pixel: To get the best results on your spending on Facebook Ads, you must track your performance so that you can utilize your resources at the right place and at the right time.  Apart from this ad performance tracking, the actions and behaviour tracking of your audiences are particularly important, for which you must have Facebook Pixel installed on your website.  Facebook Pixel is a code that you need to add across your website to track your audience’s activity.  If you are running conversion ads you must have a Facebook pixel installed to measure the conversions. It will also help you to measure the effectiveness of your conversion funnel.  4.Use Video Facebook Ads For Brand Story:  You need not always need to run E-commerce Facebook ads featuring a product or service.  You can also use them to tell your brand story so that your audience connects with your brand and trusts to build relationships that will ultimately generate sales.   A short video, not too long, can be used used to create brand recognition and impact on your audience.  5.Create Custom Audiences:   People who visit your website for the first time or come across your products or services page for the very first time are less likely to make a purchase.  But those audiences who have already interacted with your brand and have checked your product, comparatively have higher chances of making a purchase.  Also, this indicates that they might have some interest in your products or services. Hence, creating a custom audience can possibly convert these audiences into buyers.  You can specifically create a custom audience for people who have viewed your product or service page and exclude your existing customers. This can be followed by an ad that only targets this type of audience. 6.Cart Abandonment Targeting:  There is a high chance of potential sales by targeting cart abandonment.  An e-commerce cart abandonment occurs when a user adds a product to their online shopping cart but does not go through checkout.  These are people who have considered buying your product. Hence, it is easier to urge them to complete their order and buy your product.  You can run an ad with the item that they were considering which may also include an offer discount.  It is also recommended to consider those people who have most recently abandoned the carts, as their chances of getting converted are higher as compared to those who have done it a very long time ago. 7.Creating Facebook Lookalike Audience:  Reaching people that are similar to your customers is incredible in E-commerce.  A Facebook lookalike audience is an audience that is similar to your best existing customers and is likely to be interested in your products or services.  When you allow Facebook to do the machine learning after you create a custom audience, it utilizes the same data to create a lookalike audience out of it.  This is because the algorithm knows which audience is likely to be interested in your products just like your existing customers.  Creating a Facebook ad to target this audience is one of the best strategies to increase your E-commerce sales.  8.Create Different Content For Different Stages Of The Funnel: Targeting your audience with different content at various stages of your sales funnels through Facebook ads is