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Be it checking out a company profile or be it finding your prospects by connecting with the top-level management of that company or be it hiring competent talents for your business, LinkedIn is probably what first hits your mind. Having more than 57 million companies and 310 million monthly active users (LinkedIn 2022), LinkedIn stands out to be the hub for interacting, engaging and generating B2B prospects. It is a powerful channel among the most effective ones for marketing your business. The impact of LinkedIn on marketing cannot be overstated, especially for B2B. Building relationships, establishing thought leadership, doing market research, improving reputation, generating leads, and creating online communities are all possible with the platform. Networking is a crucial asset when it comes to marketing. LinkedIn proves to be an excellent medium to form networks in your niche and growth exponentially. In addition, the platform is gradually becoming one of the most essential locations to distribute content, making it a more vital aspect of content marketing. With over 830 million users across the globe, LinkedIn is one of the biggest social media platforms. Following this, it creates an obligation to enlist it on the marketing channels list of your marketing strategy, especially if you are dealing with B2B. Let’s dive deep to understand more about LinkedIn marketing and how can it benefit you. How effective is LinkedIn marketing for B2B?    As discussed earlier, LinkedIn is an excellent platform to build strategic relationships with different professionals. Not only this, but the quality of leads generated is also significant. The content shared on the platform is high-impacting and creative for professional audiences. Hence, the effectiveness of marketing for B2B on this platform is much better than on other social media platforms. Source: placester.com   It is pretty clear from the above study, that social media platforms aren’t a great option for generating B2B leads. However, LinkedIn beats other popular social media platforms like Facebook, Pinterest, Google+, and Twitter when it comes to generating B2B leads.   The buyer usually refers social media profiles of the companies before making a buying decision. In the B2B community, LinkedIn is what stands out for this. Almost half (49%) of B2B buyers look at the LinkedIn profiles of vendors when doing research. Source: placester.com LinkedIn, according to HubSpot, is 277% more successful at generating leads than Facebook and Twitter. This is most likely because the users on LinkedIn are high-level decision-makers. Along with this, LinkedIn was also ranked as the top source of professionally relevant content by 91 percent of executives. There is no reason that you shouldn’t include LinkedIn Marketing in your marketing strategy for getting B2B clients. Companies who put time and effort into developing a dynamic and relevant LinkedIn strategy may surely generate a lot of leads, making LinkedIn an effective social media platform for B2B marketing. Why LinkedIn Marketing is important?  LinkedIn Marketing is no doubt more effective than other social media platforms when generating B2B leads. It also has significant importance that you can’t miss out to consider. Here’s it: 1.Higher brand visibility: Having a well-optimized company profile on LinkedIn can increase your chances of appearing on top search results on search engines like Google. This boosts the visibility of many brands helping them to reach their customers. However, make sure that you use appropriate keywords in the bio and description of your company’s profile. 2.Encourages Thought leadership:  Having thought leadership in your industry is an excellent advantage to your business helping you gain credibility. LinkedIn is a great platform for sharing and distributing professional content helping your business to establish itself as an industry leader. It provides great opportunities to join the networks of greatly influential personalities in your niche. The right LinkedIn marketing efforts for the right people at the right time can help you achieve effective thought leadership in your industry network. 3.High-quality leads: Unlike other social media platforms, the audience uses the platform to enhance their lives as business professionals. This encourages the business to create high-impacting content to attract the right audience. The audience is meant to make connections and build strategic relationships to grow ahead. Hence the quality of leads generated here is high and captivating. As a result,  LinkedIn marketing is truly a great marketing effort to generate qualified leads. LinkedIn Marketing Strategy Considering your business requirements and objective, building a robust LinkedIn marketing strategy can help you achieve long-term success in your business. LinkedIn provides various ways of marketing your business on the platform. However, if you are wondering how can you benefit from it, then consider below LinkedIn Marketing strategy that we use for our clients to achieve great results: One such popular affiliate network is Clickbank.  1.Create an optimized company page: The very basic step that is important while implementing your LinkedIn marketing strategy is having a robust and impactful company page. This page will not only enhance your visibility just like your company website but also generate leads. Focus on the below aspects while setting up a company page for your business on LinkedIn: 2.Creating High-impacting content: As mentioned above, the audience here aims to use the platform to grow professionally through networking and upgrading their skills. The level of content consumed here is highly proficient and created for professionals. Planning your LinkedIn marketing strategy must include creating high-impacting content to influence your audience to gain trust and credibility which are the core aspects of any business relationship. 3.Targeting your customers: LinkedIn Marketing paves a way to reach your potential customers using various targeting options. These targeting options can be based on various factors such as location, industry, past or current job, school or university, profile language, and various other interests. Apart from this, you can grow your network by making relevant connections to find your target audience. 4.Advertising the right way There are several options for targeting your customers and choosing the suitable objective to run LinkedIn marketing ads for your business. Sponsored ads, sponsored updates, content,

If you are thinking of generating a passive income or maybe you just want a secondary income to pay your monthly bills, but do not have your product or maybe you too do not have your own business, well, you aren’t alone. For many marketers to monetize their website traffic and for entrepreneurs to start an online business, affiliate marketing is how they got started with generating income. When it comes to generating passive income online, you must have heard of affiliate marketing as an option. It is an excellent source to generate that side income or even you can become a full-time affiliate marketer if you got the speculation in it. If you believe in and understand the value of the product that you are selling, affiliate marketing is an immaculate opportunity to make money. Well, it is not wrong to say that affiliate marketing is one such way through which you can earn money while you are asleep. Waking up, opening your laptop, and seeing those figures that you earned when you were asleep, gives a great feeling. Isn’t that a dream? But it’s not as easy as it sounds. It requires a lot of consistency, dedication, and understanding of the right strategies to implement. If you are still thinking of whether to start affiliate marketing or not, you must consider the advantage of this rewarding revenue system. So, let’s dive deep into what affiliate marketing is and how it works. What Is Affiliate Marketing?   Affiliate marketing is a way of promoting other people’s products and earning a modest amount of commission in return for every sale. You generally must have heard a lot of bloggers, YouTubers, or influencers telling you to buy something through the affiliate link that they provide. This affiliate link tracks when someone purchases something through the link and in return, you earn a commission on that purchase. Let’s try to understand from scratch how it works. Source Firstly you need to find an affiliate program or network. Research various programs and go through the overview of the program or network, the types of products, and the commission that is offered. Once you find the suitable one for you comply with their requirements and fill in all the required details. Once you receive the confirmation on your registration you can start creating valuable content and add the affiliate that you are provided. Once any of the users buy a product through your affiliate link, you earn a commission. Once you have reached the minimum payment level, the program or network shall send you the payment. You can promote your affiliate links through various channels such as blogs on the website, newsletters, social media, and so on. Make sure that wherever you share the affiliate links you are allowed to do so. Parties To Affiliate Marketing Now let’s try to get more clarity on affiliate marketing by understanding the different parties that are involved in it. Typically four main parties are involved in affiliate marketing. They are: Affiliate Merchant Affiliate Marketer Network Consumer 1.Affiliate  Merchant: Affiliate merchants are usually the creators of the product. It can also be the seller or retailer of the product. This party can be an individual or may also be a big company. The party usually has a product or service to sell and is ready to pay a commission to the affiliate marketer when its product gets sold. Also, sometimes affiliate merchants need not need to be the creator of the product. A popular example of this could be, Amazon Affiliate Program. 2.Affiliate Marketers/ Affiliates: Affiliate marketers, also known as publishers, are the ones who help to promote the products from the merchants by creating different types of content such as blogs, videos, social media, posts, and so on. Once a user of that content buys a product through the affiliate link provided along with the content, the affiliate marketer is entitled to a commission. An affiliate marketer can too be an individual or a company. 3.Network: Here, the affiliate networks are the ones that manage the affiliate marketers. They act as a link or intermediary between the merchant and the affiliates. The affiliate merchant may lack resources to track and time to manage payments and hence may rely on these networks. The merchants can also work with affiliate marketers within the network. One such popular affiliate network is Clickbank. 4.Consumer: This party is the end-user of the product that is being promoted. Without consumers, there isn’t any transaction and so they hold great importance. They are the ones who utilize the link and purchase the product. Based on this, the merchants pay commissions to affiliate marketers through their network. How Beneficial Is Affiliate Marketing?  Almost 16% of global e-commerce sales are attributed to affiliate marketing. More than 94% of publishers use several affiliate networks simultaneously. (Source- Truelist.co) Online sales for big brands are generated by affiliate marketing to the tune of 5% to 25%. (Source – Book: Kickstart Your Own Affiliate Marketing Business) Here’s what makes affiliate marketing effective and beneficial: Affiliate marketing is a cost-effective solution to promote the products of a business across different channels without spending a tonne of money in vain. The growth of affiliate networks has made it more simple for businesses to launch, run, and, most crucially, draw in new affiliates to market a brand. As affiliate marketing is cost-effective, there is low risk involved in it. As the payments are only made when the purchase is done, resulting in fewer chances of risk. One can easily scale up your business at a very low cost. There is flexibility as at very little or no cost you can make your affiliate network smaller or bigger. For a merchant, the target audience will be what the affiliates promote the products to, as they are already in their spheres the trust built here is more. This trust leads to transactions. Hence, giving a better ROI to the merchants. For affiliate marketers, it is

The biggest challenge that most B2B businesses face is getting high-quality leads. Your B2B marketing strategy can be your compass to guide you throughout your marketing journey. If strategised rightly, you are not far to achieve an improved ROI on your marketing activities. You can use various B2B channels suitable for your business to implement your B2B marketing tactics. However, just starting with channels may also prove to be risky and make your efforts go in vain. So what is the secret formula to cooking your delicious soup of B2B marketing strategy? Here is a 4 steps guide that you can follow to develop a compelling B2B Marketing strategy for your business and achieve your marketing objectives in the most efficacious manner. Prerequisites Before starting anything it’s good to get ready with some robust preparations – the prerequisites. Have a look at these extremely important factors listed below that you need to consider and execute before jumping on the channels, resources and executions under your B2B marketing strategy. Research Almost 74% of B2B buyers spend half of their time researching online. If you are still relying only on the outbound methods of reaching your potent B2B buyers, you might be losing a lot of your B2b leads’ share in the market. Today, the B2B buyers prefer doing deep research and analysis, mostly visiting the search engines like Google and comparing to get the best. So performing resonant research and understanding what your buyers are looking for, where your business stands in the current position, what are the latest trends, what your competitors are doing to keep up with those trends and what shall be your next action steps to stand out will form a solid foundation of your B2B marketing strategy Buyer’s persona This is a very crucial aspect to be considered while implementing almost any marketing strategy. Understanding your target audience and creating an ideal buyer’s persona will help build a B2B marketing strategy that is realistic and potent to implement well. Over 71% of companies that achieve their sales and lead generation goals use buyer personas. Studying the needs, interests and behaviour, goals and challenges will help you strategise your activities that will be relevant to your B2B buyers. This will ultimately enable you to get high-quality leads. Competitive Analysis One of the most important factors you need to consider while building your B2B marketing strategy is your competitors. Analyse your competitors and consider what works best for them and what they are lacking. This helps you make wise decisions to get the best results at the same time. Analyse your competitors’ online presence Try to understand their tactics and results Do a SWOT analysis of your competitors and compare it with yours. These steps may prove to be time-consuming. But the better you do it, the better results you can expect from your B2B marketing strategy. Channels A significant B2B marketing strategy involves doing profound research, identifying channels and resources, executing and assessing the performance to make take appropriate decisions. Identifying and selecting suitable channels is a crucial step in formulating a definitive B2B marketing strategy for your business. You can consider a balance of offline and online channels for your marketing activities. Let’s dive into these channels listed below: Offline Channels for B2B Marketing Cold calling Cold calling is an invaluable channel that can be used in B2B marketing. Even if your prospect isn’t ready to buy yet, you can still use this channel as a networking tool that gives you a chance to introduce your brand. Not only does it give you a chance to get your foot in the door for future sales, but it can also give your leads time to develop further interest and trust in what you have to offer. Referencing When referred by someone who your customers know, they are 4x more likely to make a purchase. The networking nature of B2B makes referencing an effective way of getting potential customers. This ensures loyal and high-quality customers who could be retained and can be driven towards the bottom of your sales funnel effortlessly. Print According to Chief Marketer’s survey report, 9% of B2B marketers state that the print channel generates higher ROI. With wider reach channels such as newspapers and publications can be used as adequate offline channels to reach your potential B2B leads. Field Visits This is another efficient offline channel to execute your B2B marketing activities. This channel can prove to be more convincing for the leads, as the sales representatives personally visit the B2B leads and try to give their best sales pitch. Live events and exhibitions When it comes to offline channels, live events and exhibitions can be an effectual channel to reach and influence B2B leads. This may require a heavy investment, however, it may ensure you get high-quality customers. Online Channels for B2B Marketing Search engine optimisation 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. As discussed earlier, your B2B potential leads now have evolved and they rely more on ongoing search engines to perform searches and analysis. Hence, you need to implement the best SEO practices so that your website ranks higher and is visible to your B2B prospects. On-site SEO best practices may involve using relevant and high volume keywords, placing these keywords in the most relevant places, using optimised images and so on. Off-site SEO practices such as getting more and more high quality internal and external links can help you increase the credibility of your website and help you rank better. This channel is one of the most effective ways of getting B2B leads. Google Search Ads As mentioned above, search engine searches such as that of Google are a reliable channel to get B2B leads, appearing higher on these search engines is even more effective to reach your potential B2B prospects. Google holds a 73% share of the paid search market, as it offers all the analytics and

Having a great business model along with an excellent online marketing strategy but poor marketing channels for your business can cost your time, efforts and most importantly the growth of your business. While marketing online you need to communicate your brand, products and services well with your customers no matter what stage of online marketing it is. This will ultimately help the customers to position your brand in the way you communicate with them. As a result, choosing effective marketing channels must be considered a very crucial part of your digital marketing strategy to achieve your online marketing objectives efficiently. Choosing an effective online marketing channel not only will help you achieve your marketing objectives, but also will impact your brand awareness. After all, channels are the platforms that help you to reflect your brand’s values and identity. However, when it comes to marketing channels, some businesses favour digital marketing channels, while some traditional marketing channels. While a few prefer having a perfect blend of both. Well, having a good blend of both is preferable, but having a clear understanding of what channels will work better for you depending on the reach, product type and requirements of your business is critically important. So, before discussing the effective online marketing channels, let’s have a look at which type of channels should be preferred more considering your product and its reach. Online Marketing Channels Vs Traditional Marketing Channels A survey report reveals that about 2.7 billion adults around the globe still read newspapers, while some reports also revealed the increase in TV households worldwide. This means that popular traditional marketing channels like newspapers, TVs or radio are not dead. With almost every business now marketing online, we still can’t ignore the impact of traditional marketing channels. However, in the end, it still depends on the type of product or service and its reach. If you have a business having a product or service that is generic and meant for a larger audience, you should emphasise more on traditional marketing channels along with a perfect blend of online marketing channels. There are almost 1.5 billion social media users around the world. Not only this but other online marketing channels such as emails can give 4400% ROI. Hence, both online and traditional marketing channels are impactful and efficient when it comes to marketing your business. However, if your product or service is meant for a targeted audience and comparatively not a larger one then, you must focus more on online marketing channels along with a balance of traditional marketing channels. In a nutshell, in this era of the digital world, you must have a perfect blend of both types of marketing channels depending upon your product type whether it is generic or for a targeted audience. Let’s now get back to having the best online marketing channels for achieving your online marketing objectives most efficiently. Well, this all starts with a great, clear and simplified strategy and considering certain factors affecting your choice. Let’s have a look at the same further. Key factors for choosing Effective Online Marketing Channels. Having an online marketing strategy is just like having a roadmap while going on a treasure hunt to achieve your goal. This strategy must consider the most significant online marketing channels depending on your business requirements. While choosing these channels you need to consider certain major key factors as listed below: Audience: Research and define your target audience well. This sums up knowing where they hang out the most online, what type of content they like the most, what are their likes and dislikes, and what are their interests. This will give you a gist of what type of online marketing platform will be the most appropriate to reach your target audience. Business goals: Along with your target audience, you also need to clearly define your business goals followed by your marketing goals. If you wish to increase revenue and want more conversion rates along with a good ROI, you may need to consider email marketing for your business. If your goal is to educate your audience, website blogs could be a really good channel. However, on top of all this, you first need to understand your brand well and need to clarify the values that your business stands for. This ultimately helps you get the right marketing channels suitable for your business. Budget : The results of your marketing activities will ultimately depend on your budget. There is always some cost involved in achieving certain marketing objectives. You wisely need to consider your budget and make cost-effective decisions for the success of your online marketing strategy. This greatly impacts your choice of online marketing channels. For initial stages, you may have budget-friendly channels and then gradually can go bigger as you build the momentum. Effective Online Marketing Channels Consider the below listed online marketing channels depending upon your business requirements in order to get effective results for your marketing efforts Website: Irrespective of the size of your business, you need to have a website up and running to express your brand’s visual story to your audience. Your website will speak for the brand and help to create a brand identity. Using a website as one of the online marketing channels to educate and nurture your audience is among the most effective ways to accomplish your online marketing objectives like generating leads, nurturing them and converting the same by gaining loyalty. This is possible by giving our impactful, relevant and valuable content in the form of blog posts, videos, images, infographics, etc. to your audience so that they know your brand by visiting your website every time they are looking for valuable information in your niche. Social Media: This channel is added to this list not only because of the growing use of social media platforms, but it is one of the effective ways to influence your potential and existing customers. It is also very effective to reach a good amount of your target