Incredible Growth in Performance & Branding
Learn how Eclatmax helped EdTech Upskilling Platform grow from 200 students to 10,000+ learners in 9 months!
Overview
Today, we are going to show you how a Mangaluru based EdTech Upskilling Platform achieved exponential growth from 200 students to 10,000+ learners in 9 months of Journey with us!
Despite entering into a highly saturated market, high cost of advertisement and completely new/unknown brand, we were able to help EdTech Upskilling Platform scale up and establish as one of the leading brands in Karnataka for online Information Technology courses.
Challenges
This EdTech Upskilling Platform was limited to growth from ‘cold calls’ marketing. Their marketing and sales team were investing tremendous amount of time, money, skills and all possible resources with a ‘snail walk’ like progress.
They were introduced to Eclatmax by a great common friend. And this is where the a journey to 10,000+ learners began…
EdTech Upskilling Platform was struggling with –
On demand and qualified leads, ready for entry level courses and upsells.
Brand building within their target audiences, investors and influencers.
Getting qualified attendees for their Webinars and Masterclasses.
360 degree online marketing strategies, essential for performance marketing & branding.
Robust outreach optimization for high conversion rate, upsells and student loyalty.
Eclatmax Core Strengths
Founder & Managing Director
Eclatmax
Eclatmax founder Mr. John Poulose and Digital Strategy Head Mr. Winston Dsouza come from a strong EdTech background.
Mr. John was the 7th member of Eruditus Executive Education which now has gained a unicorn status due to strong market share and valuation. John was pivotal in setting up business strategy and outreach team.
Winston comes from 10+ years of core experience into digital marketing and spent 3 years with Eruditus Executive Education, spear heading digital marketing campaigns across all major platforms like Facebook, Google, LinkedIn while managing spends of Rs. 3 crores per month, globally.
We specialize in EdTech consulting and execution of 360 digital marketing strategies. Our process starts from 360 digital strategy planning, execution of performance marketing campaigns across all major ad platforms and create highly effective branding.
Activities & Result – Growth from 200 to 10,00
0+ learners
What worked?
Multi funnel approach worked – direct purchase + inbounds. Having a strong pipeline was crucial for higher ROI.
Free registrations coming out of purchase campaigns had high quality.
Weekly Ads refresh was done for more conversions. Ads were paused once a week for maximum churning. This helped increase ROI .
Real human images (instructor based) and video out performed.
Special offers and discounts worked very well.
Conversions were directly linked with branding. Brand recall was very high.
Higher age group has out performed in terms of ROI and scale
Conclusion
Due to very strong exposure in EdTech, Eclatmax is well equipped to drive performance marketing, branding and all other required digital marketing initiatives to thrive and scale your brand.
We have a robust team for performance marketing i.e. lead generation and ecommerce campaigns that lead to website visits and course purchase.
Eclatmax delivers deep consulting as well as end to end execution for all your performance marketing requirements to help your brand grow exponentially.
Schedule a complimentary consulting call on digital growth roadmap for your organization. We would love to hear your challenges and accelerate your growth. Email us at [email protected] or connect on +91-9820423881
