Winston Dosouza

Social media has become an essential tool for businesses in today’s digital era for reaching and engaging with their target audience.  Companies must have a solid social media plan in place to stand out and drive business. In this blog, we will lay out a step-by-step plan for gaining followers, likes, and company through social media marketing in 2023.  We’ll go over each major social media site and provide tips and tricks for optimizing profiles, creating effective content, and running successful advertising campaigns. Build your Social Media Persona  Before we dive into the specifics of each platform, it’s important to have a solid social media strategy in place.  A social media strategy is a plan that details how a company will use social media to accomplish its objectives. Identifying target groups, developing a content calendar, establishing goals and KPIs, and monitoring and analyzing data are all part of this process. 1. Identify Target Audiences Identifying your target audience is the first stage in developing a social media strategy. Who do you hope to approach through your social media content?  What are their hobbies, habits, and demographics?  Understanding your target audience allows you to produce content that will resonate with them and drive engagement and business.  Companies, for example, may target students, instructors, parents, or administrators. It is critical to producing content that speaks to and provides value to each of these groups. 2. Create a Content Calendar After you’ve identified your target audiences, you should develop a content calendar. A content calendar is a list of the posts you intend to make on your social media platforms.  It should include the type of content, the date and time it will be published, as well as any correlated images or links. A content calendar allows you to remain organized while also ensuring that you are consistently posting high-quality content that is consistent with your overall social media strategy. 3. Set Goals and KPIs Setting goals and key performance indicators (KPIs) is an essential part of any social media strategy.  Goals are what you want your social media content to accomplish, such as increasing company awareness or driving sales.  KPIs are metrics that will be used to assess the success of your social media activities, such as engagement rate or conversion rate.  It is critical to make goals and KPIs precise, measurable, achievable, relevant, and time-bound when developing them. (SMART). This will assist you in remaining focused and tracking your development over time. 4. Track and Analyze Data Finally, tracking and analyzing data is crucial for any social media strategy. This includes tracking engagement rates, follower growth, and website traffic from social media channels.  By analyzing this data, you can identify what’s working and what’s not, and make adjustments to your social media strategy as needed. Understand Platforms & How it Works? 1. Facebook Facebook is one of the most popular social media platforms, with over 2.8 billion yearly active druggies. It’s a great platform for companies to reach a wide followership and make connections with their target followership. Then are some tips for optimizing your Facebook presence 1. Optimize Your Profile Your Facebook profile is the first thing people will see when they come across your runner. Make sure it’s complete and to date, including your profile picture, cover print, and memoir. Use high-quality illustrations that align with your brand and give a clear description of what your company does. 2. Use a Mix of Content Types Facebook supports a variety of content types, including textbook posts, prints, Videos, and live videos. Use a blend of these content types to keep your followership engaged and interested. trial with different content types to see what resonates with your followership. videotape content will be more appreciated. 3. Create Engaging Content Your Facebook content should be engaging and give value to your target followership. Share instructional papers, educational coffers, and assiduity news. Ask questions and encourage exchanges with your followers. 4. Running Facebook Ads  Ads can be a great way to reach targeted followership and drive business. Use Facebook Advertisements director to produce and run advertisements that align with your social media strategy. trial with different announcement formats and targeting options to find what works best for your company. 1. Define your campaign objective:  The first step in creating a successful Facebook Ads campaign is to define your objective.  This could be increasing brand awareness, driving website traffic, generating leads, or boosting sales. Your objective will determine your targeting, ad format, and budget. 2. Identify your target audience:  Facebook Ads offer powerful targeting options based on demographics, interests, behaviors, and more.  Identify your target audience based on your campaign objective, and create a custom audience or lookalike audience based on your existing customer data. 3. Choose your ad format:  Facebook Ads offers a range of ad formats, including image ads, video ads, carousel ads, and more. Choose the format that best suits your campaign objective and target audience. 4. Create your ad content:  Create ad content that speaks to your target audience and highlights your value proposition. Use eye-catching visuals, clear messaging, and a strong call to action. 5. Set your budget and bidding strategy:  Set your budget based on your campaign objective and target audience. Choose a bidding strategy that aligns with your objective,  Whether it’s the cost per click (CPC), cost per impression (CPM), or cost per action (CPA). 6. Launch your campaign: Once you’ve created your ad content, set your budget, and defined your targeting, it’s time to launch your campaign. Monitor your campaign performance closely, and make adjustments as needed. 7. Measure your results:  Measure the success of your campaign using Facebook Ads Manager. Monitor metrics such as reach, engagement, conversion rate, and return on ad spend (ROAS). Use these insights to optimize your campaign and improve your results. Here is How at Insightus Digital We Help Our Clients to Increase D2C Brand Sales From Rs. 4Lac to 1.2 Cr in just 6 Months.  Check the Results 2. Instagram

In today’s digital age, technology is constantly evolving and advancing, and as a result, marketing strategies have to evolve and adapt as well. ChatGPT, a language model trained by OpenAI, is one such tool that has gained traction in recent years. ChatGPT has numerous uses in digital marketing, ranging from content generation to customer behaviour prediction.  This blog post will go over ten different methods you can use ChatGPT in your digital marketing efforts. What is ChatGPT? ChatGPT is an OpenAI language model built on the GPT (Generative Pre-trained Transformer) system. With 175 billion parameters, it is one of the world’s biggest and most advanced language models. Who can use ChatGPT effectively? Content creators and writers Digital marketers Customer service teams Education and training professionals Business owners and entrepreneurs Developers Researchers Individuals Here are 10 ways you can use ChatGPT in your digital marketing efforts. One way to use ChatGPT in digital marketing is to answer common questions about your product or service.  Suppose you own a software business and are frequently asked about the features and pricing of your products. These questions can be entered into ChatGPT and the generated answers used to create a FAQ section on your website. This not only saves you time and money, but it also gives prospective customers useful information. 2. Generating Content Ideas with ChatGPT: ChatGPT can also be used in digital marketing to create content ideas for your blog and social media channels.  Suppose you operate a beauty blog and are having problems coming up with new topics to write about. You can enter a broad keyword, such as “skin care,” into ChatGPT to produce a list of related subjects, such as “5 natural ingredients for glowing skin” or “How to Create a Sensitive Skincare Routine.” This is a great way to maintain your content interesting and relevant to your audience. 3. Optimizing Ad Copy with ChatGPT: ChatGPT can also be used to optimise PPC and social media ad text.  Suppose you’re conducting a Facebook ad campaign for a new line of yoga pants. You can enter a product description into ChatGPT, such as “high-waisted, breathable leggings,” and use the generated replies to build ad copy that resonates with your target audience.  This can help boost click-through rates and, as a result, sales. 4. Creating Landing Page Copy with ChatGPT: Any digital marketing strategy requires powerful landing pages. A landing page is a separate webpage that is intended to convert visitors into leads or customers. ChatGPT can assist in the creation of conversion-optimized landing page content. Imagine you operate an e-commerce store that sells eco-friendly products. You can use ChatGPT to enter a general description of your brand and purpose and then use the generated responses to create a landing page copy that emphasizes your dedication to sustainability and eco-friendliness. This can be beneficial in terms of contact generation and conversion rate optimization. 5. Conducting Keyword Research with ChatGPT: Keyword research is an important step in any SEO or PPC campaign because it identifies the words and phrases that people use when searching for goods or services related to your company. ChatGPT can assist you by generating keyword suggestions based on your company’s niche, target population, and industry trends. Suppose you operate a travel blog and are developing a new content strategy. You can enter a broad subject into ChatGPT, such as “beach vacations,” and then use the generated replies to identify related keywords and phrases, such as “best beaches in the Caribbean” or “luxury beach resorts.”  This can assist you in creating content that is search engine optimised and brings more traffic to your website. 5 Steps to do Keyword Research With ChatGPT 1/ Start by defining your target audience as well as the main subjects or themes you want to address with your content or campaign. 2/ Start by defining your target audience as well as the main subjects or themes you want to address with your content or campaign. 3/ Prepare a list of keywords relevant to your topics using ChatGPT. This is accomplished by entering a seed keyword or sentence and instructing ChatGPT to generate related words and phrases. 4/ Explore related subjects and concepts with ChatGPT. This may help in the identification of new terms and phrases to target. For example, if you want to target the keyword “yoga mats,” you could use ChatGPT to create related subjects like “yoga poses,” “yoga classes,” and “meditation.” 5/ Using a dedicated keyword research tool such as Google Keyword Planner or Ahrefs, analyze the search traffic and competition level of your keywords. This will assist you in determining the most important keywords to target. 6/ Refine your keyword list based on relevance and search traffic, then prioritize them based on their potential effect on your marketing objectives. 6. Personalizing Email Marketing with ChatGPT: Email marketing is still one of the most successful methods of reaching out to customers. ChatGPT can assist by creating engaging email subject lines and body text that is relevant to the reader. As an example: Suppose you own an online clothing store and want to deliver personalised product recommendations to your customers. You can use ChatGPT to enter a customer’s previous purchase history and use the generated replies to create an email that recommends complementary products based on their previous purchases. This can aid in lead nurturing and client retention. 7. Conducting Market Research with ChatGPT: Understanding your target audience and keeping ahead of the competition both require market research. ChatGPT can assist by generating questions and surveys that can be used to collect customer input.  As an example: Assume you’re a marketing consultant, and your client wishes to introduce a new vegan snack line. You can enter queries such as “What are the most popular vegan snacks on the market?” or “What factors do consumers consider when purchasing vegan snacks?” Enter the generated responses into ChatGPT and use them to influence your client’s product development and marketing strategy. 8. Creating Chatbots with ChatGPT:

Digital advertising is now a necessary component of any modern company, including financial services providers. With the introduction of online advertising platforms such as Google Ads, financial services providers can more easily contact their target audience and improve their conversion rates. We will provide a thorough guide on how financial services providers can use Google Ads to grow their businesses in this blog post.  Our primary emphasis will be on developing effective Google Ads campaigns that are tailored to the specific needs of the financial services sector. Understanding the Basics of Google Ads Google Ads is a powerful advertising platform that enables businesses to display ads on Google’s search engine results pages (SERPs) as well as other websites in the Google Display Network. There are three types of ads available on Google Ads: Search Ads: These are text-based advertisements that show at the top of search engine results on pages when a user searches for a specific keyword.  If someone looks for “best credit cards,” they will see credit card advertisements at the top of the page. Display Ads: These are visual advertisements that show on other websites in the Google Display Network. Images, videos, and interactive components can all be used in display ads. Video Ads: Ads that show before, during, or after a video on YouTube or other websites is known as video ads. Google Ads works on an auction system, with advertisers bidding on keywords relevant to their business. The highest bidder for a specific keyword receives the top position on the SERP or the website where the ad appears. How to Use Google Ads to Generate Leads for Your Service Define your target audience: Before you start a Google Ads campaign, you should define your target audience. This will assist you in creating advertisements that are tailored to their wants and interests.  For example, if you’re promoting a credit card, your target audience could be people with excellent credit who want to receive rewards. Set your goals: make clear goals for your Google Ads campaign: It is critical to make clear goals for your Google Ads campaign. This will allow you to assess the success of your campaign and make changes as required.  For example, you might want to increase the amount of credit card applications by 10% in the coming quarter. Create a budget: Make a budget: Setting a budget for your Google Ads plan is critical to avoiding overspending. Depending on your needs and objectives, you can create a daily or monthly budget. Choose the correct keywords: Keyword selection is critical to the success of your Google Ads campaign. Choose keywords that are pertinent to your company and have a high search volume.  If you’re advertising a savings account, for example, your keywords could include “best savings account,” “high-yield savings account,” and “online savings account.” Choose the right keywords: Keyword selection is critical to the success of your Google Ads campaign. Choose keywords that are pertinent to your company and have a high search volume.  For example, if you are promoting a savings account, your keywords may include “best savings account,” “high-yield savings account,” and “online savings account.” Craft compelling ad copy: Ad copy is the text that shows in your advertisement. It is critical to creating appealing ad copy that will attract people to engage with your ad. To motivate people to take action, highlight the benefits of your product or service and use a call-to-action.  For example, if you are promoting a personal loan, your ad copy may include “Get approved for a personal loan in minutes” and “Low rates and flexible terms.” Create effective landing pages: When individuals click on your ad, they are directed to a landing page. It is essential to develop an effective landing page that is relevant to your advertisement and has a clear call to action. The landing website should also be conversion-optimized, with a clear and simple application form. Advanced Google Ads for Financial Services Google Ads has several advanced features that financial services providers can use to improve the efficacy of their advertisements. Here are some advanced elements to think about: Dynamic search ads:These are ads that are produced automatically based on your website’s content. If you have a large website with many pages, this could be a viable option. Shopping ads: When someone searches for a product, these ads show in Google’s shopping results. If you sell financial products such as credit cards or loans, this could be a viable option. Remarketing: This is a method that enables you to show advertisements to people who have previously visited your website. This can be an effective method of re-engaging potential clients who dropped their applications. Example: How Bank of India Uses Google Ads Bank of India is a financial services provider that promotes its goods and services through Google Ads. For example, it promotes its credit cards and personal loans through search advertising.  The ads include compelling ad copy that highlights the product’s advantages.  Low-interest rates and reward schemes, for example. The landing sites are conversion-optimized, with clear application forms and call to action. Bank of India also employs display advertisements to reach out to prospective customers who are browsing other websites.  The display ads feature eye-catching visuals and compelling ad text that entices viewers to visit the landing page. ______ Without Landing Pages, your Ads are of No use Without Landing Pages, your Ads are of No useHere is Step by Step Guide How on How To Create A Landing Page That Converts? Strategies for creating effective Google Ads campaigns: Google Ads can help financial services businesses reach their target audience and increase conversions. Here are some tips for building successful Google Ads campaigns: Understanding the audience and their needs: Companies in the financial services industry have to understand their target audience and their needs.  Credit card companies, for example, may target young adults who are just beginning to establish their credit history. Understanding your target audience will allow you to create

In 2023, social media platforms have become indispensable marketing tools for businesses across various industries.  For architects and interior designers, Instagram, with its visually driven interface, offers an ideal platform to showcase their work and engage with prospective clients.  In this blog post, we will look at tips and strategies for using Instagram to increase sales, raise awareness of your company, and develop long-term relationships with your target audience in 2023. 1. Setting up a professional Instagram account Account name and profile picture: Use a high-quality profile photo that represents your brand, such as your logo or a professional headshot. A. Crafting a compelling bio:  To improve searchability, your bio should provide a short overview of your services, highlight your unique selling points, and include relevant keywords. Linking to your website/portfolio: Include a link to your website or online portfolio in your bio so that potential clients can learn more about your work. If you have a lot of links, use tools like LinkTree to organize them. B. Consistent branding Logo and color schemes: Use your logo and brand color schemes to ensure that your Instagram profile and posts have a consistent visual persona. Tone and voice: Develop a consistent tone and style for your captions, interactions with followers, and reflection on your brand’s personality and values. Content themes: Plan your content around architecture and interior design themes, such as project showcases, design advice, and industry news. 2. Types of Content for Architects & Interior Designers High-quality photos and videos: Invest in expert photography to capture the best of your work. To highlight various aspects of your projects, use a combination of wide-angle shots, close-ups, and videos. Before and after comparisons: Share before and after images of your projects to demonstrate the transformative power of your designs. Testimonials from clients: To increase credibility and confidence, include quotes from satisfied customers in your captions or make dedicated testimonial posts. Design tips and trends: Share your expertise by posting design tips, discussing emerging trends, and offering inspiration to your followers. Like Behind-the-scenes looks: Give your viewers a behind-the-scenes look at your creative processes by including ideas, visualizations, and work-in-progress updates. Educational content: To explain to your audience various aspects of architecture and interior design, create informative articles such as how-to guides and explainer videos. Real-time project updates: Use Instagram Stories to share real-time updates from your projects, events, or site visits. Q&A sessions: Host Q&A sessions using the questions sticker in Stories to answer your followers’ queries and build engagement. Short-form video content: Short-form content is a fantastic method to promote your brand in 2023. Make Instagram Reels that include quick design advice, project highlights, or entertaining content which represents your brand’s personality. 3. Find the Relevant Hashtag Industry-specific hashtags: Use popular hashtags related to architecture and interior design, such as #architecture, #interiordesign, and #homedecor. Location-based hashtags: Include hashtags related to your city or region to attract local clients, e.g., #mumbaiarchitecture #interiordesignerdelhi  Trending hashtags: Monitor trending hashtags and participate in relevant conversations to increase your reach. Creating a branded hashtag: Develop a unique branded hashtag for your business to encourage user-generated content and make it easy for users to find ________________________ 4. Engaging with Your Audience Responding to comments and messages: Make a point of responding to your followers’ comments and direct messages, showing that you value their input and are excited to interact with them. Contests and giveaways: Conduct contests and giveaways in which participants must create and distribute content featuring your brand or projects, thereby increasing engagement and brand awareness. Showcasing client projects: Encourage clients to post pictures of their finished spaces on social media and tag your company. Share these articles on your profile to show how your designs are being used in the real world. Collaborating with industry influencers: Create co-created content or sponsored posts with famous influencers in the architecture and interior design communities to expose your brand to a larger audience. 5. Generate Leads From Instagram To Generate Quality leads we need to build a Powerful sales funnel pipeline to fuel the business What is a Sales Funnel? Certainly! A sales funnel is a model that describes the steps a potential customer takes to become a customer of a business. The sales funnel typically consists of four stages, although the number and names of the stages may vary depending on the business or industry.  Funnel Consists of 4 stages : Awareness: This is the stage at which the potential customer becomes mindful of the company, product, or service. This stage aims to raise brand awareness and attract new customers to the company. Interest: At this point, the potential client has shown an interest in the company and is actively researching the product or service. The goal of this step is to provide more information to the potential customer and persuade them that the company can solve their problem. Decision: At this point, the potential customer decided to make a purchase and is considering his or her options. This stage aims to convince the potential customer to choose the company over competitors. Action: The final step is when a potential customer converts to a customer by making a purchase. The goal of this step is to provide the customer with a simple purchasing process. Step 01: Generating leads through Instagram Compelling call-to-action (CTA): Include a clear CTA in your captions and bio, inviting users to sign up for your newsletter, download a free resource, or book a consultation. Gated content and lead magnets: Offer exclusive content, such as e-books or webinars, in exchange for users’ contact information, helping you build a list of potential clients. Want to Generate High-Quality Leads for Your Architects Bussines? Check out the Full Guide To Marketing Services Step 02: Nurturing the leads Email marketing: Use email campaigns to stay in touch with your leads, sharing valuable content, project updates, and promotional offers to keep your brand top of mind. Retargeting ads: Run retargeting ads on Instagram or other platforms, targeting users

In 2023, LinkedIn became the most popular professional networking site for employers, candidates, business owners, and entrepreneurs. With over 760 million members, it has developed into a place for professionals to create their brands, market their talents, and network with like-minded people.  In this article, we’ll go over the importance of LinkedIn personal branding and how it might help you reach your career objectives in 2023. What is Personal Branding? The process of developing and promoting a unique brand or reputation that reflects your values, expertise, and personality is known as personal branding.  It involves creating a unique voice, aesthetic, and message that set you apart from the competition and increase your recall and recognition. Here’s an example of personal branding: Consider yourself a fitness trainer who specializes in assisting clients in reaching their weight loss objectives. You may develop a personal brand that emphasizes your distinctive fitness philosophy, such as your emphasis on holistic well-being, mindfulness, and nutrition.  Create a LinkedIn profile that highlights your skills, client endorsements, and cases of successful weight reduction transformations to promote your brand.  By doing this, you may develop a brand that defines you from other fitness trainers, establishes you as a thought leader in the fitness sector, and draws in new clients.  Who can Benefit from Personal branding? Many professionals can benefit from personal branding, including job seekers, entrepreneurs, freelancers, business owners, and thought leaders. Here are 10 Benefits of Creating a Personal Brand on Linkedin 1. Professional networking: Building a strong personal brand on LinkedIn allows you to connect with professionals in your industry, paving the way for potential collaborations, partnerships, and job opportunities. 2. Increased visibility: A well-crafted personal brand helps you stand out from the crowd, making it more likely that recruiters and potential clients will notice your profile. 3. Credibility and trust: A personal brand that showcases your expertise and accomplishments builds credibility, encouraging others to trust your abilities and consider you for professional opportunities. 4. Thought leadership: By sharing valuable content related to your industry, you can establish yourself as a thought leader, which can lead to speaking engagements, guest blog posts, and other opportunities to share your knowledge. 5. Personalized marketing: A personal brand allows you to market your unique skills and experiences to potential clients, employers, or investors, helping you stand out in a competitive job market. 6. Increased job opportunities: Recruiters and hiring managers often use LinkedIn to search for candidates. A strong personal brand increases your chances of being discovered for relevant job openings. 7. Building your network: LinkedIn’s platform enables you to connect with professionals from various fields, expanding your network and opening up new opportunities for collaboration or learning from others. 8. Lifelong learning: Creating a personal brand on LinkedIn encourages you to stay updated on industry trends and participate in discussions, which can help you continuously learn and grow in your field. 9.  Attracting top talent: If you’re in a leadership role or own a business, a strong personal brand can help you attract top talent by demonstrating your company’s values and culture. 10. Control your narrative: A personal brand allows you to control the narrative around your career, ensuring that your accomplishments, skills, and experiences are accurately represented. 6 Steps to Build your Strong Personal Brand on Linkedin Start by defining your special uniqueness and what makes you stand out from the competition in your industry. Develop your personal brand story using your Skills, abilities, experience, and passions. Your LinkedIn profile is your digital business card, so make sure it reflects your brand and highlights your accomplishments.  a) – Profile picture: Use a high-quality, professional-looking headshot for your profile image. Check that you’re dressed appropriately for your business and that the photo is well-lit and has a neutral background. b) – Headline: Create a catchy headline that sums up your skills and value proposition. To increase your chances of being found in search results, use keywords related to your business. Here are Some Headline for Digital Marketer Profile [Digital Marketing Strategist | Boosting Brand Visibility & ROI through Data-Driven Campaigns] [Digital Marketing Expert | Amplifying Online Presence through SEO, PPC, and Social Media] [Performance-Driven Digital Marketer | Maximizing Engagement & Conversions for Businesses] c) – Custom URL: Add your name or a combination of your name and occupation to your LinkedIn profile URL. This makes it simpler to share your profile and makes it appear more professional. d) – Summary: Create a compelling and engaging summary that tells your narrative, emphasizes your skills, and highlights your personality. Include your achievements and industry-related keywords. e) – Experience: List your job experience in reverse chronological order, detailing your responsibilities and accomplishments in each position. For readability, use bullet points and include quantifiable results whenever feasible. f) – Recommendations: Ask colleagues, supervisors, and other business connections for recommendations. This gives your profile credibility and shows your skills and expertise from a third-party viewpoint. g) – Skills and endorsements: List your most relevant skills and seek endorsements from your connections to bolster your expertise in those areas. Want to Superoptimize your Linkedin Profile? Here are 10 ways to Use ChatGPT to Make your Linkedin Easy easier. The LinkedIn platform is a powerful tool for sharing your insights and establishing your thought leadership. Provide your audience with valuable content that showcases your expertise. This can include writing articles, creating videos, or sharing industry news and trends. Linkedin’s valuable carousel & video format performs best Building relationships and engaging with your network are essential for building a strong personal brand on LinkedIn.  This includes connecting with other professionals in your field, joining relevant groups, commenting on and sharing others’ content, and responding to comments and messages. Testimonials and recommendations can help establish your credibility and strengthen your brand on LinkedIn.  Ask current and former colleagues, clients, or partners to write a recommendation for you, and showcase them on your profile. As you build your brand on LinkedIn, it’s important to track your progress and adjust

Conducting webinars can be a great marketing strategy to make your sales funnel more effective and push your target audience toward the bottom of the funnel.  Webinars benefit you with a group of strategies to advertise products and services, raise brand awareness, and educate your audience. Hosting webinars enables brands to demonstrate their subject-matter expertise and cultivate leads. A whopping 89% of marketers agreed that the best platform for growing their businesses is organizing webinars. Given that 61% of webinars are hosted by B2B businesses, it must be acknowledged that hosting webinars is primarily a B2B marketing technique. They are increasingly important in B2B sales funnels. (source: influno.com) With the increasing popularity of webinars as a strategy for marketing, it has become challenging for businesses to increase attendance and further boost conversions through webinars. However, if you have the right approach, webinars can successfully benefit you. So, let’s dive deep into understanding this time-tested and powerful webinar structure that will benefit you with higher attendance and increased conversions. How Beneficial Can Conducting Webinars Be? Webinars have become increasingly popular as a way to reach a large audience and increase conversions. A webinar can be a powerful way to reach out to a large audience and increase conversions. However, there are many different ways of structuring webinars that will optimize attendance and engagement. Various tools and techniques can be used to make the webinar experience engaging and exciting for participants. For example, you could use webinar content that is relevant to your audience’s interests or topic of interest. By using a webinar structure that is tailored to your business, you can increase attendance and conversions. A well-structured webinar will result in a higher level of motivation among attendees, leading to greater engagement. Engaging in webinars can help you entail creating an environment that is warm, welcoming, and friendly for everyone involved. Some tools and techniques include having clearly outlined roles, providing easy-to-follow instructions, using effective callouts, and avoiding distractions through effective registration processes. Online Acquisition Historic Statistics Webinar marketing is an effective way to reach a large audience and increase your online conversion rate. Webinar structures can help attendees attend webinars and enjoy a high-quality experience that can drive increased attendance and conversions. When planning webinars, it is important to consider the target audience’s interests, needs, and expectations. This will help you create webinar content that is relevant and engaging, enabling more people to attend and click on your webinar landing page ads. Below are some important statistics about webinars attendance that must consider: Average attendance – 30% The average attendance for a webinar is around 30%. This means that participants are often highly engaged and tend to stay on the platform for a long time. However, this rate can be greatly influenced by various factors, including the design and layout of the content, the quality of the content, and the customer experience offered by the host. To ensure that your webinars achieve their maximum potential, it’s important to take all steps possible to optimize the attendee retention rate. For example, use interesting content, provide useful information, and engage with your audience throughout the presentation. Also, make sure there are ample opportunities for questions and discussion after each presentation to ensure a lively and interactive experience. This can help you to increase your attendees’ satisfaction and ensure high conversion rates. Excellent attendance = 40% 40% of attendance rate is considered an excellent rate for webinars. To achieve this, gaining greater exposure to your target audience in the days and weeks before the event is the key to increasing attendance. Be prepared and proactive and promote your webinars everywhere necessary, including on social media platforms. Webinar formats can be tailored to the audience’s preferences, making them appealing to different types of audiences. The success of webinars largely depends on the webinar content and presentation. A webinar should include live and pre-recorded content in a balanced way to create an engaging experience for attendees. Strategy Outline For A Successful Webinar Create a webinar that is relevant to your audience. Use engaging visuals and audio to keep attendees engaged. Use case studies and real-world examples to illustrate points made in the presentation. Plan enough time for questions and discussion at the end of the webinar. Track key metrics (such as attendance and conversion rates) to determine success. To ensure high attendance and increased conversions, make sure the webinar format is engaging and interactive. Key Performance Indicators Below are some essential Key Performance Indicators to measure the effectiveness of your webinars. 1. Cost Of Acquisition – CAC Cost of Acquisition (CAC) is one key indicator that can be used to measure the success of a webinar. This metric tracks the cost of acquiring new customers, giving you valuable insights into marketing campaigns. In other words, the cost of acquiring a new webinar attendee is the cost of acquisition or CAC. The overall cost of sales and marketing efforts, as well as any equipment, required to persuade the leads to attend the webinar, is known as the CAC and is a crucial metric to measure the performance of your webinar. 2. Closure Rate A high closure rate means that more leads are converted into paying customers. High-quality lead capture and lead nurturing processes can help increase conversion rates. Good lead capture processes involve collecting information about the leads before they are sent down the conversion funnel. These processes can include capturing name, email, and phone details as well as social media profiles if available. Lead nurture processes involve keeping the leads engaged and converting them into paying customers. This often involves emailing the lead with updates on future webinar sessions, providing additional information on topics covered in the session, or offering additional training related to a topic covered in the webinar session. For a high-quality webinar, a 20% closure rate is common. Several factors can impact closure rates, including the quality of the content, the design and layout of the webinar, and the call-to-action elements.

Behavioural email marketing as a strategy focuses on the behaviour of your customers and tries to convert them into buyers. Unlike classic marketing where you focus on convincing people of the value of your product or service, behavioural email marketing revolves around their behaviour and activities. There are various email marketing tools to make your email marketing efforts more efficient and effective, but behavioural email marketing has its perks. As marketing is evolving, personalization has gained great importance when it comes to converting your leads, especially through email marketing. It is not enough for email campaigns to just work—they must be effective. It is possible to achieve excellent results by launching personalized email campaigns based on the behaviour of your customer or potential customer with your brand. The right messages must encourage them to take the desired action. Let’s try to understand more about behavioural email marketing so that you can make your email marketing strategy more effective and solid. What Is Behavioural Email Marketing? The process of delivering automated, targeted emails to contacts in your list based on their interactions with your brand through a variety of channels, including social media, email, your website, and others, is what we call behavioural email marketing. In simple words, it is a personalization strategy used to do email marketing. When building a behavioural campaign, the data you should employ ranges from the most recent actions taken on your website to the most basic client attributes (age, location, and time since the last visit, signed in, any product or feature viewed or used, and the list can go on.) Why Is Behavioural Email Marketing Important? The use of behavioural email marketing, which focuses on the user behaviour of your subscribers, improves the success of campaigns. The most recent Blueshift Report shows that trigger-based marketing emails perform 497% better than batch emails. Using behavioural marketing tactics, marketers can design incredibly targeted email messages that cater to the online behaviour of their users rather than relying just on arbitrary cues. Here, are some important aspects of behavioural email marketing that you must consider: – Behavioural email marketing is a powerful marketing tool that can be used to increase website traffic and conversion rates. – Many marketers are starting to use behavioural email marketing as an effective way of targeting potential customers with relevant content and ads. – This type of marketing is growing rapidly because it’s able to create a sense of urgency and motivate customers to take action. – It can be customized to target specific segments of the population, making it a flexible and cost-effective method of advertising. – Some marketers also use behavioural email marketing to drive customer acquisition and retention rates, increasing their audience base and thereby generating more revenue. – Finally, behavioural email marketing can be used to increase brand awareness, which can help build awareness of your product or service and increase sales. Types of Behavioural Emails There are several types of behaviour based emails that you can send, in fact list is endless. However, broadly you can consider the types: 1.Welcome Emails  This kind of email is typically sent to a contact as soon as they sign up for your list and is started when a person opts-in, registers, creates a profile, or completes an onboarding procedure. The objective is to promote interaction by letting your new contact know what to expect from your emails. 2. Conversion Confirmation Emails This email is delivered when a user “converts.” There are countless ways a contact could accomplish this, but a few instances are when they make a purchase, sign up for a webinar, or download a file. In addition to allowing you to send follow-up information or offers, the purpose of this email is to make sure they are getting the most out of the experience they have signed up for. 3. Activity Emails When a contact takes an action on your website, an email that replies to that action serves as a reminder or follow-up that come under the category of activity emails. Emails sent when a customer starts to make a purchase but abandons it, or emails sent when a customer examines content but doesn’t take action, are examples of this. The objective is to encourage interested users to convert. Above emails cam also help you provide customers with relevant information and offers quickly and efficiently increasing customer satisfaction and loyalty. Framework To Get Started With Behavioural Email Marketing Behavioural email marketing is a marketing strategy that relies on email marketing to reach and engage customers with relevant content and marketing communications. However, it requires careful planning and execution to be successful. – Start By Defining Your Target Market What are the demographics, interests, and behaviours of your target market? – Identify Your Goals What are you hoping to achieve with behavioural email marketing? This will help you outline your objectives and determine what type of content and marketing communications are needed. – Create Tailored Messages Tailor your messages to match the interests, behaviors, and demographics of your target market. This will help you focus your content on specific topics and campaigns to maximize customer engagement and conversion rates. Here’s a behavioural email marketing framework to guide you in getting started with behavioural email marketing. 1. Track How People Intereact With Your Buisness To make effective behavioural email marketing, you first need to track how people are interacting with your business online. This can be done by using tracking tools such as Google Analytics or Mixpanel. These tools let you see detailed information about user behaviour on various social media platforms, such as Facebook and Twitter. They also provide data such as the pages users interact with most and the time spent on sites. These data can help you tailor your email marketing campaigns to best engage with your audience. Once you have a good understanding of how people are interacting with your business, you can start tailoring email marketing campaigns to best engage with your audience.

“A long-term influencer program will allow your brand to create true brand advocates, powerful brand evangelists, and raving fans.”        — Tamara McCleary Influencer marketing was previously considered to be a flash in the pan in the marketing industry. Without a passing thought, it was considered a fad that won’t make a lasting market. But now we would be entering a new year and influencer marketing is still thriving. People who did not believe in the power of influencer marketing have started using it as the greatest weapon in their arsenal. Influencer marketing has been used as one of the most powerful channels to build your brand in minds of the target audience. How It All Started? It all begins with the craze for an application we all know as Tiktok. TikTok is currently the third-largest platform and continues to expand. Since its launch, TikTok influencer marketing has seen significant growth, but in 2020, it will finally take off. The platform originally served as a music and dance video app for teenagers, but it has lately expanded and is now widely used by adults, brands, and businesses. Influencer Marketing Trends In 2023 1.   Video-Based Content At Rise A completely new approach to sponsored content has emerged with the popularity of TikTok and Instagram Reels. Many influencers now prefer to express themselves through the creation of enjoyable, easily consumable material. Naturally, it is supported by the Instagram algorithm as well! Brands are using both platforms to boost their campaigns by developing challenges and TikTok dances, for example, in addition to influencers using Instagram Reels and TikTok to express themselves and reveal more details about their lives. For example, Colgate collaborated with Dolly Singh a famous and most-loved influencer on Instagram, to promote Colgate Visible White Toothpaste with the hashtag #SmileOutLoud. In the ad, she expressed how people used to ask her to fix her teeth as she had uneven teeth but she confidently keeps on smiling. The message was well presented and people loved and connected with the ad. 2.   New Sources Of Income For Influencers Influencers appear to be expanding their business ventures and aren’t only sticking to sponsored posts, which can only be a good thing, right? Influencers are increasingly launching their own companies, providing services, and marketing both real and digital goods. This works for other niches as well and is typical for profiles in the personal development, financial advice, nutrition, and spiritual awakening categories. 3.   Influencer Postings Will Become More Authentic Many brands are putting more emphasis on engagement rate when selecting influencers to work with than follower count. Creators, not influencers, are becoming increasingly common as corporations seek more content. They are more flexible when it comes to content creation, and it is simpler to develop personal connections with them. Peer-to-peer referrals and suggestions from friends and family are getting more and more popular while looking for influencers to collaborate with. 4.   Influencer Marketing Will Be Less Expensive More influencers are putting more of their attention into new platforms like TikTok and Instagram Reels, where impressions and engagements are better than when they post on feeds and Instagram Stories. Brands then use such assets to their advantage by white-listing them on social media sites, which lowers the acquisition cost compared to running the advertisements from the brand itself. Although white-listing isn’t a particularly novel idea in the industry, it has gained popularity recently among firms trying to combat the rising cost of advertising since creatives are consistently making the most impact. 5.   Increase Brand Awareness And Trust Utilizing the credibility that influencers have established with their target audiences is another important aspect of using them to promote goods and services. As a result, rather than having to start from scratch, influencer-generated leads are frequently warm leads that are prepared to make a purchase. 6. Increased Chance Of Backlash The internet is a morally ambiguous place, but social media users—especially Gen Z and younger millennials—tend to err on the left and pass quick judgement on those who think differently. According to research, 38% of Gen Z consider a brand’s track record on “causes” like social justice and sustainability when determining whether or not to spend with them. This agenda includes the online users they follow and the suggestions they provide. Influencers’ accounts may be inadvertently blocked overnight if it emerges that they have a questionable track record on issues that concern their followers—or, worse yet, if they are shown to have acted hypocritically. Influencers should put more emphasis on their brand from a PR standpoint as a result. It’s always preferable to get things out in the open for yourself since if they have any secrets, they will eventually come to light. 7. Hidden Engagement Metrics Some people applauded Instagram’s initial introduction of the feature to hide the number of likes a post earned from your followers as a shift away from some of the less savoury aspects of social networking. We do anticipate that a greater number of influencers will utilise the feature as a sharper focus is shone on the emotional toll that posting your life online for approval may have. While we doubt that this will apply to the majority of creators, companies will need to be aware of it, especially as Instagram evolves toward the full-screen model presently in use, where “likes” are not displayed on the main view regardless of whether they are hidden or not. The Final Say The above-mentioned trends indicate that influencer marketing now has a significant position on the table. Today, influencer marketing is successful because consumers trust other individuals more than they do brands. Influencer marketing enables brands to authentically engage with audiences at a level that is impossible with other forms of marketing. For more profound guidance, book a strategy call today with our Influencer marketing experts!

Image credit: WhatsApp “It’s not what you sell that matters as much as how you sell it!” — Brian Halligan WhatsApp marketing has gained good popularity over the past few years due to its incredible features available. In a world where most people communicate through email, phone calls, and social media, messaging apps like WhatsApp are starting to gain prominence. They’re not just for messaging friends, anymore – they can be used to market your business too.  Now businesses and brands have started leveraging the power of popular marketing channels like WhatsApp. So, let’s dive deep to discuss everything you need to know about using WhatsApp for marketing – from the basics of messaging marketing to more advanced techniques like SendPulse chatbots. By the end of this article, you’ll have everything you need to get started with WhatsApp marketing today! So, let’s jump in! What Is WhatsApp Marketing? A great way to reach your target audience is through WhatsApp marketing. By using the app for messaging, you can send targeted messages to your audience that can be effective in enticing them to take action.  WhatsApp marketing is a kind of instant messaging marketing with the help of which businesses can interact with a larger audience, develop close relationships with clients, and eventually boost revenue. There are several different ways to configure your ads and messages depending on your business goals. You can use WhatsApp to communicate with potential customers, partners, or friends in your industry. Additionally, it allows you to send messages to large groups of people quickly and easily.  So, whether you’re looking to reach new customers, build relationships with current customers, or just stay up-to-date with your industry, WhatsApp marketing is a great tool for you! Why Use WhatsApp For Marketing? WhatsApp is a messaging app that is popular for several reasons. Firstly, it is private and secure, making it perfect for sensitive or confidential communications.  Secondly, it can be used to send messages to large groups of people very quickly. Thirdly, because it is available on almost every device, it’s easy to reach a wide audience.  Finally, it is also important for your part to make sure that your messages are legible and easy to read- people will be more likely to respond if they understand what you’re asking them.  Overall, WhatsApp is a powerful marketing platform that can be used for some purposes. So, why not give it a try and see how it can help your business or brand? How Can You Use WhatsApp For Marketing? WhatsApp is a messaging platform that has revolutionized the way we communicate. It’s quick, easy to use, and reliable – making it perfect for marketing campaigns. With WhatsApp, you can easily keep track of customer interactions from start to finish.  You can also use WhatsApp to send text, pictures, and video messages. But that’s not all! In addition to marketing purposes, WhatsApp can be used for social events or communications with family members abroad.  The platform even offers in-app chat features that make it easy to keep conversations going between customers and salespeople alike. Give it a shot and see how it can help you achieve your marketing goals. Here’s How To Get Started With WhatsApp Marketing? WhatsApp is a messaging app that’s been gaining in popularity for its marketing potential. It’s easy to use, has a low cost of use, and allows for quick and easy communication between businesses and customers. Here’s how you could get started! Before getting started, make sure you understand the app’s limitations and how to best take advantage of its strengths. Additionally, start by creating a profile for your business – this will give people an idea of who you are and what you offer.  Marketing through WhatsApp is a great way to connect with your customers on a personal level. By following the below steps, you’ll be on your way to using WhatsApp for marketing success.  By following these simple steps, you’ll be well on your way to marketing success through WhatsApp. Once you have started using WhatsApp for marketing, keep track of results by monitoring engagement rates and click-through rates (CTRs). It’s easy and quick to reach a wider audience with WhatsApp marketing, without spending a fortune. Strategies For WhatsApp Marketing With the right marketing strategies at your hands for WhatsApp marketing, you can make your marketing efforts effective. Here are a few strategies that you can utilise. 1. Set Up Two Way Communication While doinApp marketing it is important that your customers remain engaged. Hence, ensuring that you give them a personalised user experience can greatly help you make your WhatsApp marketing efforts, more impactful. You can set up two-way communication which will hook the interest of your customers and this will ultimately help you reduce the drop-offs. 2. Cross Selling Of Products You can use WhatsApp to recommend product upgrades or bundled products along with potential or completed purchases once a direct communication channel has been created between the brand and its customer. These recommendations may include pointing out extra services or suggesting substitute goods that offer better value or functionality. 3. Utilize WhatsApp Status Feature By broadcasting your goods and services via WhatsApp’s ‘Status’ feature, which is active for 24 hours, you can reach a larger audience. Your customers can stay up-to-date with this WhatsApp marketing tool via automatic notifications of new offers, events, promotions, and discounts. 4. Use WhatsApp Phone Calls For Direct Engagements You have the option to use WhatsApp to make sales calls using their integrated VOIP system. Thus, WhatsApp enables you to respond instantly to consumer requests, such as those for further information or requests to speak with a salesperson. Should You Use A Chatbot Platform For WhatsApp Marketing? WhatsApp marketing is all about engaging and reaching out to potential customers. You can use a platform to leverage the power of WhatsApp marketing. With popular platforms like SendPulse, you can achieve better results than ever before.  SendPulse offers a lot of features and

Facebook ads and Google ads? This is what comes to mind first when we consider running ads online. But it is very important to understand which platform will deliver the best results to you. The best approach is a hybrid one because it can make use of both platforms’ advantages and lets you switch your budget and strategy between them as necessary. However, a side-by-side comparison might provide key information about each platform. The two ad platforms have many things in common, a few key distinctions will help you to choose the one that is most appropriate for your brand strategy. Let’s dive in. 90% of online users are reached by Google’s display network, and its own search engine now processes more than a trillion searches annually. With more than 2.2 billion users, Facebook is the largest social network in the world. We all too well know that Facebook maintains a pile of user data. Despite terminating its relationship with third-party commercial entities, the social network still gives advertisers access to a wealth of audience data, much of which is provided by users. Google, on the other hand, bases its contextual ad serving on user behaviour and term usage. It doesn’t have a user data repository that can compete with Facebook’s. This makes Facebook the platform of choice for advertisers whose goods may be based on a particular event in a person’s life, like the birth of a child, for example. Ads Presentation The key distinction is in how consumers are presented with products and services. Facebook targets people with relevant ads based on their interests, while Google targets users who are actively looking for a certain product. Simply said, Facebook prioritises brand marketing while Google prioritises lead conversion. Let’s go over both in full depth. With the help of Google Ads’ paid search-based options, business owners may target customers depending on the Google search query they type. Also referred to as keywords These primarily text-based advertisements attempt to provide visitors with relevant promoted results that will aid them in their ongoing searches. When a person conducts a Google search for a certain keyword, they typically receive pages of results in less than one second. Even local businesses can target consumers searching for their keywords in particular geographic areas for an even more specialised strategy. That way they don’t waste paid clicks on a customer in Delhi who will probably never visit their electronic shop in Bangalore. Which Platform Gives The Best ROI? There was a time when print advertisements and other conventional channels dominated business owners’ go-to-market plans. Rely on public relations through local publications, then cross their fingers that someone will see their advertisement and stop by to make a purchase, unsure about the efficacy of their most recent advertising campaign. Since then, a lot has changed, and today’s business owners and advertisers have access to cutting-edge digital tools. We can advertise in various ad forms while targeting particular consumers and keeping track of crucial metrics, thanks to more recent advertising technologies. It is now possible to follow these efforts and track conversions down to the exact hour. The way advertising platforms tag every visit to your website that results from the adverts is fantastic. Additionally, the tag continues to track individuals even as they bounce off or make a transaction. If you’re interested in learning more about the precise figures for your campaigns’ click-through rate (CTR), and impressions, reach analytics tools like Google Analytics and Facebook Insights can help you with that. With this degree of specificity, you have access to more data than ever before to help you improve the effectiveness of your campaign. So, coming to the actual question of which platform gives better ROI, it depends on what type of business you have and what kind of strategy we use to run our campaigns. Performance marketing, be it on any platform is a perfect mix of creativity, strategy, ideas and budget, you mix the right ingredient, and you serve a perfect dish to your client! Buyer Intent In terms of buyer intent, Google Ads beat out Facebook Ads. For instance, if a person’s refrigerator malfunctions, they will start looking for repair services right once. Utilizing search ads will put your company in front of potential clients at the precise moment when they require your services. If someone has already found the solution through Google Search Ads, they won’t be directed to this page by a Facebook Ad for a repair service. Additionally, Facebook advertising is less likely to swiftly convert leads. Facebook time is typically used for socialising and relaxing purposes. Facebook users don’t prioritise shopping. As a result, if you want quick conversions, Google Ads should be your first pick. Ads Creativity Google has more reach and experience on its side, but Facebook tops the list for ad creativity. A user’s screen can serve as a product presentation thanks to formats like the immersive Canvas, also known as “Instant Experience,” 360-degree videos, and lead advertisements, which can generate leads directly from the platform. Facebook’s interactive ad formats make the social media platform the perfect option for companies marketing stylish goods or entertaining services that lend themselves to visual demonstration. In short, you can display your business’s creative side on Facebook ads. The Final Say One is not necessarily superior to the other when it comes to Google Ads and Facebook Ads. You’ll discover that each one offers distinct elements that can be helpful to your business at various stages of its growth once you take your goals, budget, and target audience into consideration. Everything comes down to your marketing objective. Anything from sales and leads to brand awareness could be the cause. Being aware of this enables you to proceed correctly. With Google Ads, you may contact customers who are highly likely to make a purchase. The best option for increasing business exposure is Facebook advertising. For profound advice from marketing experts, book a strategy call today!