Is your Instagram growth frequently getting affected? One of the critical reasons for this could be the functioning of the Instagram Algorithm.
While executing your marketing activities on Instagram, considering the algorithm is of crucial importance.
For making the platform better for its users, Instagram keeps on adjusting its algorithm for introducing new features. This straight away means that you need to keep up with the updates and the changes in the algorithm to achieve desired marketing results on Instagram.
If you crack the code of how the Instagram algorithm works, you may achieve great organic reach and growth. On the other hand, you may also end up with your content getting lost in the crowd if you have no idea of how the algorithm works.
Instagram is not only used by social media users but also used by brands to build brand awareness and establish a social presence to reach their audience.
A photo and video sharing popular platform, Instagram, has over 2 billion active users worldwide.
This does not take a genius to understand why are businesses, especially B2C, want to use Instagram to achieve their marketing goals such as reaching their potential target audience.
The importance of understanding the Instagram algorithm cannot be overemphasized. So let’s quickly jump into what is it and how it works.
What Is Instagram Algorithm?
The Instagram algorithm is usually referred to as a single algorithm, but in fact, there are multiple algorithms which are the processes and classifiers, each one of which has its specific purpose.
Using this technology, Instagram gives you a personalized experience in your Newsfeed, Explore page, Reels, and so on.
The main goal is to make you stay for a longer time on the platform by showing and pushing the content that you are most likely to see, based on your interests, preferences, engagement history, and many other factors.
In simple words, the Instagram algorithm filters content and curates the one that we are most likely to consume.
How Does Instagram Algorithm Work In 2022?
Keeping the base that the Instagram algorithm curates the content it thinks that we may like, we need to understand the below factors based on which it ranks the content:
1.Content posted:
The content that is posted becomes a post. It could be a photo, video, reel, guide, Instagram Live, and so on.
The Instagram algorithm identifies the type of post and decides who is more appropriate to consume this content. It will also show the content that is more recently posted.
2.User activity:
The Instagram algorithm identifies your activities like who and what you engage with.
It affects the order of the content that you see. This is why when you like or engage with someone’s posts you are shown more of their content.
3.User Interests:
Based on your experience with the app, the algorithm stores the topics of the posts that the algorithm believes that you are most interested in.
You can manage your interests by heading on “Manage Interests” under the Menu at the top right-hand side corner.
The content you see shall depend upon the interest that you select.
4.Engagement history:
Instagram records your history and gives the relevant content to consume. Also, Instagram tells you why are you shown a particular post.
When you are in your newsfeed, you can tap on the three dots which will further be shown an option called “ Why are you seeing this post?”.
Further, Instagram will show you a list of reasons for showing you a particular post.
Instagram Algorithm Hacks For Organic Growth
It is not enough to emphasize how important it is to understand the functioning of the Instagram algorithm to get the most out of your marketing efforts.
Organic reach is an important marketing goal that every business needs to achieve as more reach will provide more followers and engagement.
These metrics are paramount to measuring the results of your marketing efforts. Hence, achieving organic growth on Instagram is significantly essential.
Below are some essential Instagram growth factors that can help you achieve organic growth:
Instagram growth factors:
- Quality content
- Post Frequency
- Trust score
- Social signals
Let’s dive deep into these factors and understand how you can grow organically with the below Instagram algorithm hacks.
1.For giving quality content:
Understand your audience and produce high-quality content. This is important because when you produce quality content the audience is most likely to relate to it and hence, such content is pushed organically.
Therefore, conduct surveys on a regular interval basis. It is recommended to conduct these surveys once every two weeks and try to understand what your audience wants. It can be done by creating polls, conducting Q&As, and so on.
2.For post frequency:
Here you can utilize the same high-quality and relatable content and repurpose it by diversifying.
For instance, if you create Reels, the same content could be utilized for carousels, stories, or posts. Every time there will be different audiences consuming different formats of content. This way you can reach more audiences organically.
3.For trust score:
Instagram ensures that your content is safe and adds value to the platform and your audience. Therefore, Instagram gives a certain trust score to your content.
For an instance, whenever some content gets removed for a violation of a particular guideline, you may get some flags. Some of these flags can be removed over some time, while some are permanent.
For example, you can remove ghosts/dead followers if any, to remove some temporary flags.
This can help you give organic growth.
4.For social signals:
These are the real and quality engagements interactions or signals such as likes, comments, shares, view duration, session time, and so on.
These engagements are crucial to achieving organic growth. You can increase these social signals in two ways: On-platform and 2. Off-platform
On-platform:
This is one of the simplest ways to encourage users to revisit your profile after engaging with them. Ensure that you have an optimized account for a good follower conversion.
Also try to get the people having same similar interests following your competitors, to follow you.
Off-platform:
Here, you can post and link your Instagram content to other platforms. You can have a strong CTA that will drive your audience to check your Instagram profile.
You can also make collaborations and get people of the same interest to follow you.
This is pretty much it.
Apply these interesting and practical hacks to get organic reach and growth. Also, understand the functioning of the Instagram algorithm to get the best results.
Comment down below if you have used any of the above-mentioned hacks on Instagram to grow organically.
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