Email Marketing Services from Insightus Digital to boost your ROI.
Businesses who implement an influential email marketing strategy to make connections that matter beyond the scope of advertising, always win over prospects and deliver high ROI.
There’s an email notification popping up on your phone with an enticing subject line that you can’t resist opening and checking out, leaving you knowing about that particular brand. Sounds great right?
This is the significance of Email Marketing for your business.
Email marketing is a highly personalised way of communicating your brand with your potential and existing customers.
This not only builds relationships with them but also helps to gain trust that generates natural sales.
Email marketing is one of the oldest and still the most persuasive channels of digital marketing to connect with your audience.
It’s effective to connect personally with your audience, each person who interacts with you can be certain that you are aware of them as an individual which creates loyalty and therefore has the highest ROI associated with it.
Insightus Digital identifies this importance and plans compelling email marketing campaigns that enable your customers to connect with you and build trust.
Insightus Digital’s email marketing services enable you to run impactful email marketing campaigns for a multitude of different purposes.
We not only make sure that our email marketing services help you build trust with your customers and allow them to connect with you organically; we also ensure that they help you increase the conversion rates of your business giving you maximum ROI.
How to run a successful email marketing campaign?
Catchy subject lines and email copies that would never make you unsubscribe from them are how we could describe the impact of Zomato’s email marketing campaigns.
Such successful email marketing campaigns never miss out to connect with their customers and joining the conversion in their minds.
These campaigns are executed based on a detailed study of their target audience, an impactful content strategy and an in-depth analysis of performance metrics of the email marketing campaigns.
For running a successful email marketing campaign you need to consider certain factors such as those listed below to get the desired results out of it.
Setting goals and choosing the right campaign
Signing up for an email marketing tool and getting ready to send your email without a clear objective to be achieved is just not a good idea.
Have a clear goal set for your email marketing campaign which could answer questions like – intent of sending the email, whom to send the email, what content to be strategised, how to evaluate the performance metrics and so on. This will help you direct your email marketing campaign in the right direction.
Further, also choose the right type of campaign accordingly to your goal to be achieved.
Impactful email copies
Hundreds of emails drop into your potential customer’s inbox. Your content is the real player that will influence them to open your emails and increase your open and click rates.
Make sure you write compelling subject lines and email copies that hook the receivers that make them trust your brand.
This is possible when they feel that you are talking just to them with a one-on-one conversation about something valuable.
A good email copy is assembled piece by piece and has a flow that engages the reader.
Building a relevant email list
Your efforts may go in vain if the subscribers in your email list are not relevant
So, it’s crucially important that you build your email list with the most relevant audience that will be interested in your products and services.
This can be done through attractive lead magnets, simple signing processes or opt-in forms.
What to expect with an effective email marketing campaign strategy?
Having an effective and impactful email marketing strategy is highly important to execute the efforts and get the best results out of it.
A good email marketing strategy not only gives a proper direction but has several benefits followed by it as listed below:
Maximum ROI
A fact states that email is 40 times more effective than Facebook or Twitter in acquiring new customers.
While another study implies that consumers who purchase products through email spend 138% more than those that don’t receive email offers.
Email marketing is no doubt an excellent element of getting higher ROI than other digital marketing channels.
As it is the most personalised channel to communicate with your customers, it tends to have a great influence on them increasing the conversion rates and ultimately giving maximum ROI.
Boosts other marketing channels
Emai marketing is a versatile platform that lets you network with other essential channels of digital marketing.
For example, it helps drive traffic to other customer touchpoints like social media, landing pages, blogs and in-person events.
With email, you can also invite new customers to share their thoughts on other social platforms like Facebook or Twitter, that may match your brand preferences.
Customer segmentation
Personalization is paramount in email marketing, and segmentation plays a key role in successful campaigns.
You can use segmentation for your email campaigns to target specific people with location-based, behaviour-based, and interest-based messaging through dynamic content that generates leads for your brand.
Getting Higher ROI with Email Marketing Strategies from Insightus Digital
No matter how many things change in the digital world, emails remain just as personalised and targeted for each customer which generates higher ROI than other channels.
Email marketing is the most efficient way when it comes down to being able to push out information directly on a one-on-one basis and know just exactly who is on the receiving end of any email marketing campaign that you plan!
We at Insightus Digital enable you to connect with your prospects and customers in a highly targeted way so that you are successful in delivering higher ROI back to your business.
Our Email marketing services can prove to be an effective way of engaging with your customers regardless of how many other options you have like social media channels that can attract a wider audience simultaneously.
We also help you assess your growth opportunities and figure out what else you need to do to accomplish your marketing objectives.
We understand the importance of email marketing and the efforts that go into creating successful campaigns.
We deliberately handle your email marketing needs for you and make sure your customers connect with you in a way that builds trust.
Whether it’s creating engaging content, finding new customers, or increasing conversion rates, we make sure to stay on top of every detail so you get the best ROI possible.
Get on a consultation call with our digital marketing experts to strategise your email marketing campaigns that will give you an excellent ROI.
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Why Insightus Digital?
We have been working with clients from varied industries resulting in access to industry best practices. We bring to the table the latest updates that are the best performing.
We strategise marketing activities that are ROI driven. We ensure that every penny that you invest yields significant results in the future.
We have treasured real hands-on expertise in digital marketing and business growth activities after working extensively with 45+ brands across the globe.
We ensure that we provide huge value addition to our clients right from the get-go.
We at Insightus Digital are a dedicated team of digital marketing experts working round the clock to assure that your business grows exponentially.
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