Insightus Digital’s Social Media Marketing Services to increase your sales and brand awareness.
Social Media Marketing has been an important element of digital marketing.
It is a vital business aspect today that not only helps in networking but also increases brand awareness for almost all small to large scale businesses.
A small scale business with even no website can generate sales through these social media platforms today.
Social Media Marketing is an influential channel when it comes to digital marketing as you’re able to make it easy for your brand to be seen on a large scale through engaging content and advertisements.
This in turn helps you engage with the right audience on social media and also allows your brand to be seen by many people of interest.
It’s considered to be one of the fastest ways of delivering your advertisements and product information to your target audiences.
We at Insightus Digital understand the demand for highly dynamic and engaging content for driving masses of targeted audiences to interact with your brand on social media.
We rigorously conduct detailed research into what kind of content your target audiences are looking for online, then precisely formulate a high-impact combination of tactics to produce an exceptional content strategy that can seamlessly be added up with your customized social media marketing strategy
Key elements affecting your social media marketing strategy
Before implementing anything you always need a plan.
Similarly, for executing social media marketing for your business you need to build a solid social media marketing strategy that can direct you to implement actions according to your marketing goals to be achieved.
However, while building this strategy you need to consider certain factors that will play a drastic role in shaping the strategy well.
Below are some core factors that Insightus Digital focuses on while building a social media marketing strategy for its clients:
Creating audience persona
A successful social media marketing campaign will highly depend on your targeted audience.
To leverage your social media efforts, you need a clear understanding of your target audience.
Social media marketing is all about who you’re talking to. You shouldn’t be trying to speak to anyone and everyone with your social posts – unless you want your content to get lost in the shuffle of it all.
Instead, think carefully about who your target audience is, and create an accurate audience persona for that group of people which is, after all, a deep dive into the demographics of your particular audience.
Such an audience persona will greatly help you in shaping a suitable social media marketing strategy for your business.
Setting a tone for your brand’s voice
As discussed above, social media is crucial for networking in today’s digital world, so businesses, brands and organisations should put their best foot forward when engaging on these platforms.
This means providing a balanced mixture of professional yet engaging content with a tone that people can connect to.
If you want to be well-received by your target audience then try to stay true to who your brand is and have a brand identity with a suitable tone for your brand’s voice that will communicate your content to them.
If you set the tone of your social brand just as a company and logo without a human touch, you may lose your audience very soon because people want their favourite brands to be felt like humans that they feel close to.
So try to add some human touches to the tone of your brand’s voice so that it would attract people and make them connect with your brand.
Viewing social media marketing as an art and science
Social media marketing is a combination of art and science.
Social media marketing is the art of creating compelling content for your audience so that they engage with your brand and build trust. This generally contributes to creating a positive brand identity.
Having a brand identity is impactful while influencing and building relationships with your customers. What could be a better example of this than ‘Apple’?
Social media marketing is also a science of analysing and tracking different metrics to evaluate the performance and create growth hacking strategies for the same.
Ensuring value exchange
Promoting your business on social media should be done ensuring an exchange of value.
This implies that, if you want your customers to engage with your brand in a meaningful way, then provide them with the right kind of impactful and valuable content.
Providing this value will help them see your brand in a positive light which will ultimately influence their purchasing decisions in the future while creating a mutually beneficial relationship between you and them.
How does social media marketing influence your business sales?
Social media is greatly impactful when it comes to influencing your business sales.
Social media not only helps to increase brand awareness but becomes a medium to connect you and your potential customers which ultimately affects your sales.
Below are some important factors leading to an increase in your sales through social media marketing.
Increased brand awareness
Having a brand identity that connects with its audience is vital for any business. Social media is a great way to communicate and increase the brand awareness of your business brand.
You can efficiently reach out to a new audience on social media which could be your potential customers.
Creating impactful content that is engaging and sharable will amplify your brand awareness and help your business with a greater reach and branding.
This ultimately fuels trust that can push the potential customers towards the bottom of your sales funnel
Increased website traffic
Driving high traffic to your business website is one of the most important goals while conducting digital marketing activities.
According to a survey, 81% of people visit a business’s website from social media.
Tons of potential customers are spending a huge amount of time on social media which can be directed towards your website by effective marketing efforts and tactics.
This can be done by promoting your content on suitable social media platforms where your targeted audience spends most of their time.
Also, care should be taken that you provide value to them so that they keep on visiting your website and build trust with your brand taking one step ahead to become your potential lead.
Higher Conversion rates
Giving out impactful content on social media has an underlying aim for engaging with the audience and boosting the chances of reaching more audiences to increase brand awareness.
When potential customers know about the brand and engage with them there is a connection formed along with a human touch.
This human touch resulting in identifying and connecting with the brand greatly contributes to building trust and hence influencing the conversion rates.
Also, a study states that social media has a 100% higher lead-to-close rate than outbound marketing.
What Insightus Digital has got for you?
Insightus Digital I has been creating strategies for social media marketing services based on best industry practices developed for various clients.
We form strategies that are based on a thorough study of your business. Accordingly, we choose the best suitable social media platform for you.
For effective social media marketing we present the below seven proven practices:
Creating content that provides more value to customers than your competitors.
Have a well structured social media marketing strategy customised for your business.
Optimization of content that is best or worst-performing.
Coming up with growth strategies for important social media metrics like reach, engagement, followers and so on.
Collaborating with influencers in your niche.
Implementing automation for stable growth.
Running ad campaigns to accomplish certain marketing goals.
From planning to the creation of high impact content, we support you until you convert your leads. We also ensure that we suggest to you the best digital marketing tactics for the success of your social media marketing strategy.
To create an excellent strategy for your social media marketing get on a consultation call with our social media marketing expert today!
Consult Now
Why Insightus Digital?
We have been working with clients from varied industries resulting in access to industry best practices. We bring to the table the latest updates that are the best performing.
We strategise marketing activities that are ROI driven. We ensure that every penny that you invest yields significant results in the future.
We have treasured real hands-on expertise in digital marketing and business growth activities after working extensively with 45+ brands across the globe.
We ensure that we provide huge value addition to our clients right from the get-go.
We at Insightus Digital are a dedicated team of digital marketing experts working round the clock to assure that your business grows exponentially.
One-time complimentary consultation
Get in touch to know how Insightus Digital can help your business grow with the
influential power of digital marketing.
