Fascinating Tactics That Can Help Your Business Grow.
Are you considering influencer marketing for your brand? If yes, then this article is for you! To understand how it benefits the brand let’s first talk about what is Influencer marketing and what is the fuss all about? Why does every brand out there follow this strategy like a flock of sheep? Does it help us in getting sales of our dreams? Does it make our brand more popular? Or is it another trend that might die out sooner or later?
Let’s start with the simplest one; What is influencer marketing?
Influencer marketing is a type of social media strategy where influential people with a high number of followers on social media platforms endorse our product or our brand on their profile. This helps in spreading the word which results in long term branding.
Influencer marketing has become one of the most powerful tools in advertising over the last few years, as consumers look to other users and experts, they trust to make purchasing decisions rather than relying on traditional marketing techniques that don’t necessarily have their best interests at heart.
The trick is to choose the right kind of influencers for your brand and let them do their magic! If done correctly, you can tap into influencers’ large audiences and increase your visibility on social media channels.
Getting Started with Influencer Marketing.
There are two ways where you can get started with influencer marketing for your brand. One is through an influencer marketing agency and another one is making a list of the right kind of influencers and connecting with them directly.
Both the methods have their advantages and disadvantages. Let’s dive a little deeper into this.
Influencer Marketing Agencies and Services
Hiring an influencer marketing agency can help you a great deal if you are new to this form of marketing. You can always do a trial run to see how fruitful it is if you have the right kind of budget.
Advantage:
The agency will shortlist the influencer for you as per your requirement
Easy to plan and execute the campaign
They offer expert advice and share previous experiences and case studies
They provide insightful data
Easy to manage and read campaign results
Disadvantage:
Hiring an agency could be expensive
While some agencies have proper automated platforms, most agencies follow handpick automation and collaborations
Connecting with Influencers directly.
This method needs a little more work and effort as you have to do it all on your own. For this, you have to make a list of influencers that are right for your brand, for instance, if your brand is related to fashion and clothing, a fashion influencer in your target city or country will do.
You can get help from any free influencer search engine tool out there, any wonderful tools that would give a long list of influencers that suits right for your brand. With a little effort and practice finding influencers would be a piece of cake for you!
Here is another tip for you, to pick the best influencers to collaborate with, you check the kind of engagement they get on their post. You can search for many free tools to calculate the engagement rate as well. This would make your work much easier!
Advantage:
No middleman, just you directly contacting the influencers
Costs lesser than influencer marketing agencies
You can negotiate with the influencers
Set the campaign pace you are comfortable with you
Disadvantage:
It might be difficult to manage a huge number of influencers and campaigns
Might be difficult to know which influencers are reliable and which are not
Influencers have a lot of commitments with other brands as well, so it might be difficult sometimes to plan the delivery dates
Types of Collaboration with Influencers.
This is another interesting point to learn that will help you unlock all the levels of influencer marketing and you could benefit most from it.
There are many types of an Influencer collaboration. Here’s a list of some important ones.
Paid Collaboration:
Here the influencers will showcase our brand in exchange for money.
Barter Collaboration:
Here the influencers will showcase our brand in exchange for our products or services
Affiliate Collaboration:
Here the influencers will showcase our brand in exchange for a certain percentage from every sale we get through them.
Now some influencers are open to barter and affiliation while others strictly stick to paid collaboration.
So, finding the ones that suit you could be a little challenging.
How will I measure the ROI for Influencer marketing?
One should always keep in mind that influencer marketing is mostly about branding rather than how many conversions we were able to make.
An ROI isn’t always a monetary value, but it can be used as a tool for measuring success and influence (as well as brand recognition).
This might sound hollow but influencer marketing if done right will have a huge return on investment in the long run. It creates a brand recall among your target audience and will let the word spread.
But there are some influencer campaigns you might want to keep a track of sales and conversions.
You would want to make sure you can measure your ROI—that is, how much you’ll spend on an influencer campaign and how many sales or leads will be generated by that investment.
To do so, set specific goals for any campaign before beginning; if possible, have a tracking system in place before launching a campaign.
To build a strong community of loyal fans and followers, you’ll need to catch the attention of new audiences and introduce your brand to them.
You must try different methods to make your brand visible at the top of the food chain and stand out from the rest. And influencer marketing is one of the best strategies when it comes to this.
This is not just another trend brands are following. They follow this strategy because it has proven to give wonderful results.
And we are sure this will equally give great results too!
Schedule a free consultation call with our experts to grow your business with the exponential power of influencer marketing.
Consult Now
Why Insightus Digital?
We have been working with clients from varied industries resulting in access to industry best practices. We bring to the table the latest updates that are the best performing.
We strategise marketing activities that are ROI driven. We ensure that every penny that you invest yields significant results in the future.
We have treasured real hands-on expertise in digital marketing and business growth activities after working extensively with 45+ brands across the globe.
We ensure that we provide huge value addition to our clients right from the get-go.
We at Insightus Digital are a dedicated team of digital marketing experts working round the clock to assure that your business grows exponentially.
One-time complimentary consultation
Get in touch to know how Insightus Digital can help your business grow with the
influential power of digital marketing.
