Online Digital Marketing Strategies for Architecture Industry and Interior Design Companies
Having an updated and latest digital marketing strategy for your business is essential in this age of the digital revolution. Here is the real-time and proven digital marketing strategy for architecture and interior design companies.
From a global perspective, we have conducted research on a multinational company called Gensler which is a global design and architecture firm.
Domain Overview
This is a domain overview of Gensler’s website. Key indicators like organic traffic, organic keywords, domain authority, and backlinks are considered.
As can be seen here, Gensler’s website attracts organic traffic of over 85000 every month. Their domain authority Score is 69, which is quite high and the number of backlinks is over 155000. These incredible matrics rank their website on the first page of major search engines like Google, Bing, etc.
Country-wise Website Traffic
Here is a breakup of website traffic in terms of country. 60% of visitors to the Gensler website are from the United States. This is followed by UAE, Colombia, China, and United Kingdom.
With the long tail of countries, you have the potential to generate leads across the globe. As it is rightly said that content is the king and it has the power of creating authority, expertise, and trust which are required for a successful the closer.
Traffic sources
The most important part of any digital marketing strategy is identifying the traffic source. The right Mix of channels would lead to Healthy website traffic, and qualified leads aur purchases.
Search Engines
For most of the architect firms and also in the case of Gensler, the best and most significant source of traffic is search engines. As seen below the search engine source ranks highest of all the traffic sources.
Referrals
The referral is the next source of huge traffic for Gensler. The leads obtained with the reference source have a high probability of closure.
Social Media Marketing
social media marketing is the heart of digital marketing and vital for a few industries like architecture. You must plan a very creative and global social media strategy for your architect firm across popular social media channels like Instagram, Facebook, Pinterest, LinkedIn, Tik Tok, and other channels.
Email Marketing
Architect firms fall within both the business categories i.e. B2B as well as B2C. As seen in the analysis, email marketing also occupies a major source of traffic for Gensler. Return on investment for email marketing is used and mostly over 40 times.
This makes email marketing a very lucrative strategy for every digital marketer. Email marketing is not only about sales or pitch emails. It’s also about nurturing and relationship building with your leads, prospects, and customer.
Direct Traffic
The direct traffic mentioned within the analysis signifies the brand awareness and popularity of an entity. This direct traffic could be because of internal traffic sources like employees, customers, prospects, and sometimes people opening the website on their devices.
Social Media Channels
After an in-depth analysis of the social media channels of Gensler, it was revealed that YouTube consisted of 41% of the social media traffic. This is obvious since the architecture industry is based on aesthetics, visuals, and many other elements which are required to be seen.
The next obvious social media channel is Pinterest followed by LinkedIn, Instagram, Facebook, and Twitter. In summary, a social media presence on YouTube, Pinterest, LinkedIn, and Instagram would be great for brand awareness, authority, and Trust.
360-Degree Digital Marketing Approach
Brand building is very important Before any sales or conversion could happen. Effective brand building and brand awareness should be an important part of a 360-degree digital marketing strategy.
After a great brand awareness, a qualified lead generation campaign could be activated. These campaigns provide warm leads who are highly interested in conversion.
Brand building activities
Website development aur rebranding
- Effective social media marketing
- Robust content marketing
- Influencer marketing
- Digital partnership
- High visibility strategy
Warming up a professional and personal network
Best channels for qualified lead generation
- Search engine Optimisation (SEO)
- Google ad
- YouTube ads
- Facebook and Instagram
- publisher campaign
Multi Funnel Approach
Multiple-approach in the architecture industry would warm up your leads before your team could touch base with the. It’s very essential to build a relationship with your prospects for leads which is the main role of a multi funnel approach.
Below are the most effective ways for multiple approach-
- Complimentary consultation call
- Low priced service
- Channel partner programs
- Success stories and case studies
- Gorilla call technique
- Retargeting to the website audiences
- Workshops for virtual events
- Effective email marketing- nurture, value, and promote.
