Blogs

How to Use Social Proof & Testimonials in EdTech Facebook Ads

In today’s competitive EdTech landscape, marketing professionals and business owners are constantly looking for effective, practical ways to attract and convert students. One proven method that consistently works across Facebook and Instagram is the use of social proof and testimonials. When used right, these strategies not only increase trust but also reduce your cost per lead (CPL) and improve overall campaign performance.

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Lead Generation with Meta Ads: How Startups Can Build an Audience Fast

Startups don’t have time to wait.
You need leads. You need attention. And you need it now.
Meta Ads (Facebook + Instagram) are one of the fastest ways to build an audience and bring in leads, even if you’re just getting started. With over 3 billion monthly users on these platforms (Statista, 2025), startups that know how to use Meta Ads well are building strong pipelines quickly without wasting money.

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How to Use Video Ads to Showcase Social Impact & Community Projects

In 2025, digital visibility is everything especially for nonprofits, NGOs, CSR teams, and government-backed initiatives. Yet, many social initiatives still struggle to reach the right audience and communicate their true impact. That’s where Meta Video Ads on Facebook and Instagram come in. These ads offer a low-cost, high-impact way to show real stories from the ground, spread awareness, and drive meaningful engagement.

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How to Promote Webinars & Virtual Classes Using Meta Ads

In today’s digital landscape, webinars and virtual classes have become essential tools for business growth and knowledge sharing. Promoting your webinars and virtual classes effectively is crucial for success. Meta Ads (Facebook and Instagram ads) provide an ideal platform to reach and engage your target audience, thanks to its advanced targeting and cost-effective nature.

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How to Use Video Ads to Showcase Portfolio & Attract Clients

In today’s digital-first world, creative professionals and service-based businesses must go beyond static visuals to stand out. Video ads on platforms like Facebook and Instagram (Meta Ads) are powerful tools to showcase your portfolio, highlight your expertise, and attract high-value clients. If you’re a photographer, interior designer, fitness trainer, makeup artist, or any kind of freelancer, you already have the content—now let’s turn it into client-winning campaigns.

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The Best Ad Formats for SaaS, E-commerce, & Service-Based Startups

In today’s fast-paced digital landscape, many startups and service-based businesses turn to new hires when their Meta Ads aren’t delivering. But here’s the truth: training your existing loyal employees brings better ROI not just in numbers, but in long-term performance, stability, and campaign consistency. If your Meta Ads aren’t working, it might not be your team’s fault it could be that they just need the right training.

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