insightmaster

Content marketing has been around for many years but now is used more extensively in business and marketing. Content marketing has become a crucial element of digital marketing today. With increasing content consumption on different online platforms, it has become an effective medium to increase your brand awareness and communicate your message to your target audience. Content is everywhere! But when it comes to online marketing you are obliged to give the best content to stand out and grab the attention of your target audience. Due to a massive upsurge in online marketing and online ads, people tend to go through ad blindness and content blindness. It is significantly important for you to execute such a content marketing strategy that will not only grab attention but will help you gain trust and build a strong brand image. Many companies are popularly known for their excellent content marketing activities which have helped them to build an irresistible brand. What could be a better example than Zomato? What Is Content Marketing? What do you think of, when you hear content marketing? You probably must have thought of blogs, youtube videos, viral content on social media, and so on. However, it is deeper than that. Content marketing is a strategy used in marketing to grab attention, engage your audience and retain them by producing and distributing various suitable content such as videos, podcasts, blogs, and so on. It is a marketing approach that is based on creating and distributing valuable and relevant content to your target audience. This helps to retain your ideal audience leading to an increase in brand awareness. Hence, when you sell them, your brand is the first thing that hits their minds.  However, consistency is the key when it comes to content marketing. A good content creation and distribution strategy will help you gain authority in your domain. This will ultimately benefit you by making your audience take the desired action. How Beneficial is Content Marketing for B2B, B2C, and D2C? In a survey by Semrush, it was found that 36% of content marketers were focused on generating leads through content marketing.  According to Oberlo, 96% of marketing decision makers say content marketing has been effective for their brand. However, content marketing is effective not only for building a brand but also to drive website traffic. The marketing strategies for different types of businesses such as B2B, B2C, and D2C are different. Nevertheless, content marketing proves to be beneficial for all these three segments of businesses.  Let’s have a look at how impactful is content marketing for B2B, B2C, and D2C: B2B: Content marketing is an affordably excellent way to drive traffic and generate leads. It also helps to achieve B2B inbound marketing objectives. Unlike the B2C business where there are mass sales done, B2B businesses are niche-oriented and hence the value per customer has been much higher. Content marketing can largely help you to provide great value to your B2B prospects. At present, where ads are more of an interruption than ads for the audiences online, content marketing can help B2B businesses to build trust, increase brand awareness and facilitate natural sales.  A good content strategy can help you create valuable collaterals that can be used across all the channels of marketing. Apart from converting leads, content marketing is also helpful to rank your website high in the search results. B2C : By creating useful and engaging content, content marketing is one of the most effective practices to promote your B2C products and services. According to Heidi Cohen, 37% of marketers believe content marketing is effective for generating leads, establishing relationships, and increasing sales. The main concentration in B2C business is how can your product help the customers to solve their problems. Content marketing can educate your target audience and increase awareness about your products and services for generating interest to buy them. By increasing your organic traffic, content marketing can help you increase your sales conversions for your B2C business. This all sums up and ultimately helps you build brand awareness and improve ROI. D2C: Today the customers of the products are savvier than ever before! Be it any product, customers will first rush out to their trusted networks to find the reviews about a particular product. After satisfactory research, the customers shall make a buying decision.  Hence, only listing your products online and expecting sales is not just enough to generate sales for D2C businesses. Here is where content marketing can turn the table.  A robust content marketing strategy can help you to reach potential customers and also retain your existing customers.  A good content strategy will not only help you to build brand awareness but also keep them engaged and connected with your brand.  Buying decisions are mostly driven by the customer’s emotions. The more they feel connected with your brand, the higher the chances that they will stay loyal to your brand.  Apart from content marketing and branding you also need to make sure that your products stand out and are made to solve their problems. Types Of Content: Incorporating suitably different forms of content into your marketing strategy is significantly essential. Let’s jump on a few of such types of content below that can help you make your content marketing strategy a hit: 1.Blogs: Blogs are an excellent tool to generate inbound content.  Blogs are one of the best ways to educate your audience and provide valuable and relevant content to them.  This leads your audience to engage with your content and build trust. Eventually, you can provide information about your products and services in your blogs and generate leads.  Blogs also allow you to promote internal and external content.  2.Podcast: Source: Statista A podcast is a very popular type of content in this era of digital marketing. Globally, the number of people who listen to podcasts is rapidly rising. According to a Discover Pods survey, more than 55% of podcast listeners have purchased after hearing an advertisement.  Every year, more people

Podcast marketing has now become one of the most essential aspects of content marketing strategies for businesses. Podcast marketing is no more a new option to explore, but in fact, a popular channel for marketing your brand that you can add to your marketing strategy.  Many brands are now using this powerful channel to increase brand awareness and grow their audience. Podcast marketing is a great way to drive high engagement and build loyal audiences. The audio content of a podcast is easy to repurpose into written or video formats.  Podcasting is a great way to provide value to your customers by educating them. This ensures loyalty and trust. As a result, podcast becomes an influential way to generate leads. In other words, podcast marketing refers to creating a strategy to promote your audio content to expand your audience and brand awareness.  Nevertheless, there are several podcasts found today in almost every niche that you can name. It is competitive and so you need to create a solid promotion and marketing strategy, that will direct you to create and distribute your podcast most effectively.  Future of Podcasting Marketing Source: Statista The increase in the number of podcast listeners across the globe is rapid. A survey by Discover Pods, states that over 55% of podcast listeners have purchased after hearing a podcast ad. The number of podcast listeners and podcasters tends to increase every year. This paves an effective way for the brands to establish a podcast and reach more audiences by marketing and distributing their podcasts. Before diving more deeply into podcast marketing let’s try to understand what a podcast is. What Is A Podcast? The term ‘podcast’ is derived from ‘pod’ as in Apple’s iPod and ‘cast’ from the term broadcast. Podcasts are an audio form of content. What distinguishes podcasts from other audios is that they are broadcasted on the internet in the form of episodes. These episodes can be listened to online or even downloaded and heard anytime. Unlike reading or watching other content, podcasts can be heard anyway and anywhere passively. A report published by Infinite Dial in 2019 showed that almost 74% of podcast listeners are seeking new knowledge, while others are seeking entertainment, staying up to date, relaxing, and getting inspiration from podcasts. Suppose you are at the gym or just simply traveling, podcasts can be a go-to choice to consume content. On-demand audio is what a podcast is! Radio is often confused with podcasts. So what’s the difference? Well, it’s about convenience. Radio shows are scheduled and you have to adjust your time to sit and hear them.  But podcasts are something you can hear on-demand anytime and anywhere. This is what makes it popular. Today many radio shows are turning into podcasts, the reason behind this is a large shift in the audience towards on-demand consumption of content. In a nutshell, a podcast is nothing but an audio file just like any other audio file, uploaded on the internet, which can be heard anytime and downloaded on your device and you are allowed to subscribe to. How To Publish A Podcast? Creating and publishing a podcast is a whole process. If you do everything right you have an opportunity to leverage your marketing efforts. Before you know how to publish a podcast, make sure that you perform in-depth research on your niche and target audience and accordingly strategize a plan for podcasting.  Now let’s let jump in, to understand how can you publish a podcast. 1.Recording:  This is an obvious first step that you need to do. You can record your podcast on your phone or computer.  To record your audio on mobile you shall require: A recording app  A headphone/mic For recording apps, you can explore apps like Video Recorder HD which is available for both Apple and Android phones. For recording equipment, you can use good quality headphones. To record your audio on a desktop you shall require: A recording software A USB Mic A headphone You can try free recording software such as Audacity to record your audio on a desktop. Try good quality USB Mics that you can afford. You can try mics from Audio Technica, Maono, Rode, and so on.  2.Editing:   Try to edit and fine-tune the audio that you have recorded on your recording app/software. Make sure that it sounds pleasing, crisp, and clear. You can get hands-on to edit on the app or software by practicing it. Once done save the file as a Wav file. You can later export the Wav file as an MP3 file.   3.Hosting: Next up is choosing your podcasting host. This is where you will upload and store your audio episodes. The host distributes your podcast to different platforms like Apple podcast and Spotify.  Do in-depth research on your podcast host as this is very crucial. There are many paid and free podcast hosting platforms such as BuzzSprout, Podbean, Anchor, and so on. Choose the one that is suitable for you after a detailed study.   4.Optimize your podcast:  Research the keywords that your audience usually searches for. Write a brief, concise and relevant description for your podcast episodes. You can also include episode-specific tags in your description. 5.Promote: Lastly, you need to have a strong podcast marketing strategy to distribute your podcast. For instance, if you have a blog, you can embed your podcast link into your blog. This will drive traffic to your podcast. How Can Podcast Marketing Help You Grow? Podcast marketing is a significant way to distribute your content and strengthen your content marketing strategy to reach more audiences. Along with this, there’s a lot more than you can benefit from podcast marketing. Here’s how to podcast marketing can help you grow both your personal and company brand. 1.Drive website traffic: Listing your podcast on networks enables you to link back to your website. This way podcasting can help you drive traffic to your website. 2.A podcast can be consumed passively: A podcast is content that

Facebook ads have now become a vital aspect of E-commerce businesses.  If you are depending on social media to generate sales for your E-commerce business, then you have to be ready to face the new updates and trends that the social media platforms come up with to give a better experience to their users.  This heavily affects the functioning of the social media algorithms and ultimately your reach. Depending solely on organic reach may not be a good option due to the dynamic changes that these social media platforms go through. Out of all the marketing channels that you could use for your E-commerce business, Facebook ads are one of the most significant ways to generate leads and convert them. Facebook ads can be used at various stages of your sales funnel to get the leads converted. It has been reported that the average Facebook user spends 33 minutes on the platform every day (Sproutsocial). It doesn’t take a genius to consider Facebook ads for E-commerce. However, there are certain aspects that need focus and to be done right to squeeze the benefits out of your money spent on your Facebook ads for E-commerce. You might know how to start but you might also end up missing out on important things while setting up or optimizing your E-commerce Facebook ads.  You need to focus on certain things that could be strategized effectively and avoid doing things that may lead to inappropriate results out of your E-commerce Facebook ads. So let’s dive into some strategies and hacks that you can implement to increase your sales with E-commerce Facebook ads: 1.Utilize Facebook’s Dynamic Ads: Dynamic product ads are a boon when it comes to running ads for E-commerce. When you use dynamic ads, Facebook will dynamically generate and show unique ads to each user who showed interest in items from your catalogue.  If you are using Catelogue Sales as your campaign objective, you are already running dynamic ads automatically. You can also opt for this option while running other campaigns like Lead Generation.  Dynamic ads can help you save a lot of time and effort. This is because you can benefit from a single ad set instead of creating several separate ads. Dynamic ads will help you to: 2.Use Eye-catching Images/Videos In Your Ads:   Your audience is loaded with content and ads in their feed while using social media. Grabbing their attention becomes crucially important if you want to make them stop and view your ad.  Hence, you need to make sure that the images or videos that you use in your ads are of high quality.  Also, checkmark the below factors while using images or videos for your E-commerce Facebook Ads: 3.Install Facebook Pixel: To get the best results on your spending on Facebook Ads, you must track your performance so that you can utilize your resources at the right place and at the right time.  Apart from this ad performance tracking, the actions and behaviour tracking of your audiences are particularly important, for which you must have Facebook Pixel installed on your website.  Facebook Pixel is a code that you need to add across your website to track your audience’s activity.  If you are running conversion ads you must have a Facebook pixel installed to measure the conversions. It will also help you to measure the effectiveness of your conversion funnel.  4.Use Video Facebook Ads For Brand Story:  You need not always need to run E-commerce Facebook ads featuring a product or service.  You can also use them to tell your brand story so that your audience connects with your brand and trusts to build relationships that will ultimately generate sales.   A short video, not too long, can be used used to create brand recognition and impact on your audience.  5.Create Custom Audiences:   People who visit your website for the first time or come across your products or services page for the very first time are less likely to make a purchase.  But those audiences who have already interacted with your brand and have checked your product, comparatively have higher chances of making a purchase.  Also, this indicates that they might have some interest in your products or services. Hence, creating a custom audience can possibly convert these audiences into buyers.  You can specifically create a custom audience for people who have viewed your product or service page and exclude your existing customers. This can be followed by an ad that only targets this type of audience. 6.Cart Abandonment Targeting:  There is a high chance of potential sales by targeting cart abandonment.  An e-commerce cart abandonment occurs when a user adds a product to their online shopping cart but does not go through checkout.  These are people who have considered buying your product. Hence, it is easier to urge them to complete their order and buy your product.  You can run an ad with the item that they were considering which may also include an offer discount.  It is also recommended to consider those people who have most recently abandoned the carts, as their chances of getting converted are higher as compared to those who have done it a very long time ago. 7.Creating Facebook Lookalike Audience:  Reaching people that are similar to your customers is incredible in E-commerce.  A Facebook lookalike audience is an audience that is similar to your best existing customers and is likely to be interested in your products or services.  When you allow Facebook to do the machine learning after you create a custom audience, it utilizes the same data to create a lookalike audience out of it.  This is because the algorithm knows which audience is likely to be interested in your products just like your existing customers.  Creating a Facebook ad to target this audience is one of the best strategies to increase your E-commerce sales.  8.Create Different Content For Different Stages Of The Funnel: Targeting your audience with different content at various stages of your sales funnels through Facebook ads is

Looking to build a strategy for Facebook marketing? Or maybe you have one but it isn’t giving results? Or maybe you just simply want to improve your strategy for Facebook marketing.  Well, whatever the reason might be, you just have landed in the right place! Today when it comes to digital marketing, no business can skip the fact that  Facebook marketing is an essential aspect. Over a while, having a strategy for Facebook marketing has become an integral part of almost every business’s digital marketing plan.  Having a proper strategy for Facebook marketing can give you significant results in just no time! . Image source: Statista With 1.93 billion daily active users in the fourth quarter of 2021, Facebook owns a great amount of attention from the audience paving the way to opportunities for many small to large-scale businesses. As the competition is tough, you ought to have a strategy for Facebook Marketing that not only connects you with the right audience but gives you the ultimate results.  So, let’s dive deep into how can you create a strategy for Facebook Marketing that will cover several aspects that you need to consider while marketing on Facebook. This is how Facebook Marketing works.    Facebook Marketing tools cater to every online marketing and advertising needs of almost all types of businesses so that they could reach their potential customers. Facebook Marketing allows businesses to create engaging and quality content that can attract the right users and potential customers. Once HubSpot’s Founder and CEO Brian Halligan asked Gary Vaynerchuk in an interview, “Let’s say you’re getting started today in marketing and you’re building a social media brand — where are you spending your energy if you’re that marketer?”In reply, Gary said, “… you can’t be alive in the game without a Facebook. I genuinely believe that. I think it would be highly detrimental.” Creating a business page on Facebook is just a matter of a few minutes. Having such a digital presence that enables users to know about your business by following or liking your page is just like the starter of a delicious meal. There is a whole deep iceberg under the sea that will help your business flourish using different Facebook marketing tools. Facebook marketing is not only restricted to business pages, but its different ads and tracking tools help you to run the ads and measure the performance so that you can analyze useful insights to make crucial decisions for your business.    You need to have a clear objective and Facebook can take you through it with different targeting options, placement options, and customized features to run ads and reach your audience. Facebook is the gold mine of audiences and data, you just need to use it the right way at the right time. Ultimately for doing so you need to have a strong Facebook marketing sales funnel that will make your strategy for Facebook marketing robust. Hang in and read further on how can you create a Facebook marketing sales funnel. How to create a Facebook Marketing Sales Funnel? Creating a Facebook marketing sales funnel to execute your strategy is a vital element. Having an effective Facebook marketing sales funnel will help you grab the attention of your target audience and nurture them so they can be pushed towards the bottle of the funnel to get conversions.   Consider the stages below to create a persuasive Facebook marketing sales funnel for your business: 1.Awareness stage (Tofu) The awareness stage is at the top of the funnel (ToFu). This stage constitutes creating awareness for your business. It may include running ads for brand awareness, especially for your lookalike audience. ( A lookalike audience on Facebook is an audience who has similar demographics, interests, or behaviors to your existing or custom audience.) It also includes creating content for audiences at different levels. In simple words, you may have a cold or warm audience. The cold audience is the one who might have not interacted with your brand earlier, while the warm audience might have engaged with your brand and possibly be interested in your products or services.  At the awareness stage, you need to create different content for these different types of audiences – like blog posts, videos, posts, infographics, and so on. Here, you can create and promote content for a warm audience, and the one that performs best can also be promoted to the cold audience to convert them into a warm audience. 2.Consideration Stage (Mofu) This stage is the middle of the funnel (Mofo). At this stage, you need to generate leads and nurture them so that you gain their interest and trust which will lead you towards natural sales.  In this stage, you can try to engage with your audience by interacting with them. This will clarify the targetted audience on why should they trust your brand and consider purchasing from you. 3.Conversion Stage (Bofu) This stage is the bottom of the funnel (Bofu), where you shall focus on conversions. Here, you could run ads such as conversion ads so that you could generate leads.  They should be appealing so that the audience in this stage gets converted and also becomes a lifetime customer of your business.  Now let’s have a look at how to create this funnel. How to lower your Facebook ads cost? Running ads on Facebook is one of the most cost-effective channels for online marketing. However, if you are not careful you may end up losing a lot of money in ads without gaining any fruitful results.  Try out these simple steps to reduce your Facebook ads cost. 1.Improve your target audience: Keeping the existing audience and not removing it, you can try expanding your audience.  As Facebook’s delivery system shows ads to those audiences who are more likely to take action, expanding the audience can help it with a larger audience to find lower-cost conversions, hence, reducing your ad cost. 2.Improve your outad creative: The amount you spend on ads is

Suppose one fine day, you are craving a tasty pizza or maybe you are wishing to personally go and buy a new dress for yourself, or maybe you wish to furnish your home or office. The very first thing that you would most probably accomplish is to do a Google search and guest what? Within a second or two you are flooded with the top listed restaurants or shops you were looking for. It is just that simple, right? Understanding this obvious ease of today’s customers, businesses can’t ignore the necessity of having a Google My Business Profile (GMB) for an online business presence. Over the years, Google My Business (GMB) has significantly become a must-have aspect of the marketing tools and channels of businesses wanting to increase their footfall. This has now become a solid rock truth since the outburst of Covid 19.   According to BrightLocal,  a business receives 1009 customer searches per month, out of which 16% of searches come from direct searches while 84% come from discovery searches. Hence, there is a great scope for getting higher footfalls from your GMB profile. If you are planning on increasing sales and driving profits, footfall is a crucial metric to consider. You can use this indicator to determine whether your marketing efforts are successful or not. Increasing footfall is indeed a great challenge, but with the right practices on the right and popular platforms like Google My Business, it is achievable to a great extent. In case your customers want to call you for an inquiry or check out your business address, GMB is the first that any customer would utilize. Right from deciding on whether to consider your business product or not, to whether to visit your store/shop or not, a GMB profile helps your customers on the go.  But what if your profile isn’t set up well or may not be properly optimized? This can even backfire on you. So it is important to follow the best and proven practices that work and help you increase your footfall. Here are some very impactful, proven, and best practices for Google My Business that have worked for several of our clients to increase their footfalls. Let’s dive deep into them: 1.Genuine Title Name:    This is one of the most crucial practices to follow while optimizing your Google My Business Profile. Care must be taken that you do not stuff unnecessary keywords in your business tile name which can affect your business listing negatively.  Place keywords in the title only if it is a genuine business title with those keywords. Otherwise, you may end up getting your GMB profile suspended. 2.Optimize The Description With The Most Searched Keywords:  According to Google’s statistics in 2019, mobile searches related to “where to buy” and “near me” had increased by more than 200 percent.  To keep your GMB profile optimized and effective make sure that you do thorough research on the most searched and relevant keywords to place them in your description in an effective manner. This will increase your chances of appearing more in the organic searches helping you to reach your potential customers efficiently.  Place the main focus keyword and other related keywords strategically keeping in mind that it seems legit and genuine. Along with keywords you also need to take care that your description is compelling and high-impacting. 3.Describe Your Services In Detail:   If your description to explain your services is not on point you might risk losing a share of potential customers. Try to be as clear as you can while lifting your services and describing them.  Take care that you do not mislead the customers. Provide high-impacting and genuine content to describe your services best. Lastly, avoid using links while explaining your services in detail.  4.Seek Regular Reviews From Your Customers: Online reviews are one of the most important aspects impacting the search results rankings, click-through rates, and most importantly customer trust.  Encouraging your customers to give a review on GMB is an effective way to gain trust. However, make sure that your business provides value to the customers which in turn provides positive reviews to get listed higher. Marketing not only revolves around advertising or sales. Before you implement any marketing activity, it is crucial to understand the fact that marketing is all about building relationships in the very first place. These relationships need to be full of trust, faith, and value. So make sure that your brand creates an impact with the right practices at the right time. This fundamental understanding will take you further to provide value and gain positive social proof.  5.Select The Most Relevant Category:   Selecting the proper category for your services can either make you or break you! This is so because, if you select the wrong category you may end up compromising on features that you may lose.  For instance, if your business is a “hotel” but you are categorized as an “educational institution”, you won’t be able to use the reviews feature.  The selection of categories has a direct impact on the features or menus available for your business in GMB. In simple words, Google’s understanding of handling your business highly depends on your selection of primary and secondary categories.  6.Mention The City And State Within Your Description:  To increase your chances of appearing in the organic searches and Google Maps, mention your city and state within your description. You may try to use keyword strings in your description such as below: 7.Regularly Post On The Update Section:  Regularly posting on your update section in GMB is a good practice to keep your customers informed about your business updates, the latest products or services, upcoming events, or any other relevant information.  This will provide a sense of value to your customers. Also, add a call to action so that the users can easily navigate your content.  8.Upload Interior And Exterior Pictures And Videos: Businesses uploading images are more likely to receive requests for driving directions

Be it checking out a company profile or be it finding your prospects by connecting with the top-level management of that company or be it hiring competent talents for your business, LinkedIn is probably what first hits your mind. Having more than 57 million companies and 310 million monthly active users (LinkedIn 2022), LinkedIn stands out to be the hub for interacting, engaging and generating B2B prospects. It is a powerful channel among the most effective ones for marketing your business. The impact of LinkedIn on marketing cannot be overstated, especially for B2B. Building relationships, establishing thought leadership, doing market research, improving reputation, generating leads, and creating online communities are all possible with the platform. Networking is a crucial asset when it comes to marketing. LinkedIn proves to be an excellent medium to form networks in your niche and growth exponentially. In addition, the platform is gradually becoming one of the most essential locations to distribute content, making it a more vital aspect of content marketing. With over 830 million users across the globe, LinkedIn is one of the biggest social media platforms. Following this, it creates an obligation to enlist it on the marketing channels list of your marketing strategy, especially if you are dealing with B2B. Let’s dive deep to understand more about LinkedIn marketing and how can it benefit you. How effective is LinkedIn marketing for B2B?    As discussed earlier, LinkedIn is an excellent platform to build strategic relationships with different professionals. Not only this, but the quality of leads generated is also significant. The content shared on the platform is high-impacting and creative for professional audiences. Hence, the effectiveness of marketing for B2B on this platform is much better than on other social media platforms. Source: placester.com   It is pretty clear from the above study, that social media platforms aren’t a great option for generating B2B leads. However, LinkedIn beats other popular social media platforms like Facebook, Pinterest, Google+, and Twitter when it comes to generating B2B leads.   The buyer usually refers social media profiles of the companies before making a buying decision. In the B2B community, LinkedIn is what stands out for this. Almost half (49%) of B2B buyers look at the LinkedIn profiles of vendors when doing research. Source: placester.com LinkedIn, according to HubSpot, is 277% more successful at generating leads than Facebook and Twitter. This is most likely because the users on LinkedIn are high-level decision-makers. Along with this, LinkedIn was also ranked as the top source of professionally relevant content by 91 percent of executives. There is no reason that you shouldn’t include LinkedIn Marketing in your marketing strategy for getting B2B clients. Companies who put time and effort into developing a dynamic and relevant LinkedIn strategy may surely generate a lot of leads, making LinkedIn an effective social media platform for B2B marketing. Why LinkedIn Marketing is important?  LinkedIn Marketing is no doubt more effective than other social media platforms when generating B2B leads. It also has significant importance that you can’t miss out to consider. Here’s it: 1.Higher brand visibility: Having a well-optimized company profile on LinkedIn can increase your chances of appearing on top search results on search engines like Google. This boosts the visibility of many brands helping them to reach their customers. However, make sure that you use appropriate keywords in the bio and description of your company’s profile. 2.Encourages Thought leadership:  Having thought leadership in your industry is an excellent advantage to your business helping you gain credibility. LinkedIn is a great platform for sharing and distributing professional content helping your business to establish itself as an industry leader. It provides great opportunities to join the networks of greatly influential personalities in your niche. The right LinkedIn marketing efforts for the right people at the right time can help you achieve effective thought leadership in your industry network. 3.High-quality leads: Unlike other social media platforms, the audience uses the platform to enhance their lives as business professionals. This encourages the business to create high-impacting content to attract the right audience. The audience is meant to make connections and build strategic relationships to grow ahead. Hence the quality of leads generated here is high and captivating. As a result,  LinkedIn marketing is truly a great marketing effort to generate qualified leads. LinkedIn Marketing Strategy Considering your business requirements and objective, building a robust LinkedIn marketing strategy can help you achieve long-term success in your business. LinkedIn provides various ways of marketing your business on the platform. However, if you are wondering how can you benefit from it, then consider below LinkedIn Marketing strategy that we use for our clients to achieve great results: One such popular affiliate network is Clickbank.  1.Create an optimized company page: The very basic step that is important while implementing your LinkedIn marketing strategy is having a robust and impactful company page. This page will not only enhance your visibility just like your company website but also generate leads. Focus on the below aspects while setting up a company page for your business on LinkedIn: 2.Creating High-impacting content: As mentioned above, the audience here aims to use the platform to grow professionally through networking and upgrading their skills. The level of content consumed here is highly proficient and created for professionals. Planning your LinkedIn marketing strategy must include creating high-impacting content to influence your audience to gain trust and credibility which are the core aspects of any business relationship. 3.Targeting your customers: LinkedIn Marketing paves a way to reach your potential customers using various targeting options. These targeting options can be based on various factors such as location, industry, past or current job, school or university, profile language, and various other interests. Apart from this, you can grow your network by making relevant connections to find your target audience. 4.Advertising the right way There are several options for targeting your customers and choosing the suitable objective to run LinkedIn marketing ads for your business. Sponsored ads, sponsored updates, content,

If you are thinking of generating a passive income or maybe you just want a secondary income to pay your monthly bills, but do not have your product or maybe you too do not have your own business, well, you aren’t alone. For many marketers to monetize their website traffic and for entrepreneurs to start an online business, affiliate marketing is how they got started with generating income. When it comes to generating passive income online, you must have heard of affiliate marketing as an option. It is an excellent source to generate that side income or even you can become a full-time affiliate marketer if you got the speculation in it. If you believe in and understand the value of the product that you are selling, affiliate marketing is an immaculate opportunity to make money. Well, it is not wrong to say that affiliate marketing is one such way through which you can earn money while you are asleep. Waking up, opening your laptop, and seeing those figures that you earned when you were asleep, gives a great feeling. Isn’t that a dream? But it’s not as easy as it sounds. It requires a lot of consistency, dedication, and understanding of the right strategies to implement. If you are still thinking of whether to start affiliate marketing or not, you must consider the advantage of this rewarding revenue system. So, let’s dive deep into what affiliate marketing is and how it works. What Is Affiliate Marketing?   Affiliate marketing is a way of promoting other people’s products and earning a modest amount of commission in return for every sale. You generally must have heard a lot of bloggers, YouTubers, or influencers telling you to buy something through the affiliate link that they provide. This affiliate link tracks when someone purchases something through the link and in return, you earn a commission on that purchase. Let’s try to understand from scratch how it works. Source Firstly you need to find an affiliate program or network. Research various programs and go through the overview of the program or network, the types of products, and the commission that is offered. Once you find the suitable one for you comply with their requirements and fill in all the required details. Once you receive the confirmation on your registration you can start creating valuable content and add the affiliate that you are provided. Once any of the users buy a product through your affiliate link, you earn a commission. Once you have reached the minimum payment level, the program or network shall send you the payment. You can promote your affiliate links through various channels such as blogs on the website, newsletters, social media, and so on. Make sure that wherever you share the affiliate links you are allowed to do so. Parties To Affiliate Marketing Now let’s try to get more clarity on affiliate marketing by understanding the different parties that are involved in it. Typically four main parties are involved in affiliate marketing. They are: Affiliate Merchant Affiliate Marketer Network Consumer 1.Affiliate  Merchant: Affiliate merchants are usually the creators of the product. It can also be the seller or retailer of the product. This party can be an individual or may also be a big company. The party usually has a product or service to sell and is ready to pay a commission to the affiliate marketer when its product gets sold. Also, sometimes affiliate merchants need not need to be the creator of the product. A popular example of this could be, Amazon Affiliate Program. 2.Affiliate Marketers/ Affiliates: Affiliate marketers, also known as publishers, are the ones who help to promote the products from the merchants by creating different types of content such as blogs, videos, social media, posts, and so on. Once a user of that content buys a product through the affiliate link provided along with the content, the affiliate marketer is entitled to a commission. An affiliate marketer can too be an individual or a company. 3.Network: Here, the affiliate networks are the ones that manage the affiliate marketers. They act as a link or intermediary between the merchant and the affiliates. The affiliate merchant may lack resources to track and time to manage payments and hence may rely on these networks. The merchants can also work with affiliate marketers within the network. One such popular affiliate network is Clickbank. 4.Consumer: This party is the end-user of the product that is being promoted. Without consumers, there isn’t any transaction and so they hold great importance. They are the ones who utilize the link and purchase the product. Based on this, the merchants pay commissions to affiliate marketers through their network. How Beneficial Is Affiliate Marketing?  Almost 16% of global e-commerce sales are attributed to affiliate marketing. More than 94% of publishers use several affiliate networks simultaneously. (Source- Truelist.co) Online sales for big brands are generated by affiliate marketing to the tune of 5% to 25%. (Source – Book: Kickstart Your Own Affiliate Marketing Business) Here’s what makes affiliate marketing effective and beneficial: Affiliate marketing is a cost-effective solution to promote the products of a business across different channels without spending a tonne of money in vain. The growth of affiliate networks has made it more simple for businesses to launch, run, and, most crucially, draw in new affiliates to market a brand. As affiliate marketing is cost-effective, there is low risk involved in it. As the payments are only made when the purchase is done, resulting in fewer chances of risk. One can easily scale up your business at a very low cost. There is flexibility as at very little or no cost you can make your affiliate network smaller or bigger. For a merchant, the target audience will be what the affiliates promote the products to, as they are already in their spheres the trust built here is more. This trust leads to transactions. Hence, giving a better ROI to the merchants. For affiliate marketers, it is