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Be it checking out a company profile or be it finding your prospects by connecting with the top-level management of that company or be it hiring competent talents for your business, LinkedIn is probably what first hits your mind. Having more than 57 million companies and 310 million monthly active users (LinkedIn 2022), LinkedIn stands out to be the hub for interacting, engaging and generating B2B prospects. It is a powerful channel among the most effective ones for marketing your business. The impact of LinkedIn on marketing cannot be overstated, especially for B2B. Building relationships, establishing thought leadership, doing market research, improving reputation, generating leads, and creating online communities are all possible with the platform. Networking is a crucial asset when it comes to marketing. LinkedIn proves to be an excellent medium to form networks in your niche and growth exponentially. In addition, the platform is gradually becoming one of the most essential locations to distribute content, making it a more vital aspect of content marketing. With over 830 million users across the globe, LinkedIn is one of the biggest social media platforms. Following this, it creates an obligation to enlist it on the marketing channels list of your marketing strategy, especially if you are dealing with B2B. Let’s dive deep to understand more about LinkedIn marketing and how can it benefit you. How effective is LinkedIn marketing for B2B?    As discussed earlier, LinkedIn is an excellent platform to build strategic relationships with different professionals. Not only this, but the quality of leads generated is also significant. The content shared on the platform is high-impacting and creative for professional audiences. Hence, the effectiveness of marketing for B2B on this platform is much better than on other social media platforms. Source: placester.com   It is pretty clear from the above study, that social media platforms aren’t a great option for generating B2B leads. However, LinkedIn beats other popular social media platforms like Facebook, Pinterest, Google+, and Twitter when it comes to generating B2B leads.   The buyer usually refers social media profiles of the companies before making a buying decision. In the B2B community, LinkedIn is what stands out for this. Almost half (49%) of B2B buyers look at the LinkedIn profiles of vendors when doing research. Source: placester.com LinkedIn, according to HubSpot, is 277% more successful at generating leads than Facebook and Twitter. This is most likely because the users on LinkedIn are high-level decision-makers. Along with this, LinkedIn was also ranked as the top source of professionally relevant content by 91 percent of executives. There is no reason that you shouldn’t include LinkedIn Marketing in your marketing strategy for getting B2B clients. Companies who put time and effort into developing a dynamic and relevant LinkedIn strategy may surely generate a lot of leads, making LinkedIn an effective social media platform for B2B marketing. Why LinkedIn Marketing is important?  LinkedIn Marketing is no doubt more effective than other social media platforms when generating B2B leads. It also has significant importance that you can’t miss out to consider. Here’s it: 1.Higher brand visibility: Having a well-optimized company profile on LinkedIn can increase your chances of appearing on top search results on search engines like Google. This boosts the visibility of many brands helping them to reach their customers. However, make sure that you use appropriate keywords in the bio and description of your company’s profile. 2.Encourages Thought leadership:  Having thought leadership in your industry is an excellent advantage to your business helping you gain credibility. LinkedIn is a great platform for sharing and distributing professional content helping your business to establish itself as an industry leader. It provides great opportunities to join the networks of greatly influential personalities in your niche. The right LinkedIn marketing efforts for the right people at the right time can help you achieve effective thought leadership in your industry network. 3.High-quality leads: Unlike other social media platforms, the audience uses the platform to enhance their lives as business professionals. This encourages the business to create high-impacting content to attract the right audience. The audience is meant to make connections and build strategic relationships to grow ahead. Hence the quality of leads generated here is high and captivating. As a result,  LinkedIn marketing is truly a great marketing effort to generate qualified leads. LinkedIn Marketing Strategy Considering your business requirements and objective, building a robust LinkedIn marketing strategy can help you achieve long-term success in your business. LinkedIn provides various ways of marketing your business on the platform. However, if you are wondering how can you benefit from it, then consider below LinkedIn Marketing strategy that we use for our clients to achieve great results: One such popular affiliate network is Clickbank.  1.Create an optimized company page: The very basic step that is important while implementing your LinkedIn marketing strategy is having a robust and impactful company page. This page will not only enhance your visibility just like your company website but also generate leads. Focus on the below aspects while setting up a company page for your business on LinkedIn: 2.Creating High-impacting content: As mentioned above, the audience here aims to use the platform to grow professionally through networking and upgrading their skills. The level of content consumed here is highly proficient and created for professionals. Planning your LinkedIn marketing strategy must include creating high-impacting content to influence your audience to gain trust and credibility which are the core aspects of any business relationship. 3.Targeting your customers: LinkedIn Marketing paves a way to reach your potential customers using various targeting options. These targeting options can be based on various factors such as location, industry, past or current job, school or university, profile language, and various other interests. Apart from this, you can grow your network by making relevant connections to find your target audience. 4.Advertising the right way There are several options for targeting your customers and choosing the suitable objective to run LinkedIn marketing ads for your business. Sponsored ads, sponsored updates, content,

If you are thinking of generating a passive income or maybe you just want a secondary income to pay your monthly bills, but do not have your product or maybe you too do not have your own business, well, you aren’t alone. For many marketers to monetize their website traffic and for entrepreneurs to start an online business, affiliate marketing is how they got started with generating income. When it comes to generating passive income online, you must have heard of affiliate marketing as an option. It is an excellent source to generate that side income or even you can become a full-time affiliate marketer if you got the speculation in it. If you believe in and understand the value of the product that you are selling, affiliate marketing is an immaculate opportunity to make money. Well, it is not wrong to say that affiliate marketing is one such way through which you can earn money while you are asleep. Waking up, opening your laptop, and seeing those figures that you earned when you were asleep, gives a great feeling. Isn’t that a dream? But it’s not as easy as it sounds. It requires a lot of consistency, dedication, and understanding of the right strategies to implement. If you are still thinking of whether to start affiliate marketing or not, you must consider the advantage of this rewarding revenue system. So, let’s dive deep into what affiliate marketing is and how it works. What Is Affiliate Marketing?   Affiliate marketing is a way of promoting other people’s products and earning a modest amount of commission in return for every sale. You generally must have heard a lot of bloggers, YouTubers, or influencers telling you to buy something through the affiliate link that they provide. This affiliate link tracks when someone purchases something through the link and in return, you earn a commission on that purchase. Let’s try to understand from scratch how it works. Source Firstly you need to find an affiliate program or network. Research various programs and go through the overview of the program or network, the types of products, and the commission that is offered. Once you find the suitable one for you comply with their requirements and fill in all the required details. Once you receive the confirmation on your registration you can start creating valuable content and add the affiliate that you are provided. Once any of the users buy a product through your affiliate link, you earn a commission. Once you have reached the minimum payment level, the program or network shall send you the payment. You can promote your affiliate links through various channels such as blogs on the website, newsletters, social media, and so on. Make sure that wherever you share the affiliate links you are allowed to do so. Parties To Affiliate Marketing Now let’s try to get more clarity on affiliate marketing by understanding the different parties that are involved in it. Typically four main parties are involved in affiliate marketing. They are: Affiliate Merchant Affiliate Marketer Network Consumer 1.Affiliate  Merchant: Affiliate merchants are usually the creators of the product. It can also be the seller or retailer of the product. This party can be an individual or may also be a big company. The party usually has a product or service to sell and is ready to pay a commission to the affiliate marketer when its product gets sold. Also, sometimes affiliate merchants need not need to be the creator of the product. A popular example of this could be, Amazon Affiliate Program. 2.Affiliate Marketers/ Affiliates: Affiliate marketers, also known as publishers, are the ones who help to promote the products from the merchants by creating different types of content such as blogs, videos, social media, posts, and so on. Once a user of that content buys a product through the affiliate link provided along with the content, the affiliate marketer is entitled to a commission. An affiliate marketer can too be an individual or a company. 3.Network: Here, the affiliate networks are the ones that manage the affiliate marketers. They act as a link or intermediary between the merchant and the affiliates. The affiliate merchant may lack resources to track and time to manage payments and hence may rely on these networks. The merchants can also work with affiliate marketers within the network. One such popular affiliate network is Clickbank. 4.Consumer: This party is the end-user of the product that is being promoted. Without consumers, there isn’t any transaction and so they hold great importance. They are the ones who utilize the link and purchase the product. Based on this, the merchants pay commissions to affiliate marketers through their network. How Beneficial Is Affiliate Marketing?  Almost 16% of global e-commerce sales are attributed to affiliate marketing. More than 94% of publishers use several affiliate networks simultaneously. (Source- Truelist.co) Online sales for big brands are generated by affiliate marketing to the tune of 5% to 25%. (Source – Book: Kickstart Your Own Affiliate Marketing Business) Here’s what makes affiliate marketing effective and beneficial: Affiliate marketing is a cost-effective solution to promote the products of a business across different channels without spending a tonne of money in vain. The growth of affiliate networks has made it more simple for businesses to launch, run, and, most crucially, draw in new affiliates to market a brand. As affiliate marketing is cost-effective, there is low risk involved in it. As the payments are only made when the purchase is done, resulting in fewer chances of risk. One can easily scale up your business at a very low cost. There is flexibility as at very little or no cost you can make your affiliate network smaller or bigger. For a merchant, the target audience will be what the affiliates promote the products to, as they are already in their spheres the trust built here is more. This trust leads to transactions. Hence, giving a better ROI to the merchants. For affiliate marketers, it is