Be it checking out a company profile or be it finding your prospects by connecting with the top-level management of that company or be it hiring competent talents for your business, LinkedIn is probably what first hits your mind.
Having more than 57 million companies and 310 million monthly active users (LinkedIn 2022), LinkedIn stands out to be the hub for interacting, engaging and generating B2B prospects. It is a powerful channel among the most effective ones for marketing your business.
The impact of LinkedIn on marketing cannot be overstated, especially for B2B. Building relationships, establishing thought leadership, doing market research, improving reputation, generating leads, and creating online communities are all possible with the platform.
Networking is a crucial asset when it comes to marketing. LinkedIn proves to be an excellent medium to form networks in your niche and growth exponentially.
In addition, the platform is gradually becoming one of the most essential locations to distribute content, making it a more vital aspect of content marketing.
With over 830 million users across the globe, LinkedIn is one of the biggest social media platforms. Following this, it creates an obligation to enlist it on the marketing channels list of your marketing strategy, especially if you are dealing with B2B.
Let’s dive deep to understand more about LinkedIn marketing and how can it benefit you.
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How effective is LinkedIn marketing for B2B?
As discussed earlier, LinkedIn is an excellent platform to build strategic relationships with different professionals. Not only this, but the quality of leads generated is also significant. The content shared on the platform is high-impacting and creative for professional audiences. Hence, the effectiveness of marketing for B2B on this platform is much better than on other social media platforms.
It is pretty clear from the above study, that social media platforms aren’t a great option for generating B2B leads. However, LinkedIn beats other popular social media platforms like Facebook, Pinterest, Google+, and Twitter when it comes to generating B2B leads.
The buyer usually refers social media profiles of the companies before making a buying decision. In the B2B community, LinkedIn is what stands out for this. Almost half (49%) of B2B buyers look at the LinkedIn profiles of vendors when doing research.
Source: placester.com
LinkedIn, according to HubSpot, is 277% more successful at generating leads than Facebook and Twitter. This is most likely because the users on LinkedIn are high-level decision-makers. Along with this, LinkedIn was also ranked as the top source of professionally relevant content by 91 percent of executives.
There is no reason that you shouldn’t include LinkedIn Marketing in your marketing strategy for getting B2B clients. Companies who put time and effort into developing a dynamic and relevant LinkedIn strategy may surely generate a lot of leads, making LinkedIn an effective social media platform for B2B marketing.
Why LinkedIn Marketing is important?
LinkedIn Marketing is no doubt more effective than other social media platforms when generating B2B leads. It also has significant importance that you can’t miss out to consider. Here’s it:
1.Higher brand visibility:
Having a well-optimized company profile on LinkedIn can increase your chances of appearing on top search results on search engines like Google.
This boosts the visibility of many brands helping them to reach their customers. However, make sure that you use appropriate keywords in the bio and description of your company’s profile.
2.Encourages Thought leadership:
Having thought leadership in your industry is an excellent advantage to your business helping you gain credibility. LinkedIn is a great platform for sharing and distributing professional content helping your business to establish itself as an industry leader. It provides great opportunities to join the networks of greatly influential personalities in your niche.
The right LinkedIn marketing efforts for the right people at the right time can help you achieve effective thought leadership in your industry network.
3.High-quality leads:
Unlike other social media platforms, the audience uses the platform to enhance their lives as business professionals. This encourages the business to create high-impacting content to attract the right audience.
The audience is meant to make connections and build strategic relationships to grow ahead. Hence the quality of leads generated here is high and captivating. As a result, LinkedIn marketing is truly a great marketing effort to generate qualified leads.
LinkedIn Marketing Strategy
Considering your business requirements and objective, building a robust LinkedIn marketing strategy can help you achieve long-term success in your business. LinkedIn provides various ways of marketing your business on the platform.
However, if you are wondering how can you benefit from it, then consider below LinkedIn Marketing strategy that we use for our clients to achieve great results:
One such popular affiliate network is Clickbank.
1.Create an optimized company page:
The very basic step that is important while implementing your LinkedIn marketing strategy is having a robust and impactful company page. This page will not only enhance your visibility just like your company website but also generate leads. Focus on the below aspects while setting up a company page for your business on LinkedIn:
- Fill in all the required details appropriately along with your company’s tagline.
- Write an appealing bio and description considering suitable keywords. Fill in all the details if you are left with any, this will increase your chances of appearing in the search.
- Upload a compelling cover image that goes well with your logo theme with suitable content on it.
- Keep posting on your company page regularly.
- Grow your network and audience with targeting, paid promotions, or through communities.
- You may also focus on creating a product page.
- Keep updated with the latest updates relevant to the LinkedIn algorithm.
- Make recommendations.
2.Creating High-impacting content:
As mentioned above, the audience here aims to use the platform to grow professionally through networking and upgrading their skills. The level of content consumed here is highly proficient and created for professionals.
Planning your LinkedIn marketing strategy must include creating high-impacting content to influence your audience to gain trust and credibility which are the core aspects of any business relationship.
3.Targeting your customers:
LinkedIn Marketing paves a way to reach your potential customers using various targeting options. These targeting options can be based on various factors such as location, industry, past or current job, school or university, profile language, and various other interests.
Apart from this, you can grow your network by making relevant connections to find your target audience.
4.Advertising the right way
There are several options for targeting your customers and choosing the suitable objective to run LinkedIn marketing ads for your business.
Sponsored ads, sponsored updates, content, and text ads are just a few of the advertising opportunities available on LinkedIn. This aids in the generation of leads, and attracting new followers to your company page.
For branding, target the demographic and set a budget to run ad campaigns and display advertisements. You may use sponsored updates to engage with new followers. Make sure to use catchy headlines along with appealing images and descriptions for your LinkedIn marketing ads.
Last but not least keep tracking and measuring your ad performance.
5.Performance optimization
This is one of the most crucial aspects of LinkedIn Marketing. LinkedIn provides you with profound statistics and insights to measure the performance of your company page, content, and advertisements.
Measure this data to enhance your company’s position and get a higher reach to generate more leads.
Best LinkedIn marketing practices
Here are some best practices that you can adopt to make the most out of your LinkedIn marketing efforts:
1.Keep yourself up-to-date:
Social media platforms are highly dynamic when it comes to trends. You need to stay up-to-date with the latest trends online relevant to the platform. You must keep yourself updated with the current changes in the LinkedIn algorithm to leverage your marketing efforts.
2.High-quality content:
Always produce high-quality content to gain credibility. Use good-resolution images/videos to give the best content consumption experience to your audience.
3.Make the right connections:
Ensure that you make connections with the right audience and relevant network. Otherwise, your LinkedIn marketing efforts may risk going in vain by reaching the wrong audience.
4.Run ad campaigns:
It is good to have organic leads. However, you can run ads with detailed targeting options to reach and generate leads quicker.
5.Keeping track of your data:
Tracking and measuring your data regularly can help you understand the true effectiveness of your LinkedIn Marketing strategy. This can also help you to take important marketing decisions.
6.Networking with industry leaders:
You can connect with the top industry leaders and influencers for better guidance to grow your business.
7.Engage with your audience:
This is a crucial practice to provide more value to your audience and customers to build strong business relationships with them.
8.Promote your brand:
Promoting your brand on your company page is a good practice to achieve higher visibility and communicate your brand’s message to your customers. This will lead to higher engagement to accomplish your LinkedIn marketing strategy goals.
Mistakes to avoid for LinkedIn Marketing
1.Inefficient research:
Research is the fundamental foundation of any marketing activity. Not doing sufficient research may lead to wasting your time, effort, and resources. So, doing appropriate research can help you ensure that your marketing efforts are moving in the right direction.
This research may include various factors such as defining your niche, identifying your target audience, or keeping up with the latest trends or resources.
2.Staying inactive:
Staying inactive may lead you to lose many potential opportunities and disrupt your marketing plan. Being active can help you to be visible to your audience.
You may post regularly or interact and engage with your audience to maintain your visibility.
3.Spamming:
This is a mistake that can cost your efforts and make your efforts go in vain. It is never recommended to make connections and do hard sales for them. Instead, you can make connections and try to know them and their interests. With a solid LinkedIn marketing strategy, you can convert them.
4.Ignoring ratings and reviews:
In the present day, your customers highly use social media to rate your business. Whether positive or negative, you should engage with them and respond to their reviews about your business.
This creates a sense of being heard and builds a positive image leading you to get more positive reviews.
5.Not optimizing your company page:
Your company page is what will speak about your brand and convey its message, just like your website. Not optimizing your company page, may land you losing many of your prospects.
It is recommended to fully optimize your company page with appealing descriptions with a mix of balanced usage of keywords and effectively showcasing the purpose of your brand.
What is LinkedIn Sales Navigator?
Sales Navigator is a subscription-based feature offered by LinkedIn. This premium feature allows you to identify your target audience and connect with them to generate leads. This premium offering comes with many benefits, such as you can receive alerts on the activities of your prospects on LinkedIn.You can also request introductions to prospects through shared connections.
With Sales Navigator on LinkedIn, you may establish a lead list, bookmark your favorite connections, and search for new connections based on company information, job titles, and company names. You may send tailored emails to your prospects using the built-in email templates. It also shows you the newsfeeds of your contacts and others who could be of interest to you.
The subscriptions for Sales Navigator are available on a monthly or yearly basis. Core (for individuals), Advanced (for sales teams), and Advanced Plus (for expended capabilities of sales organizations) are the three plans currently offered for the Sales Navigator subscription.
The features available for the subscribers of Sales Navigator are not available to the free account users of LinkedIn. These features allow you to:
- Send messages to those you are not connected to on LinkedIn through InMail.
- Integrate Customer Relationship Management (CRM)
- Get an extended list of who viewed your profile.
- Get lead recommendations.
- Get real-time updates on the current activities of your prospects.
- Access advanced lead search options and much more.
Sales Navigator is an excellent tool to intensify your LinkedIn marketing efforts.
How to promote your LinkedIn Company Page organically?
People who aren’t even connected to you will first see your LinkedIn company page, No doubt it must stand out to grab the attention of your prospects to create an impact. Running ad campaigns can surely help you to reach a large audience. Besides this, it is also important to perform certain good practices that will grow and promote your page organically.
People will want to follow and engage with your page if they perceive that your company is active and keeps engaging. Below are some strategies that you can implement to grow your LinkedIn company page organically. These are proven and tested strategies that have helped many of our clients to grow organically on LinkedIn.
- Upload 5 posts every week. This will ensure your activeness on the platform.
- Start sharing your stories. When it comes to marketing, storytelling gives an immense benefit.
- Thank people through DMs, who have engaged in your posts such as posting comments.
- Get Sales Navigator and have an access to the above-mentioned benefits.
- Connect with diversified connections such as mid-senior, as they might engage with you and refer to their CXOs in the future.
- Be authentic and find your voice and its tone for the content you post.
- As mentioned earlier, optimize your profile to amplify your LinkedIn marketing efforts.
- Don’t buy engagement pods. It leads to a heavy risk of shadow banning your account.
- Always have a call to action at the end of your posts. You could ask questions at the end as humans usually like to give opinions.
- Do not hire Ghostwriters, as your content should resonate with your brand or personality.
Schedule a free strategy call with our LinkedIn marketing experts today by clicking here!
Conclusion
LinkedIn marketing is a great way of marketing your business online and generating quality B2B leads Today we run business in the digital world and that means that we need to build a positive reputation online. LinkedIn is a great way to market your business online and find potential clients to stay connected and have strategic relationships with them.
While you can use LinkedIn to receive recommendations, you can also use it to market your business. Market your business by creating a company page. Optimize your company page to make the most out of it. You can promote your brand through various effective features available on LinkedIn.You can also engage with relevant people and form a strong network ultimately benefiting your marketing activities.
You also need to make sure that you produce quality content and attract the right audience. You can target your audience on this platform by using various detailed targeting features available. Make sure to use the features most efficiently and no sooner you would see your brand flourishing and gaining tremendous growth.
However, you may also apply the best practices related to promoting your brand and formulating your content strategy to get the best results through LinkedIn marketing. Also, be careful of the mistakes mentioned above so that you don’t mess up your LinkedIn marketing strategy. Make sure to measure and track your performance on regular basis by using the provided statistics. This helps you to take timely important decisions.
You must implement LinkedIn marketing strategies for your business, if you want to generate qualified B2B leads by boosting your branding to great heights
Thank you for coming to this end by reading this article. Hope that it added value to you. Tell us in the comments about the challenges that you face on LinkedIn while marketing your business.
